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Sport TNC California Fitness corporation What is C.F ? History • A chain of fitness centers developed at US, by Eric Levine • Expanded and stabilized in Hong Kong, opened several branches in China, Korea, Singapore, and Vietnam, to name a few • The corporation also owns a fitness center, the world famous Planet Yoga. • Get involved in producing Sport goods and foods Brand Name California Fitness corporation has three main companies: Branches and Distribution • California Fitness corporation has over 70 companies in America and more than 40 clubs in Asia. • The majority of branches in America are concentrated in California State. Typical branches are: A) CARMICHAEL B) CARMICHAEL/ARDEN C) MADISON/I-80 D) SUNRISE/HWY 50 E) MCCLELLAN SPORTS & FITNESS F) HOWE AVENUE CLUB G) CORPORATE OFFICE H) ORANGEVALE I) ITRUS HEIGHTS J) ROSEVILLE K) NATOMAS L) DOWNTOWN / J ST M) FOLSOM N) ROCKLIN O) ROCKLIN SPORTS & FITNESS P) ELK GROVE Q) LAGUNA Corporate Offices (Orangevale, CA) the branches in Asia are: China: BEIJING and SHANGHAI. Hong Kong: CAUSEWAY BAY and 9 clubs. Singapore: ORCHARD, RAFFLES and 2 additional clubs. Thailand: CHIANGMAI, PATTAYA, SUKHUMVIT 23 and 7 other clubs. • Vietnam: SKY CITY TOWER (Dong Da - Hanoi), QUEEN ANN (in District 1 – Ho Chi Minh City) and HUNG VUONG PLAZA (in District 5 – Ho Chi Minh City). • • • California Fitness Center has opened in Hanoi on December 15th 2010. • Besides, there are other centers in many countries such as Administrator • Chairman: Eric Levine - Currently executive director in California WoW Xperience in Thailand. • Director-general (in Vietnam): Randy G. Dobson. • Manager of Sales & Marketing (in Vietnam): Dane R. Fort. • Managing director (in Vietnam): Kenda Johnson. Products • Besides exercise programs, California Fitness Centers has some specialized products for members. Sugar free cakes Sugar free cakes Services • Group X is a dancing program. These are many different kinds of dancing, from easy to difficult. Body Combat Body Jam Zumba Belly Dance RPM Body Pump Body Balance Personal Training Kickfit Yoga • Hatha Yoga, Power Yoga, Detox Yoga, Yoga for Weight Loss, Hot Yoga. Califresh and Café • Members can hang out at the Califresh cafe with a cool healthy drink and chat with friends or use modern internet lounge to get in touch with people all around the world. Spa & Aesthetics People demands in “world economic geography change” and CF supplys Globalization The growth of TNCs => Oversea assignments increase => Same-standard branches are available in all the world for international members International standard demands => outsource the foreign exercises from native countries Flexible time Developement • Lame incomes and development in developing countries => high quality service for high income areas • Worldwide care about health development => international standard scientific trainning programs Population and environment Population explosion and city’s lame population => traffic jam => scientific branch-distribution Pollution and noise => a better replacement for outdoor exercises Job’s task increase => all spa, café shop, gym, etc, in the same place => save time Food pollution and fake foods => creditable nutrient products Why Asia ? Potentials • Cheap labor price • The increase of living standard • The increase of city and new commercial centers • The foreign investments in Asia • Outsource new native exercise Advantage • Supply jobs for Asians with higher income • Motivate the living-standard development in Asia • Placeless fitness centers for TNCs’ staffs • Do not decrease jobs of US • Good for environment weakness • Although they have US directors for operation and standard guaranty, the bad management and services of local staff make a big effect • Global standard statement but the local standard staff • Do not make significant economic effect • Can’t prevent the social problems occur in they fitness centers suggestion • The co-management with 1 US and 1 local manager • More obvious prices for each countries • Flexibility to local culture • Direct feedback from customers Is this model of TNC harmless or just another no-effect TNC ?
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