Press Release Freedom Seminar
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CONTACT: John O. Young
Vice President
News Release Northwood University
4000 Whiting Drive
Midland, MI 48640-2398
(989) 837-4423 or
fax: (989) 837-4442
From NORTHWOOD UNIVERSITY, Midland, MI e-mail: young@northwood.edu
April 2, 2008
MEDIA CONTACT: Robert Falls & Co.
Branden Blackmur or Becky Casto
Office: 216.696.0229 x 22
Cell: 440.823.0805
bblackmur@robertfalls.com
bcasto@robertfalls.com
CHRYSLER EXECUTIVE DELIVERS KEYNOTE AT NORTHWOOD
UNIVERSITY’S 30th ANNUAL FREEDOM SEMINAR
Seminar Provides Forum For Michigan Community and Business Leaders To Explore
Current Business, Economic, and Social Issues
MIDLAND, Mich. – Northwood University (NU) will welcome Steven J. Landry, executive
vice president of North American Sales for Chrysler, LLC, as the keynote speaker at the
university’s annual Freedom Seminar held April 17-20.
Landry, along with a number of other local and national business leaders, will deliver
presentations on current business and economic topics that are at the forefront of today’s
economy.
The keynote, titled “Getting Ready for Tomorrow,” will discuss Landry’s perspective on
2007, highlighting the year’s major events and successes and will then preview Chrysler’s plans for
2008 and beyond. Landry will also discuss the process of transitioning from a public to private
company, as well as Chrysler’s “Project Genesis,” which is a strategy recently introduced by
Chrysler to align its product plan and distribution network.
“The secret today to sustaining business and growing business is, as always, to be
competitive,” said Landry. “At Chrysler, we have developed a new program called Project
Genesis, which allows us to right size the company and start building a world-class, smaller
company. I am honored that Northwood University has asked that I speak to them and share
some of Chrysler’s ideas and goals.”
As part of the Freedom Seminar, Landry and all the additional presenters will be part of
tradition that was started by NU’s founders 30 years ago. The university’s founders strongly
believed that freedom, individual responsibility, and enterprise were essential for human progress
and thus the Freedom Seminar was created to provide participants with a deeper understanding of
these values and the ways in which they can be applied to improve public policy, business, and our
personal lives.
Freedom Seminar events are intended to bring students, alumni, community and business
leaders, and distinguished scholars together for four days of lecture, discussion, and debate about
the benefits, opportunities, and challenges associated with living in a free society.
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CHRYSLER EXECUTIVE DELIVERS KEYNOTE AT NORTHWOOD UNIVERSITY’S
30th ANNUAL FREEDOM SEMINAR, PAGE TWO
“Freedom, Enterprise, and Community” is the theme for this year’s seminar. Participants
will explore and discuss how enterprising individuals in business, social services, education, and
government are changing their communities for the better. The Freedom Seminar organizers hope
attendees will learn how successful leaders manage and elicit the natural creativity and passion
from the people within their organizations.
“A free society channels the creative ideas and aspirations of the individual to make
dramatic improvements in business, social services, education, and public policy,” said Dale
Matcheck, professor of economics at Northwood University and co-organizer of the Freedom
Seminar. “Freedom Seminar participants can expect to be informed and inspired by them to
achieve similar success in their own personal and professional lives.”
Landry’s keynote will take place on Thursday, April 17 at 6 pm at the Detroit Athletic Club.
All other presentations from April 18-20 will be held at the Atheneum Suites Hotel in downtown
Detroit. All events are open to the public and registration can be completed by calling
989.837.4455 or visiting www.northwood.edu/freedomseminar. All details related to the schedule
of events, directions, and speakers can also be found at the same web address.
Steven J. Landry Biography
Steven J. Landry was appointed executive vice president - North American sales, in
September 2007. In his current position, he is responsible for U.S., Canada, and Mexico sales.
Previously to this position, Landry was vice president – sales and field operations, Chrysler
Group. Landry joined the Chrysler Corporation in September 1982 as a distribution analyst in the
Western Region of Chrysler Canada, Ltd.
His work and academic background includes:
Executive Vice President – North American Sales, Chrysler LLC, September 2007
Executive Vice President – North America, Sales and Marketing, Service and Parts,
Chrysler Group, May 2007
Vice President – Sales and Field Operations, Chrysler Group, July 2006
President and Chief Executive Officer – DaimlerChrysler Canada, November 2005
Vice President – Global Dodge Marketing, September 2005
Vice President – Great Lakes Business Center, Chrysler Group, January 2004
Vice President – Business Center Operations, Chrysler Group, January 2002
Vice President – Dealer Operations, Chrysler Group, April 2001
President – Chrysler Realty Corporation, April 2001
President – Chrysler Jeep Europe, April 2000
Director – Product Launch Global Training, September 1999
Director – Dealer Retail Strategies, November 1998
Director – Marketing, Chrysler Canada, December 1996
Regional Manager – Western Region, Chrysler Corporation, May 1994
Regional Manager – Atlantic Region, July 1991
Regional Sales Manager – Atlantic Region, August 1990
Field Sales Operations Manager – Western Region, March 1990
Regional Sales Manager – Western Region, August 1989
Daily Rental Sales Manager – National Fleet, February 1989
Field Sales Distribution Coordinator, August 1988
City Manager – Ontario Region, January 1988
District Manager – Prairie Region, October 1983
Distribution Analyst – Western Region, September 1982
M.B.A., Michigan State University, 2000
B.S., Management, Saint Mary's University, Halifax, Nova Scotia, 1982
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CHRYSLER EXECUTIVE DELIVERS KEYNOTE AT NORTHWOOD UNIVERSITY’S
30th ANNUAL FREEDOM SEMINAR, PAGE THREE
Landry was born Dec. 29, 1958, in Halifax, Nova Scotia, Canada.
Contact and Location Information:
Detroit Athletic Club
241 Madison Avenue
Detroit, MI 48226
P: 313.963.9200
Atheneum Suites Hotel
1000 Brush Avenue
Detroit, MI 48226
P: 313.962.2323
ABOUT NORTHWOOD UNIVERSITY
Northwood University is a private, nonprofit, accredited university specializing in managerial
and entrepreneurial education offering four-year degrees in a variety of enterprise fields. The
Richard DeVos Graduate School of Management’s Full-time, Evening, and Switzerland MBA
programs make Northwood’s free market-based degree offerings in management and enterprise
the most complete anywhere. The university emphasizes the importance of free enterprise and is
dedicated to the preservation of the free market and the important relationship between business
and the arts.
Northwood operates a residential campus in Michigan, Florida and Texas; the Margaret
Chase Smith Library in Skowhegan, Maine; University College outreach centers and locations in
eight states in the U.S. including a Distance Education online program; and several international
study programs abroad. For more information visit www.northwood.edu.
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