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Social Media Digital Marketing Return on Investment

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					Location Based Services
       Marketing

       June 2011
                 Agenda
•   Defining Location Based Services
•   History Tour
•   Future Thinking
•   Examples
•   Integrating with the Customer Journey
•   Top 10 Tips
    Defining Location Based
      Services Marketing
• A location-based service (LBS) is an
  information or entertainment service,
  accessible with mobile devices through the
  mobile network and utilizing the ability to
  make use of the geographical position of the
  mobile device (wikipedia 2011)



• Optimising the relationship between people
  and places to provide an added value
  experience
              History Tour
•   Mobile Networks
•   Mobile Networks and GPS
•   Mobile Networks, GPS, WiFi
•   Mobile Networks, GPS, WiFi, Bluetooth
•   The Cloud
            Future Thinking
•   Device independence
•   Add value to the location experience
•   Turn information into interpretation
•   Build upon the customer journey
•   Monetise the moment
          Future Thinking
• Focus on Experience not Technology
• Data Collection and Exploitation
  – Behaviour
  – Location
  – Preferences
  – Privacy
• Customer Intimacy and Lifetime Value
Examples
Examples
Examples
Integrating with the
 Customer Journey
                  Top Ten Tips
1.    Ensure your services are accessible to your customers
2.    Create the customer journey
3.    Collect, interpret and analyse the data
4.    Future-proof with a presence on all the social networks
5.    A/B Testing to measure effectiveness
6.    Watch the competition and other market sectors
7.    Promote the service in digital and real worlds
8.    Add value not complexity or features
9.    Continually seek 1% improvements in the customer journey
10.   Monetise the moment
            Get Qualified
• CAM Digital Marketing Diploma
  – Distance Learning option
  – Saturday Seminar option


• DigitalMarketingProgramme.com

• MarketingCollege.com, enquiries page

				
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