It’s All Greek To Me… Do You Speak Web 2.0? Can you afford not to? A presentation for Women in Development of NENY Amy LaLiberte, Director of Development, Unity House Andrew Marietta, Regional Manager CNY Office, CCSNYS Valerie Venezia, VP of Membership & Marketing, CCSNYS No Handouts?! What Kind of Workshop is This? http://ccsnysweb20workshop.wikispaces.com/ Who’s heard of… • Wikis • Blogs • MySpace & Facebook • Flikr • RSS Feeds • Delicious • Twitter • Others? The Appetizer What’s on the what is going on here? menu? The Salad why is this happening to me? The Entrée how is this happening to me? The Dessert how can this be good for me? The Coffee good strong dose of http://creativecommons.org/licenses/by/2.0/deed.en reality! The Internet has made distances shorter and the world smaller. http://www.internetworldstats.com/emarketing.htm Connect & Communicate Become a “Destination” Nonprofit! Pure and Natural. Found at the Source. You. • Information • Conversation • Feedback (and Action) • Fun Marketing & Branding Connect & Support Communicate Clients Create Community Inform & Position Educate Yourself (as?) Listen $$$$$$ Resistance Anyone? Dent & Goldberg (1999) believed that individuals aren't really resisting the change, but Hultman (1995) rather they may be resisting adds, "There is the loss of status, loss of pay, always the danger of or loss of comfort. They claim identifying a that, "It is time that we symptom of dispense with the phrase resistance when you resistance to change and find a are really looking more useful and appropriate for its cause. To model for describing what the diagnose the causes, phrase has come to mean - we must understand employees are not a person's state of wholeheartedly embracing a mind. The most change that management important factors that wants to implement" go into a person's [Note: It may make more state of mind are his sense here to swap or her facts, beliefs, management and employees feelings, and values." - depending upon who is driving the social media effort.] Blogs & RSS Feeds Social Bookmarking Social Networking Widgets (Fundraising, etc.) Organizational Efficiency Tools & Gadgets We'll soon see job openings for "Social Media Managers", probably followed in a year or so by "Director of Social Media", "VP - Social Media", or even "Chief Social Media Officer". The days of worrying about only your own web site ended in 2007. Blogs & RSS Feeds A publicly accessible journal for an individual or organization (sometimes with video). Nonprofits are blogging… more than other types of businesses! BethKanter .org Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets How do you engage a community? Tag Cloud 90% Lurk (and more!) 9% Respond 1% Post 18 month “turn around” Which way do you go? Get information in and Put information out Makes you look really smart. But…how? RSS Feeds A summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually RSS Feed “Readers” Even Easier… Google Alerts! Putting it Out There! Social Bookmarking Del.icio.us A Class By Itself 1 3 Online Communities 2 Social Networking donations… marketing… volunteers… networking… What we can learn from politicians? Obama’s Campaign: $32 million raised from 275,000 people who gave $100 or less Web 2.0 significantly increases total value contributed by larger distribution of smaller value donors. If Obama can, you can! High $ value donors, Smaller distribution Control 20% Low $ value donors, Greater distribution Source: http://en.wikipedia.org/wiki/The_Long_Tail Online Auctions & Web 2.0 What in the World is a Widget? Ok, this all sounds great, but how does it affect me? Behold…The Special Event. The Old Way • Post Event • Send mailed invite • Send email invite (maybe) • Get responses • Wonder why no one comes • Wonder why we make no money • Do it again next year The Old Way You push Out….then what? The New Way Post an idea for an event idea on your blog – ask for feedback and comments Get responses from several key members, clients, community folks, stakeholders Reshape event to fit Post event on your blog Have new blog post show up in users RSS feed reader Have people register online with comments (that others can read) Have others start posting about your event in their blogs Set up concurrent event in SecondLife Wonder why so many people are showing up Wonder why expenses are so low Post blog about your experience, get kudos online from attendees the next day along with feedback for next year’s event! Organizational Tools For Effectiveness, Efficiency and Fun! • GoogleApps – Calendar – iGoogle – Docs & Spreadsheets – Google Groups • Zoho – Make any document a link – Manage Projects I (heart) Google It’s Overwhelming… How Do We Decide? Mission Evaluate Prioritize Execute Plan You Can Do It Too! Things to Do Tomorrow: 1. Assess where you are – answer some simple questions about technology. 2. Set up a Google Alert for your organization, your areas of interest, or your competitors 3. Start your own blog. Don’t make it live yet. Just share it with colleagues for feedback. Brainstorm ways it can help your nonprofit. 4. Create a del.ici.ous account: Join our network, and others. Learn the art and value of “tagging” 5. Take a look at Facebook Causes. See what other nonprofits (like yours) are online. Check out the competition. 6. Create a Google Calendar for yourself and encourage others. Test the power of sharing. 7. Spend some quality alone time with Google. Apply for a Google Grant. This allows you to be featured when people do a key word search on topics that are related to your nonprofit. Take a look at Google Checkout. 8. Visit your organization’s profile on Network for Good. If you submit an IRS Form 990, you’re already there. Build a donation widget for your organization and share it with friends It’s All Greek To Me… QUESTIONS? Pictures & Video Slide.com Flickr Jumpcut The State of MySpace Demographic Profile of Visitors to MySpace.com Percent Composition of Total Unique Visitors Exponential growth of Web 2.0 and adoption by all generations Demographic August 2005 August 2006 Point Change Profile US Unique 21,819 55,778 Visitors (000) Total Audience 100 100 - Persons: 12 - 17 24.7 11.9 -12.8 Persons: 18-24 19.6 18.1 -1.4 Persons: 25-34 10.4 16.7 6.2 Persons: 35-54 32.4 40.6 8.2 Persons: 55+ 7.1 11 3.9 Source: comScore Media Metrix (10/2006) The number of registered users for MySpace exceeds the combined population of our three most populous states and the total US population in 1900. Over 50% of the unique visitors are over 35.
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