Executive Creative Director in NYC Resume Gregory Curran by GregoryCurran1


Gregory Curran is a driven, effective leader who combines strategic insight, creative vision, management expertise and interpersonal flair to generate revenue, build brands, energize teams and delight customers.

More Info
									Gregory J. Curran
Ridgefield, CT 06877
 Home: 203-438-3419  Cell: 203-837-6000  E-mail: g.curran@yahoo.com • Portfolio: www.gregorycurran.com


Innovation • Strategy • Growth • Passion • Integrity • Leadership
Driven, effective leader combines strategic insight, creative vision, management expertise and
interpersonal flair to generate revenue, build brands, energize teams and delight customers. Over 18
years of corporate and agency experience inventing powerful integrated selling ideas for blue chip
brands and executing them seamlessly across platforms including digital, mobile, social networks,
television, print, direct mail, promotions and experiential marketing. Experience in packaged goods,
business services, automotive, distilled spirits, business to business and media/entertainment, with
special expertise in healthcare, information technology and financial services.

Key Skills and Accomplishments
     Adept at generating breakthrough creative solutions to strategic business challenges
     Skilled at integrating multiple communications channels to create seamless consumer experience
      and optimize program performance
     Ability to lead and inspire cross-functional project teams incorporating design, UX, multimedia,
      planning, writing, analytics, operations, production, strategy and project management
     Expert at reengineering internal process and training to streamline workflow, slash costs and
      elevate employee performance and satisfaction
     Excel at fostering collaborative and synergistic working relationship with clients

Professional Experience
Consultant, Creative Direction and Strategy, R2C – Portland, OR 2012
Direct response TV agency. Accounts: Web.com, HughesNet
  Drove strategic and creative planning behind Web.com positioning research
  Concepted and developed new TV campaign for Web.com. Translated campaign essence into
      corporate video that won campaign approval from board of directors
  Served as trouble-shooter for HughesNet television creative development

Vice President, Group Creative Director, Merkle – Columbia, MD 2010 - 2012
Largest independent CRM agency. Accounts: Citizens Bank, PNC, BBVA Compass, Regions, Novartis
  Core leader of $32 million financial services business unit, responsible for driving creative
     services, communications strategy, innovation, business development, hiring, P&L management,
     training and client satisfaction. Unit achieved 26.7% growth in 2011.
  Dramatically improved conceptual and strategic quality of creative work, earning praise and
     increased creative budgets from 100% of clients
  Developed integrated programs that expanded traditional media scope while adding social media,
     mobile, SEO, event marketing, micro site and display components
  Authored and executed staffing plan that replaced creative team that was 100% freelance and off-
     site with world-class, full-time team at headquarters office
     Initiated and led re-engineering of internal processes, yielding dramatic improvements in training,
      workflow, client service and internal communication across business unit
     Tasked with leading creative development for new pharmaceutical business unit. Won 3 AOR
      assignments and $1.2 million in creative revenue in 4 months.

    Content Director/Marketing Strategist, TDO Communications – Irvington, NY 2008 - 2010
  Multi-channel marketing agency. Accounts: Aetna, Davis & Gilbert, Asterisk Financial
   Conceived, executed and managed internal and client-related content including websites, e-mail,
     SEO, direct mail, press releases, print, banner ads and strategic recommendations
   Planned and implemented customer acquisition programs for Aetna individual health insurance,
     exceeding lead generation objectives by 52%
   Led planning and development of consumer website for Aetna, with responsibility for user
     experience, content strategy and development, brand standards, SEO and information architecture
   Conducted marketing communications audit and made strategic recommendations that drove
     information technology product launch

Director, Marketing and Creative Services Splender.com – Greenwich, CT 2007 - 2008
Start-up online lender.
   Conceived and built e-commerce brand from the ground up, driving development of product
      features, brand positioning and personality, target audience segmentation, customer experience
      blueprint and website build-out
   Wrote marketing plan, establishing lead-generation and acquisition goals, online media plan,
      selling strategies and tactics, brand guidelines and key performance indicators

Creative Director, Synapse Group – Stamford, CT 2004 - 2006
$400 million customer loyalty and product marketing leader.
   Partnered with credit card issuers to create customer retention and revenue generation solutions
   Collaborated with directors from product management, marketing, legal, IT and customer care to
     energize offer development and streamline go-to-market efforts
   Initiated and led re-branding of Synapse retail product lines, coordinating market research, name and
     logo development, product positioning and design of in-store packaging and displays
   Created direct mail program that beat control by 40 - 80%, generated $9.4 million in revenue, and
     enabled line of business to exceed financial goals

Early Career
Vice President, Associate Creative Director, Hill Holliday – Boston, MA 2003 - 2004
Full-service advertising agency. Accounts: Fleet Bank, LPL Financial, CVS, Boston Globe, Cognos

Vice President, Creative Director, Euro RSCG (Brann) – Wilton, CT 1999 - 2002
Direct marketing agency. Account: Fleet Credit Card

Bachelor of Arts, Journalism, University of Georgia – Athens, GA

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