ALAN DANENBERG Elevation Marketing

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ALAN DANENBERG Elevation Marketing Powered By Docstoc
					Alan Danenberg
20 Copperwood Drive ● Buffalo Grove, IL 60089                            www.alandanenberg.com
847-727-3477 (M) ● 847-913-0519 (H)                             www.linkedin.com/in/alandanenberg
alan@alandanenberg.com                                               www.alandanenberg.com/blog


           MARKETING MANAGEMENT ● MARKETING COMMUNICATIONS
              PRODUCT MANAGEMENT ● STRATEGIC MARKETING

Senior marketing leader recognized for creating compelling, market-driven programs that drive
results, building brand image and recognition, increasing revenue and profit growth, and
achieving strategic business goals. Experienced in business-to-business products and services
and consumer hardgoods; channel marketing in two-step distribution and direct-to-retail
environments. MBA - Kellogg School of Management.

      Strategic Market Planning                           Social Media Marketing & Search
      Product Development & Management                     Engine Marketing
      Branding Strategy                                   Trade Show and Meeting Planning
      Marketing Communications –                          Analytical – defining/focusing on key
       Advertising - Print - Electronic                     metrics and ROI
      Public Relations                                    Team Leadership/Hands-On
      Direct Marketing                                    Creative Problem Solving



                               EXPERIENCE AND ACHIEVEMENTS

ELEVATION MARKETING, Buffalo Grove, Illinois                                        2010-present

Owner and Principal: independent marketing consulting practice, serving a wide variety of B2B,
consumer hardgoods firms, and retailers. Provide strategic marketing guidance, project
management, public relations, copywriting, and marketing communications services.


COMPUSYSTEMS, INC., Broadview, Illinois                                                 2005-2009
A privately owned provider of registration and lead retrieval services to the trade show industry.

Director of Marketing: responsible for the development of advertising and public relations
programs, print collateral and web-based communications tools, and maintaining corporate
branding standards. Challenged with establishing marketing function in technology-driven
organization; recruiting, training, and motivating multi-disciplinary team of marketing
professionals. Accomplishments included:

 Increased sales participation rate by 4% and step-up purchases by 10% through
  development of new direct marketing campaign, new marketing collateral approach, and
  revamped exhibitor ordering processes.
 Achieved 150% increase in trade press coverage through new public relations strategy.
 Led cross-functional team in redesign of online exhibitor registration and ordering tools.
 Established marketing communications budget tracking, enabling 100% budgetary compliance.
 Developed customer satisfaction study, identifying improvement action program.
 Designed new trade advertising, earning top-of-category recall scores.
 Established external and internal communications tools, including management of audience
  databases and integration with corporate CRM.

ELKAY MANUFACTURING COMPANY, Oak Brook, Illinois                                     1990 - 2004
Alan Danenberg                                                                          Page 2

A $560 MM privately owned manufacturer of stainless steel sinks, faucets, drinking fountains
and water coolers, sold through plumbing distributors, showrooms, and major big box retailer.

Director, Marketing Services: accountable for the development and implementation of
strategic marketing plans; directing development of advertising, public relations, and print
collateral; developing and overseeing multi-channel programs and promotions; directing division
sales forecasting; and managing the planning and implementation of trade show presence and
national sales meetings. Directed team of 7 highly-motivated marketing professionals;
managed $7 MM annual marketing budget. Selected accomplishments included:

   Developed and executed successful B2B product launch of new sink installation system,
    resulting in acceleration of line expansion; created and implemented launch strategy that
    generated brand awareness among target audiences; conceptualized and led development
    of print, electronic, and other support materials.
   Achieved 50% increase in registered showrooms and 22% increase in sales to participating
    distributors through development and management of $3.5 MM initiative that addressed
    multiple targets within the design community.

Manager, Merchandising & Marketing Communications
 Managed $5 MM annual marketing budget, consistently holding expenses within budgeted
  levels.
 Improved sales forecast accuracy by 150%.
 Initiated re-design of division marketing website, enhancing consumer functionality and
  improving distributor satisfaction.

Merchandising Manager
 Grew division sales by 16% over 2 years through incentive program for independent sales
   representatives.
 Achieved 18% category growth through multi-step push/pull promotional program for
   introduction of redesigned product line.


                                         EDUCATION

KELLOGG SCHOOL OF MANAGEMENT                                             Evanston, Illinois
NORTHWESTERN UNIVERSITY
MBA, Marketing and Finance

UNIVERSITY OF ILLINOIS                                                   Urbana, Illinois
BS, Business Administration


                                  COMMUNITY ACTIVITIES

BUFFALO GROVE DAYS, Marketing & Publicity chairperson for community festival
RESOURCES FOR COMMUNITY LIVING, Volunteer providing marketing planning services
BUFFALO GROVE RECREATION ASSOCIATION, Executive Board
BUFFALO GROVE PARK DISTRICT, Citizens Advisory Committee

				
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