***MEDIA ALERT*** Belk to Unveil New Exterior Store Signage Special event at flagship Atlanta store part of new $70 million brand identity initiative WHO: Dave Penrod, Chair, Belk Southern Division Karen Greager, Belk Atlanta Market Regional Vice President Junior League of Atlanta representative WHAT: New Belk logo signage on exterior of flagship store at Phipps Plaza will be unveiled in a special presentation. Penrod will be available for media interviews immediately following the unveiling. Belk will also make a check presentation to one of its longstanding community partners, Junior League of Atlanta. For more information on the new brand identity, please visit www.belkbranding.com WHEN: Tuesday, October 12 9:30 a.m. – 10:05 a.m. **Media availability to take place at approximately 9:55 a.m.** WHERE: Belk Phipps Plaza 3500 Peachtree Road Atlanta, GA 30326 The special presentation will take place on top of the parking garage on the back side of the Belk building Directions: From 400, take Lenox Rd toward Peachtree Rd. Turn left onto Peachtree Rd. and left into the Phipps Plaza parking lot. Drive around the building to the back of the Belk store.
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