For Immediate Release
INSURANCE GIANT AXA IMPLEMENTS EXPERIAN’S CUSTOMER
iMarketer solution to help AXA optimise and better respond to customer needs
Hong Kong, October 6, 2005 – Experian®, the global information solutions company,
today announced that it has won a contract to help AXA China Region Insurance
Company Limited deploy its iMarketer market analytics solution. The deployment
follows a Proof of Concept trial where iMarketer was able to help AXA Hong Kong
successfully mine large volumes of data at lightning speed and produce up-to-the-
minute market data analyses, reducing turnaround time and allowing quicker response
to market and customer change.
“With the Greater China economy in the upswing, the region’s financial sector has
never been more upbeat. Now more than ever, key insurance players are expected to
respond even more quickly to change, or be left behind, “ said John Harker, Managing
Director, Strategic Business Development, Experian Asia Pacific. “Experian is
delighted to provide AXA Hong Kong with our advanced and user friendly iMarketer
analytics solution, enabling them to interpret prevailing market demands and stay ahead
of the competition.”
“AXA has built a solid reputation for its ability to effectively design and drive
customized products and services that suit different types of customers,” said Alan
Davies, Assistant General Manager of Marketing, AXA China Region Insurance
Company Limited. “iMarketer provides our sales and marketing teams the quickest
route to understanding our customers’ needs and behavioural changes, raising overall
productivity and optimizing returns from our marketing investment.”
To maintain its competitiveness, AXA Hong Kong has over the years invested heavily
in Customer Relationship Management (CRM) including operational systems, customer
intelligence and agency training, to provide executives with timely, accurate market
insights that guide them in formulating near- and long-term business strategies.
The decision to deploy Experian’s advanced market analytics solution came this year
when the company saw the need to have a faster means of manipulating huge volumes
of data derived from its growing customer base.
AXA Hong Kong set two stringent criteria in its search for the most suitable analytics
solution. First of all, the solution should allow users to manipulate and present
information in the quickest and easiest way possible, with the response time for data
query reduced from hours to seconds. The solution has to be user friendly so AXA’s
marketing staff can conduct complex analysis of scalable data in a simple and easy way.
“iMarketer’s user-friendly interface has dramatically reduced the training time required
to keep our staff up to speed with this new and powerful analytical solution. It
empowers them to perform complex analyses without seeking help from our IT staff,
relieving our IT people of significant administrative burden,” Davies explained.
NOTES TO EDITOR
iMarketer is designed to enable organizations to extract customer data from their
operational environment, manage them in a focused, analytical data mart and then
perform analysis to derive further information to enrich the operational environment. It
utilises column-based analytical technology by combining relational database flexibility
with high-speed performance, in an offline Windows environment for rapid data access
High Speed and Capacity - highly scalable and capable of processing data at
lightning speed for more timely decision support and faster time to market.
Allows users to rapidly scan and visualise relationships across millions of
records (data at the lowest level) and receive results back in seconds.
Minimal Training Cost – iMarketer provides an easy-to-use graphical interface
with drag-and-drop facilities that does not require specialist training in
programming, querying and reporting. Clients can benefit from a lower overall
training and support costs.
Integration with Campaign Management System – iMarketer comes with a
Campaign Management System that enables seamless data flow from business
analytics to campaign definition and execution, and in turn maximizes returns
from marketing investment.
Cube-building Not Required – iMarketer can process transaction-level
customer data at high speed without the need of pre-definition and pre-
summarizing data into ‘cubes’ typical in OLAP solutions. Clients can benefit
from a more rapid and flexible prototyping environment and much less effort in
responding to changing user requirements.
For more information on iMarketer please visit
AXA is a Global Leader in Financial Protection and Wealth Management. AXA China
Region is a part of AXA Asia Pacific Holdings, a member of the global AXA Group, a
worldwide leader in financial protection and wealth management. AXA has a history
dating back to the early 19th century and commenced business in Hong Kong in 1986.
For the year 2004, AXA’s consolidated revenues were US$95.3 billion* and, as of 31
December 2004, its asset under management were US$1,149.7 billion*.
*Calculated based on an exchange rate of 1 Euro = US$1.323.
About Experian Business Strategies:
Experian’s Business Strategies division provides an unrivalled understanding of
consumers, markets and economies in the UK and around the world, past, present and
future. The business is a market leader in consumer profiling and market segmentation,
economic forecasting and public policy research, supporting businesses, policy makers
and investors in making tactical and strategic decisions. As part of the Experian group,
Business Strategies has access to a wealth of research data and innovative software
Experian’s Business Strategies business has wholly-owned operations in eight
countries: UK, France, Netherlands, Spain, Norway, Sweden, Finland and Hong Kong –
China. This is supplemented by franchise operations in eight other markets – Germany,
Czech Republic, Ireland, Greece, USA, Japan, Australia and New Zealand.
Experian is a global leader in providing information solutions to organisations and
consumers. It has an unrivalled understanding of individuals, markets and economics
around the world.
Experian provides information, analytics, decision-making solutions and processing
services. It assists organisations understand their markets and customers and helps them
find, develop and manage profitable customer relationships to make their business more
Experian promotes greater financial health among consumers by enabling them to
understand, manage and protect their personal information and helping them to control
financial aspects of key life events.
Experian works with more than 50,000 clients across diverse industries, including
financial services, telecommunications, healthcare, insurance, retail and catalogue,
automotive, manufacturing, leisure, utilities, e-commerce, property and government. A
subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa,
California, Experian’s 12,000 people in 28 countries support clients in more than 60
countries. Annual sales exceed £1.4 billion.
For more information, visit the company's website on www.experian.com.
For further information, please contact:
Shout Waggener Edstrom Experian
David Ko Michelle Toy
Tel: +852 2578 2846 Tel: +852 2839 5301
Rita Ng Isabella Leung
Tel: +852 2578 2815 Tel: +852 2839 5312
The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd
and/or its associated companies.