NUTS AND BOLTS OF CAPITAL CAMPAIGNS by 2b3z3u0D

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									   NUTS AND BOLTS
OF CAPITAL CAMPAIGNS


    Katherine M. Bella, CFRE
 Strategic Counsel to Non-profits
          Workshop Focus

 Provide an overview of the campaign
  process
 Analyze the effects of campaigns
 Give practical tips about your project
What is a Capital Campaign and
     Why is it Important?
 Raises significant funds to aid the
  capital project
 Builds volunteer leadership that can aid
  in other clinic fundraising work
 Adds donors to your organization
 Helps to build capacity for long-term
  support from private sources
    What is Unique about Community
      Clinic Capital Campaigns?
 Financial mix for financing capital
  projects is different from some other
  non-profits
 Private funding makeup may be slightly
  different
 Individual donor base strategy may be
  different
 Clinic Campaign Successes
Conducting the Feasibility Study

 What is a feasibility study?
 Who conducts studies and what is
  important to know in selecting counsel?
 Can a campaign be successfully carried
  out without a study?
    Building the Case for Support

   What is the Case and How is it Used?
      The Role of Volunteers

 Makeup of a Capital Campaign Steering
  Committee
 The Committee’s Role in the Campaign
 The Board’s Role in the Campaign
         The Role of Staff

 CEO/Executive Director’s Role
 Development Staff’s Role
 Clinical Staff’s Role
     The Role of Consultants

 When Should they be Used?
 How do they Contribute to Campaign
  Success?
     Defining Your Prospects

 Donor Constituencies to Consider
 Examining What is Unique about Your
  Clinic and Your Community
 Tapping your Resources and
  Relationships
        Building a Strategy

 Overall Strategic Plan for the Campaign
 The Gift Pyramid
 Timing
 Training
 Donor Recognition
 Building Community
Celebrating Success: Campaign Results
 and Ongoing Organizational Benefits

 The Importance of Celebrating Success
 Press and Publicity
 Building Community
 Strengthening Your Organizational
  Capacity to Raise Private Support
  Dollars
Q&A
Thank You!

								
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