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Proposal for Search Engine Optimization Presented to: Innovation Asset Group (Insert Logo) Insert Address By Cube Management LLC (Insert Address) April 28, 2005 Table of Contents Situation Web Site Analysis I. Company Background Located in Tualatin, Oregon, Innovation Asset Group (IAG) helps knowledge- driven organizations better understand – and maximize -- the economic value of their intangible IP assets largely through the use of its integrated software system, DECIPHER™. The team at IAG is now looking for new, cost-effective ways to drive more qualified leads in the door and shorten the enterprise-buying cycle. To that end, IAG is considering the possibility of launching a strategic Search Engine Optimization (SEO) campaign to improve the company’s online visibility – and, in turn, generate more traffic, capture more leads and increase sales. At Cube Management, our innovative Internet Marketing solutions are proven to do just that. II. Website Visibility Analysis Our initial assessment of IAG’s web site reveals the following: The company’s web site comes up number one on Google, MSN and Yahoo search engines when its exact name is used. Number of back links: o Google 2 o Yahoo: 23 o MSN: 7 The site's Alexa Ranking of 2,621,653 translates to "very low" visibility in the search engines According to the Link Popularity Tool at SEO-Chat, there are very few inbound links to IAG's website (this is a critical component of SEO) Several keyword strings from the company’s home page were used to conduct organic search on Google, Yahoo & MSN, with zero organic search results on the first two pages. In summary, the natural search engine visibility of IAG’s web site is very low at this point. As a result, in its current format, the IAG web site has very low potential to deliver qualified leads and website conversions through natural search. III. SEO Potential of IAG's Website: Given the results of this initial assessment, it is our belief that IAG's website has tremendous SEO “growth potential." A comprehensive SEO campaign will greatly expand the number of inbound links to the company's website which, in conjunction with textual optimization, will drive up search engine rankings for relevant search terms. Consequently, website traffic will increase as IAG's website gets "found" more often by prospects. The expected outcomes from Cube’s proposed search engine optimization project are as follows: • High rankings for all relevant keywords • Increased targeted traffic • Increased lead generation, resulting in higher sales* *Note: lead generation is dependent on the existence of strong offers and mechanisms that convert web site visitors into leads. These critical aspects are not addressed in this proposal, but should be considered in order to optimize IAG’s web-based lead generation prospects. IV. SEO Campaign Development To achieve optimum campaign results for IAG, Cube Management will define and deploy an effective SEO strategy based on the following main components: Engine Optimization 2 a.) Keyword Identification This is a critical first step in any successful SEO campaign. Drawing from current SEO Best Practices, Cube Management will: Perform a “feasibility analysis” of the keyword list to ensure that a reasonable expectation of high search engine rankings and targeted traffic exists. Identify a list of keywords and keyword combinations that will drive targeted traffic to your website. b.) Optimization of Current Website Content Once the keyword strategy has been defined, we will then focus on the "content" phase of the campaign by: Conducting a thorough review of IAG's current website content with an eye towards optimizing that content for targeted keywords Integrating targeted keywords into the current website in a manner that will achieve optimal search engine rankings for those keywords. Carefully maintain the website’s core messaging while reworking the content for maximum search engine visibility. c.) Creation of New Optimized Website Content Based on our initial review of IAG's website, we highly recommend that new optimized content be created to provide the proper framework for a successful SEO effort. Content creation is necessary when the existing website content either lacks sufficient depth to conform to SEO Best Practices or doesn't map to keywords targeted in the SEO campaign. Following current SEO Best Practices, Cube will: Place each major service offering on a unique web page containing at least 250 words. Maintain or enhance the communication of IAG’s value proposition to motivate your prospects to contact you. d.) Link-Building A significant factor in achieving search engine success is the quality and quantity of websites that link to your company's website. Even with the best textual optimization, an SEO effort will likely fail without a strong link-building program in place. On IAG's behalf, Cube Management will set up link exchanges between IAG and other websites. We will link IAG to other websites in return for those websites linking back. Our standard link building formula includes these tasks: • Creating links pages • Brokering link exchanges with other webmasters. • Placing links from trading partners on the IAG site. We expect to establish at least 300 relevant inbound links to IAGs web site during the initial project period of 3 months. V. Expected Results Within six months from the beginning of the project, the expected results will be as follows: IAG will achieve first page search engine visibility for at least 10 selected keyword strings Web site traffic from organic search will increase by at least 500 percent We would be happy to evaluate and provide other expected outcomes from this project to IAG, based on further evaluation of the company’s current web site statistics. VI. Project Pricing & Schedule The above-mentioned scope of work will be delivered to IAG for a total of $5,400.00. The project will be completed within 90 days of purchase order. Invoicing will be monthly in the amount of $1,800 in arrears, with payment due Net 5 from invoice date. VII. Optional Monthly Reporting Services In addition to the initial project described above, to ensure that IAG has the necessary tools to measure ongoing campaign results, Cube will provide a detailed analysis on all aspects of your SEO campaign, including but not limited to: Search Engine Rankings Source and Volume of Search Engine Traffic Analysis and reporting of basic statistics Recommended further actions to enhance search engine rankings and traffic This service will be provided for $500 per month, under the same payment terms described above. Optionally, Cube proposes to install and provide reports using ClickTracks, a leading tool which provides advanced web analytics. This will allow us to provide IAG with additional reporting, including Site Path Analysis Visitor Conversion Analysis Comparative Analysis Between Natural Search Traffic and PPC Traffic This functionality will be incorporated at no additional charge to the above pricing. This offer does include software licensing fees, which are for IAG’s account. VIII. SEO Case Study: AllMed Healthcare Management INSERT GRAPH HERE In October of 2004, Cube launched an aggressive SEO campaign for AllMed Healthcare Management. Three months later, in January 2005, AllMed began to see a large increase in natural search traffic. The rate of traffic increase continued to accelerate further in February and March and continues to rise today. Overall, Cube Management's SEO efforts have led to an increase in AllMed’s natural search traffic that now reaches over 1,000%. It is not unreasonable for IAG to expect a similar pattern of increase in natural search traffic. “Natural” search represents a large untapped pool of prospects that IAG is not reaching due to lack of online visibility. With a well- focused SEO effort, IAG's website will no longer be “invisible” to prospects and instead become an effective vehicle for converting visitors into leads. We recommend a 3-6 month test in order to lay the foundation for explosive online lead generation through top natural search engine rankings. IX. About Cube Management Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to deliver winning results.
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