F or d i n I n di a
Ford have invested 170bn Ford Ikon is 70% Indian The plant produces over
rupee ($5 bn) in an Origin. 100,000 cars a year.
Ford has 33 dealerships in The plant has a ‘flat’ Ford generated $540 bn
India organization structure and turnover in its first year.
one common canteen for all.
Ford India has over 94 In 1999 India’s population All employees are
suppliers in India employing passed 1 bn. encouraged to make
a large local skilled decisions and take
workforce. responsibility in how the
factory is run.
India is one of the top 10 Ford is looking to start The Ford Ikon sold 22,849 in
economies. selling the Ford Ikon in new its first year.
markets like Bangladesh.
The manufacturing plant All employees on called on a Ford can pay workers 10%
covers all stages of first name basis. of wages they would in the
Ford contributes to An open-learning centre Ford India is working
development projects like enables anyone working towards the sustainable use
health centre for people there to take courses within of resources, such as water
around Maraimalai Nagar & the plant about technical, and energy in its processes.
disaster relief for victims of business & communication
earthquakes & floods. issues, during working
India has a high-earning There is a shortage of water Only 100 employees are
middle class. in the Chennai trained overseas.
Women form 20% of the Ford has sold over 500,000 Ford treats all the waste
workforce (industry average cars in 2001. water from its plant.
Ford cars are designed to In Sept 2009 Ford is to The percentage of the
more environmentally invest $500 million to women employed has
friendly both during use and improve and modernise the dropped to 3%
at the end of their lives. 85% facility
of the materials used in cars
can be recycled or