Docstoc

Harnessing Twitter Pinterest and Foursquare to grow your business

Document Sample
Harnessing Twitter Pinterest and Foursquare to grow your business Powered By Docstoc
					                        Harnessing Twitter,
                    Pinterest and Foursquare
                      to grow your business


  @MartiGrimminck
internationalconnector




                                      internationalconnector
 Overview


Today we will cover:
• Current social media landscape
• Travel in social media
• Overview and interesting features in Twitter,
  Pinterest and Foursquare

At the end, you will:
• Have a stronger understanding of the current
  social media landscape
• Where it fits into your marketing plan
• Which tools you might consider using

                                       internationalconnector
Social Media in 2012




                       internationalconnector
Social Media in 2012

                   80% of Americans use at least one social network

                   245 Million People!




                                              internationalconnector
Marketing Plan




 Marketing Plan
                  48%       of small business owners and self-employed
                            entrepreneurs boosted their sales through
                            social media.



Social
Media
                  58%       of small business owners saw a drop in
                            marketing costs by moving to social
                            marketing.




                  Social media is to become more of a key
                  component of search engine results page
                  algorithms.




                                              internationalconnector
  Mobile and Social Media



350+ Million active users currently
access      through their mobile devices


Mobile social networking app audiences surged

126% to 38.5 million in 2011
US Mobile social media audience grew by

37% in 12 months


   (comScore)                                   internationalconnector
 Social Media Use in Travel




52% of the 152 million adult leisure travellers (79 million
people) already use Social Media.


     Social Media                     Non-Social
        Users                         Media Users

 Developing  $102.9               Developing  $69.5       billion
 billion for the domestic US      for the domestic US tourism
 tourism sector                   sector

 (Travel trade mag)                              internationalconnector
Social Media Use in Travel


             Planning




             1/3        (Nearly) of social media users
                        have used a mobile app to find
                        good prices for flights and hotels

             77%        Read hotel reviews


             62%        Read activity/attraction reviews


(Mashable)                                   internationalconnector
Social Media Use in Travel


               While
             Traveling




             85%         of International leisure travelers
                         use their smartphone abroad

             46% while on vacation
                 Check in to a location



             70%         Update their
                         vacation
                                          status while on



(Mashable)                                    internationalconnector
Social Media Use in Travel


               After
             Traveling



             46% Post hotel reviews
             40% Post activity/attraction reviews
               + “Liked” on facebook
                 posting photos, tweeting, checking




(Mashable)                              internationalconnector
Why Social Media

• Easy and inexpensive

• Brand Awareness

• Instant feedback from
  customers

• Exponential exposure

• Accessible on web and
  mobile

• Generate conversation with
  clients where they already
  hang out.                    internationalconnector
      Twitter




(comScore)      internationalconnector
      Twitter Provides


• 1:1 dialogue with a customer.


• It requires dedicated moderators – Don’t miss
  out on an opportunity. Once you start a
  conversation, don’t leave it hanging out there.

• Don’t just retweet. Pick your brand topics and
  build your “klout” score and expertise.



                                       internationalconnector
          Let’s Talk in Tweets



@   Person’s Twitter name
                            #   Thread
                                          RT       Re-tweet



@MartiGrimminck                 #Travel      RT @WYSTC:


       @WYSTC                   #Egypt         RT @BBC:




                                          internationalconnector
               Let’s Talk in Tweets

Twitter conversation recapping a meeting:

 @auerwalkd
                                                                   thanks…and indeed!
 @schwentker                     @auerswald
                                                                   RT @MartiGrimminck:
 @erinkrampetz                   @youngbloodm amazing
                                                                   @auerswald
 @ashokaU can’t wait to          initiative. We have much
                                                                   @youngbloodm amazing
 hear about it! Just had         to discuss! @MERITchris
                                                                   initiative. We have much
 another great convo w/          @MERITmoves
                                                                   to discuss! @MERITchris
 @MartiGrimminck
                                                                   @MERITmoves




   @youngbloodm                  @MartiGrimminck                        @auerswald




  Recap            Response        Inclusion                Association       Free PR

                                                                    internationalconnector
                Let’s Talk in Tweets

British Airways response to criticism:


 Still waiting in #SFO...                                   Thank you! RT
                                   @MartiGrimminck Sorry
 Come on                                                    @British_Airways:
                                   Marti, we do not
 @British_Airways, a 5                                      @MartiGrimminck Sorry
                                   underestimate the
 hour delay, I need to get                                  Marti, we do not
                                   inconvenience this has
 to @YourBigYear in                                         underestimate the
                                   caused.
 #Liverpool #YBY2012                                        inconvenience this has
 #travel                                                    caused.




 @MartiGrimminck                    @British_Airways         @MartiGrimminck




• Instant Engagement with your customer
• Respond whether it is negative or positive


                                                             internationalconnector
Let’s Follow a Thread

                           #TTOT aka:
                           Travel Talk On
                           Tuesdays




                          Different people
                          Same thread




                        internationalconnector
    Foursquare




(comScore)       internationalconnector
     Foursquare


• Foursquare started as a geo-location tool
  with a game component.

• Just relaunched new look and features
  and is moving towards ‘discovery’.

• Great localization tool and finding out tips
  and information about a place




                                       internationalconnector
Foursquare




             internationalconnector
     Foursquare


“Check in”




                  internationalconnector
    Foursquare

Discovery & Specials




                       internationalconnector
Foursquare




             internationalconnector
    Pinterest




                       PAY
                     ATTENTIO
                        N!




(comScore)      internationalconnector
        Pintrest and Travel


Travel is visual, experiential making    a perfect tool

•   Showcase your destination, tour or product
•   Showcase customer experiences
•   Give your staff a presence
•   Reinforce your brand




                                        internationalconnector
Pinterest and Branding




                         internationalconnector
Pinterest and Branding




                         internationalconnector
Pinterest and Travel




                       internationalconnector
Pinterest and Travel




                       internationalconnector
Pinterest and Travel




                       internationalconnector
Other Social Media

             One to watch – Twitter for video




  vs




  vs



(comScore)                                      internationalconnector
Social Media in Travel




                         internationalconnector
Getting It Right


                By knowing how the tools work and who is
     PLAY
                on them, you can evaluate whether it is a
                good tool for your company.

                Social media is part of a bigger marketing
  COORDINATE
                plan. Decide what your drivers are and
                coordinate your campaigns on all
                channels.

  BE CREATIVE
                Great campaigns in social media are
                creative.


                                           internationalconnector
Thank You!


             Marti Wigder Grimminck
             Principal
             Based in San Francisco
             +1 212-518-1304
             mg@internationalconnector.com
             @MartiGrimminck

             International Connector, a MERIT*
             Comms company, provides social
             media and marketing for clients in the
             travel and entertainment industries.



                                           internationalconnector
FOUR DAYS of networking, trading, seminars, and
workshops bring you to the forefront in your market.

CONNECT to the diverse markets that serve the millions of
young people who travel to study, work, and gain
international experience and skills.

LEARN from the industry’s leading speakers, niche sector
meetings, seminars, and valuable workshops.

NETWORK with like minded people during the business-to-
business trade fair and conference events.


                   www.wystc.org

                                                            internationalconnector

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:14
posted:7/29/2012
language:
pages:35