Anne Schaffner �136 Littleton Rd

							Anne Schaffner 136 Littleton Rd. Morris Plains, NJ 07950 862-204-9184
                      anneschaffner@yahoo.com

                                             Marketing Leader
        Strategy Development                Brand Equity & Visibility              Program Execution

Highly motivated marketing professional with outstanding domestic and international experience
providing leadership skills to help achieve and exceed targeted profitability and growth.
Demonstrated ability to identify and capitalize on market opportunities and develop strategies that
increase value and brand visibility. Creative and dynamic team player with proven capacity to
build and develop highly focused and ambitious teams through exceptional interpersonal and
communication skills.

                                                  Experience
AT&T, Morristown                                                                                2/1983 to 2/2010

Product Marketing Manager (2006 to 2/2010)

Voice over internet
Goal: Develop & package a VoIP Offer targeted for Small Business customers. Assembled a team of all
functional areas including the System Development Team, Product Management, Sales and Process
Engineers. Under my leadership, the team was able to overcome several obstacles including opposing
agendas and system development delays to deliver the products on time.

Outcome: CallVantage was designed and delivered within 6 months and Business in a Box was on target
to meet its 1 year delivery deadline. The $500K target was exceeded in 2009. The product was retired at
the end of 2009 and replaced with Business in a Box.

        Product delivery of a Voice over IP (VoIP) Offers including Business in a Box and CallVantage for Small
         Business.
        Web design to ensure a positive customer experience.
        Project management and delivery of VoIP Product that met the revenue objective of $500K in 2008 and was on
         target to reach the 5 year growth plan, resulting in $15M increase in revenue. This product also afforded AT&T
         the opportunity to acquire market share in a very competitive environment.
        Managed a Team of ~50 people that included Marketing, Operations, Network and IT personnel to ensure
         changes to systems tools were delivered on time
        Detailed analysis to maximize network profitability and proficiency
        Developed and delivered all Field notifications, Sales Forums and issue resolution for new and existing VoIP
         products.
        Partnered with System Development to design a web site that allowed for customer management of their own
         account.
        Created all Sales collateral.

 Product Delivery to Wireless Retail Stores
Goal: Created Small Business wireline bundles to appeal to the retail wireless market. Led a team of 30+
representatives from Retail, Wireless Product Management, Wireless Product Marketing and external
creative resources. The team successfully created POS displays, sales training and incentive plans

Outcome: The initial stores were rolled out within 5 months, exceeding the expectation of a 6 month
delivery date. This effort created an additional sales channel and resulted in $1.2M in additional revenue
between 2008 and 2010.

        Created Small Business wireline offers and packages from AT&T’s expansive portfolio of services. Positioned
         them for sale in retail outlets.
        Responsible for creation of collateral and Point of Purchase display creation and delivery
        Ensure Service Level Agreement (SLA adherence) of 3rd party vendors
        Streamlined processes to ensure smooth transition from Mass Markets call center sales to retail outlets
        Designed rebates and incentives geared toward retail outlets
        Instrumental in designing a web site for 3rd party vendors.
Product Manager, Local Services (1997 to 2006)
Goal: As the Product Manager for AT&T’s lead Small Business Offer, I was charged with streamlining the
provisioning process to shorten the interval from 50+ days to below 30 days. We assembled a team of all
                                                                                        rd
internal functional areas including Process Engineers, System Development, Legal and a 3 party vendor.
The goal was to deliver the product by the end of 1999.

Outcome: This diverse team overcame major obstacles and delays and delivered the system capabilities in
2Q 1999. After 4 months of extensive testing, a trial began in October and the product was available to the
target markets in 2000. Continued to manage the contract and made extensive system enhancements until
2006 when all new activity concluded. The additional system enhancements allowed us to reduce the
interval to 18 days.

        Responsible for maintaining a $600M annual revenue stream while managing and controlling expenses.
        Led a Team that designed system interfaces and web sites that seamlessly connected a vendor’s databases,
         ordering and maintenance systems to AT&T.
        Liaison between user community and system development teams to ensure that all requirements and
         enhancement timelines are met.
        Vendor contract negotiation and management. Monitor Service Level Agreement adherence.
        Quality control.
        Process creation and management.
        Project leadership for new service development teams.
        Network Profitability and Capacity analysis.
        Participated on a number of Teams to ensure that all legal and regulatory guidelines are adhered to.
        Analysis of customer retention rates. Championed several projects meant to increase retention rates.
        Managed the local product that was the largest growth engine the Business Organization. Experienced 73%
         growth in 2003 and 52% growth in 2004.
        Oversaw the conversion of 100K+ lines from a vendor’s network managed network to AT&T managed network.

Product Manager, AT&T Worldnet (sm) MIS (1996 to 1997)
Goal: Provide high speed fiber internet access to international internet providers. Provided extensive
training and support to overseas sales personnel. Worked extensively with Network Engineers to ensure the
integrity and performance of AT&Ts network.

Outcome: By successfully partnering with the international sales force, we were able to grow this product
50% between 1996 & 1997. There were approximately 85 customers in 30+ countries by 2Q 1997.

        Devised and grew the Managed Internet Service product for large international customers. The product grew
         50% year over year.
        Performed heavy network analysis to ensure that all capacity requirements were met.
        Responsible for pricing, promotions, features and billing for the product line.
        Development and delivery of training programs for off-shore sales force.
        Led a team of development and operations personnel in an effort to streamline billing. Consistently exceeded
         delivery goals for a cost savings of approximately $7.5M.

Project Manager, Data Services (1995 to 1996)
Goal: AT&T was named the transport provider for all international media outlets to broadcast the 1996
Olympics. Managed contracts and service level agreements for all international broadcasters.

Outcome: By partnering with network provisioning and international partners, the team was able deliver
service at abbreviated intervals. The project ran extremely smoothly and all broadcasters were in service 6
months prior to the Olympics. This project generated $40M within 7 months.

        Ensured that the necessary network capacity was available to support the broadcast of the 1996 Olympics
         internationally.
        Designed and managed an “ad hoc” maintenance and provisioning support center in Atlanta during the games.
        Managed profit and loss for the product.
        Negotiated service level agreements with international partners
        Ensured that all agreed upon delivery commitments were met.
        Responsible for managing a product that generated $40M in 7 months.
International Service Order Coordinator/Inside Sales Agent (1992 to 1995)
Responsibility: Manage partnerships with international service providers to deliver private line services to
international customers. Ensure contract and Service Level Agreement adherence.

        Contract negotiation and delivery of off-shore privately least circuits.
        Field Sales support.
        Negotiated most efficient, cost-effect routing with Engineering Team.
        Provided cultural guidance to sales teams and off-shore partners in a global environment
        Led a quality improvement team in an effort to perfect all processes.

Finance Agent (1983 to 1992)
Responsibility: Process exception customer payments. Supervised a team of 8. From 1988 to 1992
Iperformed internal cashiering services.

        Led eight customer account agents in the Treasury Investigation Unit.
        Developed and compiled financial and performance measurement reports.
        Developed and delivered training programs.
        Negotiated cost-effect compensation for relocating employees.
        Responsible for the reconciliation of $400,000 cash-on-hand per month. Additionally, maintained corporate
         financial accounts with an average balance of $2.2M

                                                    Education

                       B.S. Business/Marketing – College of St. Elizabeth, Madison, NJ
                                                 May 2000