THE BIKE STATION
Travel Choice Adviser – Job Description
The Bike Station is a busy organisation, providing a wide range of services on the
premises and at other locations in Glasgow and beyond. Our staff are committed to
working for a successful community business which carries out recycling/refurbishment of
donated bicycles, and supports many people to start or extend their cycling through
provision of good second hand bicycles, cycling and cycle repair training and a self-help
We have secured funding from the Scottish Government's Climate Challenge Fund for an
exciting new project.
This project aims to encourage and promote sustainable commuting to employees in
community projects and small and medium sized businesses in Glasgow. The Bike
Station, along with a number of partners supporting sustainable transport, will be
attempting to change people's attitudes and commuting habits, whether it is moving from
driving towards taking the bus, cycling, walking or promoting car sharing and eco-driving.
As a result of this new project we are pleased to offer two positions of Travel Choice
Advisers. The post holders will be responsible for liaising with small/medium sized
businesses and local community projects and housing associations in Glasgow and their
employees and members, helping to assess their requirements and what is on offer to help
promote sustainable commuting for the individuals.
The advisers, working under the direction of a Campaign Manager, will have to persuade
the employers/managers to participate in the project, and then enrol and motivate staff to
participate, remaining in touch through the course of the project to keep staff informed of
options and ensure continued participation.
The campaigns that the Travel Choice Advisers will be involved in are personal travel
planning, inter-company cycle challenges, free trial bus and subway, cycle training, loan
bikes and free walking/cycling maps amongst others.
The Travel Plan Advisers will receive training in personal travel planning and other
techniques and will be expected to become knowledgeable about sustainable transport
options in Glasgow
More information about the project is given below.
The Travel Choice Advisers will work closely with the Campaign Manager and Project
Manager as well as a variety of Bike Station staff to ensure that businesses are being
offered and involved in the campaigns running throughout the project.
Experience working with a wide variety of people at all levels within an organisation
Experience of working in the field of sustainable transport and its promotion
Experience of working with the business community
Good written and spoken communication skills and telephone manner
Good knowledge of email, word processing and the use of spreadsheets and databases
Attention to detail and high standard of accuracy
Sense of humour and ability to work in a team
Experience of prioritising work and referring enquiries on to other staff when necessary
Main duties and responsibilities:
1. Deliver the main milestones contained within the project plan. These include
organising events, supporting steering group meetings, liaison with a wide range of
stakeholders, communications and learning and evaluation activities.
2. Develop and maintain excellent working relationships with all relevant stakeholders –
organisations, employers, local authorities, community projects etc
3. Support the development and implementation of project communications and
marketing strategies that promote awareness of the project.
4. Perform all research and administrative work required to develop and deliver the
5. Co-ordinate and run A Better Way To Work project meetings and events, as required,
to include meetings related to a consultation exercise.
6. Co-ordinate the development of project actions and delivery plans in line with existing
7. Undertake any duties that may reasonably be required
Work or volunteering experience within a voluntary sector organisation
Sales experience, either face to face or by phone
Salary. The salary starts at £18,936 (up to 19,959) per annum depending on experience.
Hours. 35 hours per week. Hours are flexible, and will include evenings and weekends.
The contract will be for up to 36 months with the possibility of renewal subject to funding.
Better Way to Work Project outline
The BWTW Project will help and support staff working for small and medium sized companies in
Glasgow to cut their car use. This shift in travel behaviour will reduce carbon emissions, cut
pollution, reduce traffic congestion and boost health and fitness of participants.
Glasgow residents live in average 8km from their workplace so there is considerable potential for
change, particularly from solo car journeys to active travel. For those with longer journeys or who
don't want to walk or cycle, journey planning information and free trial bus passes will be offered,
along with advice on car sharing, car club membership and eco-driving.
Small and medium sized companies (up to 500 staff) are less likely than larger organisations to
have dedicated staff time devoted to promoting sustainable travel, and are likely to find it more
difficult to provide facilities. This project will carry out these functions.
It is likely that one result will be to shift some bus users into walking or cycling, but campaign
messages will also support public transport use, and acknowledge that walking and cycling may
not be a year round option for everybody. A key part of the message is to stress the financial and
health benefits from walking or cycling to work regularly, while using public transport as your main
back up. Using the car club when you need to drive then becomes a more attractive option than
owning your own car.
This unified approach aims to offer something for almost everybody in the targeted companies.
While not underestimating the challenges involved, our approach utilises well established
techniques including workplace champions, inter-company challenges, provision of trial bikes and
equipment and low-cost purchase. It also includes encouragement to take part in leisure cycling
and walking events including charity and social rides, and career/personal development
opportunities including certificated training and volunteering opportunities.
Participants will be offered the chance to borrow good bikes and get help with cycle training and
maintenance. Try-out bus passes will be available for those who want to sample commuting by
bus, and trial memberships of the City Car Club will also be provided.
Employers will be offered advice about providing facilities to encourage cycling and walking, and
assisted to obtain cycle friendly and health promoting employer status. For employers, the package
is sweetened by the prospect of fitter employees, positive publicity, external recognition of their
green credentials, reduced car parking requirement and staff travel costs and the chance to run
motivational schemes for their staff, all at little or no cost to the company.
The project will operate at a time when cycle use in Glasgow is increasing, the City Council and
Scottish Government have supportive policies and targets towards the increased use of
Uptake and changing attitudes will be monitored in participating employees and employers.
See www.thebikestation.org.uk for further details of our work.
To apply, you must register there first:
Shortlisted candidates will notified of an interview within 1 week of the closing date of
Monday 28th May.
Thank you for your interest in this post.
The Bike Station, 65 Haugh Road, G3 8TX
Registered as Glasgow Bike Shed Ltd, a charitable company limited by guarantee.
Registered in Edinburgh under number 376469. Scottish charity number SC042707.