"MKT 331 Consumer Behavior"
Consumer Behavior Practice questions for Exam 2 – Chapters 5, 6, and 7 Match the following statements (all anchored by “strongly agree” and “strongly disagree”) to the type of survey question: 1. My family believes that Honda makes the most reliable cars on a. belief the market. 2. I am likely to buy the brand of car that my family thinks I b. attitude should buy. 3. I like Honda cars. c. intention 4. I think Hondas get good gas mileage. d. normative belief 5. The next time I buy a car, it will be a Honda. e. motivation to comply 6. A long-running television commercial for Dial soap would show an individual in various situations with other people (e.g., car pool or elevator). This individual would join the others and look around, appearing to be in discomfort, trying to keep his arms by his side. The other people would look at this person with various disapproving expressions. Then a voice over would say, “He should have used Dial!” Which type of appeal does this illustrate? a. emotional message b. two-sided message c. fear appeal d. third-party endorsement e. comparative ad 7. The Pearsons are remodeling their master bathroom, so they have to get involved in decisions such as plumbing valves, toilets, and faucets. They don’t really know much about these products and they don’t really care to know much about them. However, for these purchases they do get involved by visiting show rooms, searching the Internet, and looking at other sources of information. Which type of involvement does this represent? a. enduring involvement b. emotional involvement c. product involvement d. situational involvement e. moderate involvement