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                                    Innovative Search Engine Marketing
                                    for Superior Companies…




                              Mobile Search Optimization:
Click for more information.   MSEO and User Experience




                                       12.05.06



                                                             www.infusecreative.com
           Innovative Search Engine Marketing
           for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: MSEO Overview
                Mobile Search Status Evolutionary Scale




 Welcome!
 • First, we’ll take a look at demand,
 technology limitations, and user
 experience…all very important to
 shaping your approach to MSEO
 • Then, we’ll talk about how good old
 SEO becomes new MSEO!


                                                          www.infusecreative.com
              Innovative Search Engine Marketing
              for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: Mobile Search POV

 • Mobile Search is nascent, in its infancy (Both
                     Mobile Search Status Evolutionary Scale




 Pain AND Opportunity), and is not yet a ‘must
 have’ channel for most clients due to roll out
 difficulty, fear of low yield/poor user experience,
 and challenge to monetize/ROAS outcome…
 However…all indicators point to its eventually
 becoming a major marketing channel in the next
 2-4 years so, its time to pay attention at the very
 least and get involved at the very most!




                                                               www.infusecreative.com
               Innovative Search Engine Marketing
               for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: Mobile Search Numbers
                      How many people are searching?




 • 34.6 US mobile web users as of
 June, 2006
 • 206 Million Mobile Phone                            Where are people searching?




 Subscribers
 • 81% are using XHTML browsers
 Source: Telephia Mobile Internet Report.




                                                                                     www.infusecreative.com
           Innovative Search Engine Marketing
           for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: Mobile Search Numbers
                                 Market share
                                 of top mobile
                 Where are people searching?




                                 browsers




                                 • Openwave leads as Verizon/Nextel require
                                 standard
                                 • Motorola/Nokia are top handset sellers in U.S.
                                 • Blackberry/Treo users at #6, #7 respectively
                                 • Microsoft at #8
                                 Source: Telephia Mobile Internet Report.




                                                                            www.infusecreative.com
              Innovative Search Engine Marketing
              for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: Mobile Search Samples
 Berry 411 Search App 150K user sampling…what are
 people searching on their Blackberries? (Feb. 2006)
                     What are people searching?




                                                       www.infusecreative.com
             Innovative Search Engine Marketing
             for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: Mobile Search Samples
 Berry 411 Search App Examples…what are people
 searching on their Blackberries? (Feb. 2006)
                    What are people searching?




                                                 www.infusecreative.com
              Innovative Search Engine Marketing
              for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: Google Mobile Search Study
 Large scale Google mobile search user
                      Google Mobile Stats




 behavior study…FANTASTIC!
 User cell/PDA search behavior is completely
 different than desktop browser
 behavior…important to note!
 http://www.esprockets.com/papers/kamvar-baluja.chi06.pdf




                                                      www.infusecreative.com
             Innovative Search Engine Marketing
             for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: Google Mobile Search Study

 • Average Number of Words Per Query on Cell
                    Google Mobile Stats




 Phones: 2.3 or 14.5 characters
 •Average Number of Words Per Query on PDA:
 2.7 or 17.5 characters
 • Difficulty of entering keywords on most phones
 may influence keywords/usage
 • 17% of queries are URL’s
 • Users average 29-36 seconds scouring search
 results page Only 8.5% of queries had more than
 1 search results request


                                                    www.infusecreative.com
            Innovative Search Engine Marketing
            for Superior Companies…

Search Engine Strategies 2006
Mobile Search Optimization: Google Mobile Search Study

 You can receive the rest of this
                 Google Mobile Stats




 power point on mobile search
 engine marketing by sending an
 email request to:
 info@infusecreative.com




                                           www.infusecreative.com
    Innovative Search Engine Marketing
    for Superior Companies…


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        Thank You




      Thank you.
 Infuse Creative, LLC
www.infusecreative.com



                             www.infusecreative.com

				
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