Professional Resume - DOC 4 by 2b3z3u0D

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									50 Itelorun Street, Itire-ijesha, Surulere,   234-08023356506
Lagos./Blk 22, Kings Court Jubilee Estate,
Shasha, Lagos.


Olasode Olugbenga
Objective           To provide professional and quality service, leveraging on human
                    resource imperatives and cutting-edge technological platforms, to
                    achieve organizational goals delivered with strong commitment,
                    integrity and high ethical standards.

                    Information   Technology,   Pressure         handling,     Presentation,
Skills &            Organization, Planning, Management,          Analytical,   Interpersonal
Competencies        Communication and Team spirit.

                    Software Proficiency – Microsoft windows, Excel, Page-Maker, Word
                    and Database


Personal            State of Origin: Ogun State

                    Marital Status: Married


Experience          2009 till date Category Brand Manager/Head of Marketing
                    Dangote noodles Limited, Ikorodu, Lagos.

                    2007-2008 Group Account Director 24-7 Communications
                    Agbareh Close, Allen Avenue, Lagos.

                    2006-2007 Account Director/Senior Management
                    Prex Advertising, Ogba, Lagos

                    2001 – 2006 Lintas Limited Lagos (Advertising Practitioners)
                    SENIOR MANAGER, CLIENT SERVICE
                    Key Responsibilities
                     Appraise, develop and implement clients’ briefs. Client profiled
                      include Unilever Nigeria Plc, Nigeria Breweries Plc, Coca Cola
                      Nigeria Limited, Vmobile now Celtel, WAMCO etc
                     Develop communication objectives, strategies and tactics to increase
                      brand share and volume. Brands handled include Omo, Pears
                      Range, Key Soap, Shield Rexona, Schweppes, Maltina, Peak Milk
                      Vmobile Corporate and friendly centres etc.
                     Monitor and evaluate brand performances and advise clients
                      accordingly.
                     Assist clients to penetrate new market segments through well-
                      documented marketing communication strategies and tactics.
 Study and leverage on clients’ capabilities, portfolios and values to
  enhance marketing communications strategies and tactics.
 Monitor competitive activities, create competitive advantage and
  enhance value.
 Formulate all brand building activities including               brand
  campaign/signage presence and awareness in trade.


 Conduct surveys for clients on brand availability, market share, price
  compliance etc.
 Advise clients on strategies to optimize use of trade/marketing
  equipment to enhance brand performance.
 Provide clients with framework for running consumer and dealer
  promotions for specified brands.
 Coordinate clients’ out door promotional activities including musical
  concerts and contests, road shows etc.
 Evaluate macro-economics environment and provide clients with
  market intelligence reports as relevant to specific brand/industry.
 Bid for corporate accounts
 Coordinate account/brand activities of all client companies and report
  to top management on performances at the client services level.
 Manage key accounts
 Handle clients complaints
 Interface with media and creative blocks of the communication
  paradigm to provide cutting-edge solutions to client’ marketing
  problems.
 Liaise with various government agencies/professional body e.g.
  NAFDAC, APCON etc

1999–2001 Association of Advertising Practitioners of Nigeria
(AAPN),
CORPORATE AFFAIRS MANAGER/EDITOR – Advertising In Nigeria
Journal
 Image making for the advertising industry
 Writing Press releases on advertising, media and allied matters that
  concerns the industry, especially AAPN.
 Packaging and producing and            industry   specialized   journal
  ‘Advertising In Nigeria’. Quarterly.
 General Administrative Secretary of the AAPN
 Secretary, Artiste and Allied Service Committee
 Secretary to Government Relations Committee
 Secretary to Publicity Committee
 Secretary to AGM/Congress Planning Committee
 Reporting to Executive Council of AAPN
 General Corporate Affairs duties for the Association
 Event Management of AAPN activities
 Packaging Publicity materials and brochure for every AAPN event
 Research and monitoring of media activities.

1997-1998 Summit Publication Limited (Source Mag.)
SENIOR ADVERT AND SPECIAL PROJECT EXECUTIVE.
 Arranging for advert bookings in the news magazine.
 Writing and editing of special report for supplement to be bought by
  advertisers.
 Working as a team to make a good advert dept.

1996 Forum Advertising Limited, Surulere, Lagos.
MEDIA/CLIENT SERVICE EXECUTIVE
 Preparation of media proposals for the various clients of the agency.
 Scheduling media placement for campaigns on behalf of client.
 Meeting with client to collect brief on jobs to be handled and re-
  briefing client on the situations of their jobs.
 Liaison with the various media organization for advertising insertions
  on behalf of clients.
 Working together in-house to make out a good and campaign.
 Organizing presentations for client’s meeting and consequent writing
  and editing of contact report.

1994-1995 (NTA) Nigerian Television Authority, Ilorin, Kwara
State.
PRODUCER/PRESENTER
 Production and presentation of two radio programmes youth half
  hour and radio Doctor-interviewing a medical doctor and discussing
  health issues.
 Production of news and current affairs programmes, special events
  and sports for broadcast.

1990-1992 Chevron Nigeria Limited, Lekki, Lagos.
PUBLIC AFFAIRS ASSISTANT
 Preparing of scholarship awards and monetary donations to
  deserving student of the community as part of the community
  development project (Community Relations).
 Creating new community development projects.
 Working as a team to bring out good internal and external public
  relation for the company i.e. managing crisis in and outside of the
                company.
               Advising management on press matters and informing the public
                about going on in the company.
               Editing of materials for publication in the Chevron news journal and
                the midweek bulletin.



              1989 Ogun State Television (OGTV).
              PRODUCTION/PROGRAMME ASSISTANT
             Meeting with client to collect brief on jobs to be handled and re-briefing
              client Abeokuta Industrial working experience in supervision of
              programmes production, News packaging and editing of news materials.

              1987-1989 Ondo State Ministry of Information, Akure.
              INFORMATION ASSISTANT/PRESS OFFICER
               Responsible for the compilation and documentation of Ministry
                 activities and other related government activities in the state.
               Organization of publicity campaign and media coverage of
                Government activities.
               Editing of News report for publication in the media.
               Writing and reporting events concerning related governments
                parastatal.
               General government public relations duties, ensuring that there is no
                misconception about any government activities.
               Advising State Commissioners on any publicity matters and making
                out of write-ups for speech reading.

Education     Post Graduate Diploma in Management

              In-view    Masters In Management (MSc)

              1983–1986     Abeokuta Grammar School & N.U.D Grammar
              School
               School Leaving Certificate (SSCE/GCE) O’Level

              1995-1996         Abeocec Computer Centre, Ogun state.
               Certificate in Micro Computer Application and Appreciation

              1993            Ogun State Polytechnic, Abeokuta
               Higher National Diploma (HND) Mass Communication

Courses        Brand Management – April 6-7, 2001
Attended
               Unilever International Marketing – June 21, 2001
               Advance Brand Communications – March 9-11, 2002
               AAPN Advance Marketing Communications Course – Feb 17-19,
Special         1999
Project        Understanding Advertising, Marketing communications – Sept 8-10,
Undertaken      1999, CAPL Training School.
               1999 AAPN Media Forum/Media Monitoring Service Seminar, - Oct
                28, 1999, Sheraton Hotel & Towers, Ikeja.
               AAPN Annual General Meeting/Congress – April 13-15, 1999 at
                Gateway Hotel, Abeokuta, Ogun State.
               AAPN Heads of Agencies Summit/Extra Ordinary General Meeting –
                Nov 6, 1999 at Whispering Palms Iworo, Badagry, Lagos.
               1999 AAPN Annual Luncheon at Lagos Sheraton Hotel & Towers,
                Ikeja.
               Project Team Member, Development of Pears Cream (2001)
               Team Leader, Pears Range Hospital Visitation programme (Pan
                Nigeria, 2001-2002)
               Team Member, Omo Clean up Nigeria Programme (Pan Nigeria
                2001)
               Coordinator, Omo War Game (Organized by Unilever Worldwide
                2001)
               Coordinator, Key Soap Brand Activation Activities (Pan Nigeria,
                2002)
               Coordinator, Pears Cream Product Launch (2001)
               Coordinator, Key Soap/Omo Product Launch (2002)
               Team Member, Maltina Cycling Championship (2002)
               Agency coordinator for Maltina new bottle Launch campaign (2006)

Referees     1. Mr Tunde Mabongunje
                General Manager
                Dangote Pasta
                Ikorodu mini NPA
                Lagos.

             2. Mrs. I. B. Femi Pears
                Former Chevron’s Public Affairs Manager
                C/O Whispering Palms
                Iworo, Badagry.
                Tel: 7741279; 7745255

             3. Sir. Steve Omojafor
                Chairman Zenith Bank
                STB-Mc Cann, Lagos
                356 Murtala Mohammed way, Yaba 7742363,7744311
                P.O.Box 3633, Yaba, Lagos.stbadmin@stbmccann.com

								
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