The finishing touches

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					Bridal trends                                                                                  Online archive
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                            The finishing
Bridal trends are taking inspiration from celebrities and royalty alike and jewellery choices
are adapting to match. Kate Donovan finds out what pieces will be on wedding wish lists

            he true romantics among us
            have probably always had ideas
            of what they want their
            wedding day to be. Church
setting –tick; big white dress – tick;
Whitney Houston warbling her way                                                         Breil’s Duplicity range is
through the first dance – tick.                                                          wedding-palette perfect
    While some elements remain timeless,
other decisions are made based on what
works in the here and now, and the finer
details, such as jewellery choices, will no
doubt reflect current trends.
    The fairy tale wedding continues to be
a good news story for jewellers, with the
finishing touches playing an increasingly
important role in making a bride’s
wedding day special.                                                             “There has been demand
    “A bride meticulously plans every last                                       for intricate necklaces
detail of her outfit and this includes the
necklace, earrings, hair decoration and                                          featuring pearls and
bracelet,” says Demelza Rayner, editor of                                        beads, along with
Attire Bridal magazine. “Individuality is
key, so we are finding that jewellery has                                        decorative headpieces”
become increasingly flexible in its use.                                         Demelza Rayner Attire Bridal
A brooch, for example, can be worn
however the bride chooses – whether
clipped to a shoe, worn as a waist sash,                                         note. “Following the royal wedding, soft
pinned to the bodice of a gown or even                                           and subtle [flower] arrangements will
as an accent to a shoulder strap.”                                               prove popular, with many brides focusing
    And with many brides slow to shy                                             on the meaning of the flowers they
away from wedding extravagance, the                                              choose just as much as how they look,”
opportunities for bridal jewellery sales                                         explains Rayner. With lily of the valley
are growing. “Some brides are even                                               apparently holding hopeful connotations,
choosing two wedding dresses – one                                               such as return of happiness and purity of
gown for the ceremony and one for the                                            heart, the British bloom is likely to prove
reception,” adds Rayner. “This allows                                            popular. “For spring 2012 the English
them to be much bolder in their choice                                           country garden will be a key inspiration
of colour, shape and style of jewellery                                          for British brides, with lily of the valley
for the evening.”                                                                chosen for its delicate, bell-shaped
                                                                                 blooms,” says Rayner.
Floral fancies                                                                       With that in mind, it’s hard not to
When the now Duke and Duchess of                                                 immediately envisage the aptness of
Cambridge tied the knot at Westminster                                           Shaun Leane’s white gold, pearl and
Abbey surrounded by trees, including                              Crystabelle    diamond Maybell Collection – the perfect
field maples and horn beams, and with                           specialises in   pairing for delicate flower arrangements.
Kate Middleton brandishing a bouquet                       bridal accessories        Intricate will definitely be key to
made of the equally seasonal lily of the                      focused on lace    wedding flowers, agrees Polly Atkinson,
valley, bridezillas nationwide were taking                                       lifestyle editor of Condé Nast Brides, who 

24 Retail Jeweller October 2011                                                              
    Bridal trends                                                                                                        Celebrity news
                                                                                                                   See who’s making an impression
                                                                                                                         on the red carpet

   predicts                              Shaun Leane’s                                                                          So Jewellery’s bold
    a “move                              delicate Maybell                                                                         amethyst designs
    away from                               collection                                                                            are perfect for the
    big domes”  .                                                                                                                much-loved purple
        “Shades of                                                                                                                     colour theme
    ivory whites and
    cream will continue to
    be popular, classic and
    unbeatable. Flowers in
    these shades never
    distract from the bride
    and her dress, which should be
    the focus,” she adds.
        While lily of the valley will
    certainly feature in floral                                earrings and rings made from
    arrangements for 2012, it is                               stainless steel and featuring
    best for a wedding in May,                                 mother of pearl inserts.
    when the English variety is in                                 As well as prevalence for what Rayner
    season. According to the                                   describes as ‘Cadbury’s purple’ weddings,    offering expands and becomes more
    experts, home-grown                                        other alternative colours are also making    fashion forward, the delicate elements are
    will be the fleurs de                                      it onto the canvas. “A vibrant palette of    being introduced in the form of statement
    jour for spring/                                           mouth watering hues from jade green and      jewellery pieces,” explains Hutton-Squire.
    summer 2012 “with                                          fuchsia to subtle shades of mint and         “Fine fretwork chandelier earrings and
    quirky mismatches                                          sorbet pink take us into spring/summer       lace-like cuffs, for example, add the soft
    and sentimental                                            2012,” says Hutton-Squire.                   edge to a simplistic silhouette.”
    finds replacing                                                For those embracing the rich hug of          Crystabelle specialises in bridal hair
    anything too coiffed                                       purples, amethyst may be the stone of        accessories and jewellery and heavily
    and formal,” says Juliet                                   suggestion, demonstrated beautifully in      incorporates stylish lace features into its
    Hutton-Squire, co-founder                                  So Jewellery’s Heart Amethyst earrings       accessories. Hutton-Squire adds that a
    of trend forecast                                          and pendant. For those seeking               vintage brooch may also be an option on
    website Adorn Insight.                                     something a bit bolder, the Lola Rose grey   which to focus the dress design.
        “Delicate meadow and garden flowers,                   agate and peacock quartzite or blue              Vintage was given an extra boost in the
    for example, will become a strong design                   sandstone and dumortierite Isidora           bridalwear stakes thanks to the celebrity
    influence, with elegant styling replacing                  bracelets will add that blast of colour.     weddings of Kate Moss and Lily Allen,
    anything OTT.”                                                                                          who opted for understated 1920s and
                                                               Dream dresses                                1930s bridal designs earlier this year.
    Bridesmaid beauties                                        While some traditions are being sidelined,   Rayner points out too that Kate
    Formality is also being given more of a                    others are being reinterpreted. Lace for     Middleton’s choice has also given legs to
    wide berth when it comes to bridesmaid                     example – normally a wedding dress           the elegant 1950s shape of a nipped in
    ensembles.                                                 staple – will be a key material for 2012     waist and A-line skirt. “The emerging
        While in the past bridesmaids were                     shoes and jewellery, according to Rayner.    trend in bridal is now for 1940s-inspired
    likely to be matching from their satin                        Classic silhouettes of wedding dresses    silhouettes, with long sleeves and high
    shoes to their drop pearl earrings,                        are being softened by the intricacy on       necklines,” says Rayner.
    individuality down the aisle is no longer                  accessories. “As the bridal jewellery            “As a result, there has been a great
    shunned. “The bride may decide on a                                                                     demand for intricate necklaces featuring
    colour and theme but the bridesmaid                                                                     pearls and beads, along with decorative
    trend is moving away from anything that                                                                 headpieces and forehead bands.”
    hints of matchy matchy,” explains Hutton-                                                                   While childhood dreams and long-
    Squire. “The fabric might be the same, for                                                              standing traditions continue to drive the
    example, but the dresses might be cut in                                                                choices for many brides-to-be on how
    different styles to suit the individual                                                                 their special day will look, jewellery is an
    personalities. As a result of this shift,                                                               opportunity to inject some individuality
    accessories are becoming less                              Lola Rose’s                                  into proceedings and to embrace the
    coordinated and more personalised.”                     Isidora bracelets                               increasingly fashionable flair being
        According to Rayner, colours too are                   make a bold                                  flaunted down the aisle.
    becoming more adventurous, with many                    choice for brides                                   Hutton-Squire says: “Increasingly,
    brides moving away from classic ivory                                                                   when it comes to her jewellery, the bride
    jewellery to softer tones of blush pink,                                                                wants to be part of the design process to
    subtle golds and pretty champagnes.                                                                     ensure her jewellery not only looks
    “These shades will also translate into                                                                  beautiful and makes her feel like a princess
    bridesmaid dresses,” she says. Think                                                                    on the day, but has symbolic meaning and
    Breil’s latest offering – the Duplicity                                                                 an everlasting story that can be passed
    collection of bracelets, necklaces,                                                                     down from generation to generation.” l

    26 Retail Jeweller October 2011                                                                                      

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