Slide 1 - STEPS _ UC Davis by ewghwehws

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									PEV Rollout and Consumer Behavior
Dr. Tom Turrentine, Director, PH&EV Research Center


NextSTEPS
Advisory Board Meeting

August 29, 2011
         NextSTEPS Electricity Track
           Focuses on PEV rollout
• Which set of implementation approaches and market
  conditions will bring success?

• Market outcomes from current rollout of PEVs
     •   Consumer response
     •   Manufacturing
     •   Planning
     •   The big “Feedback System”


• NextSTEPS electricity research informed greatly by
  PH&EV Research Center

                                2
21 NextSTEPS and PH&EV Collaborative Projects
ID#    PROJECT TITLE
NS02   Hybrid vehicle development and market penetration (Phase 2: a continuation of STEPS Book Chapter 4)
S40    Projected fuel consumption and cost characteristics of hybrid and fuel cell vehicles (2015-2045)
       Battery developments, and their effect on future vehicle technologies and market penetration (Phase 2: a
NS04
       continuation of S27 battery and ultracapacitor modeling project )
S32    Impacts of Advanced Vehicles on the Grid: Fuels and Electricity Supply Interaction in California
S02    Renewable Transportation Fuel for California's Electric-Drive Vehicles
NS77   WtW analysis of PHEV in customer drive cycles
NS10   Regional variability in EV demand and fuel supply
       Assessment of Plug-In Hybrid Electric Vehicle (PHEV) and
NS71
       Electric Vehicle (EV) Lithium-Ion Traction Batteries in Secondary Use Applications
NS39   Assess the Value of Different Human-Machine Interface Environments in Various Types of Vehicles
NS09   Vehicle-grid interactions in intelligent energy grid design
NS16   Analysis of the market for hybrid-electric cars and the effects of hybrid cars on energy companies
       Estimated Marginal Impact of Workplace Charging on PHEV Electricity Demand and Charge Depleting
S20
       Driving
NS05   Assessments of future technical and market interactions between California/China for PEVs
NS32   San Diego EV Project Demonstration Evaluation
NS33   Estimating spatiotemporal demand for EV's and Charging Infrastructure (GIS Toolbox)
NS40   Consumer-informed grid impact studies
NS55   EV transition: real world case studies
NS57   Survey on China's infrastructure readiness for PEVs
       Plug-in Hybrid Electric Vehicle (PHEV) Demonstration and Consumer Education, Outreach, and Market
NS70
       Research Program: Volumes I and II
S25    MINI E Driver Experience and Adaptation with a 100 Mile Range EV
NS72   Estimating Energy Savings from Driver Behavior
         World EV Cities and Ecosystems
Partners: DOE, IEA, EVI

An interactive website that compares and monitors objectives,
 strategies, deployments, usage data on the vehicle in 20-40 cities
 around the world.




                                    4
PEV Collaborative
 & Strategic Plan

• PEV Collaborative
  Council ~ 30-40
  Stakeholders
• Taking Charge plan
  researched and written
  by PH&EV team
• 10 suggested areas of
  action for PEV success
  in CA
• PEV Collaborative is
  continuing largely
  independent of the
  PH&EV Research Center
• Co-chairing Research
  Working Group
      PH&EV Center Research Foci
          Years 2010-2013
1. Consumer behavior & grid connected vehicles
   – Develop profiles of vehicle and charger use of vehicles and
     chargers, and response to various demand response tactics
   – Evaluate HMIs for optimizing electrical energy use
2. Ways to restructure cost of automotive batteries
   – 2nd life of vehicle batteries
   – Maximizing end of life value of batteries
3. Optimal interaction between plug-in vehicles & smart
   grid systems
   – Develop GIS recharging network planning Toolbox
   – Impacts of fast-chargers on the grid


                                6
                 BMW Mini E (2009-2010)

Funding: BMW
• Collaboration with Technical University
  Chemnitz in Germany and Oxford-Brooks in
  England
• 250 households in LA & New York with one-year
  lease on Mini E
• Subset of 50 households studied in detail
• Study completed, report May 2011



Methods:
• Online Surveys
• Phone and in-person interviews
• Driving Diaries and Google maps


                                      7
The UC Davis MINI E Consumer Study


                 Three Lifestyle Values Emerge
                 • Intersection of Clean and Fun
                 • Expanding Mastery of Energy
                   Use
                 • Developing their Electric
                   Vehicle Territory




                8
     BMW Project Year Two
EV Drivers and “Green” Electricity

Funding: BMW

Methods:
• 8 Focus groups in LA and NY/NJ Areas completed
   – MINI E drivers
   – MINI Drivers
   – Green Electricity Participants
• Questionnaire to national sample of new car buyers
  looking at green electricity programs and EVs (Fall
  2011)


                            9
             Consumer Behavior and
             Grid Connected Vehicles
Funding and Partnerships with:
Nissan, ECOtality, SDG&E, CEC         •   Use & recharge patterns of
                                          5,000 Nissan EVs in 5
                                          cities.2010-2013
Methods:
                                      •   1000 Leafs in SD.(also 75
• surveys                                 Volts) 1000 free home
• interviews                              chargers, 1200 public, 50-60
• GIS                                     DC Fast chargers
• driving-charging data               •   Close partnership of PHEV
                                          Center with San Diego Gas
                                          and Electric.
                                          1. Study consumer response to
                                             special TOU rates.
                                          2. Optimal placing of public
                                             charging infrastructure (GIS)
                                          3. Baseline study of SDGE
                                             territory for PEV market


                                 10
GIS Toolbox for Infrastructure Planning
•   GIS tools based on
    real world data and
    simulations
•   Fast charge network
    design
•   Optimize charger
    placement
•   Regional system
    planning
•   Temporal,
    geographical and
    demand intensity
    analysis

                          11
                     PHEVs in Fleets
Chrysler-San Francisco (ARRA
Project)
• 2011-2014
• 20 PHEV pickups in SFO municipal
  fleets
• Optimization of vehicle use in fleets
• Evaluate energy display in vehicles

                                          Methods
                                          • GPS Monitor and charging
                                            of vehicles
                                          • Interviews with fleet
                                            drivers

                                   12
          PH&EV Center Experience With
          People & Eco-driving Feedback
•   2009 Scangauge field test
    (~6 drivers, 6 months).


•   2008-9 Prius field test with V2Green
    Gridpoint website
    (~60 households, 1 month each).


•   2009-10 UC Davis custom HMI
    (~40 drivers, 1 month each)

                                  13
         “Next Steps” for HMI Research
• Large Sample (150 household)
  feedback test along the I-80 Corridor
  funded by ORNL/DOE
     • Using the DashDaq data display
       and logger
     • Custom screens test both the
       effect of “raw” information and
       contextual feedback

• Preliminary testing of smartphone-
  based feedback for a larger
  evaluation.
     • Smartphone platform enables
        our lab to create custom designs
        at a very low per-subject cost.
     • Currently in design stage.

                                14
       Second-use of batteries and
              End-of-life
•   PH&EV Center/CEC and DOE/NREL funding a
    cooperative project evaluating batteries for second-use
    applications
•   Partners include CCSE, AeroVironment, SDG&E, UCB,
    UCSD, KnGrid, Flux Power




                             15
            NextSTEPS PEV Projects
• Hybrid vehicle development and market penetration (NS02)
• Projected fuel consumption and cost characteristics of hybrid
  and fuel cell vehicles (2015-2045) (S40)
• Battery developments, and their effect on future vehicle
  technologies and market penetration (NS04)
• Impacts of Advanced Vehicles on the Grid: Fuels and
  Electricity Supply Interaction in California (S32)
• Renewable Transportation Fuel for California's Electric-Drive
  Vehicles (S02)
• WtW analysis of PHEV in customer drive cycles (NS77)
• Regional variability in EV demand and fuel supply (NS10)
• Assessment of Plug-In Hybrid Electric Vehicle (PHEV) and
  Electric Vehicle (EV) Lithium-Ion Traction Batteries in
  Secondary Use Applications (NS71)
                               16

								
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