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					                    Section Accepted Papers
            The IAMCR 2003 Taipei Conference
                              (As of April 15, 2003)




     Keynote Speakers (Opening Plenary Sessions)

   Douglas Kellner, Professor of University of California at Los Angeles, U.S.A.
   Roland Robertson, Professor of University of Aberdeen, U.K.
   E. San Juan, Director of Philippines Cultural Studies Center, The Philippines
   Ms. Yun-Peng Yin, President of The Commonwealth Magazine, Taiwan


                             Special Sessions

   Theme: Media Literacy and Critical Pedagogy
    Organizer: Shih Hsin University (Lucie Cheng, Shih Hsin University, Taiwan)
   Theme: The Impact of Media Globalization/Regionalization
    Organizer: Chinese Communication Society (Lin-lin Ku, National Taiwan
    University, Taiwan)
   Theme: Digital Divide and Internet Development in Taiwan
    Organizer: Taiwan Academy For Information Society (Su-feng Tseng, Yun-Zhi
    University, Taiwan)
   Theme: Alternative Media and Community Development
    Organizer: Shih Hsin University (Liangwen Kuo, Shih Hsin University, Taiwan)


          Panelists (Concluding Plenary Sessions)

   Eddie Kuo, Nanyang Technological University, Singapore
   Gita Bamezai, National Institute of Health and Family Welfare, India
   Lucie Cheng, Shih Hsin University, Taiwan
   Two Other Panelists: TBA


                                         1
                        Section Accepted Papers
                  Index:Accepted Paper Titles and Presenters
Community Communication (p.2)                  Law (p.14)
Participatory Communication (p.4)              Media and Sport (p.14)
Communication Technology Policy (p.5)          Media Education Research (p.15)
Audience and Reception Studies (p.7)           Political Economy (p.16)
Gender and Communication (p.8)                 Professional Education (p.18)
History (p.10)                                 Political Communication Research
International communication (p.11)*                   (p.19)
Junior Scholars Network       (p.13)           Psychology and Public Opinion (22)
* More accepted paper will be added to this section. Please check the conference
    website for the final programme for all sections. http://iamcr2003.org.tw




               Community Communication Section

      Session 1: Journalism and Community Communication
     The Backyard Goes Glocal: Regional Radio on the Internet (Anne Dunn,
      University of Sydney, Australia)
     Internet as Community Media for Journalists (Arul Aram Israel, The Hindu
      Newspaper, India)
     Online Community Newspapers and Community Development in
      Disaster-Stricken Communities: The Case of Nantou County (Taiwan) in the
      Aftermath of September 21 Earthquake in 1999 (Kenneth C.C. Yang, The
      University of Texas at El Paso, USA)
     The Community Rebuilt through Community Newspapers: A Case Study of
      Community Communication with Earthquake Disasters (Ying-ying Tsai, Shih
      Hsin University, Taiwan)


      Session 2: Alternative Media: Potential, Policy, and Practice
     Cultural Policy and Community Television (Elinor Rennie, Queensland
      University of Technology, Australia)
     Creating the Internet as Alternative Media (Cheng-Nan Hou and Ming-Hsin
      Wang, SUNY at Buffalo, USA)
     Under the Shadow of the Fallacious Two-Model Choice: Dialogues on


                                           2
    Glocalization in Post-Soeharto Indonesia (Effendi Gazali and Victor Menayang,
    University of Indonesia & Nijmegen University, Indonesia)
   Another kind of Glocalization: the Media Democracy Movement in the United
    States (Dorothy Kidd, University of San Francisco, USA)
   The Effect of Social Networks to the Credibility of Internet Speech (Chung-bin
    Chen, Yuan Ze University, Taiwan)


    Session 3: Cultural Expression and Engagement at the Margins
    (Joint session with Participatory Communication Research)
   Village Radio in Nepal: A Participatory Communication Perspective (Arjun
    Banjade, Ohio University, USA)
   Top/Down, Down/Top or Hybrids?: Two African Radio Modes Try to Reach the
    Margins (Ullamaija Kivikuru, University of Helsinki, Finland)
   Participatory Communications Research on the Development of Community
    Cultural Identity (Chiung-ching Tsai and Hwei-hsin Chen, National Taiwan
    Normal University, Taiwan)
   Community Mapping as a Participatory Communication Process: A Case Study
    of Indigenous Participation in National Park Management of Taiwan (Yih-Ren
    Lin, Shih Hsin University, Taiwan)
   Invention Street: A Study about Urban Material Culture and Brazilian Vernacular
    Design (Gabriela Pereira, INVENTARTE and FAU-USP, Brazil)


    Session 4: Community, Representation, Ethnicity & Identity
   Role of Traditional News Media and the News Web in Korean Immigrants
    (Hyo-Seong Lee, Kyung Hee University, Korea)
   Fostering Co-identification with Local and Global communities: The Role of
    Community Organizations in the lives of Korean and Chinese residents of
    Greater Los Angeles (Mary Wilson, Wan-Ying Lin, Jack Linchuan Qiu, and
    Eugene Lee, La Sierra University, USA)
   A Study of a Chinese Ethnic Minority Virtual Community (Weidong Zhang,
    University of Iowa, USA)
   The Israeli Orthodoxy and the Media: Between Seclusion and Openness (Orly
    Tsarfaty, Emeq yzrael College, Israel)
   Local Ethnic Dramas, Global Patterns of Representation (Pieter Aquilia,
    Nanyang Technological University, Singapore)




                                        3
    Participatory Communication Research Section

    Session 1: HIV/AIDS and the Lessons Learned

   Evaluation of the effectiveness of a VCT Communication campaign and the level
    of turn up of clients at AIDS Information Centre in 2002 (Jane Batte & Esther
    Tumuhairwe, Steven Shalita & Hitimana Lukanika, AIDS Information Centre,
    Kampala, Uganda)
   Participatory Research in Health Communication: Voices from Rural Africa on
    HIV/AIDS Prevention Strategies (Nancy Muturi, University of West Indies,
    Jamaica)
   Networking 'friends of "A"(IDS): The Lessons Learned on Communication
    Strategies to Mobilize Public Participation on AIDS Issues in Thailand (Parichart
    Sthapitanonda, Chulalongkorn University, Thailand)
   HIV/AIDS and Communication (Arvinder Singh Puar & Simran Sidhu, Guru
    Nanak Dev University, India)

    Session 2: Development Communication and (G)locality

   Curso audiovisual: Construccion del Horno Economico Estudio de caso de la
    Pedagogia Masiva Multimedial (Carlos Hugoi Rocabado Gamarra & Edgar
    Claros Franetovic & Maria Nadal, Universidad NUR, Bolivia)
   Beneficiaries' Participation in Planning, Monitoring and Evaluation of
    Community Development Project at RDRS Bangladesh (M.Abul Kashem,
    Bangladesh Agricultural University, Bangladesh)
   When We Are Glocal: ICT Adoption, Communication and the Barangays
    (Divina Grazia Roldan, University of the Philippines, The Philippines)

    Session 3: Information Society, Politics and Social Movements

   The Civil Society Discourse on the Information Society at the WSIS Asian
    Regional Conference (Gabrielle Hadl & Midori Suzuki, Ritsumeikan University,
    Japan)
   The Internet and social movements. A comparative analysis of women's
    movement and the electronic media reform movement in Taiwan (Chuan Yang
    Hsu, Florida State University, USA)
   Transnational Asylum Activism Online: Refugee Listserve as a Transnational
    Political Tool (Eugenia Siapera, University of Amsterdam, The Netherlands)


                                         4
   Digital Governance is not Sustainable without Political Governance (Zahid
    Hussein & Shagufta Zahid, Sustainable Resource Foundation, Pakistan)

    Session 4: Theoretical and Methodological Perspectives in
    Development Communication

   Analyzing Systematically Distorted Communication in Development
    Communication Projects (Thomas Jacobson, SUNY, USA)
   Re-balancing the Role of Mass Media in Development Communication (Rico
    Lie, Wageningen University, The Netherlands)
   A Methodology to Induce Attitude Change through Self-Reflection and
    Autopoiesis (Silvia Molina y Vedia, Universidad Nacional Autonoma de
    Mexico, Mexico)
   Information Society and Glocalization. Development Perspective (J.S.Yadav,
    Indian Institute of Mass Communication, India)




       Communication Technology Policy Section

    Session 1: New Media and the Digital Future
   Digital Television in Europe Facts, Developments and Communication Spaces
    (Hans J. Kleinsteuber, Universitaet Hamburg, Germany)
   News Process in the Digital Age (Jung-Kuang Sun and Chung Y. Ching, Shi Hsin
    University, Taiwan)
   Digital Television Policy and Information Society in Taiwan (Min-Dau Bian,
    Shih Hsin University, Taiwan)
   Effects of Electronic Journalism on Press Media in Iran from The Viewpoint of
    The Journalists (Mohammadreza . Rasouli, Azad University, Iran, and
    Aliasghar.Kia, Allameh TabaTabai University, Iran)
   The Militarization of Space and the Global South (Daya Thussu, Goldsmiths
    CollegeUniversity of London, United Kingdom)


    Session 2:The Networked Society, Public Policy and The Digital
    Divide
   Overcoming Barriers to Digital Inclusion in Japan: Strategies to Alleviate Digital
    Stratification (Muneo Kaigo, University of Tsukuba, Japan)
   Emergence of A Network Society in Malaysia (Mohd Safar Hasim and Mohd


                                          5
    Yusof Abdullah, Universiti Kebangsaan, Malaysia)
   Mexico: Information Society or Informatized Society ? (Alma Rosa and Alva De
    La Selva)
   Global Village: Do We Really Know the Chinese WWW Users? (Brian Wong
    Wai Shing, Hong Kong Baptist University, Hong Kong)
   Not Wired: So What Is All This Glocalization? (Kwasi Ansu-Kyeremeh,
    University of Ghana, Ghana)


    Session 3: Mobile Communications and Evolving Telecoms
    Policies
   “Teenage ‘txtuality’ and the txt flirt: a study into the evolving language of text
    messaging and how SMS communication acts as a social crutch for teenagers”
    (John Kyne, Commission for Communications Regulation, Ireland)
   Policies in Text : A Case Study on Texting and Communication Technology in
    the Philippines (Fernando Paragas, University of the Philippines, The
    Philippines)
   Policy and the Social Shaping of Mobile Communications Services (Stephen
    McDowell, Sookmyung Women's University, Korea)
   ‘Broadband Policy and Glocal Futures’ (Gerard Goggin, University of
    Queensland, Australia)
   The Norwegian Telecom Regime: Contradictory Ambitions and Conflicting
    Interests? (Tanja Storsul, University of Oslo, Norway)
   Privacy Concerns and Web Site Category: Toward the Situational Paradigm
    (Chiung-wen Hsu, State University of New York at Buffalo, USA)


    Session 4: Gender,Culture and Politics: Global Technologies and
    Local Power Relations
   Global Intents, Local Realities: Women’s Advocacy Networks in Turkey (Nurcan
    Torenli, Ankara University, Turkey)
   Effects of Expectancy-value, Attitudes and Use of the Internet on Psychological
    Empowerment Experienced by Chinese Women (Louis Leung, The Chinese
    University of Hong Kong, Hong Kong)
   The New Media and Democratisation in Restricted Public Spheres: ICTs and the
    Mediation of the Zimbabwean Crisis (Dumisani Moyo, University of Oslo,
    Norway)
   Globalization, Community and Transnational Media Power: A Case Study
    Examining the Impact on Culture and Society in Bangladesh (Ron Chepesiuk,
    Academic Institution Chittagong University, Bangladesh)

                                           6
   Online Commercial Speeches Regulations In Asian Countries: A Cross-National
    Comparison (Kenneth C.C. Yang, The University Of Texas At El Paso, USA)
   Embedded Globalism: Taiwan's Cultural Products in Global Commodity Chains
    (Wan-Wen Day, National Chung-Cheng University, Taiwan)




          Audience and Reception Studies Section

    Session 1: Research Methodologies
   Discovering the Screen (Mary Shen, Shih Hsin University, Taiwan)
   Contexts of Reception (Kuang-Yu Stacy Huang, Shih Hsin University, Taiwan)
   Transcending Duality: Global and Local (Karina Alexanyan, Columbia
    University, USA)
   Active Audience Theory: Aids Deaths in Taiwanese Newspapers (Anne Chen,
    Nan-Hua University, Taiwan)


    Session 2: Consumption: Commercial and/or Cultural
   Tabloidisation of Japanese TV News (Miki Kawabata, Mejiro University, Japan)
   Future Audiences in Message Bazaar (Mehdi Mohsenian Rad, Imam Sadegh
    University, Iran)
   Symbolism and Marketing Communication (Shu-Pei Tsai, Shih Hsin University,
    Taiwan)
   Media and Cultural Conflict in Bangladesh (Mohammad Sahid Ullah, Chittagong
    University, Bangladesh)
   Unkind to Kin? Malaysian Media (Umi Khattab, University of Melbourne & Sri
    Nilawati, National University of Malaysia, Malaysia)


    Session 3: Researching Internet Users
   Reception of Australian Internet Radio (Andrea Baker, Monash University,
    Australia)
   Public Internet Cabins in Lima City (Carla Colona Guadalupe, Pontifical
    Catholic University of Peru, Peru)
   Profiles of Internet Advertising Users (James Tsao & Stanley Sibley, University
    of Wisconsin-Oshkosh, USA)
   Media Use by Japanese Children in London (Kaoruko Kondo, University of
    Westminster, UK)
   Ludic Theory of Internet Use (Tony Wilson, Monash University, Australia)


                                         7
    Panel I: Korean Cultural Studies
   The Rise of Korean Popular Culture (Young Chan Kim, Hankuk University,
    Korea)
   Asian Pop Culture through/in Cyberspace (Tae-Jin Yoon, Yonsei University,
    Korea)
   Mediating Korean anti-us Demonstrations (Gyuchan Jeon, Kangwon National
    University, Korea)
   Expressive Cultures and Alternative Media (Myungkoo Kang, Seoul National
    University, Korea)


    Panel 2: Speak Memory: Mediating Korean History
   Social Melodrama: The Limits of Media Realism (Keehyung Lee, Seoul
    National University, Korea)
   Revisioning the Colonial Period in Korean Cinema (Sang-Gil Lee,
    Sungkyunkwan University, Korea)
   Media, Memory and the Japanese Other (Dong-Hoo Lee, University of Incheon,
    Korea)
   Spacial Formation of the Cosmopolitan Other (Yeran Kim, Korea Media
    Research Center, Korea)




            Gender and Communication Section

    Panel 1 - Media and Re/producing Gender in a Glo/calizing Asia -
    I
   The image of anchorwomen in Taiwan's cable TV (Ming-Chu Chen, Shih Hsin
    University, Taiwan)
   Female beauty as portrayed for teenage girls in Taiwan's advertising (Ping Shaw and
    Pei-Chi Wu, National Sun Yat-sen University, Taiwan)
   Weight-reducing advertisements and morbid slim culture: on mass
    communication's cultural control on women's bodies (Ming Xu and ChunHui He,
    Zhejiang University, China)


    Panel 2- Media and Re/producing Gender in a Glo/calizing Asia -
    II
   Diasporic daughters: female agency in India's non-resident cinema (Adrian


                                         8
    Mabbott Athique, University of Wollongong, Australia)
   Gendered globalization: how male and female web pages navigate the glo/cal
    divide (Todd J.M. Holden, Tohoku University, Japan)
   Gender and Asian cartooning (John Lent, Temple University, USA)


    Panel 3 – Gender@internet
   Involuntary divide or segregated well-chosen? Female internet dropouts’
    accounts, membership categorization, and motivation (Leticia Nien-Hsuan Fang,
    National Chengchi University, Taiwan)
   Girls Women just want to have fun: a study of adult female players of digital games
    (Aphra Kerr, Dublin City University, Ireland)
   Cyber communication building bridges or widening gender divide: differentials
    in access, opportunities and use of cyber-mediated information (Gita Bamezai,
    National Institute of Health and Family Welfare, India and Kiran Bansal, IGNOU,
    India)
   The interaction between alternative website and mass media in China: a case
    study of www.stopdv.org.cn (Bu Wei, Chinese Academy of Social Sciences,
    China)


    Panel 4 – Gender at Work
   Taiwan's glocalized queer communities: the influence of global communication (Jens
    Damm, Freie University, Germany)
   Women in public relations in the United States, Taiwan and China (EE Chang, Shih
    Hsin University, Taiwan)
   "Teen Txtuality and the text flirt": a study into the evolving language of text
    messaging and how SMS acts as a social crutch for teenagers (John Kyne, Dublin
    Institute of Technology, Ireland)
   Gendered aspects of HIV/AIDS media coverage and production: Caribbean Reality
    and Media reality (Marjan de Bruin, University of the West Indies, Jamaica)
   The role of TV network systems in changing women’s attitudes (Chinnaswamy
    Venkatachalam, Bharathidesan University, India)


   Panel 5 – Representing Gender in Media
    Simone de Beauvoir comes to Taiwan: the localization of western feminism in
    Taiwan’s popular media (Fangchih Yang, National Dong Hwa University, Taiwan)
   A discourse analysis of Korean melodrama film in 1960s-70s: a feminist approach
    (Jinbong Choi, University of Minnesota, USA)
   Is she or is she not? Constructing sexuality and gender in the Finnish fan discussions


                                          9
    of Xena: Warrior Princess (Kaarina Nikunen, University of Tampere, Finland)
   Homosexuality and marginality: interpreting an early twentieth century cartoon
    (Marcus Antonio Assis Lima, Centro Universitário de Belo Horizonte, Brazil)
   A woman's right to choose: garments as a feminist issue (Janet Bedggood, Auckland
    University of Technology, New Zealand)
   The Mud Wrestlers: media images of women contenders running for internal
    elections in political parties in Israel 2002 (Dalia Liran-Alper, College of
    Management, Israel)




                                History Section

    Session 1: Media Histories 1: Institutions
   The History of a Media Reform Movement in Taiwan--Campaign for Citizens'
    TV (Lihyun Lin, Fu Jen University, Taiwan)
   Information Issues in Non-Aligned Movement (K.M.Shrivastava, Indian Institute
    of Mass Communication, New Delhi, India)


    Session 2: Media Histories: Events and Genres
   Revisiting the Coronation --Remembering and representing a media event 1953,
    1977, 2002 (Henrik Örnebring, Göteborg University, Sweden)
   Popular television products and the history of popular culture: Analyzing a
    particular genre of television and historical popular culture (Stijn Reijnders,
    University of Amsterdam, The Netherlands)


    Session 3: Media Histories -- Journalists and Newspapers
   The individual as pioneer of journalistic professionalism: Daniel Defoe (Horst
    Poettker, Universitaet Dortmund / University of Dortmund)
   The Opposition to the Hebrew Daily Press (Gideon Kouts, Universite Paris 8,
    France)


    Session 4: Media Histories: Globalization
   The Telegraph and Transatlantic Communication Relations (Jürgen Wilke)
   Developing Methodology for the Study of the History of Mediated
    Globalization—Introducing Mediagraphies (Terhi Rantanen, London School of
    Economics and Political Science, UK)



                                         10
           International Communications Section

    Session 1: Formats, Change and Innovation in Asian TV
    Landscapes
   Japan in the global TV format business (Koichi Iwabuchi, International Christian
    University, Tokyo, Japan)
   A local mode of program adaptation (Dong-Hoo Lee, University of Incheon,
    Korea)
   TV Formats in Taiwan: Closing, Adaptation, Import and Originality (Yu-li Liu,
    National Chengchi University, Taiwan & and Yi-Hsiang Chen, Shih Hsin
    University, Taiwan)
   Singapore ‘slings’ into action with TV gameshow formats (Tania Lim,
    Queensland University of Technology, Australia)
   Coping, cloning and copying new TV formats in Hong Kong (Anthony Y.H.
    Fung, Chinese University of Hong Kong)
   A revolution in cloning, a great leap forward for production (Michael Keane,
    Queensland University of Technology, Australia)
   Closing the creativity gap: Renting intellectual capital in the name of local
    content (Philip Kitley, University of Southern Queensland, Australia)


    Session 2: Law and Ethics in New Global Marketplace
   International media sues in U.S. courts for libel (Kyu Ho Youm, University of
    Oregon, USA)
   Ethnical practices of communication practitioners in Malaysia (Kiranjit Kaur and
    Halimahton Shaari, Universiti Teknologi MARA, Malaysia)
   Copyright governance in the Post-WTO Taiwan (Shujen Wang, Emerson College,
    USA)
   The roles of non-governmental organizations acting in international
    communication: The case of Taiwan’s foreign relations (Shiling Hwang,
    Shih-Hsin University, Taiwan)
   New communication strategies for old cultural practices: Promoting Voodoo
    tourism in West Africa (Allen Palmer, Brigham Young University, USA)
   Trust and loyalty in international electronic commerce: A cross national
    comparison (John Bowes and Dianne Cyr, Simon Fraser University, Canada)
   Missing faces: The emergence of Asians in advertising. A case study of U.S.
    News & World Report (Ming-Huey Jeng, National Chengchi University, Taiwan)


                                          11
    Session 3: Exploration of Ethnic and Cultural Communication
    Forms
   Local ethnic dramas, global patterns of representation (Pieter Aquilia, Nanyang
    Technological University, Singapore)
   The production, dissemination and consumption of knowledge: A study of
    world-system of scholarly publishing and academic identity of Taiwanese
    scholars (Ming-Li Chen, University of Birmingham, UK)
   Contesting globalization: Notes on sonic sturdiness (Jeroen de Kloet, University
    of Amsterdam, Netherlands)
   Chinese diaspora and information flow in global Chinese net forums (Mei Wu,
    University of Macao, China)
   How do we write about AIDS? Discourse analysis of local media (Elena
    Sosnovskaya and Alexander Salagaev, Kazan State Technological University,
    Russia)
   Hollywood films: Global, yet American still? (Georgette Wang, Hong Kong
    Baptist University, Hong Kong)
   Building a sustainable film industry, anywhere, anyhow (Graham Roberts,
    University of Leeds, UK)


    Session 4: New Theoretical Directions in International
    Communication
   Goodbye Newton, Welcome Prigogine (Shelton Gunaratne, Minnesota State
    University in Moorhead, USA)
   Towards intelligent societies: The impacts of globalization, customization,
    flexibility and multiple identities (Paul S.N. Lee and Louis Leung, Chinese
    University of Hong Kong, Hong Kong)
   Communicating Islamic fundamentalism as global citizenship (Lina Khatib,
    University of Luton, UK)
   Potential and perils for new media cultural global representation of local
    indigenous and other minorities (Jeff Taylor, University of Lapland, Finland)
   Print media and the glocalization of knowledge: A case study (inda Venter,
    Monash University, South Africa)
   The role of internet in uncertainty reduction and adaptation: Chinese immigrants
    in Texas (Wei-wei Vivian Huang, National Chengchi University, Taiwan)
   Globalizing Media Studies: Lessons from the Chinese Media (Hugo de Burgh.
    Goldsmith’s College, University of London, UK)



                                         12
                Junior Scholar Network Section

    Panel 1: Digital Strategies and Divisions: Access and excess,
    markets and structures
   Information Society & Glocalization - What Next: A digital divide and
    cyberspace perspective (Asil Gerard Sylvester and Michelle Gereldene Sylvester,
    University of the Philippines, The Philippines)
   Information Society and Glocalization: For whom, at what cost and at whose
    expense (Stephen Joe, University of the Philippines, The Philippines)
   Digital divide, digital denial and minorities (Gurtej Singh, Victoria University of
    Wellington, New Zealand)
   The Changes in the Music Industry in the Digital Age (Yi-hsuan Chiang and
    I-ping Chiang, Shih Hsin University, Taiwan)


    Panel 2: Conceptualizing Community: Exploring global and local
    identities with new technologies
   Communicating to one another or with one another: A reminder that it is
    technology that is to be for the person and not the person for technology (Clinton
    Baldwin, University of Kentucky, USA)
   Transcending Duality: Alternative conceptualizations of the global and the local
    (Karina Alexanyan, Columbia University, USA)
   Constructing Collective Identities in the Internet Era: A case study of Taiwan’s
    bulletin board system (Yow-jiun Wang, University of Stirling, United Kingdom)
   Characteristics of building a virtual community for international women
    academics: The virtual international women's university (Isabel Zorn, Heidi
    Schelhowe, and Maika Büschenfeldt, University of Bremen, Germany)


    Panel 3: Culture and Construction: Image and expression in the
    Age of Communication
   Asian Underground: Movement through music (Ruchi Joshi, Gujarat, India)
   Organizational Hero Storytelling in Two Chinese Companies: A fantasy theme
    analysis (Song Zhaoxun Hong Kong Baptist University, Hong Kong)
   Whenever, Wherever” The Discourse of Orientalist Transnationalism in the
    Construction of Shakira (Adel Iskandar, University of Kentucky, USA)


    Panel 4: Global Perspectives on Mass Media: Construction and

                                          13
    impact
   A Sketch of the Reporter Commodity –Reporters in Taiwan’s Television News
    Talk Shows (Hou-Di Peng, National Chengchi University, Taiwan)
   Newspapers in Indonesia (Alicia Boo, Stanislaus Jude Chan, Aaron Wong, and
    Jaron Chan Ngee Ann Polytechnic, Singapore)
   International News Coverage in the New York Times: “Quantity and Not Quality
    (Wai Hsien Cheah, University of Kentucky, USA)
   Environmental Communication in the Digital Age: A case study of emotional
    appeal effects (Worawan Ongkrutraksa, Tokai University, Japan)




                               Law Section
   From Self-Regulation to Public Private Partnership: A New Approach to Internet
    Governace and the Case of the Reformed ICANN” (Wolfgang Kleinwachter,
    University of Aarhus, Denmark)
   Regulating Webcasting: Cloning the Old or Building the New? (Susan J. Drucker
    and Gary Gumpert)
   Legal Analysis of Digital Must-Carry Rules (Ya-Hui Lin, Shih Hsin University,
    Taiwan)
   Bypassing Technologies and Impacts on Telecommunications Policy: Emerging
    Regulatory Models (Kenneth C.C.Yang, The University of Texas at El Paso,
    U.S.A.)
   Legislating for Article 23 of the Basic Law” (Meining Yan, Hong Kong Baptist
    University, Hong Kong)
   Transformation of Korean Law and Society: A Case of Press Freedom (Kyu Ho
    Youm, University of Oregon, U.S.A.)
   The journalist’s privilege to protect news sources: U.S. and international law
    compared” (Kyu Ho Youm, University of Oregon, U.S.A.)
   Protection of Sources in Post-Soviet Media Law (Andrei Richter)
   Regulation of Indirect Tobacco Advertising - The Case of Taiwan (Cheng-Yu Lin,
    National Cheng-Chi University, Taiwan & Bernard Y. Kao, National
    Chung-Hsing University, Taiwan)



                     Media and Sport Section
    Session 1: Media and the 2002 Korea-Japan World Cup

                                        14
   The Globalisation of Sport - 2002 FIFA Korea Japan World Cup (Sok Ho Choe,
    Nottingham Trent University, United Kingdom)
   Media Coverage of the 2002 World Cup and Ideological Meanings - A
    Discourse Analysis of Korean TV Coverages (Baek Seon-Gi, Sung Kyun Kwan
    University, Seoul, Korea)
   Soccer and Newspapers – the World Cup Korea-Japan 2002 (Sergio Ricardo
    Quiroga Macleimont, Centre for Olympic Studies and Sport Sciences,
    Argentina)
   Lunchtime Television: German Patterns of Television Use During the FIFA
    World Cup in South Korea 2002 (Jasper A. Friedrich and HansJoerg Stiehler,
    University of Leipzig, Germany)


    Session 2: Media, Culture and Sport
   Even Better Than the Real Thing - The New Cultural Logic of Televised Sport
    (Bo Reimer, Malmo University, Sweden)
   Reel Rednecks: National Identity in Racing Films (Linda K. Fuller, Worcester
    State College, USA)
   Communist Block: The Cross-Cultural Meanings of Yao Ming (Thomas P.
    Oates and Judy Polumbaum, The University of Iowa, USA)
   Giovani the Man": construction and Israelification of a soccer star (Alina
    Bernstein, Tel Aviv University, Israel)


    Session 3: Media, the 2000 Sydney Olympic Games and beyond
   The Sydney Olympics, the press and popular memory (Helen Wilson, Southern
    Cross University, Australia)
   The Olympic Games and the Challenges of National Image Making: US Images
    of Australia surrounding the 2000 Sydney Games (Nancy K. Rivenburgh,
    University of Washington, USA)
   Sports reporting in international sport. Is the Fourth Estate still relevant? (David
    Marsh, Sports Journalist, The West Australian Newspaper and Part-Time
    Lecturer, Edith Cowan University, Australia)



                Media Education Research Section
    Session 1: Media Education In Industrialised And Developing
    Countries
   The Media Literacy Learning Process and its Evaluation: Findings from a Pilot
    Project for High Schools (in Japan) (Asuka Tomaru, Ritsumeikan University,

                                           15
    Japan.& Midori Suzuki, Jun Ishihara, Tomoyuki Tajima, Gabriele Hadl,
    Ritsumeikan University Media Literacy Research Project, Japan)
   Indigenizing Media Education in Africa: Emphasizing the Local within the Global
    (Matt Mogekwu, University of North West, South Africa)
   The state and evaluation of journalism and communication academic journal in
    Chinese mainland (Liao Sengqing and Li Xiaojing, Journalism School, Fudan
    University, China)


    Session 2: Computer Literacy And Distance Learning
   Exploring the Predictors of Receptivity of E-Learning : A Singapore Perspective
    (Ian Weber and Benjamin H. Detenber, Nanyang Technological University,
    Singapore)
   The Art of Combining High Touch (Localization through Interactivity at
    Multipurpose Community Telecenter) and High Tech (Globalization through
    Modern Media) in Indonesian Distance Learning (Naswil Idris, Open Learning
    University, Indonesia)
   The Use of Computers at School in France and Mexico: A Comparative Study
    (Miriam Herrera-Aguilar, Université de la Sorbonne, Paris, France)


    Session 3: Interpreting Texts In Television And Cinema
   Interpretive Approaches to Television Texts (Smadar Ravid, Hebrew University,
    Jerusalem, Isreal)
   Indian Cinema Overseas: Identity, Nostalgia and the Diaspora (Keval J. Kumar,
    Director, Resource Centre for Media Education and Research, India)




                     Political Economy Section

    Session 1 : Screening Change: Local Ambitions, Transnational
    Money
   Global trends, national responses: Chinese film industries in transition (Ti Wei,
    Tamkang University, Taiwan)
   Information society and glocalization: What’s next? (Marianne Philips,
    Australia)
   Glocal dynamics in the international film industry: The case of the studio
    complex (Tom O'Reagan and Ben Goldsmith, Griffith University, Australia)
   Catapulting digital television into an IT economy: The case of Japan (Jung Bong


                                         16
    Choi, University of Iowa, USA)


    Session 2: Information Networks and Media Flows
   Global television and the ideology of 'real time (Wayne Hope, New Zealand)
   Domestic success vs. global export: A telenovela story (Omar Hernandez Sotillo,
    Instituto Tecnológico y de Estudios, Mexico)
   Rethinking the MP3 revolution: A political economy of digital music (Chi-Jen
    Hsieh, Fo Guang University, Taiwan)
   What is the role of creative networks in the globalisation of Shanghai?
    (Yu-Hsuan Lee, Nottingham Trent University, UK)


    Session 3: Case Studies in Digital Regulation
   Information control and commercialization of the cyberspace: A review of
    Internet policy in China (Chen-Ling Hung, Pennsylvania State University, USA)
   Political economy of mobile Internet network opening: The case of Korean
    Mobile Internet (Peter Jeon and Jonghoon Lee, Korea Telecom, Korea)
   The political economy of the transnational media and telecommunications
    corporations in the digital age: The case study of Taiwan (Kuo-Feng Tseng,
    National Chengchi University, Taiwan)
   The political economy of telecommunications and new media policy in Malaysia
    (Hasmah Zanuddin, University of Westminster, UK)


    Session 4: Unsettled Questions for the Political Economy of
    Media and Information
   Conceptualizing power in the ‘Information Society (A.J.M. Shafiul Alam
    Bhuiyan, Simon Fraser University, Canada)
   Media meet with the citizen: Beyond market mechanisms and government
    regulations (Jo Bardoel and Leen D'Haenens, University of Nijmegen,
    Netherlands)
   Social and economic impacts of information and communication technologies:
    Hypothesis on the present capitalism’s restructuration (Cesar Ricardo S. Bolano,
    Universidade de Sergipe, Brazil)
   Intangibles' value: A challenge to political economy of information (Matko
    Mestrovic, Institute of Economics, Croatia)


    Poster Session
   To what extent does local radio meet its public interest responsibilities in post
    devolutionary Wales? (David M. Barlow, University of Glamorgan, UK)


                                          17
   Network Analysis: Film Festivals as the Mediation of Local and Global Cultures
    (Janet Harbord, University of London, UK)
   Public Service Broadcasting: Between the Local and the Global. The Case of the
    BBC (Maria Michalis, University Of Westminster, UK)
   Channel 4, Local Programming and the Challenges of Global Media (Cinzia
    Padovani, University of Colorado at Boulder, USA)
   Emerging Web Television Broadcasting Applications and Broadcasting Licensing
    Regulations in ASEAN Countries (Kenneth C. C. Yang, University of Texas at El
    Pao, USA)




                 Professional Education Section

    Session 1: Professional Education and Professional Practice
   Professional Media Education in Oman; Recent Obstacles and Future Plans
    (Abdulmoneim Al-Hasani, Sultan Qaboos University, Oman)
   Customizing Public Speaking Training to SNG Live-reporting –A Course Design
    Experience in Taiwan (Yu Tzu-hsiang, Wen Wei-Chun, Shih Hsin University,
    Taiwan)
   Becoming a journalist: motives, attitudes and aspirations of Spanish and British
    journalism students (Karen Sanders, University of Sheffield, UK; Rosa Berganza,
    Universidad Carlos III de Madrid; Jose Javier, Sanchez Aranda, Universidad de
    Navarra Pamplona; Mark Hanna, University of Sheffield, UK)
   Professional values and ideology in students of communication in Spain (Maria
    Luisa Humanes, Igartua Lifen Cheng, Universuty of Salamanca, Spain)
   Becoming a journalist: motives, attitudes and aspirations of British journalism
    students (Mark Hanna, Amanda Ball, University of Sheffield, United Kingdom)


    Session 2: Professional Practice, Ethics and Accountability
   Globalising Media Studies: Lessons from the Chinese Media (Hugo de Burgh,
    University of London, Goldsmiths’ College, United Kingdom)
   Egyptian Journalists (Awatef Abdel Elrahman, Cairo University, Egypt)
   Media Maps and Ethical Map-Makers: a Study of Professionalism Among
    Malaysian Journalists in Four Selected Mainstream Newspapers (Faridah
    Ibrahim, Universiti Kebangsaan Malaysia, Malaysia)
   Ethics in Journalism – Problems in the ‘Third World (Michael Kunczik,
    Universität Mainz, Germany)


                                        18
   Promoting accountability: assessing the effectiveness of readers’ editors for the
    UK press (Karen Sanders, University of Sheffield, United Kingdom)


    Session 3: Professional Education in the Digital Age
   Ballet education and its digitalized education in China (Sun Xiao-mei, Tsinghua
    Univercity, Beijing Dancing Institute, China)
   The Closed Circle vs. The Discontinuity of the Self: The Influence of the
    Globalization upon the Contemporary Arab Music Videos (Mohamed Hossam
    Ismael, Cairo University, Egypt)
   Peace or Annihilation: A Study of War News Coverage from the General
    Semantic Point Of View (Mohd Rajib Ab. Ghani, Mara University of
    Technology (UiTM), Malaysia; Faridah Ibrahim, Universiti Kebangsaan
    Malaysia, Malaysia)
   The Art of Combining High Touch (Localization through Interactivity at
    Multipurpose Community Telecenter) and High Tech (Globalization through
    Modern Media) in Indonesian Distance Learning (Naswil Idris, The Indonesian
    Open Learning University, Indonesia)
   Story of a Multimedia Project: From Conception to Birth (Umesh Kumar Arya)




        Political Communication Research Section

    Panel 1: Comparative political campaigning (with the support of
    the Research Committee in Political Communication of IPSA)
   The communication of images in political campaign : A case study of Mayor
    Ying-jeou Ma's image campaign in the 2002 Taipei Mayor election (Co Pu-tsung
    King and Lian Tai, National Chengchi University, Taiwan)
   A Study of the Use and Gratification in Candidates Web Sites -A Case
    Examination in the 2002 Taipei Mayor Election (Hong Yah-Huei and Roland
    Chang, Fu-Jen Catholic University, Taiwan)
   The Functions, Topics and Ideological Emphases of the 2000 Taiwanese
    Presidential Campaign - An Analysis of TV Spots, Newspaper Ads, and Televised
    Speeches (Wen Wei-Chun and Tzu-hsiang Yu, Shih Hsin University, Taiwan)
   Technology driven politics and the prospect of participatory democracy (Shin
    Dong Kim, Hallym University, Chunchon, Korea)
   Coverage of Korean Mass Media on the 2002 Presidential Election and its
    Meanings - A Discourse Analysis on TV News Coverage (Baek Seon-Gi,Sung


                                          19
    Kyun Kwan University Seoul, Korea)


    Panel 2: Media and Governance: Public Space between State and
    Free Speech
   Principle of publicity: Bentham's 'system of distrust' vs. Kant's 'public use of
    reason Slavko Splichal (University of Ljubljana, Slovenia)
   Role and perspectives of usage of the Internet, as information and communication
    medium, in guaranteeing of the freedom of the press in the newly independent
    states (Volodymyr Lysenko, National Technical University of Ukraine "Kyiv
    Polytechnic Institute" Ukraine)
   Digital Governance is not Sustainable without Political Governance (Zahid
    Hussein and Zahid Shagufta, Sustainable Resource Foundation (SuRF) Islamabad,
    Pakistan)
   The Future of Public Service Broadcasting in Italy (Matthew Hibberd, University
    of Stirling, UK)
   Free Speech, the Internet & Indecency (Laura Stein, University of Texas at Austin,
    USA)


    Panel 3: Use and influence of Internet and New Media on Political
    Communication
   E-Agenda-Setting: An Exploratory Study on Internet News Agenda-Setting
    Function (Wei-Kuo Lin, Fu-Jen Catholic University, Taiwan)
   The Future of Electronic Public Space (Richard Davis, Brigham Young University,
    USA)
   Internet as the global public sphere - Online discussions about a nationalistic issue
    in Taiwan and China (Liu Chang-de, Temple University, U.S.A.)
   Digital Swordsmen: Hacking, Globalization and Politics (Jeroen de Kloet,
    University of Amsterdam, The Netherlands)
   Online Political Communication: A Cross-Cultural Comparison of the Political
    Party Web Sites in Taiwan and the U.S. (Chuang Po-Chung, Chinese Culture
    University, Taiwan)


    Panel 4: Media, New Media and Political Identity
   Public opinion in Cyprus - Entering the EU seeking a solution (Athanassios
    Samaras, I.A.A., Athens, The Greeks)
   China Online - How the Internet reconfigures the elite discourses of the Local
    (Yuen, Peter Yui Chi, Chinese University of Hong Kong, Hong Kong)
   Language as a Pillar of Glocalization Processes in the China/Taiwan Context and


                                          20
    Implications for Media Discourse about the Region (Lutgard Lams, Brussels)
   Cultural Identity and National Identity in the Stateless Nations (Manuel Pares I
    Maicas, Universitat Autònoma de Barcelona, Spain)
   Patriotism and the Limits of Globalization - The Renegotiation of Citizenship in
    Singapore (Randy Kluver and Ian Weber, Nanyang Technological University,
    Singapore)


    Panel 5: Media and Public Opinion
   Papel de los medios en la resolucion de los conflictos (Bladimir Diaz, Silvia
    Romero and Luis Rojas, Universidad del Zulia, Venezuela)
   The communication of parliamentary information in the United Kingdom: the role
    and impact of information and communication technologies (Graeme Baxter and
    Rita Marcella, The Robert Gordon University, United Kingdom)
   The Measurement of Public Opinion by Content Analysis (Ito Youichi, Keio
    University, Japan)
   Information Society & Glocalisation: Now what? (Soek-Fang Sim, Indiana
    University at Bloomington, USA)


    Panel 6: Media and Globalization Issues
   Environmental News Reports in Thailand: The Pak Mun Dam Conflict (Ishida
    Suda, Hamline University, U.S.A)
   Wars Invisible Ideal in Times of Communication (Catalina Montoya, Pontificia
    Universidad Javeriana, Colombia)
   From propaganda to information warfare - U.S. propaganda and media strategies
    in the "War on Terrorism (Tiina Seppälä, University of Lapland, Finland)
   The Jihad Web: Internet and Threats to Democracy in Indonesia (Lim Merlyna,
    SCoT Research Group, Bandung, Indonesia)
   Glocalization for depoliticisation of power? (Gudipaty Naga Mallika, Manipal
    Institute of Communication, Karnataka, India)
   Information technology, glocalization and NEPAD - Bridging the Digital Divide
    with Good Governance (Emmanuel Ngwainmbi, Elizabeth City State University,
    USA)


    7. Poster Sessions
   Politial communication: what’s next in the Nigerian experience? (Segun
    Odukomaiya Institution :University of Lagos, Nigeria)
   The Devils Advocate: The power and irresponsibility of the Nigerian Press
    (Nadeyo Uko, James Cook University, Cairns, Australia)


                                        21
                Psychology and Public Opinion

    Panel 1: Effects and Effectivity of Advertising, Political
    Campaigns and Surveys
   Message Comprehension or Meaning Generation? Their Relations and Roles in
    Advertising Processing (Hsu-Hsien Chi, Shih Hsin University, Taipei, Taiwan)
   Pluralistic Ignorance and Looking Glass Perceptions (Chiung-ching Tsai, Shih
    Hsin University, Taipei, Taiwan)
   Cross-Cultural and within Culture Comprehensions of Telephone Survey
    Response (Waipeng Lee & Benjamin H. Detenber, Nanyang Technological
    University, Singapore)
   Ideological Analysis of Media Contents (Ferruh Yilmaz, University of California,
    San-Diego, USA)


    Panel 2: Communication Theory: Democracy, Technology and
    Globalization
   Habermas, Public Sphere, and Communicative Action Theory (Shelton
    Gunaratne, Minnesota State University, USA)
   Connectivity and the Media (Friedrich Krotz, University of Muenster, Germany)
   The Curse of Midas – The role of communication in the globalization of
    financial markets and economic crises (Peter Thompson, NITEC Institute of
    Technology, Auckland, New Zealand)
   Representation of the changing roles of International actors in the Israeli
    Palestinian Conflict (Lea Mandelzis, Sapir College, Negev, Israel)


    Panel 3: Media Technology Effects on Attitudes: Creation,
    Measurement and Social Implications
   Uses of "Old" and "New Media as Social Action in Constructing Connections
    with Self, Primary Social groups and local communities: "Uses and
    Gratifications" Revisited (Hanna Adoni, Hebrew U. Jerusalem, Israel & Hillel
    Nossek, College of Management, Tel-Aviv, Israel)
   Metaphors as Tools of Communication (Lina Hellsten, University of Amsterdam,
    The Netherlands)
   Support for Censorship: The Influence of Demographics, Self-construals, and
    Perceptual Biases (Benjamin H. Detenber, Peng Hwa Ang and Waipeng Lee,
    Nanyang Technological University, Singapore)


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