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Media Relations

VIEWS: 4 PAGES: 17

									HELPING YOUR
    CHAPTER
   GO SOCIAL


      10/3/09
                1
About Lara Kretler
• PR professional since 1991
• Avid social Internet user since 1994
• Online community creator and participant since
  1998
• Blogger since 2001
• Professional blog at www.larakretler.com
• Social media practice lead at Fahlgren Mortine
  PR
• PRSA chapter leadership since 2003

                                                   2
Benefits of social media
• Build deeper relationships and communities
• Increase awareness for your chapter
• Broaden your prospect network
• Achieve search engine prominence (SEO)
• Increase your web or blog traffic
• Break through clutter to reach journalists
• Empower members to become viral
  ambassadors for the chapter
• Watch for future chapter leaders

                                               3
Central OH PRSA social profiles




                              4
 LinkedIn
• Objective: Greater engagement with and between
  members
  – Created group in February 2008
  – Rolled out to membership via email and newsletter
  – Managed by Membership Committee
  – 203 members have joined to date




                                                        5
– Positioned as a member benefit
  • Access rich profiles for fellow chapter
    members
  • Uncover hidden connections
                                              6
Facebook
• Objective: Awareness, communication with prospects
  – Created group in July 2008
  – Anyone can join
  – Communicated to membership via newsletter
  – Managed by Membership and PR Committees
  – 90 members and prospects have joined to date




                                                       7
8
Twitter
• Objective: Awareness, communication with prospects
  and members
   – Created account in August 2008
   – Anyone can follow @PRSAcentralOhio
   – Communicated to membership via newsletter
   – Managed by Membership and PR Committees
   – Event attendees encouraged to live-Tweet using our
     hashtag #COPRSA
   – 455 followers to date


                                                          9
10
 Delicious
• Objective: Thought leadership through content aggregation
  – Created profile and began populating with content in
    early 2009
  – Communicated with members via every newsletter
  – Great resource for all members; accessible by anyone
  – Managed by PR Committee
  – Aggregated links from Delicious are also used for
    Twitter content




                                                         11
12
Top social networks
•   Facebook
•   Twitter
•   LinkedIn
•   Flickr
•   Youtube
•   Delicious
•   Local social sites




                         13
Niche social sites
•   MyRagan
•   PRopenMic
•   PitchEngine
•   PRpeeps
•   4,048 PR related communities on Ning.com




                                               14
Contributing to the community
• Create and share useful, meaningful content
  – Update “status” regularly with news, information,
    events and links
  – Answer questions, offer advice
  – Provide tips and info related to our industry
  – Showcase expertise to gain credibility
  – Add value to gain and keep followers/friends/
    members
• Be human, memorable and likeable
• Build relationships on and off-line
                                                        15
Q: Who owns social media?
A: Whoever is passionate about it
 and steps up to champion




                                    16
   QUESTIONS?
Lara.Kretler@Fahlgren.com
@LaraK on Twitter
Blog at www.larakretler.com
614-383-1618 (w)
937-271-9151 (c)

								
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