An Overviewof the MD CPR Rx Program

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Shared by: dandanhuanghuang
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							®
 Presentation Objectives
• Establish the need for CPR training of
  family members of at risk patients
• Introduce the CPR Prescription Program
  as an effective means to enroll family
  members of at risk patients in CPR
  courses
• Learn about the CPR for Family and
  Friends®
• Explore next steps in establishing a CPR
  prescription program
American Heart Association
        Mission
   The mission of the American Heart
  Association is to reduce disability and
 death from cardiovascular diseases and
                  stroke


        The AHA staff and volunteers
      work to accomplish this mission
  through partnerships with the community
>>Insert your agency name<<




We are committed to improving the Chain of Survival
   and improving outcomes from SCA and other
           cardiovascular emergencies
 No. 1 Killer
• CVD and stroke are two of the leading
  causes of death in the United States.
• Every year more than 950,000 adult
  Americans die from cardiovascular
  disease
• Sudden cardiac arrest claims the lives of
  more than 250,000 of those Americans.
• Many of these lives could be saved if
  bystanders act promptly to phone 911 and
  begin CPR and if trained rescuers provide
  defibrillation within minutes.
  AHA Impact Goal
• The strategic impact goal of the American
  Heart Association is to reduce death from
  coronary heart disease (including sudden
  cardiac arrest), stroke and risk by 25% by
  the year 2010.
• To do this, the AHA will:
          Improve the Chain of Survival and
          acute care treatment
          Enhance prevention and management
          of disease
          Generate the resources to achieve the
          goals
CPR
Prescription Program
                                   ®
 An American Heart Association
 advocacy campaign designed to
 promote adult and pediatric CPR
 training
CPR
Prescription Program
                                      ®
•Most cardiac arrest occur in and
around the home
•Family members of at risk patients
should learn CPR
CPR
Prescription Program
                                                   ®

• Is an initiative that will increase enrollment
  in layrescuer CPR courses and help to
  improve the health of our community

• Promotes the important messages about
  cardiac emergencies and CPR
CPR
Prescription Program
                                               ®

• Will improve cardiac arrest survival rates
  by increasing the number of citizens
  trained in bystander CPR

• Creates a program that provides an
  excellent example of how the American
  Heart Association and physicians can
  work together for a healthier community
 CPR for
 Family and Friends
• Introductory CPR course
• The CPR for Family and Friends course
  teaches rescuers skills in CPR and relief
  of foreign-body airway obstruction
• Presents information about the AHA adult
  Chain of Survival and signs of heart
  attack, cardiac arrest, stroke and choking
  in adults
• A pediatric module is also available, which
  focuses on infant and child skills
 Cost of Training
• Our typical fee is >>$?.??<< per
  participant
• About as much as it would cost to go
  to a movie…
Training Locations
• We offer courses at our Training
  Center and other locations
• We can offer courses in a wide
  variety of settings and locations
In Cases of
Sudden Cardiac Arrest…




Life
Is the ultimate goal


               CPR SAVES LIVES!
  Please see reverse for additional information on the American Heart Association’s
                         Physician CPR Prescription Program
                                                              ®
Don’t forget to write this prescription for
your patients with heart disease.
             Anytown Cardiology Associates
             555 Main Street
             Anytown, USA 55555




             NAME                                                 AGE

             ADDRESS                                              DATE


                                     American Heart Association
                                CPR for Family and Friends Course

                               Call 1-877-AHA-4CPR to Enroll Now


                                                                         
             SIGNATURE                                        Dispense as Written
                                                                  No Substitutions




Contact the American Heart Association for more information
 Why This Program?

• Ability of Physicians to persuade
  patients and family members
• Flexibility allows for
  adaptation
How Does it Work?

• Physicians agree to be a part of the Physician      ®
  CPR Prescription Program
• Participating physicians are provided with a
  description of the Physician CPR Prescription
  Program and pre-printed CPR prescription pads
• Participating physicians provide a referral with
  contact information for CPR courses being
  offered in their community
• The patient and/or a family member enrolls in and
  completes a CPR for Family and Friends course
How Does it Work?
Anytown Cardiology Associates
555 Main Street
Anytown, USA 55555




NAME

ADDRESS
                                                     AGE

                                                     DATE
                                                                                                              ®
                        American Heart Association
                   CPR for Family and Friends Course

                  Call 1-877-AHA-4CPR to Enroll Now


                                                            
SIGNATURE                                        Dispense as Written
                                                     No Substitutions




                                                                            Rx pad is preprinted with the
                                                                            physician group logo and the
                                                                        information needed to locate an AHA
                                                                                    CPR course.
 How Does it Work?

                                                                                          ®
                                                “Quick Facts” preprinted on backside
                                                of Rx to assist physician in delivering
70 – 80% of the cases that require CPR occur       the persuasive CPR message to
in and around the home – so it is going to be         patients and their families.
 up to each one of us to save our loved ones.

The best time to learn CPR was yesterday –
        tomorrow may be too late.
     CPR is easy to learn do it today!

       CUSTOM MESSAGE HERE
 The Critical Difference
Our plan is to increase the survival rate from sudden
cardiac arrest from the current rate of 5% to 20%.                                                                          ®

                    Location                  Estimated                 Lives Saved at             Goal – Lives
                                            Sudden Cardiac             Current Survival            Saved at 20%
                                               Arrests                    Rate – 5%                Survival Rate
             Boston                                 560                         28                       112

             Waltham                                 60                         3                         12

             Burlington                              24                         1                          5

             Watertown                               28                         1                          6

             Dedham                                  24                         1                          5

             Massachusetts                         6,200                       310                      1240



*Based on population data cited in the Massachusetts Department of Public Health, Deaths 1998, published in January 1999.
Estimated cardiac arrests = probability of 1 SCA per 1000 life years (1:1,000 FT residents).
 The Vision
• Physicians participate
                                    ®
• Each physician provides 100 CPR
  course referrals over 1 year
• Family members learn early
  warning signs and
  how to perform CPR
 Materials Developed

                              ®
• Marketing materials
• Prescription pad template
• Program booklet
Are You Ready To Recruit
Lifesavers?
CPR
Prescription Program
                            ®




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