"Career Coaching in Guidance"
What exactly is career coaching, and how can we use it? Julia Yates University of East London Objectives • Clarify what exactly career coaching is and how it can be used in guidance • Find out about some coaching tools to use in your practice Introductions Careers advice Personal Career advisers counselling Career coaching Career Career consultant guidance Employability adviser Career Coaching and Career Guidance • Which is more goal-orientated? • Which is more effective? • Which is more directive? • Which is more private-sector? • Which has the better image? • Which is more likely to one-off? What is career coaching? • Evidence gleaned from various sources • Perceived differences • Similarities • Actual differences • How coaching can be used in the guidance context Perceived (but not actual) differences • Coaching is more goal orientated • Coaching is likely to last for several sessions • Coaching is more suitable for mid-career changers • Careers advice is more information- orientated • Careers advisers are more directive Enabling a person to move towards desired career goals in a fulfilling manner Helping people to make career decisions and transitions Choosing work, moving up in a profession, moving out by choice, finding work after job loss and planning for the end of paid work. Enabling self-reliance in the individual Structure • Agree that an intervention needs a structure • Structure usually includes a beginning, middle and end Ethical Code • Agree for the need for an ethical code covering – Confidentiality – Non-direction Differences • Range of theoretical approaches – Health, psychology, counselling, sport • Tools – Drawing, role-plays, story boarding, questionnaires, imagery, visualisation… • Regulation – Professional bodies have limited influence Coaching in Guidance? • Approaches, Models, Tools, Brand • For example: behavioural coaching – Approach – Skinner, Pavlov, stimulus-response – Model – GROW – Tool – “If all jobs paid the same…” • What works for you and what works for your clients My favourite coaching ideas • Share the process • Confidence in the process • Specificity of the contract / goal My favourite coaching tools • Rating scales • Drawing • Perceptual positioning • Visualisations My favourite coaching questions • The miracle question • If all jobs paid the same, what would you do? • If you knew you couldn’t fail, what would you do? • And then what would happen? • What else? • Tell me about a time when it wasn’t like that What to know more? • MA / Dip / Cert in Career Coaching at UEL • 1 day a month • email@example.com