Sport TNC California Fitness corporation by s2939Sm

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									          Sport TNC
California Fitness corporation
What is C.F ?
                   History
• A chain of fitness centers developed at US, by
  Eric Levine
• Expanded and stabilized in Hong Kong,
  opened several branches in China, Korea,
  Singapore, and Vietnam, to name a few
• The corporation also owns a fitness center, the
  world famous Planet Yoga.
• Get involved in producing Sport goods and
  foods
              Brand Name
California Fitness corporation has three main
                  companies:
      Branches and Distribution

• California Fitness corporation has over 70
  companies in America and more than 40 clubs
  in Asia.
• The majority of branches in America are
  concentrated in California State. Typical
  branches are:
A) CARMICHAEL
B) CARMICHAEL/ARDEN
C) MADISON/I-80
D) SUNRISE/HWY 50
E) MCCLELLAN SPORTS & FITNESS
F) HOWE AVENUE CLUB
G) CORPORATE OFFICE
H) ORANGEVALE
I) ITRUS HEIGHTS
J) ROSEVILLE
K) NATOMAS
L) DOWNTOWN / J ST
M) FOLSOM
N) ROCKLIN
O) ROCKLIN SPORTS & FITNESS
P) ELK GROVE
Q) LAGUNA
Corporate Offices (Orangevale, CA)
the branches in Asia are:
 China: BEIJING and SHANGHAI.
 Hong Kong: CAUSEWAY BAY and 9 clubs.
 Singapore: ORCHARD, RAFFLES and 2
additional clubs.

 Thailand: CHIANGMAI,
PATTAYA, SUKHUMVIT 23
and 7 other clubs.
•  Vietnam: SKY CITY TOWER (Dong Da - Hanoi), QUEEN
  ANN (in District 1 – Ho Chi Minh City) and HUNG
  VUONG PLAZA (in District 5 – Ho Chi Minh City).
•

•

•

  California Fitness Center has opened in Hanoi on
  December 15th 2010.
• Besides, there are other centers in many countries such
  as
              Administrator

• Chairman: Eric Levine - Currently executive
  director in California WoW Xperience in
  Thailand.
• Director-general (in Vietnam): Randy G.
  Dobson.
• Manager of Sales & Marketing (in Vietnam):
  Dane R. Fort.
• Managing director (in Vietnam): Kenda
  Johnson.
                  Products

• Besides exercise programs, California Fitness
  Centers has some specialized products for
  members.
Sugar free cakes



    Sugar free cakes
                  Services
• Group X is a dancing program. These are many
  different kinds of dancing, from easy to
  difficult.




     Body Combat                Body Jam
      Zumba            Belly Dance




              RPM
Body Pump           Body Balance
 Personal Training
 Kickfit
                   Yoga
• Hatha Yoga, Power Yoga, Detox Yoga, Yoga for
  Weight Loss, Hot Yoga.
   Califresh and Café
• Members can hang out at the Califresh cafe
  with a cool healthy drink and chat with friends
  or use modern internet lounge to get in touch
  with people all around the world.
 Spa & Aesthetics
   People demands in “world
economic geography change” and
          CF supplys
               Globalization
The growth of TNCs => Oversea assignments
  increase => Same-standard branches are
  available in all the world for international
  members
International standard demands => outsource
  the foreign exercises from native countries
Flexible time
             Developement
• Lame incomes and development in developing
  countries => high quality service for high
  income areas
• Worldwide care about health development =>
  international standard scientific trainning
  programs
    Population and environment
Population explosion and city’s lame population
  => traffic jam => scientific branch-distribution
Pollution and noise => a better replacement for
  outdoor exercises
Job’s task increase => all spa, café shop, gym,
  etc, in the same place => save time
Food pollution and fake foods => creditable
  nutrient products
Why Asia ?
                Potentials
• Cheap labor price
• The increase of living standard
• The increase of city and new commercial
  centers
• The foreign investments in Asia
• Outsource new native exercise
                Advantage
• Supply jobs for Asians with higher income
• Motivate the living-standard development in
  Asia
• Placeless fitness centers for TNCs’ staffs
• Do not decrease jobs of US
• Good for environment
                 weakness
• Although they have US directors for operation
  and standard guaranty, the bad management
  and services of local staff make a big effect
• Global standard statement but the local
  standard staff
• Do not make significant economic effect
• Can’t prevent the social problems occur in
  they fitness centers
               suggestion
• The co-management with 1 US and 1 local
  manager
• More obvious prices for each countries
• Flexibility to local culture
• Direct feedback from customers
Is this model of TNC harmless or just another
   no-effect TNC ?

								
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