Business Presentation

							Business Presentation
  Planning the Presentation
     Personal Appearance – For
              Women
   Clothes should fit well
   Generally longer sleeves
   Select 2-3 colors
   Avoid too bright colors
   Keep hair, make-up and accessories
    simple
       Personal Appearance -
                Men
   Clothes should fit well
   Conservative suits – dark blue, greys
    black
   Shirt color – white (except TV), blue
    or grey
   Shined shoes that fit the occasion
     Planning your Presentation
   Two Step Process
    • Step # 1 Develop Objectives
                              Impart
         Take action          Knowledge




      Persuasive               Informative

      Sales                     Status Report
      Presentation              Sales Update
     Planning your Presentation
   Step #2 Analyze Targeted Audience
    • Values
    • Needs
    • Constraints
         Political
         Financial
         Knowledge
    • Demograhics
         Management, Front line workers, age etc.
Business Presentations – Basic
            Steps
   Brainstorm Main ideas/Points
   Reduce to two – five main points
   State the Benefits – Persuasive
    • Develop feature benefit statements
         XXX feature provides YYY and the real
          benefit is ZZZ
Business Presentations – Basic
            Steps

   Develop Handouts – as applicable
    • Reinforce important points
    • Summarize action items for follow up
    • Supply supporting data so as not to
      clutter up the slide presentation
Business Presentations – Basic
            Steps
   Handouts
    • Before
         Draw back – Audience distraction
         If reading on listening
         Have it in place prior to presentation
    • During
         Must be relevant and handed out quickly (partner) or
          distracting
    • End
         Don’t need to take notes
          Some organizations are use to having a copy of
          the presentation to take notes
Business Presentations – Basic
            Steps
   Visual Aids
    • Graphs
    • Charts
    • Tables
   Be able to answer any questions to
    support data
    Business Presentations- Basic
               Steps
   Introduction
   Preview        Tell them what you’re going to tell them
                   Tell them
   Review         Then tell them what you told them
   Conclusion
    Business Presentations- Basic
               Steps
   Develop the Introduction
    • Anecdote – short story to make a point
    • Humor – be conservative
    • Involving question
         Open ended question - show of hands
    • Rhetorical Question “How many people
      would like more free time”
    Business Presentations- Basic
               Steps
   Develop the Introduction
    • Shocking Statement
         Last year enough people died in car
          accidents to fill “Darrell Royal Stadium”
    • Quotation “To thine own self by true”
    Business Presentations- Basic
               Steps
   Develop the Conclusion
    • Refers back to the Introduction
    • Put a tail on the presentation and pulls
      it together
   Persuasive Presentations
    • Call to action
    • What, How and When
               Reference
   Mandel – Effective Presentation Skills
    Revised Edition
   Multimedia and Image Management
    copy right 2004