20 Copperwood Drive ● Buffalo Grove, IL 60089 www.alandanenberg.com
847-727-3477 (M) ● 847-913-0519 (H) www.linkedin.com/in/alandanenberg
MARKETING MANAGEMENT ● MARKETING COMMUNICATIONS
PRODUCT MANAGEMENT ● STRATEGIC MARKETING
Senior marketing leader recognized for creating compelling, market-driven programs that drive
results, building brand image and recognition, increasing revenue and profit growth, and
achieving strategic business goals. Experienced in business-to-business products and services
and consumer hardgoods; channel marketing in two-step distribution and direct-to-retail
environments. MBA - Kellogg School of Management.
Strategic Market Planning Social Media Marketing & Search
Product Development & Management Engine Marketing
Branding Strategy Trade Show and Meeting Planning
Marketing Communications – Analytical – defining/focusing on key
Advertising - Print - Electronic metrics and ROI
Public Relations Team Leadership/Hands-On
Direct Marketing Creative Problem Solving
EXPERIENCE AND ACHIEVEMENTS
ELEVATION MARKETING, Buffalo Grove, Illinois 2010-present
Owner and Principal: independent marketing consulting practice, serving a wide variety of B2B,
consumer hardgoods firms, and retailers. Provide strategic marketing guidance, project
management, public relations, copywriting, and marketing communications services.
COMPUSYSTEMS, INC., Broadview, Illinois 2005-2009
A privately owned provider of registration and lead retrieval services to the trade show industry.
Director of Marketing: responsible for the development of advertising and public relations
programs, print collateral and web-based communications tools, and maintaining corporate
branding standards. Challenged with establishing marketing function in technology-driven
organization; recruiting, training, and motivating multi-disciplinary team of marketing
professionals. Accomplishments included:
Increased sales participation rate by 4% and step-up purchases by 10% through
development of new direct marketing campaign, new marketing collateral approach, and
revamped exhibitor ordering processes.
Achieved 150% increase in trade press coverage through new public relations strategy.
Led cross-functional team in redesign of online exhibitor registration and ordering tools.
Established marketing communications budget tracking, enabling 100% budgetary compliance.
Developed customer satisfaction study, identifying improvement action program.
Designed new trade advertising, earning top-of-category recall scores.
Established external and internal communications tools, including management of audience
databases and integration with corporate CRM.
ELKAY MANUFACTURING COMPANY, Oak Brook, Illinois 1990 - 2004
Alan Danenberg Page 2
A $560 MM privately owned manufacturer of stainless steel sinks, faucets, drinking fountains
and water coolers, sold through plumbing distributors, showrooms, and major big box retailer.
Director, Marketing Services: accountable for the development and implementation of
strategic marketing plans; directing development of advertising, public relations, and print
collateral; developing and overseeing multi-channel programs and promotions; directing division
sales forecasting; and managing the planning and implementation of trade show presence and
national sales meetings. Directed team of 7 highly-motivated marketing professionals;
managed $7 MM annual marketing budget. Selected accomplishments included:
Developed and executed successful B2B product launch of new sink installation system,
resulting in acceleration of line expansion; created and implemented launch strategy that
generated brand awareness among target audiences; conceptualized and led development
of print, electronic, and other support materials.
Achieved 50% increase in registered showrooms and 22% increase in sales to participating
distributors through development and management of $3.5 MM initiative that addressed
multiple targets within the design community.
Manager, Merchandising & Marketing Communications
Managed $5 MM annual marketing budget, consistently holding expenses within budgeted
Improved sales forecast accuracy by 150%.
Initiated re-design of division marketing website, enhancing consumer functionality and
improving distributor satisfaction.
Grew division sales by 16% over 2 years through incentive program for independent sales
Achieved 18% category growth through multi-step push/pull promotional program for
introduction of redesigned product line.
KELLOGG SCHOOL OF MANAGEMENT Evanston, Illinois
MBA, Marketing and Finance
UNIVERSITY OF ILLINOIS Urbana, Illinois
BS, Business Administration
BUFFALO GROVE DAYS, Marketing & Publicity chairperson for community festival
RESOURCES FOR COMMUNITY LIVING, Volunteer providing marketing planning services
BUFFALO GROVE RECREATION ASSOCIATION, Executive Board
BUFFALO GROVE PARK DISTRICT, Citizens Advisory Committee