Holland's Theory -Agenda
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Your Interests:
What are They and
How Do They Relate to
Career Choice?
Overview of Our Session
Introduction
Taking the Self-Directed Search: A
Test of Interests
Understanding Your SDS results:
The Holland Theory and types
Where to go next
The Self Directed Search
Provides self-estimates of interests
Provides self-estimates of values
Provides self-estimates of skills
Uses Holland’s Occupational themes
(the RIASEC Model).
What is Holland’s Theory?
Focuses on the match between
person and environment.
Notion that personality is
expressed by interests.
Interests must be matched with
the work a person does.
Simple and accessible theory.
Assumptions
Six personality types exist
Six identical working environments exist
People seek environments that match their personality
types
Behavior is a product of interaction between personality
and environment
People will stay longer and perform better in a job when
there is a match
Six Holland Types
R - Realistic
I - Investigative
A - Artistic
S - Social
E - Enterprising
C - Conventional
Realistic
Personal styles Occupational environments
• Active, stable, enjoy
• Skilled trades (e.g.,
plumber, electrician)
hands-on activities
• Prefers to work with
• Technical skills
things rather than • Draftsperson (e.g.,
ideas and people mechanical or electrical
drawings)
• Likes to work
outdoors, with tools, • Military, Engineer
machines, plants and • Athletics
animals
• Communicate in a
direct manner
Investigative
Personal styles Occupational
• Task-oriented environments
• Analytical, observant
• Scientific fields (e.g.,
• Enjoy ambiguous
chemist, physicists)
challenges
• Interested in research • Medical technologist
and problem solving • Biologist
• May be reserved and
• Technician skills (e.g.,
defer leadership to
others laboratory technician)
• Others may describe • Computer programmer
as independent,
analytical, and • Criminal investigator
intellectual
Artistic
Occupational
Personal styles environments
• Prefers self-expression• Artistic (e.g., sculptor,
artist)
through the arts
• Intuitive & imaginative• Reporter
• Introspective and • Musical (e.g., music
independent teacher, orchestra leader,
musician)
• Enjoy playing music,
• Chef/culinary arts
drawing, creating
• Values aesthetics • Literary (e.g.,
• Prefer flexibility and editor, writer,
ambiguity critic)
• Non conforming
• Others might see as
“chaotic”
Social
Occupational environments
• Educational (e.g., teacher,
educational administrator,
college professor)
Personal styles • Social Welfare (e.g., social
worker, sociologist,
• Enjoys social interactions professional nurse)
and has good
communication skills
• Cooperative, supportive
• Communicate in a warm
• Counselor, Psychologist
and tactful manner
• Enjoy team work
• Humanistic: concerned
with social problems and
is community-service-
oriented
• Interests in educational
activities
• Others might describe as
Enterprising
Occupational environments
• Managerial
• Public relations
Personal styles • Various sales positions
(e.g., insurance,
• Prefers leadership roles pharmaceuticals, real
estate, car salesperson)
• Energetic, ambitious • Business executive
• Enjoy persuading others • Small business owners
• Makes use of good verbal
skills
• Generally sociable and
enjoy public speaking
• Others may describe as
competitive, domineering,
outgoing, and savvy.
Conventional
Occupational environments
Personal styles • Office and clerical (e.g.,
file clerk, teller,
• Efficient, careful, accountant, secretary,
organized, receptionist)
conscientious, reliable • Accountant
• Prefer carrying out • Banker
tasks rather than
initiating them • Copy editor
• Enjoys systematizing
and manipulation of
data and word
processing
• Prefer to know what is
expected rather than
have ambiguity
Holland Codes
Codes are usually 3-digits; however, one and two
digit codes are common
First letter in code is person’s strongest type
Second and third are the next strongest types
Example:
1. Computer programmers are primarily
__________. They are also _________
2. Teachers are primarily ___________. They
are also _______.
Interpreting the SDS
Use it as one of the many sources of
information about your interests, values, and
skills.
Review the answers on the whole inventory
including the three letter summary code.
Review all possible combinations of the three
letter code on the Educational/Occupational
Finder.
There is no wrong or right answer.
You can still pursue a major/career even if it
does not match your code.
Occupations Finder
Links your Holland code to specific
occupations that you might want to
consider
After looking for your specific Holland
code (e.g. IAS) switch the order (e.g.
AIS) and look at that list of
occupations.
Switch the order again and repeat the
process.
Where to Go From Here?
The SDS is a starting point for
exploration.
Use your Holland code to give you
ideas for summer jobs, volunteer
activities, classes to take, extra-
curricular activities to pursue.
Talk to people who are in
jobs/careers/majors indicated on your
SDS.
On-line Resources
UMD Counseling Center website,
www.counseling.umd.edu
UMD Career Center,
www.careercenter.umd.edu
Occupational Outlook Handbook
http://www.bls.gov/OCO
America's Job Bank
http://www.ajb.dni.us
Best Jobs in the USA Today
http://www.bestjobsusa.com/index.asp
Enjoy the rest of Maryland
Day!
University of Maryland Counseling Center
Dr. Pepper Phillips
Dr. Kathy Zamostny
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