REQUEST FOR MAYORAL DECISION – MD358
Title: Events GLA and LDA Joint Funding 2009-2010
The GLA is alone in the GLA group in having a dedicated public events unit, capable of mounting
mid to large-scale events on a regular basis. The LDA agree that the consolidation of the funding
available and a agreed joint Events programme delivered through the GLA Events for London team
is the most appropriate and efficient way to ensure a strategic programme of events that is expertly
and safely delivered through a best value process.
The consolidation of GLA and LDA funds will give a greater opportunity to gain sponsorship for
private sector and offer greater value to the deliver of these events, with the effect of producing
World Class Events and Promote London as a World Class City,
As we lead towards 2012 Olympic Games a joint agreed and funded programme will enable the
efficient creation of exciting new festivals and events that will span over 2/3 years. As an example
Rhythm of London – Festival of Britain but leads to a need for flexibility in the funding arrangements
and the potential use of 09/10 funds in future financial years.
Mayoral approval is sought to:
1. agree a joint events programme with the LDA for the 2009-2010 financial year;
2. allocate of £1,660,000 of GLA funds to the joint programme
3. receipt and use of the £2,850,000 of LDA grant funding for the program and entry into
arrangements for the same
Mayor of London
The above request has my approval.
PART I - NON-CONFIDENTIAL FACTS AND ADVICE TO THE MAYOR
Decision required – supporting report
1. Introduction and background
London prides itself on being one of the most diverse, tolerant and multicultural cities in the
world. This is a tremendous asset when promoting London to domestic and overseas visitors, potential
inward investors and foreign students. London's economic competitiveness also relies on its ability to
draw on this diversity and access the talents of all its communities.
Over the previous years the GLA have developed both Major and Community Events in identifying
London as a world-class city. The emphasis on these events will continue but learning on past
experience – adding new ideas and initiatives will enhance these events taking them to a new level. By
continually working closely with sponsors/business across the capital they will aid support the
development of economic growth.
London welcomes more than 25 million visitors every year and is home to many foreign businesses. It
is known for its vibrant, contemporary and diverse offerings in a historically rich environment. The
Events programme for 2009/2010 will enhance these offerings by highlighting London’s rich
environment with new events such as Story for London, London Film Day and Rhythm of London.
The GLA is alone in the GLA group in having a dedicated public events unit, capable of mounting mid
to large-scale events on a regular basis. The LDA agree that the consolidation of the funding available,
agreed strategically by both organisations but delivered through the GLA Events for London team is
the most appropriate and efficient way to ensure a strategic programme of events that is expertly and
safely delivered through a best value process.
As a result the LDA has indicated that it wishes to provide grant funding to the GLA under its
statutory powers found in the Regional Development Agencies Act 1998
The joint programme of events has already been subjected to LDA board approval. Approval for
funding and Event programme was agreed by the LDA March 2009. .
The programme of events has been agreed giving the following clearly defined outputs.
Outputs to be monitored will the meeting and managing of each project’s: sponsorship targets, media
and marketing coverage, public access to and take-up of marketing materials and attendance levels.
The GLA will collate monitoring and evaluation data and report to the LDA periodically on the
outputs. The Business Manager – External Affairs – will link and work closely with the events and
culture teams and the LDA.
Each event within the programme will be subject to further agreement and subject to Mayoral
Approval, Director Approval or Delegated Matters Checklist Approval as appropriate.
As we lead towards 2012 Olympic games the joint funding will be used to create exciting new festivals
and events that will span over 2/3 years, e.g. Rhythm of London – Festival of Britain but this leads to a
need for flexibility in the funding arrangements and the potential use of 09/10 funds in future financial
2. Issues for consideration
a) Links to strategies and Corporate Plan
This joint working agreement and recommendations links clearly with “Prosperous City” strategy –
Promote London as a leading world city for the 21st Century – socially, culturally and economically.
By using an element of this budget to promote London as the Olympic City will add to the value of
Delivering a Successful Olympic and Paralympics Games.
b) Impact Assessment and Consultation
Consultation was not considered necessary because these events are part of a programme of engagement
activities with London communities and stakeholder groups and where relevant the events will be
planned in liaison with such groups. The events are themselves consultation mechanisms in that they
seek to engage London communities or groups of Londoners.
Each of the events will be managed in accordance with GLA project management methodology
including the identification of risks and the establishment of appropriate risk management mechanisms.
Mayoral approval is sought to:
3.1 agree a joint events programme with the LDA for the 2009-2010 financial year;
3.2 allocate of £1,660,000 of GLA funds to the joint programme; ;
3.3 receipt and use of the LDA £2,850,000 of funding for the program and entry into arrangements
for the same
4. Financial Comments
4.1 The proposed programme of events will assist both organisations in delivering their respective
business objectives and the working arrangements recognise the event and sponsorship
expertise which has been developed in the GLA and which does not exist to the same extent in
the LDA. The proposal of joint working, producing larger and more events enhance the
opportunities for sponsorship.
4.2 The 2009/10 GLA budget process approved the following programme budgets that will make
up the GLA contribution to the programme of events.
Events For London 1,232,000
Culture Strategy 217,000
Notting Hill Carnival 211,000
4.3 A breakdown of events and indicative budgets for 2009/10 is shown below. These projects will
all be subject to individual approval as required. Additional sponsorship will also be sought for
some events that would alter the make-up of funding for some events.
2009/2010 GLA Group Total
£ £ £
Culture Strategy 50,000 - 50,000
Mayors Commission 10,000 - 10,000
Somerset House 10,000 - 10,000
Children’s Art Day 20,000 - 20,000
London Libraries 7,000 - 7,000
Green Programme 20,000 - 20,000
Culture and 2012 50,000 - 50,000
Big Dance 50,000 - 50,000
Festival of London - 100,000 100,000
London Film Day - 100,000 100,000
Carnival - 300,000 300,000
Mayors Thames - 60,000 60,000
CNY - 100,000 100,000
Youth Festival 35,000 - 35,000
Diwali 15,000 - 15,000
BHM 25,000 - 25,000
St Patricks Day - 100,000 100,000
Liberty/DC 170,000 - 170,000
New Years Eve 100,000 1,500,000 1,600,000
London Mela 100,000 - 100,000
Vaisakhi 15,000 - 15,000
St Georges Day 140,000 - 140,000
Refugee Week 10,000 - 10,000
Small Festivals and 13,000 50,000 63,000
Olympics Events 200,000 200,000 400,000
London Pride - 100,000 100,000
Eid 15,000 - 15,000
Major Civic Events 400,000 100,000 500,000
Russian Winter Festival - 65,000 65,000
Carnival del Pueblo 40,000 - 40,000
African Events 25,000 - 25,000
Jewish Events 50,000 - 50,000
Guides and Promotion 65,000 - 65,000
USA Day 25,000 75,000 100,000
Total 1,660,000 2,850,000 4,510,000
4.4 In addition to financial support the GLA will also provide significant support in-kind support in
terms of Officer time to support delivery of the events as well as the achievement of sponsorship
4.5 Events will be managed by the Events For London and Culture Policy Teams respectively.
Further approval will be sought for individual events as required and these teams will ensure
that the GLA contracts code of practice and expenses and benefits framework is complied with.
5. Legal Comments
5.1 The forgoing sections of this report indicate that:
5.1.1 the decisions requested of the Mayor fall within his statutory powers, acting on behalf of
the Authority, to do anything which is facilitative of or conducive or incidental to the
promotion of social development in Greater London and encouraging people to visit
Greater London, encouraging people from outside the United Kingdom to visit the
United Kingdom to visit Greater London; and
5.1.2 in formulating the proposals in respect of which a decision is sought officers have
complied with the Authority’s related statutory duties to:
(a) pay due regard to the principle that there should be equality of opportunity for all
(b) consider how the proposals will promote the improvement of health of persons,
health inequalities betweens persons and to contribute towards the achievement
of sustainable development in the United Kingdom; and
(c) consult with appropriate bodies.
5.2 In the context of encouraging people to visit Greater London and encouraging people from
outside the United Kingdom to visit the United Kingdom to visit Greater London the may
receive contributions (such as the proposed LDA funding) in respect of its costs in discharging
5.3 It is understood from officers that the LDA is to provide the funding by way of grant under its
statutory powers under the Regional Development Agencies Act 1998. Therefore, a grant
funding agreement will be issued by the LDA and officers should liaise with the legal team for
further advice on the same.
5.4 Officers must ensure that the arrangements for each of the events comprised in the programme
are made fully in accordance with the GLA’s decision-making process and Contracts Code of
5.5 Finally, to the extent that the proposals are facilitative of the promotion of social development in
Greater London, officers must take reasonable steps to secure that in cooperating with the LDA
in this regard, the GLA does not incur expenditure in doing anything already being done by the
6. Background/supporting papers
Public access to information
Information in this form is subject to the Freedom of Information Act 2000 (FOI Act) and other
legislation. Part 1 of this form will be made available on the Greater London Authority website within
1 working day of approval. Any facts and advice that should not be made automatically available on
request should not be included in Part 1 but instead on the separate Part 2 form. Deferment is only
applicable where release before that date would compromise the implementation of the decision being
Is the publication of this approval to be deferred? NO
If yes, for what reason:
Until what date:
Is there a part 2 form - NO
Tick to indicate approval
Dan Ritterband has reviewed the request and is satisfied it is correct and
consistent with the Mayor’s plans and priorities.
Dan Ritterband has been consulted about the proposal and agrees the
Head of Law:
The Head of Law has commented on this proposal.
Executive Director, Resources
I have been consulted about the proposal and confirm that Financial and Legal advice have been taken
into account in the preparation of this report.
Deputy Mayor, Policy and Planning
I am satisfied that this is an appropriate request to be submitted to the Mayor