Undergraduate Catalog 2011–12
Northwestern This catalog for the academic year beginning September 1,
Undergraduate Catalog 2011–12 2011, contains University regulations and information
Volume XXXIV, Number 9, September 2011 about the programs and courses offered by the Judd A. and
Marjorie Weinberg College of Arts and Sciences; School
Northwestern (USPS 428-790) is published by North- of Communication; School of Education and Social Policy;
western University, 633 Clark Street, Evanston, Illinois Robert R. McCormick School of Engineering and Applied
60208-1114, and issued nine times during the year: eight Science; Medill School of Journalism, Media, Integrated
times in July and once in September. Periodicals postage Marketing Communications; and Henry and Leigh Bienen
paid at Evanston, Illinois, and additional mailing offices. School of Music and about cross-school undergraduate
Postmaster: Send address changes to Northwestern Uni- programs. Failure to read this catalog does not excuse a
versity, 633 Clark Street, Evanston, Illinois 60208-1114. student from knowing and complying with its content.
Northwestern University reserves the right to change
without notice any statement in this catalog concerning,
but not limited to, rules, policies, tuition, fees, curricula,
and courses. In exceptional circumstances, Northwestern
University reserves the right, at its sole discretion, to waive
any documentation normally required for admission. It
also reserves the right to admit or deny a student admis-
sion whenever it believes that it has sufficient evidence for
The Medill School of Journalism, Media,
Integrated Marketing Communications
Medill has pioneered advances in journalism and market- of more than 100 newspapers, magazines, broadcast sta-
ing communications education for almost nine decades. tions, public relations/marketing firms, and online news
Now, as the media face unprecedented change, Medill’s operations across the United States and selected locations
undergraduate program is leading the way in preparing abroad, including South Africa and Latin America.
multimedia journalists who can help shape and navigate Medill also offers a 5-unit certificate program in
a dynamic media landscape. A Medill education ensures integrated marketing communications in which students
that students become skilled not only in writing, reporting, develop skills for understanding and analyzing consumers
editing, production, and critical thinking but also in using in traditional markets and evolving digital communities
multiple platforms (print, online, broadcast, and wireless) and networks. Learning about message creation and
so that they can create compelling, high-impact journalism delivery through a wide variety of media channels, they
for increasingly interactive audiences. obtain the basic qualitative and quantitative analytical
Producing such versatile graduates requires broad skills necessary in this field.
faculty expertise. Medill is the only school in the country In 2008 Northwestern opened a branch campus in
with a faculty ranked as a standard-setter in teaching both Qatar, where programs in journalism and communica-
journalism and integrated marketing communications tion are offered. As these programs develop, journalism
(IMC). Its Media Management Center is world renowned students in Evanston may be eligible to spend a semester
for its groundbreaking media and communications taking courses at Northwestern University in Qatar and
research on what motivates readers, viewers, and listeners at other universities in the Qatar Foundation’s Education
to use news media and for its work with industry profes- City in Doha. Journalism Residencies are also available
sionals and leaders. Building on these strengths, the Medill in the Persian Gulf as a result of Medill’s presence in the
curriculum emphasizes journalism excellence, multimedia region. (For more on Northwestern University in Qatar,
storytelling, ethics and professional behavior, audience see page 9.)
understanding, research, quantitative literacy, visual lit- Many Medill students find jobs in print, broadcast, or
eracy, and creativity. online journalism, public relations, or related fields directly
The bachelor of science in journalism (BSJ) degree after graduation. Some pursue graduate programs in
program develops well-rounded students who are broadly medicine, law, and other fields, including the graduate
educated in the liberal arts and sciences, knowledgeable programs at Medill. Medill offers two graduate programs.
about diverse cultures and the world beyond the United The master of science in journalism (MSJ) program offers
States, and ready for careers in traditional and nontradi- advanced study in specialized subject reporting (such
tional media and communications. Core journalism courses as business, politics, or science) and techniques (such
make up 30 percent of the curriculum, with opportunities as magazine writing and editing, interactive media, and
to take 2 to 4 journalism electives that develop specialized videography). A separate track in the MSJ program pro-
skills and knowledge. vides seasoned professionals with advanced education in
Medill’s valuable “learn-by-doing” philosophy extends journalism, IMC, and media management. The master
beyond the traditional classroom to real-world training of science in IMC program has five specialized concen-
and immersion experiences. In a sophomore-year course, trations: brand and advertising strategy, direct and inter-
for instance, students report from storefront newsrooms active marketing, corporate communications and public
in Chicago. One of the cornerstones of the Medill cur- relations, marketing analytics, and media management.
riculum, this course sharpens students’ reporting and Medill graduates stand among the leaders of the
writing skills by sending them into diverse neighborhoods journalism and IMC professions. The school’s 950 stu-
to discover issues important to particular audiences and to dents—650 undergraduates and 300 graduate students
produce relevant and engaging multimedia stories. representing nearly every one of the United States and
During their junior or senior year, students participate many countries—take pride in its ranking as one of the
in the Journalism Residency, an academic internship that nation’s preeminent journalism centers. They continue to
gives them invaluable real-world experience and network- distinguish Medill by winning national awards such as the
ing potential within a media company. They receive course Hearst Foundation’s Journalism Awards.
credit for working alongside professional mentors in one
Journalism, Media, Integrated Marketing Communications • Academic Policies 237
ACADEMIC POLICIES • When journalism courses are repeated, both grades are
computed in the GPA; one course does not substitute for
Requirements for the Degree of Bachelor of another.
Science in Journalism • Before starting the Journalism Residency, students must
All Medill undergraduates pursue the bachelor of science ◦ Earn a grade of C or better in JOUR 301 Enterprise
in journalism degree. To earn the degree, students must Reporting in Diverse Communities and in the pre-
complete a minimum of 45 units. In addition to their stud- sentation and storytelling courses taken before the
ies in journalism, students acquire a strong background in residency.
the arts and sciences. The following policies apply: ◦ Have a minimum GPA of 2.25 in those three courses
• Students must take the final 23 units at Northwest- plus JOUR 201-1 Reporting and Writing and JOUR
ern and must complete the last three quarters of work 201-2 Multimedia Storytelling.
while enrolled at Medill. (Exceptions: Students who • Students may earn grades of C– or worse in no more
are enrolled in a study abroad program that has been than one-fifth of the courses taken at Northwestern and
approved in advance by Northwestern’s Study Abroad offered for graduation.
Office and by Medill are exempt from this requirement. • All Y and X grades, unless made up satisfactorily by the
Credit for summer work taken at other colleges or uni- end of the subsequent quarter, are counted as F’s.
versities may be counted as part of the final 23 units if • Students who do not meet the minimum GPA require-
approved in advance by Medill.) In addition to and inde- ments are placed on academic probation. Continued
pendent of the requirements set by Medill, all students poor performance will result in further academic
must satisfy the Undergraduate Residence Requirement. disciplinary action, including academic probation,
(See page 17.) suspension, or dismissal.
• Of the 45 units, at least 31 must be earned in courses • Medill undergraduates are required to take the follow-
outside of Medill, and at least 12 must be earned in ing courses for letter grades (A, A–, B+, B, B–, C+, C, C–,
Medill courses. Students with more than 45 units may D, F):
take additional journalism units. ◦ All distribution requirements
• Students complete 12–14 journalism courses, includ- ◦ All courses in the social science concentration
ing a 3-course Journalism Residency with a focus on ◦ All journalism courses (except for the Journalism
newspaper/online journalism, magazine journalism, Residency)
broadcast journalism, or marketing communications. • Other courses may be taken pass/no credit (P/N) if that
• Exceptions to any degree requirements must be option is available. No more than 3 courses taken P/N
approved by Medill’s senior director of undergraduate may be counted toward the 45 units required for gradua-
education and teaching excellence. Petitions and rules tion (excluding the Journalism Residency). Only 1 course
for filing petitions are available on the Medill website. per quarter may be taken P/N.
• No course may be counted in more than one require-
ment category, with the following exception: Medill Academic Warning, Probation, and Dismissal
students completing a double major in Weinberg Col- The University’s policies about academic probation
lege may apply courses used to meet Medill’s distribution and dismissal are given on page 23 of the Undergraduate
requirements toward the second major. Courses used Education chapter. Medill adheres to these policies
for Medill’s 3-unit social science concentration may not with the following exceptions and additions:
be applied to a Weinberg College major (except those • A warning letter is sent by e-mail when the student
requiring related courses) or minor. ◦ Has a one-quarter GPA of below C (2.0), but has a
cumulative GPA of above 2.5.
Grade Requirements ◦ Receives one grade of X or Y.
Students must achieve a minimum grade point average ◦ Merits any reason for probation during his or her first
(GPA) of 2.00 in all nonjournalism courses taken for a two quarters at Northwestern.
letter grade and a minimum GPA of 2.25 in journalism • Academic probation occurs when, in addition to the
courses. In addition, all journalism students are subject to circumstances stated on page 23, the student
the following grade requirements: ◦ Fails to maintain a C+ average (2.25) in journalism
• The journalism GPA is an average of the grades (includ- classes.
ing F’s) in all journalism courses attempted. ◦ Receives a D or an F in a journalism class.
• Students who earn a grade of D or worse in a journalism ◦ Fails to fulfill the journalism curriculum requirements.
course must retake the course until they have earned a ◦ Receives more than one grade of X or Y in any one
C– or better. quarter.
◦ Has earned consistently lower grades.
238 Journalism, Media, Integrated Marketing Communications • Academic Options
• Students receiving academic warning or probation Integrated Marketing Communications
must meet with their advisers and/or the senior direc- Certificate Program
tor of undergraduate education to develop a plan for The Integrated Marketing Communications Certificate
improvement. Program focuses on effective marketing communications
strategies, tactics, and tools for an increasingly consumer-
Early Graduation controlled environment. It prepares students for entry-
Students who plan to graduate early must notify the level marketing communications positions in such fields as
school in writing at least three quarters before the expected advertising, public relations, corporate communications,
date of graduation. These students also should check with and direct, database, e-commerce, and interactive market-
the Office of the Registrar to make sure they have fulfilled ing. All students are eligible to apply to the certificate pro-
the Undergraduate Residence Requirement (see page 17). gram, but qualified BSJ students in Medill receive priority.
See page 243 for more information.
Medill Integrity Code
All Medill students are required to uphold the Medill Medill Undergraduate Program
Integrity Code, which, among others things, requires in Washington, DC
adherence to principles of honesty, fairness, and integrity A select group of Medill students may study for one quar-
in academic efforts and related professional media, ter in Medill’s Washington, DC, news bureau. The 15 stu-
journalism, and marketing communications work, whether dents in the program take 2 intensive journalism courses
students are in school, on an internship or a job, or acting (a two-day reporting experience covering Capitol Hill as
as volunteers in a professional or academic activity. mobile journalists, producing up-to-the-minute political
stories for Medill’s Washington, DC, website [http://news
ACADEMIC OPTIONS .medill.northwestern.edu/390], and a one-day political
reporting seminar) and a political science course approved
Accelerated Master’s Program by Weinberg College.
Students who exhibit exceptional ability in undergraduate This interdisciplinary program exposes students to the
work may apply to Medill’s graduate division for early challenging dynamics of Capitol Hill, public policy, politi-
admission to the graduate journalism program. This pro- cal organizations, think tanks, and federal agencies. It is
gram allows students to earn bachelor of science in jour- best suited to students interested in learning more about
nalism and master of science in journalism degrees in less the political process and covering important national and
than five years, or 12 to 15 quarters of full-time study. global issues from the nation’s capital in a rigorous, web-
Candidates apply during their junior year and are admitted driven reporting environment.
after the Journalism Residency on the basis of academic
excellence and promise of success in journalism. Interested Internships, Field Studies, and Special Programs
students are encouraged to begin planning for this option Internship employment by newspapers, magazines, radio
early in their undergraduate careers. Information and and television stations, online media, governmental agen-
admission materials are available from the Medill Office cies, and advertising and public relations agencies may be
of Graduate Admissions and Financial Aid. available to Medill students, particularly during the sum-
mer. Many employers look to Medill for talented young
Dual Bachelor’s Degree Program journalists who can be introduced to their organizations
Northwestern offers extremely talented students the through internships. The school encourages these oppor-
opportunity to earn in five years both a BSJ from the tunities as a means of enriching students’ education but
Medill School of Journalism, Media, Integrated Market- gives academic credit only for the Journalism Residency.
ing Communications and a BMus or BAMus degree from Medill students also may seek internship or field study
the Bienen School of Music. This dual bachelor’s degree credit through other schools at Northwestern. If these
program is intended to prepare exceptional students for experiences involve work in journalism (newspaper, maga-
journalism careers emphasizing music and arts reporting. zine, radio, television), mass communications, public rela-
Prospective students typically apply to this joint program tions, advertising, and/or direct marketing, students must
while applying for undergraduate admission to Northwest- receive prior approval from Medill’s senior director of
ern (see page 11). For a detailed description of the dual undergraduate education and teaching excellence before
degree program, see page 30 in the Cross-School Options applying internship or field study credit to the 45 units
chapter. required for the BSJ degree.
Journalism, Media, Integrated Marketing Communications • Student Resources • Journalism Program 239
Other Undergraduate Programs Radio station WNUR-FM provides another outlet for
Students in Medill also may enroll in courses offered student reporters, sportscasters, editors, and commenta-
by the Center for the Writing Arts (see page 34), the tors, as do the student-produced news programs North-
Undergraduate Leadership Program (see page 32), and western News Network and the Spanish-language Noticiero,
the adjunct majors in international studies (see page 113) which air on local and Chicago public access and cable
and legal studies (see page 117), among other areas. television channels and online. Writing skills are helpful in
other extracurricular activities such as student government,
ROTC Course Credits the Waa-Mu Show, student-planned colloquia, and various
ROTC course credits may be used as a portion of the 45 literary publications.
units required for graduation. These units are considered Professional organizations that promote high standards
elective courses. among journalists maintain chapters on campus, includ-
ing the Society of Professional Journalists, the National
STUDENT RESOURCES Association of Black Journalists, the Asian American Jour-
nalists Association, the National Association of Hispanic
Advising Journalists, and the National Lesbian and Gay Journalists
A student entering Medill is assigned a faculty adviser. Association. Other organizations for students interested in
The adviser offers support and guidance and is a valu- journalism include Blackboard and the Communications
able source of information regarding Medill courses and Residential College. Top scholars in the senior and gradu-
career goals. First-year students are required to meet with ate classes are initiated into Kappa Tau Alpha, the national
their advisers three times and to spend one quarter in an journalism honorary society.
adviser-led discussion section of JOUR 202 Introduction
to 21st-Century Media. Sophomores, juniors, and seniors
are encouraged to maintain regular contact with their
Staff members in Medill’s Office of Student Life help
students make the most of their time at the University. Major in Journalism (45 units)
They assist students with a variety of issues, including All Medill students pursue a major in journalism.
course planning, degree requirements, registration, study
abroad, interschool transfers, petitions to graduate, and Arts and sciences requirements (23 units)
resources within and outside Medill. Students take 23 courses in the arts and sciences: 14 distri-
Medill Career Services helps students with career advis- bution requirements, a 3-course social science concentra-
ing and employment services. It works with academic tion, and a 6-course elective concentration. See the Medill
departments and individual faculty members, student Undergraduate Handbook for a complete list of courses that
services, employers, alumni, and other constituencies to fulfill these requirements.
enhance student and alumni career development. Career Distribution requirements (14 units)
Services staff members provide information on careers, • 1 art or art history course
jobs, and internships through e-mails, an interactive web- • 1 economics course
site, presentations, various campus media, and outreach • 3 history courses; at least 1 course must be in US history
and orientation programs. and at least 1 course in non–US history
• 3 literature courses chosen from any department in the
Activities University dealing with literature, either in English or in
Through student publications and broadcast media, pro- a foreign language
fessional organizations, and convocations, Medill students • 2 political science courses: 1 course in American govern-
have many journalistically related opportunities outside of ment and 1 course in international relations or interna-
the classroom. tional studies
Students write, edit, and manage the Daily Northwestern, • 1 religion, philosophy, or ethics course (not including
North by Northwestern, and a variety of other print and courses in logic)
online campus publications during the academic year as • 3 science, mathematics, or logic courses
well as during Summer Session, when they publish the ◦ 1 course in statistics chosen from ANTHRO 362;
Summer Northwestern, a weekly newspaper. Although the BME 220; IEMS 201; MATH 202, 285; POLI SCI
University awards no academic credit for work on student- 310, 311, 312, 315; PSYCH 201; SESP 210; SOCIOL
run publications since they have no formal connection 226, 303, 329
with Medill, these publications do provide valuable real- ◦ 2 courses in astronomy, biological sciences, chemistry,
world experience to complement course work, Journalism computer science, electrical engineering and computer
Residencies, and summer internships. science, geological sciences, mathematics, or physics
240 Journalism, Media, Integrated Marketing Communications • Journalism Program
or from the list above or chosen from ANTHRO 213, • 11 of the courses chosen to meet the arts and sciences
306, 310, 312, 313, 314, 315, 317; CIV ENV 206; and elective requirements must relate to the study of
COG SCI 210, 211; GEOG 210, 211, 235, 313, 341; global and diverse cultures.
MAT SCI 101; PHIL 150, 250, 350, 351, 352; PSYCH ◦ 3 courses must be in a foreign language, unless
212, 337 students can demonstrate proficiency as defined
Social science concentration (3 units) by Weinberg College.
• 3 courses in anthropology, economics, gender studies, ◦ 8 courses must focus on one or more of the following
history, political science, psychology, or sociology themes: gender, race, age, class, ethnicity, religion, or
◦ No more than 1 unit may be at the 100 level. disability.
◦ At least 1 unit must be at the 300 level. • Students choose from a Medill-approved list of courses
◦ No more than 1 unit of field study or independent offered throughout the University but may appeal to
study credit and no AP credits may be applied toward Medill’s senior director of undergraduate education and
the social science concentration. teaching excellence if they believe other courses qualify;
• Students may not double-count economics, history, or JOUR 301, 372, and the 390 section Connecting with
political science courses toward both the distribution Immigrant and Multiethnic Communities also count
requirements and the social science concentration. toward this requirement.
• Students should check with an adviser about whether
the social science courses they have chosen also meet Major requirements (12–14 units)
the global and diverse cultures requirement. Core courses (5 units)
• INTL ST 201-1,2 may be counted toward the social • Freshman year: JOUR 201-1,2; 202
science concentration in political science. • Sophomore year: JOUR 301
• SESP 201 may be counted toward the social science • Junior year: JOUR 370 (required before Journalism Resi-
concentration in psychology. dency courses 345, 346, 355, 356, 365, 366, 385, and 386)
Elective concentration (6 units) Journalism Residency (5–6 units)
• 6 courses in any Weinberg College department out- • Newspaper/online
side the area selected for the 3-unit social science ◦ Prerequisites: JOUR 310; 320, 321, or 322
concentration ◦ Journalism Residency: a total of 3 units of 345 and 346
◦ No more than 1 unit may be at the 100 level. • Magazine
◦ At least 2 units must be at the 300 level. ◦ Prerequisites: JOUR 311; 320, 321, or 322
◦ No more than 1 unit of field study or independent ◦ Journalism Residency: a total of 3 units of 345 and 346
study credit and no AP credits may be applied • Broadcast
toward the elective concentration. ◦ Prerequisites: JOUR 312; 320, 321, or 322
• Exempt from these requirements are students concen- ◦ Journalism Residency: a total of 3 units of 345 and 346
trating in astronomy, biological sciences, chemistry, • Marketing communications
geological sciences, mathematics, physics, or a foreign ◦ Prerequisites: JOUR 310; 320, 321, or 322; IMC 300,
language and students completing a minor, a second 301, 305, or 306
major, or an adjunct major in Weinberg College. Per- ◦ Journalism Residency: a total of 3 units of 385 and 386
mission to pursue a minor or a second or adjunct major Electives (2–4 units)
must be secured from the appropriate Weinberg College Students must take at least 2 journalism electives. Electives
department. may be taken as early as sophomore year—particularly if
• Students should check with an adviser about whether students take 4 electives—and may be chosen regardless
the courses they have chosen also meet the global and of a student’s Journalism Residency program. For example,
diverse cultures requirement. a student pursuing a Journalism Residency in broadcast
may take courses in magazine writing, newspaper report-
Elective requirement (8–10 units) ing, investigative journalism, IMC, audio and video, or a
Students take 8 to 10 non-Medill credit courses to explore combination. JOUR 390 Special Topics courses may be
or extend their interests. counted as electives.
Global and diverse cultures requirement Courses
The Medill faculty believes that all students should under- JOUR 201-1 Reporting and Writing Introduction to the
stand and appreciate diverse cultures and the world beyond fundamentals of journalism necessary for any platform
the United States, and thus has established the global and or storytelling format. Includes news and information
diverse cultures requirement: gathering; story construction; using basic numbers and
data to tell a story and assess information; editing and pre-
sentation; ethical issues while covering stories; and visual
Journalism, Media, Integrated Marketing Communications • Journalism Program 241
literacy. The course emphasizes drills and practice in basic public service journalism, and marketing ideas for articles.
reporting and writing skills and working on deadline. Prerequisites: 301.
JOUR 201-2 Multimedia Storytelling Introduction to multi- JOUR 322-0 Storytelling: Video Reporting, Shooting, and
media skills and how to use them to create more effective Editing The craft of audio-video storytelling for television
web-based journalism. Skills include still photography, and the web, including practice in field reporting and
photo editing, audio recording, audio editing, audio slide- producing packages ranging from one- to three-minute
shows, video shooting, video editing, video storytelling, television news pieces to longer alternative audio-video
web page creation and design, and basic exposure to Flash. formats for the web and other digital platforms. Pre-
Prerequisite: 201-1. requisite: 301.
JOUR 202-0 Introduction to 21st-Century Media Exposes JOUR 342-0 Advanced Online Storytelling Students work
students to the range of journalism genres and media in groups throughout the quarter on a single reporting
in which they are practiced; how and why journalism prac- project that incorporates video, audio, interactivity, and
tices and industries have evolved and continue to evolve photography. The class discusses and critiques existing
in the digital age; how people access, use, and participate work from media professionals. Students must have
in news and information. Includes modules on ethical experience with Adobe Flash and nonlinear digital video
decision making and professional behavior. The course editing software. Prerequisite: 320.
connects current trends with the history of journalism. JOUR 345-0 Journalism Residency in Newspaper/Online:
JOUR 301-0 Enterprise Reporting in Diverse Communities Reporting (1 or 2 units) Hones reporting and newswriting
Advanced-skills course on in-depth multimedia reporting skills in a newsroom through practical assignments, includ-
and storytelling. By getting to know a specific audience ing multimedia opportunities whenever possible, under
within a Chicago neighborhood and experimenting with a deadline pressure and close editorial supervision. Pre-
variety of storytelling techniques, students produce cross- requisites: 310; 320, 321, or 322; 370. Taken with 346.
platform content for print, broadcast, and the web. The JOUR 346-0 Journalism Residency in Newspaper/Online:
course also provides training in reporting for and about Presentation (1 or 2 units) Hones skills in news editing,
diverse audiences. Prerequisites: 201-1,2 and sophomore headline writing, page layout/design, and graphics for print
standing. and the web in a newsroom environment through practi-
JOUR 310-0 Media Presentation: Newspaper/Online cal assignments under deadline pressure and close edito-
Essentials of newspaper editing and online production, rial supervision. Prerequisites: 310; 320, 321, or 322; 370.
including headlines, page layout and design, photo edit- Taken with 345.
ing, information graphics, and appropriate electronic tools. JOUR 355-0 Journalism Residency in Magazine: Writing
Prerequisite: 301. (1 or 2 units) Exploration of aspects of magazine writing
JOUR 311-0 Media Presentation: Magazine Fundamentals and reporting. Practical assignments, including print and
of editing magazine copy and graphics, with emphasis on web content whenever possible, in a magazine office with
precision, style, and structure for print and online prod- deadline pressure and close professional supervision. Pre-
ucts. Provides an overview of the magazine industry—both requisites: 311; 320, 321, or 322; 370. Taken with 356.
traditional and increasingly interactive—and the role of JOUR 356-0 Journalism Residency in Magazine: Presentation
magazines in society. Prerequisite: 301. (1 or 2 units) Exploration of aspects of magazine editing,
JOUR 312-0 Media Presentation: Producing for Broadcast graphics, and publishing for print and/or online products.
and the Web Writing and producing broadcasts for Practical assignments in a magazine office with deadline
television, the web, and alternative digital platforms pressure and close professional supervision. Prerequisites:
(such as PDAs) using the appropriate computer and editing 351; 320, 321, or 322; 370. Taken with 355.
equipment, news wires, and video feeds. Emphasis on the JOUR 365-0 Journalism Residency in Broadcast: Reporting
editorial decision-making process. Prerequisite: 301. (1 or 2 units) Gathering television news in the field;
JOUR 320-0 Storytelling: Interactive News The craft of writing scripts, readers, voice-overs, vosots, packages,
digital storytelling, with emphasis on creating compelling and on-camera news for reporters and anchors. Practical
packages for the web and other digital platforms (such as assignments in a broadcast newsroom under close profes-
PDAs) using a variety of narrative formats, interactive tools sional supervision. Prerequisites: 312; 320, 321, or 322;
(such as Flash), and other digital content, including blogs, 370. Taken with 366.
RSS feeds, and citizen journalism. Prerequisites: 301. JOUR 366-0 Journalism Residency in Broadcast: Production
JOUR 321-0 Storytelling: Magazine and Feature Writing (1 or 2 units) The television production process: working
The craft of magazine and feature writing, with emphasis with the assignment desk; editing voice-overs, sound bites,
on character, scene and theme development, story archi- and packages; possibly producing entire shows. Practi-
tecture, voice, alternative story forms, in-depth reporting, cal assignments in a broadcast newsroom under close
242 Journalism, Media, Integrated Marketing Communications • Journalism Program
professional supervision. Prerequisites: 312; 320, 321, or JOUR 376-0 Media Design Advanced tools of layout, typo-
322; 370. Taken with 365. graphic contrast, and color theory, including creating info-
JOUR 368-0 Video Documentary A comprehensive overview graphics, with a focus on current approaches to newspaper,
of HD video production geared to short documentaries magazine, web, and newsletter design. Prerequisite: 310,
that tell human stories, with emphasis on character, con- 311, or 312.
flict, drama, and surprise. Different documentary styles. JOUR 378-0 Photojournalism Advanced skills and practice
How narrative structures are implemented. Reporting, in telling stories with photographs, photo slide shows,
camera technique, lighting, and sound recording in the photo galleries, and audio slideshows. Ethics as it applies
field. Teams of three produce seven-minute documentaries. to photojournalism. Prerequisite: sophomore standing.
JOUR 369-0 Audio Documentary Different forms of audio JOUR 380-0 Legal Reporting Students gain in-depth knowl-
documentary production for radio and web-based multi- edge of legal issues while covering and writing stories
media distribution. Emphasis on radio reporting tech- related to the courts and the law. Students are encouraged
niques, including interviewing, writing to tape, compelling to take this course in conjunction with a non-Medill course
storytelling, and integration of sound and music. Teams complementing the subject matter. Prerequisite: sopho-
produce 7-to-10-minute audio documentaries to be broad- more standing.
cast, quality permitting, on WBEZ-FM. JOUR 381-0 Business Reporting Students gain in-depth
JOUR 370-0 Media Law and Ethics The legal and ethical knowledge of business and economic issues while cover-
framework defining media freedoms and constraints in the ing and writing stories related to business. Students are
United States, including copyright and trademark issues. encouraged to take this course in conjunction with a
Historical context and focus on the evolution of constitu- non-Medill course complementing the subject matter.
tional, statutory, judicial, and ethical standards. Prerequi- Prerequisite: sophomore standing.
site: sophomore standing. JOUR 382-0 Environmental Reporting Students gain in-
JOUR 371-0 Journalism of Empathy Exploration of writing depth knowledge of environmental issues while covering
and reporting about people and places neglected and mis- and writing stories related to the environment. Students
understood by mainstream America. Prerequisite: 301. are encouraged to take this course in conjunction with a
JOUR 372-0 International Journalism: South Africa An non-Medill course complementing the subject matter.
introduction to South Africa, with a special focus on the Prerequisite: sophomore standing.
country’s newspapers, magazines, and broadcast outlets. JOUR 383-0 Health and Science Reporting Students gain
Students compare and contrast various aspects of South in-depth knowledge of health and science issues while
African and US life—especially the history of the HIV/ covering and writing stories related to health, science, and
AIDS pandemic—and explore historical, political, and technology. Students are encouraged to take this course in
cultural connections between the two countries. Required conjunction with a non-Medill course complementing the
for South Africa Journalism Residency. Prerequisites: subject matter. Prerequisite: sophomore standing.
301 and junior standing for Medill students; consent of JOUR 385-0 Journalism Residency in Marketing
instructor for others. Communications: Writing (2 units) Students sharpen mar-
JOUR 373-0 Investigative Journalism The news media in keting, promotional, and public relations research, writing,
their adversarial role in public affairs reporting, including and editing skills in an agency or corporate setting through
field reporting of the legal system and possible miscar- hands-on assignments under deadline and nondeadline
riages of justice; investigative and interpretative reporting pressure with professional mentoring. Video and multi-
and advocacy journalism; the impact of the news media media opportunities are typically available in addition to
on public opinion and policy making. Prerequisite: senior writing. Prerequisites: JOUR 310; 320, 321, or 322; 370;
standing and consent of instructor. A second unit of 373 IMC 300, 301, 304, 305 or 306. Taken with JOUR 386.
may be counted toward the 45 units required for the BSJ JOUR 386-0 Journalism Residency in Marketing
with consent of instructor. Communications: Tactics (1 unit) Students develop and
JOUR 374-0 Investigative Reporting Examines the methods implement social media, including media pitches, media
and techniques of investigative reporting through hands- monitoring, media placement, and Intranet develop-
on practice—brainstorming, framing the reporting, dig- ment; work flow will vary depending on location. A team
ging through documents, analyzing numbers, tracking approach may be stressed in some settings, particularly
down sources, writing, and rewriting. Prerequisite: 301. for brand strategy and communications functions. Pre-
JOUR 375-0 Literary Journalism A survey of the work of requisites: JOUR 312; 320, 321, or 322; 370; IMC 300,
several print and broadcast journalists to explore the inter- 301, 304, 305 or 306. Taken with JOUR 385.
section of journalism and literature; analysis of the rela- JOUR 388-0 Internship (0 units) Student-initiated intern-
tionships between form and content within the historical ships in journalism. Supervised by Medill’s career services
contexts in which pieces were produced. Prerequisite: 301.
Journalism, Media, Integrated Marketing Communications • Integrated Marketing Communications 243
director. Prerequisites: sophomore standing and consent of Certificate in Integrated Marketing
Medill’s Director of Career Services. Communications
JOUR 388-1 Undergraduate Research Student-initiated Certificate requirements (8 units)
research projects, such as the Eric Lund Global Reporting • 3 prerequisite courses:
and Research Grant projects. Application required. ◦ ECON 202 and 260
JOUR 390-0 Special Topics Specialized, experimental ◦ 1 course from ANTHRO 211, 235, 389; BUS INST
courses offered from time to time by faculty. Topics may 390; COMM ST 205, 360, 363, 380; ECON 322, 330,
include Connecting with Immigrant and Multiethnic 350; IEMS 383; POL SCI 348, 375; PSYCH 204, 228,
Communities; The Press, the Pentagon, and the Public; 316, 335, 351, 385; SOCIOL 302, 303, 315, 332, 345
Journalism in a Networked World; Depth Reporting using • 2 core courses: IMC 300 and 301
Document and Databases; and Innovation Journalism and • 1 writing course: IMC 305 or 306
Technology. Prerequisites: vary depending on the course. • 2 electives from IMC 302, 303, 304, 307, 308, 309
JOUR 399-0 Independent Study Academic work spon-
sored and supervised by a faculty member working one- Courses
on-one with a student. Prerequisite: consent of Medill’s IMC 300-0 Consumer Insight and Analysis Introduces stu-
senior director of undergraduate education and teaching dents to concepts and theories that explain and predict
excellence. consumer behavior. Emphasizes customer-centric market-
ing and communications. Topics include understanding
customer wants and needs and assessing and enhancing
INTEGRATED MARKETING customer satisfaction. Prerequisite: sophomore standing.
COMMUNICATIONS IMC 301-0 Introduction to Integrated Marketing
The Integrated Marketing Communications Certificate
Communications Engaging consumers in an increasingly
Program focuses on effective marketing communications
customer-controlled environment through advertising,
strategies, tactics, and tools for an increasingly consumer-
public relations, direct and digital marketing, and other
controlled environment. It prepares students for entry-
forms of communication, such as packaging, “buzz,”
level marketing communications positions in such fields
and word-of-mouth marketing. The role of integrated
as advertising, public relations, corporate communica-
marketing communications in the overall marketing pro-
tions, and direct, database, e-commerce, and interactive
cess and in creating and maintaining a brand: positioning
products, understanding communication theory and con-
The program covers traditional and digital areas of
sumer behavior, measuring and evaluating the influence
marketing communications. Students develop skills for
of advertising, thinking critically about new creative strate-
understanding and analyzing consumers in traditional
gies, and developing appropriate media plans. Prerequisite:
markets and in newly forming communities and networks.
They learn about message creation and delivery through a
IMC 302-0 Senior Immersion Project Students work with
wide variety of media channels, and they obtain the basic
a real client/sponsor to develop a total marketing com-
qualitative and quantitative analytical skills necessary in
munications program. Final product consists of a research
report that outlines the learning and insight that led to the
Students in all undergraduate schools at Northwestern
strategic, creative, and marketing recommendations; a cli-
are eligible to apply to the certificate program, but quali-
ent presentation; and a project book detailing the research,
fied BSJ students in Medill receive priority. Students apply
analysis, and recommendations of the plan, including strat-
through a process described on the Medill website. Admis-
egy, creative execution, media use, and other integrated
sion is granted by Medill and is conditional upon the suc-
communications activities. Prerequisites: 300 and 301; 305
cessful completion of 3 prerequisite courses. Students with
or 306; 303, 304, 307, 308, or 309; admission to IMC Cer-
sophomore status may take the 2 core courses—IMC 300
and 301—before applying. Students admitted to the pro-
IMC 303-0 Marketing Research Applications of modern
gram have enrollment access to IMC courses during pre-
marketing research procedures to a variety of marketing
registration. Non-Medill students must have junior status
problems. Students develop basic skills in conducting
before taking IMC writing courses and electives.
and evaluating marketing research projects. Emphasizes
Students accepted into the certificate program must
problem formulation, research design, methods of data
earn a minimum grade of B in IMC 300 and 301 and a
collection (including qualitative, quantitative, primary,
minimum GPA of 2.7 in their prerequisites and in IMC
and secondary data-collection methods and instruments,
300 and 301. To successfully complete the program, stu-
sampling, and field operations), data-analysis techniques,
dents must earn a minimum grade of B in each IMC
and the presentation of results. Prerequisites: 300, 301,
and admission to IMC Certificate Program.
244 Journalism, Media, Integrated Marketing Communications • Integrated Marketing Communications
IMC 304-0 Media and Message Delivery for Interactive and financial return. Students explore the role that amuse-
Communications Focuses on engaging an audience and ment and entertainment play in the lives of consumers.
communicating effectively. Strategies for reaching and Prerequisites: 300, 301, and admission to IMC Certificate
engaging affinity groups, audiences, and stakeholders; Program.
alternative media strategies to connect to the increasingly
digital consumer; the economics and technologies of See the Cross-School Options chapter for opportunities
delivery. Prerequisites: 300, 301, and admission to IMC open to all Northwestern undergraduates.
IMC 305-0 Message Strategy and Writing for Persuasion
Writing and publishing skills for the corporate world:
press releases for print and web, vodcasts and video
packages, argumentation and advocacy pieces, executive
summaries and speeches, corporate web pages, quarterly
earnings reports, podcasts, viral video, blogs, open-source
text, and metaverse (Second Life). Prerequisites: for Medill
students, JOUR 301; for non-Medill students, IMC 300,
301, and admission to IMC Certificate Program.
IMC 306-0 Introduction to Public Relations Strategies and
Tactics The role of public relations, one of the fastest-
growing professional fields within for-profit, not-for-profit,
and government organizations. Emphasizes communica-
tions and management strategies to develop relationships
with a wide range of stakeholders. Covers traditional and
contemporary communication channels, including blogs,
YouTube, podcasts, Second Life, social communities, news-
papers, magazines, and broadcast outlets. Course consists
of lecture and discussion sessions and a writing lab. Pre-
requisites: for Medill students, JOUR 301; for non-Medill
students, IMC 300, 301, and admission to IMC Certificate
IMC 307-0 Direct, Database, and E-Commerce Marketing and
Interactive Communications Planning direct-marketing
programs; methods of acquiring customers through
search, e-mail, direct mail, direct-response advertising, list
management, and lead-generation programs; the econom-
ics of customer retention and lifetime value; retention
strategies and tactics, including e-mail marketing, loyalty
programs, and proactive and reactive contacts; customer
databases and overlays; and testing for on- and off-line
strategies and tactics. Prerequisites: 300, 301, and admis-
sion to IMC Certificate Program.
IMC 308-0 Marketing Models Explores the use of prob-
abilistic models and customer databases to improve the
design, management, and execution of marketing pro-
grams. Topics vary by instructor and may include predic-
tive modeling, recommendation agents, segmentation
methods, marketing-mix models, and customer lifetime-
value models. Prerequisites: 300, 301, and admission to
IMC Certificate Program.
IMC 309-0 Introduction to Entertainment and Gaming for
Marketers The business and financial backgrounds of the
entertainment industry, including the strategic and tactical
use of entertainment and events in integrated marketing
communication programs and evaluation of their success