THE BUSINESS OF FUNDRAISING by oY93rp

VIEWS: 0 PAGES: 23

									 Introduction to
  Advancement

     Prof. Victor S. Dugga,
Executive Director, Advancement
        University of Jos
        In this presentation…
 Why Advancement / Fundraising?
 What is Fundraising?
 How it is done…
 Structure and Operations of Professional
  Fundraising
 The Role of Different Sectors in
  Fundraising
 Can this be done?

                 Dugga: Intro to Advancement   2
     Why Advancement? Changing Times…
20th Century                     21st Century (???)
  (Innovations)                   Knowledge –
 Energy as driving                driven
  force                           Brain power –
 Muscle power –                   ideas as
  manufacturing                    economic power
                                  Technology
 Natural resources
                                   required
  required
                                  Little or no raw
 Capital & labour
                                   material and
  intensive
 3                                 minimal energy
                 Dugga: Intro to Advancement
       Universities and Change
 The cultivation of intellectual capital
  confers competitive advantage on the
  economy of any nation
 That job falls on the shoulders of higher
  education
 Universities have the moral obligation to
  support and nurture the knowledge-based
  economy
 Our task is to ready our students to be
  productive citizens in the new economy
4                Dugga: Intro to Advancement
       Universities and Change (2)
   Ivory Tower concept – removed & inaccessible
    from society is neither practical nor sustainable
   ‘Ivory Towers’ are slow to accept change,
    particularly if it threatens status quo: ‘Why fix
    something that’s not broken?’
   The necessity of responding to change in the
    economic environment is not easy for
    universities – those who do, excel e.g. SUN
   Yet the nations that are making progress in
    the world are those who have focused on
    ‘higher education’ – Asia, North America;
5   Others are battlefields of different kinds.
                      Dugga: Intro to Advancement
      Why Advancement?
A  new income stream for your
  University – allows the University to
  do new things
 Opens up the University to dialogue
  with important stakeholders
 A basis for sustainable fundraising
 Networking with other institutions
 Profiles the university nationally and
  internationally to enhance teaching &
  Research.
        Defining Fundraising
 FUNDRAISING     is (a range of
  processes of) organizing people to
  gather resources from donor-
  investors to serve public purposes
  (support an institution).
 (INSTITUTIONAL) Development is
  mobilizing support from key
  stakeholders to advance institutional
  objectives.   Dugga: Intro to Advancement   7
    Donors / Sources of Funds
Individuals
Trusts & Foundations
Companies / Corporations
Governments (National &
 Foreign Aid)
Investment income
             Dugga: Intro to Advancement   8
Advancing Your Institution
Five Documents to Support Fundraising
Strategic Plan: Vision, Mission, Objectives, SWOT.

Development Plan: Strategic Thrust, Path to realizing
objectives, Prioritized projects, innovations involved in
implementation, strategic partnerships.
Institutional Budget and Development budget: what
is your commitment? Partners’ commitment? Shortfall?

Case for Support: Why your development projects are
important to advancing the cause of your institution and
why should donor-investors support you
Fundraising Plan: what are you prepared to spend on
Fundraising? How much do you need to raise? Over what
time? What is your strategy and methods for cultivation
and solicitation?       Dugga: Intro to Advancement        10
Dugga: Intro to Advancement                     11

                              By David Dunlop
 THE DEVELOPMENT CYCLE

PROSPECT IDENTIFICATION
MARKETING
CULTIVATION
SOLICITATION
CLOSURE
RECOGNITION
STEWARDSHIP
            Dugga: Intro to Advancement   12
        Why do People Give?
 Discover new frontiers
 Support / encourage excellence
 Enable people exercise their potential
 To relieve human misery
 Enhance institutions (e.g. Democracy),
  make better communities
 Nourish the spirit; create tolerance, peace,
  etc.
 Remember the dead
                  Dugga: Intro to Advancement   13
    Fundraising Programmes

 Annual  Giving Fund
 Major Gift
 Capital Campaign
 Legacies / Bequests
 Trusts & Foundations
 Corporate Sponsorship
             Dugga: Intro to Advancement   14
What makes fundraising a profession?
 Differences between ‘Launching’ and
  ‘fundraising’
 Matching donor’s interest to your
  organization’s priorities
 Ethics of Development/Advancement
 Resource mobilization & Accountability
 Donor bill of rights
 Gift agreement
 Recognition of philanthropy
                 Dugga: Intro to Advancement   15
Advancement Operations




       Dugga: Intro to Advancement   16
           Alumni Relations
 Sometimes called ‘Friends Raising’
 Alumni Relations function is to engage
  alumni and friends with your institution in
  a positive and proactive way
 To assist in building an understanding of
  the vision and goals of your institution
 To encourage alumni to support your
  institution financially and non financially

                  Dugga: Intro to Advancement   17
             Advancement
 The Advancement function is to secure
  financial support for your institutions
  vision and goals.
 This is achieved by building meaningful
  relationships with alumni, friends,
  corporations and trusts and foundations.



                 Dugga: Intro to Advancement   18
           Communications
 Communication function is to provide a
  clear and consistent message about the
  vision and goals of your institution to
  target audiences
 Public Relations/Marketing!
 Branding!




                 Dugga: Intro to Advancement   19
 BUILDING AN ADVANCEMENT TEAM
INSTITUTIONAL LEADERSHIP
   Vice Chancellor / CEO as Chief Fundraiser
   Principal Officers and others (Deans/Directors)

ADVANCEMENT OFFICE
   Advancement Staff, Alumni Staff,
    Communication staff

VOLUNTEERS
   Advisory Boards, Governing Council, etc.
   Committee memberships
   Alumni
   Other beneficiaries of the university


                    Dugga: Intro to Advancement       20
          Can this be Done? (1)
‘Those who say it can’t be done should get out of
  the way of those doing it’ - Anonymous.
 Mission, vision and strategic planning
 Choice of workable development structure
 An environment conducive to creativity and
  innovation – the challenge of change!
 Deciding on a structure and space for the office
 In every organization, 10% of people affect the
  way all others think and act


                    Dugga: Intro to Advancement      21
             Things to do… (2)
 Everyone  wants to raise money; few
  want to pay for it – Advancement, like
  every other university function, will
  require some investment – financial,
  human, space.
 Advancement grows to justify its budget
 Mature Advancement programmes
  return a greater amount than new
  programmes
                 Dugga: Intro to Advancement   22
            Thank you



Thank you




  advancement@unijos.edu.ng
              Dugga: Intro to Advancement   23

								
To top