HSE strategic goal -
Involving the workforce
“ To reinforce the promotion of worker
involvement and consultation in
health and safety matters
throughout unionised and non-
unionised workplaces of all sizes”.
HSE Policy Adviser
Workforce and Leadership Team
Objectives of “do your bit” initiatives
“Tell employees about health and safety and they’ll know
about it. Involve them and they’ll understand.”
• To promote the message that evidence suggests involving workers
has a positive effect on health and safety performance and is
therefore good for business.
• To recruit and deliver training to 2400 new representatives of
employee safety targeting non-unionised SMEs in construction,
manufacturing, MVR and transport by March 11.
• To recruit and deliver facilitated joint training sessions to at least 80
organisations across a variety of sectors in both unionised and non-
unionised workplaces by March 11.
Summary of DYB Promotional activities 2010/11
• “Purdah” impact- Promotional activity impacted due to run up to the Election and beyond
• As a result- no real trade press coverage and no direct marketing
• HSE and Premier Partnership participated/spoke at many events across GB (RoSPA
SGUK/IOSH Branch/ Trade events/ Trade Unions etc)
• 3d Telemarketing - Reached approx 36k organisations in specific target group (between
Apr- Jul 10) and drove 70% of sign ups for reps courses
• Feedback was that the case studies proved to be popular in helping explain the offer
• Banner/ links on main HSE website signposted organisations to the new site
• Help from stakeholders to drive organisations to WebPages (particularly during “Purdah”)
• E-bulletins received a good response rate and we have developed WI specific
• Collateral (pockets cards/web tool/communities) aimed at employers cascaded to workers
• Web- 41k unique visits to date, many repeat customers
• Very little marketing required in relation to the joint training offer
Performance: worker involvement for RoES course
2 day worker involvement for reps
• 2413 delegates trained
236 courses delivered GB wide
• Size of Org: Majority 101-249
Manufacturing employees (42%)
0 200 400 600 800 1000 1200 1400 • 16% ave cancellation rate
• £39 per day/ per delegate
%Attendees by Size • Bookings ceased Dec 2010
• Forecast 50% attend 3rd day (WI
16% <20 “plus”) with their LM.
51-100 • 864 delegates on a 3rd day
Performance: Joint training for reps and managers
• Offer: up to 4 days of fully funded interventions- including a “diagnostic”
• Any sector/size/unionisation- target set to ensure equitable spread
• Exceeded the initial target of delivery to a minimum of 80 organisations
• Delivered to 120 organisations (206 events/workshops delivered).
• Single day workshops most popular- framed around a risk/topic
• 50 organisations had more than one intervention
• Some organisations completed reps courses first, then also participated in joint
training workshops further down the track
• Almost all deliveries to a single organisation (i.e. not “open”) at their workplace
• Logistics- requires a longer lead in time to arrange than reps courses
• Once one delivery, quite often organisations ask for more assistance
Summary & lessons learnt from delivery
• Objectives for training exceeded! Recognised by HSE Chair and Chief Exec.
• Quality measures- 98% IOSH cert achieved and positive provider feedback.
• Stakeholders played a key part in communicating offer to members.
• E-bulletins complement marketing activity.
• Telemarketing- it can take more than one call to communicate this concept to
the right person in an organisation (HR or HS managers tended to be the link
between Directors and Workers).
• Joint training- 3 month lead in time from initial interest to delivery.
• Opportunity costs main issue- i.e. cost of releasing both managers and reps
• Accreditation of reps training was a unique selling point (3rd day also).
• Videos helped communicate business benefits of consultation & how initiative
helps achieve associated benefits.
• Joint training on consultation needs to be framed around risk.
• Other sectors expressed an interested (Health Sector)- “untapped”
• Needs to continue………..