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					          It’s All Greek To Me…
Do You Speak Web 2.0? Can you afford not to?
   A presentation for Women in Development of NENY
       Amy LaLiberte, Director of Development, Unity House
     Andrew Marietta, Regional Manager CNY Office, CCSNYS
     Valerie Venezia, VP of Membership & Marketing, CCSNYS
No Handouts?! What Kind of Workshop is This?




 http://ccsnysweb20workshop.wikispaces.com/
Who’s heard of…
• Wikis
• Blogs
• MySpace &
  Facebook
• Flikr
• RSS Feeds
• Delicious
• Twitter
• Others?
                                                     The Appetizer
What’s on the                                          what is going on
                                                       here?
menu?                                                The Salad
                                                       why is this happening
                                                       to me?
                                                     The Entrée
                                                       how is this happening
                                                       to me?
                                                     The Dessert
                                                       how can this be good
                                                       for me?
                                                     The Coffee
                                                       good strong dose of
http://creativecommons.org/licenses/by/2.0/deed.en     reality!
 The Internet has made
distances shorter and the
     world smaller.
http://www.internetworldstats.com/emarketing.htm
Connect & Communicate
   Become a “Destination” Nonprofit!




Pure and Natural. Found at the Source. You.
• Information
• Conversation
• Feedback (and Action)
• Fun
                      Marketing &
                       Branding

     Connect &                               Support
    Communicate                              Clients




                  Create Community
Inform &                                        Position
Educate                                       Yourself (as?)




             Listen                 $$$$$$
                         Resistance Anyone?
Dent & Goldberg (1999)
believed that individuals aren't
really resisting the change, but                Hultman (1995)
rather they may be resisting                     adds, "There is
the loss of status, loss of pay,          always the danger of
or loss of comfort. They claim                     identifying a
that, "It is time that we                           symptom of
dispense with the phrase                  resistance when you
resistance to change and find a              are really looking
more useful and appropriate                    for its cause. To
model for describing what the              diagnose the causes,
phrase has come to mean -                   we must understand
employees are not                             a person's state of
wholeheartedly embracing a
                                                mind. The most
change that management
                                          important factors that
wants to implement"
                                              go into a person's
[Note: It may make more
                                           state of mind are his
sense here to swap
                                            or her facts, beliefs,
management and employees
                                          feelings, and values."
- depending upon who is
driving the social media
effort.]
                                                  Blogs & RSS Feeds
                                                  Social Bookmarking
                                                  Social Networking
                                                  Widgets
                                                  (Fundraising, etc.)
                                                  Organizational
                                                  Efficiency Tools &
                                                  Gadgets


We'll soon see job openings for "Social Media Managers", probably followed in a year or so
 by "Director of Social Media", "VP - Social Media", or even "Chief Social Media Officer".
            The days of worrying about only your own web site ended in 2007.
Blogs & RSS Feeds
A publicly accessible journal for an
  individual or organization (sometimes
  with video).
Nonprofits are blogging…
more than other types of businesses!
BethKanter .org
Includes

Journal (text)
Video (vlogs)
Screencasts
Podcasts
Photos
Widgets            How do you engage a
                        community?
Tag Cloud
                        90% Lurk
(and more!)            9% Respond
                         1% Post
                  18 month “turn around”
 Which way do you go?




Get information in and Put information out
        Makes you look really smart.
               But…how?
                    RSS Feeds




A summary of content from an associated web site or the full text.
RSS makes it possible for people to keep up with their favorite web
sites in an automated manner that's easier than checking them
manually
RSS Feed “Readers”




               Even Easier…
               Google Alerts!
Putting it Out There!
      Social Bookmarking
Del.icio.us
A Class By Itself
            1
                   3
    Online Communities
2
Social Networking
                donations…
              marketing…
                  volunteers…
            networking…
What we can learn from politicians?




          Obama’s Campaign:
     $32 million raised from 275,000
      people who gave $100 or less
                                                                    Web 2.0 significantly increases total value contributed by
                                                                    larger distribution of smaller value donors.



                If Obama can, you can!


High $ value
  donors,
  Smaller
distribution




           Control                 20%
                                                                              Low $ value
                                                                             donors, Greater
                                                                               distribution




               Source: http://en.wikipedia.org/wiki/The_Long_Tail
Online Auctions & Web 2.0
What in the World is a Widget?
Ok, this all sounds great, but
 how does it affect me?
Behold…The Special Event.
The Old Way
•   Post Event
•   Send mailed invite
•   Send email invite (maybe)
•   Get responses
•   Wonder why no one comes
•   Wonder why we make no money
•   Do it again next year
The Old Way
You push Out….then what?
The New Way
Post an idea for an event idea on your blog – ask for
  feedback and comments
Get responses from several key members, clients,
  community folks, stakeholders
Reshape event to fit
Post event on your blog
Have new blog post show up in users RSS feed
  reader
Have people register online with comments (that
  others can read)
Have others start posting about your event in their
  blogs
Set up concurrent event in SecondLife
Wonder why so many people are showing up
Wonder why expenses are so low
Post blog about your experience, get kudos online
  from attendees the next day along with feedback
  for next year’s event!
      Organizational Tools
 For Effectiveness, Efficiency and Fun!
• GoogleApps
  – Calendar
  – iGoogle
  – Docs & Spreadsheets
  – Google Groups
• Zoho
  – Make any document a link
  – Manage Projects
I (heart) Google
It’s Overwhelming…
 How Do We Decide?

                Mission




Evaluate                     Prioritize




      Execute             Plan
You Can Do It Too! Things to Do Tomorrow:
1.   Assess where you are – answer some simple questions about technology.
2.   Set up a Google Alert for your organization, your areas of interest, or your
     competitors
3.   Start your own blog. Don’t make it live yet. Just share it with colleagues for
     feedback. Brainstorm ways it can help your nonprofit.
4.   Create a del.ici.ous account: Join our network, and others. Learn the art
     and value of “tagging”
5.   Take a look at Facebook Causes. See what other nonprofits (like yours) are
     online. Check out the competition.
6.   Create a Google Calendar for yourself and encourage others. Test the
     power of sharing.
7.   Spend some quality alone time with Google. Apply for a Google Grant. This
     allows you to be featured when people do a key word search on topics that
     are related to your nonprofit. Take a look at Google Checkout.
8.   Visit your organization’s profile on Network for Good. If you submit an IRS
     Form 990, you’re already there. Build a donation widget for your
     organization and share it with friends
It’s All Greek To Me…
 QUESTIONS?
Pictures & Video
Slide.com
 Flickr
Jumpcut
               The State of MySpace                             Demographic Profile of Visitors to MySpace.com Percent
                                                                        Composition of Total Unique Visitors


           Exponential growth of Web 2.0 and adoption by all generations
                                                              Demographic       August 2005   August 2006       Point Change
                                                                Profile
                                                               US Unique          21,819         55,778
                                                              Visitors (000)
                                                             Total Audience        100             100                   -


                                                             Persons: 12 - 17      24.7            11.9               -12.8


                                                             Persons: 18-24        19.6            18.1                -1.4


                                                             Persons: 25-34        10.4            16.7                6.2


                                                             Persons: 35-54        32.4            40.6                8.2


                                                              Persons: 55+          7.1             11                 3.9
                                                                                              Source: comScore Media Metrix (10/2006)




The number of registered users for MySpace exceeds the combined population of our three most populous states and
                   the total US population in 1900. Over 50% of the unique visitors are over 35.

				
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posted:7/30/2012
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