ADRIEN BOUCHET by I8XlkK6

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									                             ADRIEN BOUCHET
                         Executive Director and Lecturer

CURRENT APPOINTMENT:

     Texas A&M University, Lecturer, Division of Sport Management 2005 - Present
     Executive Director, Center for Sport Management and Education 2005 – Present

EDUCATION:

     PhD           Texas A & M University, 2008, Major in Higher
                   Education, Cognate: Marketing
                   Dissertation: Essays in Marketing and Strategic Management in the
                   Southeastern Conference

     M.S.          Arizona State University, 2005, Higher Education and Policy
                   Thesis: A Look at Athletic Reform, Student Athlete Compensation
                   and the Case for a New Classification

     M.B.A.        Purdue University, Krannert School of Management
                   2002-2003 (Completed one year of two year program.)

     B.S.          Auburn University, Health and Human Performance

PREVIOUS POSITIONS:

     Arizona State University, W.P.Carey School of Business
     Graduate Assistant, Sports Business Program 2004-2005

     University of Miami Hurricane Sports Properties, Associate General Manager
     2003-2004

     Miami Dolphins, National Football League, Manager, Marketing Partnerships
     2001-2003

     Clear Channel Entertainment (Sports Division), Senior Director, Marketing
     1999-2000

     SFX Sports, Director, Business Development 1998-99

     Florida Marlins, Senior Manager, Marketing Partnerships 1995-1998

     Baltimore Bandits, Director of Ticket Sales, 1994-1995
     University of Alabama at Birmingham, Assistant Football Coach 1993

RESEARCH AND TEACHING INTERESTS:

     My main focus involves marketing, strategic management and executive decision
     making research within sport management. My research is drawn from
     marketing, organizational behavior and management theory. Other topics of
     interest include organizational effectiveness, governance and efficiency and
     financial management in higher education institutions and sport organizations,
     particularly intercollegiate athletic programs.

CONTACT INFORMATION:

     Address:      P.O. Box 4891
                   College Station, TX 77844
     Phone:        (602) 300-0555
     E-Mail        abouchet@hlkn.tamu.edu

CONSULTING EXPERIENCE (Sports):

     University of Miami
     Western Kentucky University
     University of Connecticut
     State of Connecticut (Renschler Football Field Project)
     University of Maryland
     Oklahoma State University
     Arena Football League
     Chicago Rush (Arena Football League)
     New Jersey franchise (Arena Football League)
     Fanz Racing (NASCAR)
     Baltimore Franchise (American Hockey League)
     Walter Camp Football Foundation
     Canadian Football League
     Birmingham Franchise (Canadian Football League)
     Tampa Bay Ice Palace
     Phoenix Roadrunners (East Coast Hockey League)
     The Mills Corporation
     Super Bowl Host Committee (Atlanta)
     Super Bowl Host Committee (New Orleans)
     Integrated Sports International
     Clear Channel Communications
     St Louis Ampitheatre
PUBLICATIONS

Refereed:

      Bouchet, A., Hall, T., Bennett, G., Kahler, J., (2007). A Qualitative Assessment
            of Sponsorship Services, Sport Marketing Quarterly (Submitted for
            Review)

      Bouchet, A., (2007). A Look at Academic Reform, Student Athlete Compensation
            And the Case for a New Classification of Student-Athlete,
            Journal of Contemporary Athletics (Submitted for Review)

      Harraway, A. & Bouchet, A. (2007). The Black Male Student-Athlete and the
            Overlooked Importance of Education, Journal of Athletics and Society
            In Education (Under revision)

      Harraway, A. & Bouchet, A. (2007). Scholar-Baller A New Vision of Learning
            Academic Athletic Journal (Under revision)

      Choy, J., Bouchet, A., Ballouli, K., (2007) Attitudes toward Location of a
             State Sponsored Festival (In progress)


Non-Refereed:

      Corporate Sponsorship Survey Report (2006)
      National Sports Forum, Kahler, J., Bouchet, A & Ritter, K

      Technical Report, Florida Sports Commission (2007)
      Sunshine State Games Marketing Research Report Bennett, G., Bouchet, A,
      Ballouli, K.

COURSES TAUGHT

      Texas A&M University
      Undergraduate:
      KINE 422: Financing Sport Organizations, (Two Semester)
      KINE 423: Marketing of Sport Organizations, (Three Semesters)
      KINE 217: Management of Sport Organizations (Four Semesters)

      Graduate:
      KINE 612: Introduction to Sport Management (Co-taught)
      KINE 685: Sport Sales

      Arizona State University, W.P. Carey School of Business, Evening MBA
    Graduate:
    MKT 515: Introduction to Sport Marketing (Co-taught)

    United States Military Academy at West Point
    Undergraduate:
    DPE 201 Basketball
    DPE 201 Boxing



PROFESSIONAL INDUSTRY EXPERIENCE;

    Hurricanes Sports Properties (University of Miami), Miami, FL
    Associate General Manager
        Managed all revenue generating positions for the university’s athletic
           department, including the Hurricanes radio network, corporate
           sponsorships and marketing departments.
        Negotiated naming rights contract for 10,000 seat on-campus Convocation
           Center
        Signed Comcast and McDonalds to six-figure, multi-year deals for 2003
           season.
        Responsible for signage sales at Orange Bowl, Convocation Center, and
           Mark Light Field
        Negotiated and managed the relationship with WQAM, the flagship radio
           station.
        Managed, trained and developed a three person sales staff.

    Miami Dolphins, National Football League/Pro Player Stadium, Miami, FL
    Manager, Marketing Partnerships and Business Development
        Managed the revenue generating departments of both the Miami Dolphins
          and Pro Player Stadium
        Led sales effort that generated yearly revenue in excess of $11 million.
        Participated in all aspects of the sales and implementation process.
        Chaired the Miami Dolphins Hispanic marketing committee to develop
          and coordinate team’s effort to reach out to South Florida’s Hispanic
          community.

    Clear Channel Entertainment/SFX Sports, Washington, DC and New York,
    Senior Director, Marketing and Business Development
         Responsible for sales, marketing, research and consulting projects for the
           Team, League and Venue group, primarily through client relationships and
           cross-functional alliances within Clear Channel Communications business
           units, including Music, Radio and Sports.
         Spearheaded strategic planning effort in conjunction with Vice President
           of TLV’s core business, including ticket sales/operations, naming rights
           consulting, sponsorship sales and research.
              Presented service capabilities to prospective clients, as well as managing
               and driving key accounts
              Managed the TLV relationship with the University of Miami, including
               ticket sales/operations for the Convocation Center, the university’s new
               $40 million dollar basketball arena.
              Consulted for the University of Connecticut on sponsorship issues relating
               to the Rentschler Field football stadium construction project.
              Provided Western Kentucky University with a season ticket analysis to
               enhance sales development for the men’s and women’s basketball
               program, resulting in a 30% increase in ticket sales.
              Managed ticket sales for Clear Channel’s Amphitheatre and Broadway
               Shows.

      Florida Marlins, Major League Baseball, Miami, FL
      Senior Manager, Group Sales/Marketing Partnerships
          Responsible for national and local sponsorship sales for both team and
             venue with a direct focus on signage, retail promotions and print
             advertising; clients included Visa, Gatorade, Sports Authority, General
             Mills and AutoZone.
          Focused on identifying, evaluating and prioritizing corporate sales
             prospects.

PRESENTATIONS:

Academic

      Bouchet, A., & Ballouli, K., Attitudes toward Location at a State Sponsored
      Festival. Presented at Sport Marketing Association, Pittsburgh, PA., Fall 2007.

Industry

      Selling Stadium Sponsorships June, 2005
      Global Entertainment Conference, Phoenix, AZ

     The Future of Ticket Sales in Division I Athletic Departments January 2000
     Sunbelt Conference Athletic Directors Winter Meetings, New Orleans, LA

SERVICE:

      Co-Chair, Sport Management Association 3rd Annual Conference, Tempe, AZ
      Chairperson, Trott Lecture Series, Texas A&M University 2007
      Faculty Advisor, Texas A&M Sport Management Student Advisory Board 2007
      South Florida Daily Bread Food Bank 1998 – 2001

PROFESSIONAL MEMBERSHIPS:
      North American Society for Sport Management
      Sport Marketing Association

GRANTS AND CONTRACTS:

      2007- Co-Investigator: Adrien Bouchet, Event effectiveness of the 2007 Sunshine
      State Games. Florida Sports Foundation $6,500

GRADUATE BUSINESS SCHOOL COURSEWORK:

      Krannert School of Business, Purdue University
      Accounting/Finance//Economics
      OBHR 633 Behavioral Organizations
      OBHR 681      Human Resource Management
      MGMT 670 Quantitative Methods I
      MGMT 671 Quantitative Methods II
      MGMT 600 Managerial Accounting
      MGMT 601 Managerial Finance
      ECON 515     Financial Economics
      ECON 514     Managerial Economics

      W.P.Carey School of Business, Arizona State University
      Marketing
      MKT 591      Doctoral Marketing Seminar
      MKT 591      Negotiation and Alliances
      MKT 591      Doctoral Marketing Seminar

      Mays Business School, Texas A&M University
      Management/Marketing
      MGMT 687 Research Methods in Organizational Science
      MGMT 680 Corporate Strategy
      MGMT 623 Compensation

REFERENCES:

Dr. Michael Sagas
Texas A&M University
Department of Health and Kinesiology
TAMU 4243
College Station, TX 77843
(979) 458 – 3340
msagas@hlkn.tamu.edu

Dr. Shane Hudson
Texas A&M University
Department of Health and Kinesiology
TAMU 4243
College Station, TX 77843
(979) 845-8832
shudson@hlkn.tamu.edu


Jim Kahler
Ohio University
Executive Director of the Center for Sports Administration
School of Recreation and Sport Sciences
Grover Center E160
Athens, OH 45701-2979
(740) 593-4666
kahler@ohio.edu

								
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