Older Peoples Strategy
1 Part one: Introduction & Context
1.1 Why have an Older Peoples Housing Strategy?
1.2 Demographic and Social Trends
1.3 Southway Tenants
1.4 The National Policy Context
1.5 Housing and Older People – The Local Context
1.6 What Older People Say
1.7 Southway Aims and Objectives
2 Part two: Key Challenges and Priority Outcomes
2.1 Specialised Housing
2.2 Lifetime Homes and Adaptations
2.3 Energy Efficiency and Affordable Warmth
2.7 Lifetime Neighbourhoods
2.8 An Age Friendly Organisation
3 Part three: Delivering the Strategy
3.1 Consultation and Engagement
3.2 Developing Partnerships
Part 1: Introduction and Context
1.1 Why Have an Older Peoples Housing Strategy?
The U.K population is ageing. The number of people reaching retirement age and
living well in to their later years is increasing at a faster rate than other age
groups in society.
Understanding this change and both the challenges and opportunities it presents
must be addressed in policy that meets the needs and aspirations of older
people. Making the right changes and allocating the right resources is the key to
successfully managing this demographic shift.
A significant proportion of Southway tenants are older people. Ad part of the
Futures Strategy, adopted in May 2010, Southway aims to “Improve the quality of
life of our older tenants”. This Strategy sets out how this will be done.
1.2 Demographic and Social Trends
A Changing Population
The scale of the changing age of the population in Manchester can best be
explored using data from the Projecting Older People Population Information
System (POPPI) and the Projecting Adult Needs Information System (PANSI).
Both systems use forecasts provided by the Office of National Statistics (ONS)
based on current ageing trends. It is a tool used across the public, private and
charitable sector to help inform policy and planning.
Age Group 2009/10 2015 2020 2030
Aged 65+ 50,900 52,700 54,800 65,200
Aged 18-64 342,100 363,100 374,300 396,900
The POPPI data for Manchester shows that, in 2009 there were 50,900 people
aged over 65 in the city. The forecast suggests that by 2020 this group will have
grown by 7.7%. When extended to the year 2030, the population is expected to
reach a growth of 28.09%, compared to 2009. The POPPI forecast also shows
that the number of those aged over 85 is growing proportionately faster than
those aged 65-84 over the two decades.
The PANSI forecast suggests that over the same period the population of
Manchester aged under 65 will also grow from 342,100 in 2010, to 374,300 in
2020. This represents a 9.4% growth over 10 years. However, when the forecast
is extended to the year 2030, the rate of growth for the population under 65 is
considerably slower than the rate for those aged over 65 at 16.02%.
When compared directly, the population forecasts over the next two decades
show the numbers of older people in society is growing in proportion to those
1.3 Southway Tenants
The STATUS survey is a customer satisfaction survey which Southway tenants
last competed in autumn 2010, and which includes the collection of household
profile and satisfaction data.
In South Manchester the proportion of the total population over 60 is 18.2%, this
compares to the STATUS survey showing that 43% of Southway households
contain at least one person over the age of 60.
The STATUS survey indicates that there are a higher proportion of pensioners
living alone in Southway properties in comparison to the wider South Manchester
population. About 25% of Southway households comprise of one person aged
over 60, living alone.
The STATUS survey also shows a high proportion, 76%, of people aged over 60
suffering a limiting long-term illness or disability.
About 45% of Southway tenants aged below 60 years old receive Income
Support benefit. As this population ages, it is likely that, just as with the current
tenants aged over 60, they will be largely dependant on state benefits.
Roughly a quarter of Southway households contain children aged below 16 years
old. We can expect that as the general population ages there will be a risk that
the mix of older people and young families in Southway properties has the
potential to create polarised communities with difficulties in neighbourhood
According to the STATUS survey 95% of people aged over 60 are living in
general needs type houses and flats. General needs housing is not specifically
developed to meet the needs of client groups requiring support.
Between late 2007 and summer 2010 Southway has completed approximately
240 major adaptations to general needs properties to assist older tenants in their
homes with a further 115 older people on the waiting list for major adaptations.
Aside from adapting general needs properties, Southway offers two types of
housing designated for older tenants: sheltered housing and age-restricted.
Sheltered Housing offers older people their own accommodation with the added
support of trained staff on hand to help. The properties are usually adapted to suit
the specific needs of older people. Sheltered Housing schemes also provide
activities for residents and opportunities for socialising. Currently Southway offers
one sheltered housing facility of 22 properties at Grove Lane.
Southway has three other age-restricted schemes of properties that are reserved
for tenants aged over 60. These are on Tatenhall Walk, Ravenhead Close, and
Ebnall Walk. Southway also provides 162 age-restricted bungalows throughout
the South Manchester area, with the majority in Burnage and Didsbury.
Altogether, Southway provides accommodation for older people in 206 properties
out of total 5836 properties. Housing exclusively allocated to older people
accounts for 3.5% of the total stock.
1.4 National Policy Context
At the time of writing this Strategy (March 2011) the national policy context is
based on reports that were produced prior to the current government being
formed in May 2010.
Personalisation represented a major shift in thinking in the Public Sector. The
model sees service recipient as individuals with strengths, preferences and
aspirations. The recipient should be placed at the centre of the process of
identifying their needs and making choices about how they are supported to live
The report “Putting People First: A shared vision and commitment to transforming
care” (2007) set out a commitment to this approach across government.
Personalisation promotes the idea that individual budgets should be created by
pooling together resources allocated from multiple funding streams. This could
combine money from adult social care budgets, Supporting People, Disabled
Facilities Grant, independent living funds etc. This will form one pot of money
from which an individual can procure services that met their personalised care
and support plan.
This could mean, for example, a person may choose to spend money on a walk-
in shower and reduce the cost of domiciliary care. People will also have the
opportunity to choose where they procure their own services, for example they
may switch personal alarm provider away from the service offered to them as part
of their sheltered housing scheme.
Lifetime Homes, Lifetime Neighbourhoods: A National Strategy for an
Ageing Society (CLG, DH & DWP 2008)
“Lifetime Homes, Lifetime Neighbourhoods” sets out an overarching strategy for
the ageing population stating that ‘The ageing society poses one of our greatest
The strategy identifies that most of our homes and communities are not designed
to meet peoples changing needs as they grow older. It positions ageing as a
cross-government priority stating that in future housing, health and care will be
It covers areas such as the need for information and advice, help with ‘staying
put’, the need for adaptations and lifetime homes, lifetime neighbourhoods,
reconnecting housing, health and care and the need for specialised housing.
This Strategy is heavily influenced by the Lifetime Homes Lifetime
Housing and Older People – Local Context
Manchester: A Great Place to Grow Older 2010-2020 (Manchester City
Manchester’s ageing strategy features a section on ‘Lifetime Neighbourhoods’
that includes housing. The document highlights the importance of appropriate
housing for older people, and goes on to identify a lack of housing options for
older residents who wish to stay in a particular neighbourhood. A number of
actions are listed for completion over the period 2010-2012, these include:
Delivering Manchester City Council’s Older Persons Housing Strategy –
increasing housing supply and choice particularly social housing and on a shared
Addressing energy efficiency and fuel poverty
Delivering more equipment and adaptation and increasing accessible homes
Extending handy persons and related support services
Ensuring adequate information and support is available
Increasing opportunities for community engagement for older people in retirement
housing or communities
The strategy is shaped around three broad themes: promoting equality, improving
relationships and improving engagement.
‘Promoting equality’ involves actively tackling age discrimination by introducing
age-friendly policies, facilities and services as standard. The aim is to improve the
quality of life for all older residents and to encourage a positive view of ageing
and older people.
‘Improving relationships’ is a dual approach to tackling loneliness and social
isolation, and strengthening intergenerational relationships. This approach aims
to achieve greater understanding and respect and to forge of new friendships.
Older people will be encouraged to make more use of information and
communication technology to make and maintain connections with others.
‘Improving engagement’ will ensure that older people play an active role in
shaping and directing policy and planning, enabling older citizens to participate in
collective decision making, service design and project delivery.
Greater Manchester Strategic Housing Market Assessment (Deloitte & GVA
Grimley, Dec 2008)
This statutory report evaluates the state of the housing market in Greater
Manchester drawing conclusions on likely future demand. Addressing the
housing needs of older people is identified as a priority in the development of
policy. The key issues raised are:
There will be a major growth in the elderly population across Greater Manchester
in the future. The magnitude of change, and the fact that relatively little priority is
given to this group’s housing issues means that this is likely to be a major
There is too little information on how this major demographic shift will impact on
housing needs and on the aspirations and requirements of the older cohort.
Needs and incomes vary widely and the issue needs to be tackled at an authority,
or preferably local, level.
The Southern area (including the Southway area, as well as Trafford and
Stockport) is identified as an area that could see an increase in mixed tenure
development across a variety of areas and meet the need for intermediate
housing. This model provides a mixture of housing suitable for the ranging
requirements of older tenants.
The report indicates that the demand for sheltered/supported accommodation is
likely to rise. The size and build quality of existing housing of this type requires
upgrading to meet current and future needs, in addition to the requirement for
new purpose built accommodation. Supported housing should be in close
proximity to services and transport links and integrated into the surrounding
Finally, the report cites research conducted by developers McCarthy and Stone
that suggests that 80% of their older clients currently live (and therefore want to
live) within 5 miles of their previous residence.
1.6 What Older People Say
The key messages nationally from older people regarding housing include the
desire for good design which meets the needs of all age groups, with more space
and good storage. Older people want to be involved in planning housing options,
spatial planning and design, and in the community. Older people want choice,
with access to good information and a range of housing options. They want
funding to improve and adapt houses supported by reliable repairs, maintenance
and adaptations service.
A series of Southway Voice Panel events in 2010 specifically asked our older
tenants what they would like to see included in this strategy. The key points
Tenants stated a need for increased provision of information and advice,
particularly regarding adaptations.
Community activities and events
Tenants gave examples of coffee mornings and day trips, computer courses, craft
session and health awareness sessions.
Suggestions included a community bus, encouraging better public transport
services, cleaning and shopping services, and a befriending service. Tenants
also felt that a telephone support service for vulnerable tenants was needed.
Intercoms on front doors, house alarms and other security features like security
lights were all mentioned. Tenants also wanted better access to specialist
accommodation like bungalows with a warden service, and age restricted flats
with lift access. Greater use of minor measures like grab rails was also discussed.
The aspirations and needs of older tenants were also captured in the STATUS
survey. When the feedback from the survey is compared against the age of the
respondents we can focus on the needs specifically identified by tenants aged
over 60 years old.
The main priority suggestions made by older people were:
Parking spaces that are nearer to their homes.
Frequent maintenance of trees, hedges and green spaces
More frequent cleaning and maintenance of the roads and paths
More frequent and visible police patrolling
Better community facilities and local amenities
The STATUS survey has also revealed that 94% of tenants aged over 65 years
old are very or fairly satisfied overall with the services that Southway provide.
Whilst this result is very encouraging Southway should ensure that they aim to
uphold these high satisfaction rates as the needs of the population continue to
1.7 Southway Aims and Objectives
This strategy has been developed to support the organisation in making progress
towards achieving the vision and objectives of Southway Housing Trust.
We will work in partnership with others to make South Manchester a place that
people are proud of – a safe place where people choose to live, work and play.
Be warm, welcoming and accessible to every customer
Provide excellent services
Provide affordable, high quality secure homes
Help to create a cleaner and greener environment
Confident communities- People are confident and proud of the community they
live in. They respect one another and are encouraged to realise their potential.
Trusted and skilled staff- Our staff are trusted to do the right thing – they are
enthusiastic, skilled and willing to go the extra mile for customers.
Respect for customers- Our customer services are excellent, and meet our
customers’ needs and expectations. We listen to and respect our customers,
dealing with enquiries in a helpful and friendly way.
Partnerships- We care about our local communities. We develop strong
partnerships to support them, helping to improve their neighbourhoods.
Listen and consult- We are open and accountable to our residents. We consult
and involve them before we make plans and decisions, making sure they are
involved from the start.
The overall aim of this Strategy is to support delivery of the Futures priority theme
which is to “Improve the quality of life of our older tenants”.
Part 2: Key Challenges and Priority Outcomes
2.1 Specialised Housing
Specialised housing refers to the range of housing specifically built for older
people, from sheltered/ retirement housing to nursing homes. Nationally, around
330,000 older people live in care homes, and some 100,000 in private retirement
properties and 400,000 in rented retirement properties. Lifetime Homes, Lifetime
Neighbourhoods calls for a new positive vision for specialised housing as
somewhere that more people aspire to live in later life and is suited to their
lifestyles. It identifies a significant rise in the need for specialised housing that is
reflected in the various local housing documents such as the MCC Ageing
Strategy and the Greater Manchester Strategic Housing Market Assessment.
This demand will be shaped by expectations of quality in build and design, and a
wider choice of tenure, including outright sale and shared equity options.
Southway offers 206 age-restricted properties, including 22 cottage flats in the
sheltered scheme on Grove Lane.
At the time of writing there are 327 individual applicants, aged over 65, queuing
for housing in Southway areas. Of these, 97 applicants have a housing ‘need’-
either sheltered accommodation or an adapted property.
The graph below demonstrates that levels of need for sheltered housing are
relatively low, but the need for adapted properties accounts for roughly a quarter
of all applications.
Type of Need for Over 65's Queuing for Housing
The STAUS survey shows that approximately 72% of Southway’s customers
aged over 65 live in ‘general need’ houses. Less than 5% live in age-restricted
bungalows, with the remaining 13% living in a mix of age-restricted and general
Southway has a recognised lack of choice for older people who may need
accommodation with support or who may choose to live in a more appropriate or
specially adapted property.
However, there is a range of specialised housing available for older people in
South Manchester excluding the provisions made by Southway. Other registered
providers of social housing offer accommodation with and without support in the
area, including Adactus, Guinness Northern Counties and Johnnie Johnson
In the present economic climate, it is unfeasible to develop options for new build.
To compensate, Southway will consider how best to maximize the choices
available to our tenants wishing to move to specialised accommodation within the
South Manchester area.
Priority Action 1
Southway will establish links with other local Registered Providers to
investigate the feasibility of agreeing allocation priority for Southway
tenants in need of specialised or age restricted properties, and maintaining
security of tenure for those tenants. Southway should consider raising
awareness amongst existing and prospective tenants of the options with
other RPs in the area.
Priority Action 2
Southway will carry out a full options appraisal process to consider how
best to improve access to specialist accommodation for our tenants, to
include (but not limited to):
Partnerships with specialist and / or developing Registered Providers to
build properties for specific need groups which Southway can influence
Conversion of existing Southway properties to address the needs of high
demand / low supply groups
Buy into multi-functional specialist accommodation with care for older
2.2. Lifetime Homes and Adaptations
The concept of the Lifetime Home is a core part of the Governments strategy to
respond to an ageing population. Homes should be built in an inclusive and
flexible way, able to adapt to meet the changing needs of its occupants. Lifetime
Homes Standards make sure new homes will be built with the ability to adapt to a
lifetimes changing needs. Key features include level or gentle sloping access,
doors wide enough for wheelchair use, entrance level toilets, low window sills and
electrical sockets and controls at a convenient height.
Priority Action 3
Any new build developed by or in partnership with Southway Housing Trust
will be built to Lifetime Homes standards.
The majority of Southway properties were not designed to adapt to the changing
needs of households as they grow older. Housing that has not been adapted can
present significant difficulties for frailer older people. According to the Royal
Society for the Prevention of Accidents, those over 75 years of age are most at
risk of an accident in the home, suffering both the highest mortality rate and the
most severe injuries. In 2002 an estimated 500,000 people aged over 75 years of
age attended Accident and Emergency Departments as the result of a home
accident. Falls are the main risk and account for 71% of all fatal accidents to
those aged 65 and over, and 54% of all injuries. The most serious injuries usually
happen on the stairs.
Research into the impact of the provision of housing adaption demonstrated clear
benefits in terms of both improved quality of life and significant cost savings due
to the preventative nature of the service. ‘Lifetime Homes, Lifetime
Neighbourhoods’ gives the example of how one local social services authority, by
spending £37,000 on equipment, was able to achieve savings of £4,900 per week
in respect of residential care for 10 people.
Priority Action 4
Southway has committed to fund 40% of the cost of all major adaptations in
our properties in 2010/11. Southway aims to reach a turnaround target of 6
months from referral to completion for all urgent adaption needs. Southway
will also create a full register of adapted properties.
Priority Action 5
A property attributes survey will be carried out to identify where repair and
improvement design and specifications can be adapted to meet the needs
of older people. Findings to be built into the Asset Management Strategy.
2.3 Energy Efficiency and Affordable Warmth
All Southway homes are to be brought up to the Decent Homes standard,
including improved insulation, double glazing, more efficient heating systems and
external insulated cladding on non traditional homes.
However, more can be done to reach the most vulnerable people in our area.
Manchester City Council’s Ageing Strategy specifically mentions targeted
outreach campaigns, benefit checking service and use of a mobile advice centre
to conduct ‘Winter Warmth’ campaigns.
Priority Action 6
Southway will consult with the Valuing Older People Team and other
partners to add value to their affordable warmth initiatives, and to ensure
that the Southway area is seen as a priority for such initiatives
Homeswap (the Right to Mutual Exchange)
The right to swap social housing properties is extended to tenants under the
Housing Act 1985. Mutual exchange can offer the opportunity for tenants to find a
property that is more suited to their specific needs or in a more suitable location.
A free online service is available to Southway tenants through the ‘homeswapper’
website, where tenants can post their existing property and look for someone to
swap with. Mutual exchange is often a much quicker method for finding a suitable
property than registering for rehousing.
Priority Action 7
Southway will consider how best to utilise the Homeswap scheme to assist
older tenants who wish to move nearer to relatives or other support
networks or to a smaller property.
‘Lifetime Homes, Lifetime Neighbourhoods’ identifies that there is a critical need
for more and better information about the range of housing choices available to
older people. The range of information may help older people make an informed
choice about whether to stay put or move on and could assist them to make
informed, proactive decisions as opposed to reactive decisions at the point of
crisis. The information identified as required is broadly as follows:
Information on housing choices
Information on adaption
Information on assistance to modernize or make repairs
Information on care and support in the home
Information on finance and equity release
Older people can find accessing information particularly difficult and destabilising.
Choices may involve complex and inter-related decisions about finance, social
support and sources of information can be hard to find. Accessing information on
housing, care, finance and support can also mean going to different places and
talking to different people. Older people can find that their access to the right
information and advice is poor for a range of reasons including lack of access to
the internet. Older people may also face additional barriers such as sensory
impairments or mobility problems.
There is a range of information and advice agencies available to older people in
and around the Southway area. This includes FirstStop, the one-stop advice
project run jointly by Counsel and Care, Elderly Accommodation Council, Age UK
(formerly Age Concern and Help the Aged) and Nursing Homes Fees Agency
(NHFA) the financial advice agency specialising in funding longer term care.
Access to this information is most readily available on the internet.
The contribution that IT can make to the wellbeing of older people is well
recognised, particularly with by increasing ease of access to information, as well
as social networking.
Priority Action 8
Southway will develop opportunities for older residents to learn about and
utilise available IT facilities and online services.
Priority Action 9
Southway needs to consider how it can provide added value to the advice
and information services already available. Options for consideration
Developing a Southway specialist information and advice role – Southway
to act as a hub for advice and information, possibly with the support of
agencies like Age UK and FirstStop
Developing Southway as a signposter – making links with local
organisations and promoting access to their services to our customers.
Developing a community hub e.g. in the sheltered housing scheme, or
using the existing Westcroft Community Centre.
Housing officers and other frontline staff come into frequent contact with many
residents and are in a position to identify older people in need of assistance, or
where services are not being coordinated to provide the best outcomes
The Government is also keen to see information provision moving from passive to
proactive for those most at need or at key transition points in their lives.
Priority Action 10
Southway will investigate further how best to enable frontline staff to
disseminate information and advice on issues relevant to our older tenants.
The training programme ‘Step Up’ should be considered for this purpose.
Priority Action 11
Southway should seek to make links with agencies within the area that
specialise in identifying people at risk of a care crisis. Southway should
look to target people at key transition points, such as retirement, periods of
reduced mobility or poor health and bereavement.
Lifetime Homes, Lifetime Neighbourhoods recognises that most people would like
to live their lives at home, close to support networks and in a community they
know and trust. A key challenge is enabling people to live in comfort and safety,
which in turn will benefit health and care services as well as the individual.
For many people, low level help is all that is needed; like repairing a stair carpet,
putting up grab rails or help with getting in the shopping. Southway have a range
of services to assist people that will be of particular use to older households
including concessionary gardening and decorating.
Priority Action 12
Southway will consider what services are available to elders in our
community, what further services are needed, and what Southway can do to
meet those needs- either through direct provision, or by acting as a
Priority Action 13
Service reviews and service improvement projects will include specific
consideration of how services can be designed to meet the needs and
aspirations of older people, as the largest single Southway customer group.
Services that have been recognised as strategically important to increasing the
quality of life of older people include:
Two established Home Improvement Agencies’; Anchor ‘Staying Put’ and
Manchester Care and Repair, operate in the Southway area. They offer a range
of services including handypersons, falls and accident prevention, hospital
discharge, energy efficiency, gardening, decorating and befriending. They provide
advice on housing options and funding and can offer technical support including
advice on the cost and scale of works and help with choosing a builder. Both of
the schemes list housing association tenants as part of their client group but it is
unclear how well accessed this service is by Southway tenants.
Priority Action 14
Southway will establish further links to these organisations to explore the
service they currently offer and how Southway tenants can benefit.
Southway will also consider what similar services they could provide
directly provide to customers, including older people living in private
properties in our neighbourhoods, and the feasibility of such provision.
Manchester’s Ageing Strategy has a clear commitment to increase access to and
use of technology and other equipment to help people and carers to stay
independent. This includes home safety packages, community alarms,
telemedicine and the ‘Just Checking’ package to monitor the movements of
people with dementia.
Priority Action 15
Southway will assess the extent of customer access to information about
assistive technology and should consider, in partnership with VOP, ways to
increase understanding and deployment of assistive technology.
Creating a community hub
This is a major strand of good practice identified in the ‘In all our Interests:
Neighbourhoods for an Ageing Population’ document produced in May 2009 (a
project partnership between Places for People, Willow Housing and Care, TSA,
Peter Fletcher Associates, Hillside HT and Community Trust Housing).
This project found that older people required an identifiable place to go to access
information, services and opportunities. The creation of a community hub is seen
as key in delivering the strategic aims of increasing access to information, advice
and services. Having an identifiable place to go for social activities and contact
will also contribute to the aim of reducing loneliness and isolation.
Older people often have misconceptions of sheltered and extra care housing. To
counter this, housing associations are urged to consider creating a community
hub for older people preferably utilising the communal facilities in sheltered
housing schemes. This will help to sustain older people living independently,
promote community cohesion, quality of life and well-being, and alter conceptions
of sheltered housing.
Priority Action 16
Southway will develop a community hub for services, activities and
information, either utilising the facilities at Grove Lane or finding an
Telephone support service for vulnerable tenants
Older customers of East End Homes have benefitted from a simple yet effective
service which ensures regular contact for those who may be at risk. The ‘Safe
and Well’ strategy outlines how older and vulnerable tenants can request that
their records are flagged in order for the landlord to keep an eye on their
wellbeing. People using the scheme can request to have routine contact with the
landlord via a regular phone call. The details of a tenant’s circumstances are
obtained through a short questionnaire which is used to ensure they are receiving
appropriate support from other agencies. The scheme successfully bridges a gap
in services for older tenants and is particularly beneficial for those living alone.
At a recent Voice Panel event the efforts of Southway staff during a cold snap in
winter were highly praised. Over December and January 09/10 Southway staff
contacted older tenants to check on their wellbeing in the inclement weather. This
was very popular with the tenants as it provided assistance to customers in need.
Priority Action 17
Southway will consider the feasibility of establishing a telephone service
for vulnerable tenants.
Identifying Vulnerable Tenants
Southway should embed the protection of vulnerable and older tenants into all the
services currently provided. A formal process should be identified for reporting
tenants considered at risk and for monitoring any follow-up action. Training may
be required for staff to recognise potential vulnerable tenants, and take
appropriate responsive action.
Priority Action 18
Southway will review and adopt formal procedures to identify vulnerable
adults and provide frontline staff with the training necessary to carry out
Support for Good Neighbour Schemes
Good neighbour schemes are a way of making sure older people have friendship
and company as well as some assistance with tasks they may struggle with on
their own. The schemes bring together volunteers who set up befriending
services and organise activities for older people, such as lunch clubs, exercise
classes and day trips.
Southway currently supports the Didsbury Good Neighbour Scheme, and is
extending its backing to other similar groups within the area.
Priority Action 19
Southway will continue to work with Good Neighbour Schemes with a
particular focus on reducing isolation, and investigate ways of supporting
2.7 Lifetime Neighbourhoods
The concept of the Lifetime Neighbourhood is linked to that of the Lifetime Home-
that neighbourhoods should be accessible and welcoming for people throughout
their lives. It means that transport services, housing, public services, civic spaces
and amenities are all fully accessible to all users and barriers such as poor
paving, street clutter and lack of benches and toilets are overcome. Such barriers
can make a trip outside a daunting prospect and can translate into lack of
confidence, even fear, trapping older people in their home. This has a significant
contributory effect on the loneliness and isolation often felt by older people.
The exact characteristics of a lifetime neighbourhood continue to be explored and
will vary from place to place. However, Manchester’s Ageing Strategy defines a
lifetime neighbourhood as including adequate or good quality:
‘Public transport with shelters and seats at bus stops and toilets at transport hubs
Community transport for people with mobility problems
Affordable housing that meets the needs and aspirations of older people, now
and in the future, in their neighbourhood or community of choice
Accessible and locally delivered services and facilities (including health services,
information, advice and guidance services including housing advice), a post office
and cash machine, an age-friendly community/cultural centre, a venue with a
lunch club or affordable café, shops selling fresh food and exercise facilities
Policing and community safety initiatives that result in few incidences of anti
social behaviour, a low crime level and a low fear of crime level
Opportunities for taking part in learning, cultural and creative activities, and civic
Green spaces and facilities for outdoor exercise and activities, including
gardening, food growing, walking and cycling
Public toilets and seating in public places
Streets, pavements, footpaths and cycle routes that are clean, well-lit and safe,
with adequate road crossing points.’
Southway Housing Trust is committed to working with Manchester’s Valuing
Older People Team to find ways of making our neighbourhoods more welcoming
to older people. As part of this partnership, Southway is supporting projects that
offer learning and cultural activities to our older residents, including via the
‘University of the Third Age’.
The potential of creating a community hub for accessible and locally delivered
services is dealt with elsewhere in this strategy.
Priority Action 20
Good neighbourhood management is a key driver in creating the Lifetime
Neigbourhood. Southway will work with the Valuing Older People Team to
assess whether our actions on tackling ASB are fully accessible to older
people and make any recommended changes.
2.8 An Age Friendly Organisation
According to the Quality of Life Survey 2007, 19% of over 65’s in Manchester said
they had experienced age discrimination in the last year.
Priority Action 21
Southway should work to actively promote a positive image of ageing, and
tackle age discrimination through employment practices (including
recruitment), through ensuring that age is considered in all areas of policy
and service development and by providing age friendly facilities and
The good practice notes in ‘in all our interests: Neighbourhoods and Communities
for an Ageing Population’ includes the following organisational actions for
Appoint a Board Champion for older people
Appoint a Staff Champion for older people who has overall responsibility for
developing the organisation’s corporate strategy and workforce plan in relation to
delivering services for older people
Embed engagement with and support for older people in the mainstream of day
to day housing management and maintenance service delivery so that its
importance is recognized amongst other competing service areas
Ensure that there is a clear ‘joined up’ service provided to older people by
housing support staff and front line housing management and maintenance staff
Southway should review its consultation and engagement mechanisms to ensure
that older people are actively included. Southway should continue extending its
involvement with local groups and networks, including local Valuing Older People
networks, and develop innovative ways of reaching older people to ensure that
Southway’s priorities reflect those of its older residents and that services are
developed in tune with their needs and desires.
Priority Action 22
A bespoke consultation and engagement strategy will be developed to
ensure the active involvement of older people – to include a readers’ panel.
Priority Action 23
A Local Offer will be developed in consultation with older Southway
tenants, setting out the services and service standards that will be
delivered. Southway will also lead other Registered Providers in the South
area, as part of the Local Area Co-operation arrangement, in looking at the
ways in which local services can be improved through joint working.
Part 3: Delivering the Strategy
3.1 Consultation and Engagement
We will endeavour to engage with our older customers to make sure that what we do
is in line with what is required. This will be achieved by:
Community Consultative Panel
Service Improvement Groups
Letters and Questionnaires
Tenants and Residents Associations’
Consultation events via participation in the local Valuing Older People Networks
Utilising our in-house contact centre for telephone surveys
Much work has been done in this area already, including entering into partnership
with the Valuing Older People (VOP) team, University of the Third Age (UA3), The
University of Manchester, local Good Neighbours schemes and Adult Social Care
colleagues. Further cooperative work will include:
Strengthening the partnership with VOP
Make links with Manchester Healthy Living Network
Make links with the Manchester Adult Social Care team to understand better
the range of services offered, the provision of funding, plans for warden
services and the implementation of individual budgets and any implications for
Investigate whether there are any agencies working to identify those at risk of
a care crisis, and establish any potential role for Southway
Find out more about access to Home Improvement Agencies in the area and
map provision of existing services
Further work is needed with Manchester City Council’s Housing Strategy
Team to identify areas of joint interest and added value when developing
Southway’s Older Peoples Housing Strategy.
Engaging with other Registered Providers in the area to establish how best to
approach rehousing and allocations for older customers
Consultation with partners and residents will take place in early 2011/12 to firm up
this Strategy and to identify those priority actions that will have the greatest
impact, to be delivered during that year.
This Strategy will be reviewed annually.