Contemporary Resume - DOC 2

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					                                       Ainsley C. Ward
                      A great ability for picking up concepts quickly, great global vision and excellent problem solving
Skills & Attributes   skills. A motivated self starter that enjoys tackling problems head on. Good people skills, earned a
                      reputation for tolerance and being a steadying influence.


                      A proven marketeer with experience in a number of approaches - having worked in both customer
                      and technology centric environments. Successfully managed a sizeable budget and experienced in
                      product communication, event organisation and media liaison.


                      Production of all materials needed in a modern marketing project to the highest standard with a
                      strong knowledge of branding, positioning and strategy development. Meets all of the skills
                      required of a professional in today's business environment and is a good team member,
                      demonstrating individual and leadership skills concurrently.


                      Fully computer literate, trained and experienced in all Office packages, PowerPoint guru. Trained in
                      the management methodology, Situational Leadership II, involved in many Quality programmes and
                      strategic redirection projects. Experienced in management of third party suppliers and creation of
                      requirements statements.


                      A flexible, determined person with a strong will to succeed. Enjoys reaching goals both within work
                      and private lives. Regarded as a valuable asset by all of the Companies worked for and enjoys
                      contributing to the profitability of the tasking organisation.



Work Experience       Teleroute, 2005-2007 Brussels, Belgium               Intellect, 2001-2005 Zaventem, Belgium
                      Brand & Communications Manager                       Marketing & Communications Manager


                      Responsibilities                                     Responsibilities
                         Brand strategy and pan-European                     Management, conception, creation and
                          implementation                                       publication of all marketing materials
                         Product naming policy and management of             Website, brochures, annual reports, press
                          the trademark process                                releases, technical documentation and the
                         Management, development and creation of              internal company newsletter
                          all product materials with a view to provide        Budget definition, planning and control
                          concrete guidelines to the business units           Event organising
                         External agency management                          Project Management
                         Manage online pre-sales activities: evolution       Product Life Cycle Management
                          & update of the website, search engine
                                                                              Brand Strategy
                          optimisation, relationship with technical
                          partner
                                                                              Shareholder Liaison

                         Support all business units in their marketing    Major Achievements
                          activities                                          Global brand launch with new product
                         Centralisation of marketing activities to            naming strategy, revamped website and
                          benefit from economies of scale                      complete update to communications
                      Major Achievements                                       materials

                         Development of competitive positioning              Major reduction in marketing budget without
                          strategy to take Teleroute into the next             loss of activity or quality
                          phase of its European development                   Successful promotion of the company with
                         Development of pan-European advertising              major industry players, including MasterCard
                          campaign to support new positioning                  and Visa

                         Centralisation of European PR, translation &        Completed strategic review of Intellect
                          giveaways including contract negotiation             operations and proposed new direction
                         Europay International, 2000-2001 Waterloo,         Harness Software Limited, 1998-2000
                         Belgium                                            Altrincham, UK
                         Lead Writer - Marketing & Electronic Commerce      Head of Technical Documentation


                         Responsibilities                                   Major Achievements
                            Copywriting all European marketing                 Converting the technical library to HTML
                             documents                                           Help
                            Co-ordinating production of marketing              Creating a new Technical Helpdesk
                             materials                                          Designing and implementing a new
                            Management of 20% of the European                   100Base10 network
                             technical library                                  Creating a browser-independent version of
                            Liaison with Business Owners to ensure              Microsoft HTML Help engine
                             content accuracy
                            Proof-reading and editing of English text      The PCMS Group plc. 1996-1998 Coventry,
                             (Marketing & Technical)                        United Kingdom
                                                                            Project Software Implementer
                         Major Achievements                                     Delivery and implementation of software to
                            Development of member communication                 the UAT team
                             pack putting all marketing materials into          Support for testing and training
                             electronic format, launched at conference in        environments.
                             Munich                                             Development of training, store procedure
                            Creating a pan-European communications              and support documentation.
                             template for use by member banks to
                             communicate the end of Eurocheque              The Journal Publishing Co. 1996 Leamington,
                            Creation of the product guides for Business    UK
                             Card and Purchase Card                         Journalist/Photographer
                            Compiling and editing MasterCard's first e-        Producing the editorial content of eight local
                             Commerce and m-Commerce reference                   newspapers and a national monthly, The
                             guides                                              Corporate Times. The work involved
                            Inventing the term 'm-Payment'                      interviewing many Company Directors and a
                                                                                 great deal of travel within the UK.


     Education           1986-1993 Finham Park School Coventry, United Kingdom

                            11 GCSE's (A-C) and 4 A' Levels (Mathematics, Physics, Chemistry & General Studies)

                         1993-1996 Brunel University London, United Kingdom

                            BEng. Engineering Science & Technology

Interests & Activities   Vary over a wide area, with most spare time divided between home and personal writing output.
                         Outside of these, main interests are football, photography and travel.


                         Communication skills not limited to corporate documents - spare time writer of situation comedies,
                         website content and currently juggling work on a novel and film script. Recent successes include
                         getting to the pre-production stage with the BBC in the UK with a sitcom script

      Contact            Ainsley C. Ward                                    H: +32 2 305 7283
                         Eikestraat 7                                       M: +32 474 806345
                         3080 Tervuren                                      E: ainsley@ward-mercer.net
                                                                            W: www.ward-mercer.net

				
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