What cultural contexts inform the argument---and
what do they tell you about where the writer or
creator is coming fro?
What emotional, ethical, and logical appeals does
the argument make?
How does the writer or creator establish credibility?
What sources does the argument rely on?
How current and reliable are they?
Are some perspectives left out?
What effect does this exclusion have on the argument?
What is the main proposition/claim of the
verbal or visual argument?
What reasons (subclaims or premises) and
assumptions support and underlie the claims?
What additional evidence backs up the
assumptions and premises?
Do the premises/subclaims reflect the
What fallacies can you identify?
What effect do they have on the argument’s
What overall impression does the argument
Are you convinced?