Purchasing Power Parities: Statistics to Describe the World

							       Advocacy Campaign
         ICP 2003-2006

http://www.worldbank.org/data/icp
Farah Hussain
fhussain@worldbank.org
Content

• ICP Global Office efforts
• Regional and National level
  efforts
1.Global Office advocacy objectives
1.   Secure the commitment of main stakeholders to program
     aims and promote sense of ownership
2.   Build awareness about ICP’s activities
3.   Garner interest among potential users to fully utilise the
     outputs of the program
4.   Encourage participation of international community and
     partner bodies
2. Key audience
   Partner organizations
   Other International development agencies and
   Multinational Development Banks
   International donor agencies
   National Statistical Offices
3. Global Office efforts
1. New promotional/marketing material
2. ICP News
3. ICP articles in other publications
4. Launch of Data Collection Phase
5. Participation in international statistical forums,
     such as ISI (International Statistical Institute)
4. ICP Promotional/Marketing material
  New brochures:
    ICP overview
    Country participation in ICP
    Uses of Purchasing Power Parities
    ICP software
5. Promotional/Marketing material
cont’d
   Technical briefing or bulletin on how the ICP measures
   Purchasing Power Parities
   Powerpoint presentation explaining ICP’s work
   program and methodology
   ICP FAQ
     Available at www.worldbank.org/data/icp
6. ICP News

  Quarterly publication
  Platform to share information on project updates,
  forthcoming events calendar, learning tools and
  materials
  Mailing list of about 400
  Advertised in UNSC newsletter, Eurostat newsletter,
  World Bank Research newsletter
  Regional reports not reaching us in time
  Mailing list of country coordinators incomplete
7. ICP in other publications
   UN Statistical Commission Newsletter
   WB DEC Research newsletter
   Liaising with WB external affairs department to
   publish op-ed pieces in outside publications
8.Official launch of ICP Data Collection
phase

    Press release issued by World Bank external affairs
    dept on 24 Feb.
    Official luncheon hosted by the Director of DECDG,
    the World Bank
    Data collection launch featured on main World Bank
    website, the Australian press, Eurostat and OECD and
    ONS, UK websites
    Draft press releases sent to Regional Offices for
    countries
II. Regional and National Level Efforts
 Objectives
    Integrate planning and coordination of advocacy
    programs initiated by all ICP offices
    Establish a shared language and make the most
    efficient and cost-effective use of promotional
    material
    Build awareness about ICP’s activities in
    participating countries
    Educate country level officials to promote the
    program
    Disseminate information to networks and widen
    audience – Initiate regional newsletters
    Share experience on good practice and lessons learnt
2. Key audience
   National Statistical Offices
   Relevant government ministries
   Partner organizations
   Academics
   Think tanks and research institutes
3. Regional Office Efforts
    Global Office promotional material: Modify text according
    to mandate and activities, translate (if necessary) and
    disseminate
    Officially announce the launch of data collection phase :
    organize events, use websites, publish articles in newsletters
    and other publications
    Issue press release and encourage Country Offices to do the
    same
    Prepare and disseminate papers to be carried by Price
    Collectors (including ID, introduction letter and brochures)
    Promote global coordination and exchanges by sending us
    contact details of Country Coordinators
Thank you!


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www.worldbank.org/data/icp