NAA Archives 2 0 week RoseHolley crowdsourcing Nov 2010 by hBb211q


									Crowdsourcing Strategies
for Archives
Rose Holley
8-12 November 2010
        What is crowdsourcing?
Social engagement (web 2.0) =
• Interactions with data on a personal level
• Marking, reviewing, correcting, classifying items etc to help
• May require less involvement and effort than crowdsourcing
Crowdsourcing =
• Large group of unpaid volunteers
• Each doing small tasks
• Working towards a clear goal
• Goal is big and for the ‘common good’
• Usually using social engagement strategies
               For Example
Making out of copyright books electronically

Transcribing birth, death and marriage hand
 written records so that they become searchable

Writing articles to make a free online
       Benefits for archives

1. Achieving goals that the archive
   does not have resource for
2. Quick results for a big task
3. Active engagement with the
4. Utilising knowledge of community

5. Improving/adding value/opening access to
   your resource/service
6. Encouraging sense of public ownership and
   responsibility towards cultural heritage items
7. Building trust and loyalty of the community
8. Demonstrating relevance and value of archives
Australian Newspapers
User Interaction at article level

November 2009 (1 year in)
   6,000+ volunteers
   7 million lines of text corrected in in
    318,000 newspaper articles
   200,000 tags added
   4,600 comments added

January 2009 (4 years in)
 160,000 volunteers
 334 million BDM name records
    transcribed internationally
The Guardian MP’s Expenses

June 2009 (80 hours in)
 20,000 volunteers
 170,000 pages read and checked
Picture Australia

October 2009 (4 years in)
 2,641 volunteers
 55,664 images created and added to the
Galaxy Zoo

July 2008 (1 year in)
 150,000 volunteers
 50 million galaxy images classified
BBC WW2 Peoples War

January 2006 (2.5 yrs and end of project)
 32,000 volunteers
 47,000 memories added
 15,000 personal images added
Distributed Proofreaders

October 2009 (9 years in)
 90,000 volunteers (3,000 active per
 16,000 E-books created and available
    (consistently create approx 2,000 per

December 2008 (8 years in)
 156,000 active volunteers out of 10 million total
 A free online encyclopaedia
 3 million articles created in English Wikipedia
 10 million articles created in 250 languages
Shipping in Australian waters
          Tips for archives

 Are there common factors with these
    successful sites?
 Why are they working so well?
 Specific examples of strategies.
 How to apply these – the tips for
          Common Factors?
1.   Volunteer numbers and achievements
2.   Volunteer profiles
3.   Volunteer motivations
4.   Rewards and acknowledgement
5.   Management of volunteers
        Volunteer numbers and
 All started ‘quietly’
 None have done major advertising
 Most harnessed small numbers initially which
  grew rapidly
 In all cases volunteers did far more work to a
  higher standard than expected
 Significant achievements
Volunteer Profile – anyone/everyone

 Flickr: LucLeqay
            Volunteer profile
 Majority of work done by 10% of people =
  ‘super’ volunteers
 Age varies
 Prefer to work for non-profit making orgs
 Almost always ‘educational’
 50/50 ‘volunteering’ /interested in subject
 50/50 want to choose work/be given work
        Volunteer motivations

   I love it
   It’s interesting and fun
   It is a worthy cause
   I am helping with something important
    e.g. recording history, finding new things,
    discovering scientific items

 You put a lot of trust in me
 It’s a big challenge
 I can help the group
 I want to give something back to
 It’s addictive
          Increasing motivation

•   Give more stuff to do
•   Progress chart
•   Raise the bar
•   Online camaraderie
•   Clear instructions
•   Acknowledgement
•   Reward
Rewards and Acknowledgement

   Identifying individuals
   Options to have profiles public
   Ranking tables
   Certificates
   Promotional gifts
   Meeting paid staff
    Management of volunteers
 Volunteers manage each other

 Be IT savvy – forums, blogs, wiki’s

 No paid staff to manage and do not

 Paid staff only create/establish endorse
  policies/FAQ/Guidelines. Act as ‘shepherd’
Strategies for crowdsourcing
    Tip 1. Clear and big goal - homepage
Tip 2. Progress towards goal
Tip 3. Quick, reliable
Tip 4. Easy and Fun
Tip 5. Make results/outcome visible
Tip 6. Rewards and acknowledgements
Tip 7. Content or thing must be interesting
Tip 8. Give volunteers options to be visible
Tip 9. Give volunteers an online team
          environment e.g. wiki, forum
Tip 10. Give volunteers choices
Tip 11. Assume it will be done well
Tip 12. Keep the site alive - new content
Tip 13. Take advantage of topical events
Tip 14. Listen to your ‘super’ volunteers
                Do not fret….
   Abuse or disinterest?
         NO- Loyal and responsible
   Data corrupted?
         NO. Keep in layers, keep separate, only
             integrated together for public view
         NO. Data is enhanced and value added.
   Loss of control?
         NO. Volunteers want guidance/co-ordination
   Loss of power?
         NO. Gate keepers open as well as close doors!
      The potential for archives
   Hundreds of thousands/millions of volunteers if

   Archives have lots of data

   Could really open up access to archives, and improve
    content on mass scale.

   A global pool of volunteers and projects
Further Reading:

   Anderson, Michael (2009) Four crowdsourcing lessons from the
    Guardian’s (spectacular) expenses-scandal experiment. June 23 2009.

   Holley, Rose (2009) Crowdsourcing and social engagement: Potential,
    Power and Freedom for Libraries and Users. Research Paper. Nov

   Malone, Erin (2010) 5 steps to building social experiences. August 2010.

10 November 2010, Rose Holley

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