Docstoc

COMMUNICATION STRATEGY

Document Sample
COMMUNICATION STRATEGY Powered By Docstoc
					                                                                    Formatted: Indent: Left: 1.38", Border: Left:
                      UNITED REPUBLIC OF TANZANIA                   (Thin-thick small gap, Auto, 3 pt Line width,
                                                                    From text: 31 pt Border spacing: )




                 UNITED REPUBLIC OF TANZANIA                        Formatted: Font: Bold

                                                                    Formatted: Font: Bold

                                                                    Formatted: Font: Bold




                     MINISTRY OF WATER



             WATER SECTOR DEVELOPMENT PROGRAMME                     Formatted: Font: Not Bold



                          2006 -2025



                                                                    Formatted: Font: Bold
      COMMUNICATION STRATEGY:
ENCOURAGING DIALOGUE AND PARTICIPATION




                       September 2006




WSDP 2006-2025                1            Communication Strategy
WSDP 2006-2025   2   Communication Strategy
                                     CONTENTS:                                 Formatted: Centered



                 Executive Summary                                  4          Formatted: Indent: Left: 1.13"


                 Situation                                          5

                 Objectives                                        13

                 Audience                                          15

                 Strategy                                          19

                 Tactics                                           21
                 2

                 Timetable                                         23

                 Implementation                                    246

                 Budget                                            257

                 Monitoring and Evaluation                          2948
                                                                               Formatted: Font: 11 pt, Not Bold
                 Implementation framework (Annex 1)                31          Formatted: Font: 11 pt, Not Bold




WSDP 2006-2025                               3        Communication Strategy
ACRONYMS AND ABBREVIATIONS (NEEDS TO BE ALPHABETICAL)

AWEC                 Annual Water Expert Conference
BWOs                 Basin Water Offices
DPG-Water            Development Partners - Water
DPs                  Development Partners
HIV/AIDS             Human Immunodeficiency Virus/Acquired
                     Immunodeficiency Syndrome
MDGs                 Millennium Development Goals
MKUKUTA              Mkakati wa Kukuza Uchumi na Kuondoa Umaskini
MTEF                 Medium Term Expenditure Framework
NAWAPO               National Water Policy
NRWSSP               National Rural Water Supply and Sanitation Programme
NSGRP                National Strategy for Growth and Reduction of Poverty
NWSDS                National Water Sector Development Strategy
PRSP                 Poverty Reduction Strategic Paper
PSS                  Policy and Service Satisfaction Survey
SWAP                 Sector Wide Approach to Planning
UWSS                 Urban Water and Sewerage Programme
WRM                  Water Resources Management
WRMP                 Water Resources Management Programme
WSDP                 Water Sector Development Programme
WSDP                 Water Sector Development Programme
WSDP                 Water Sector Development Programme
PRSP                 Poverty Reduction Strategic Paper
NSGRP                National Strategy for Growth and Reduction of Poverty
NWSDS                National Water Sector Development Strategy
NAWAPO               National Water Policy
NRWSSP               National Rural Water Supply and Sanitation Programme
UWSS                 Urban Water and Sewerage Programme
WRMP                 Water Resources Management Programme
MDGs                 Millennium Development Goals
MKUKUTA              Mkakati wa Kukuza Uchumi na Kuondoa Umaskini
WRM                  Water Resources Management
WSDP                 Water Sector Development Programme
SWAP                 Sector Wide Approach to Planning
BWOs                 Basin Water Offices
HIV/AIDS             Human Immunodeficiency Virus/Acquired
                     Immunodeficiency Syndrome
AWEC                 Annual Water Expert Conference
PSS                  Policy and Service Satisfaction Survey
MTEF                 Medium Term Expenditure Framework
DPs                  Development Partners
DPG-Water            Development Partners - Water




WSDP 2006-2025                    4                      Communication Strategy
                        COMMUNICATION STRATEGY:
                  ENCOURAGING DIALOGUE AND PARTICIPATION

EXECUTIVE SUMMARY
This communication strategy sets out a framework for communicating key messages                 Formatted: Justified

about the Water Sector Development Programme (WSDP). The strategy will enhance
participation of all stakeholders in all processes of programme implementation.


The basic aim is to encourage more dialogue. This will be achieved through the                  Formatted: Justified

institutionalization of two-way communication between the Ministry of Water and
stakeholders and through raising awareness and facilitating opportunities for public
discourse, sharing knowledge, and enabling information from the grassroots level to
reach decision makers. The strategy will also ensure availability and access of
information during implementation of the WSDP at all levels, as it encourages debate
between and amongst stakeholders on WSDP. This will be achieved through awareness
creation and establishment of communication channels that can be used to share
information with different audiences. Also, this strategy will assess the current
communication situation and set out objectives, target audiences, communication
channels, messages, and tactics for implementation and evaluation.


Overall coordination of the strategy will be steered by the Information, Education and          Formatted: Justified

Communication unit of the MoW. Key civil society organizations, community, religions
and sector professionals will play pivotal roles in defining and implementing strategies
and specific activities on the ground. Central to the strategy is the institutionalization of
stakeholder dialogue, utilization of appropriate feedback mechanisms for communication
between and among different technical and non-technical audiences, government and
non government audiences, development partners and the general public.


The media features prominently in the strategy, whether it is in radio, TV, video, editorial    Formatted: Justified

or newspaper articles, the media, play a key role in disseminating messages to targeted
audiences and enhancing dialogue at all levels. At the beginning of each year, an annual
communication action plan will be developed in cooperation with stakeholders, detailing
out activities, specific benchmarks and timetables, to allow tracking of plans and
progress. The total budget for two years is TShs. 1,758,000,000 (USD 1,320,000)..               Formatted: Not Highlight




WSDP 2006-2025                               5                         Communication Strategy
1.       SITUATION                                                                           Formatted: Justified



Background
The National Development Vision 2025 sets the stage for the Poverty Reduction                Formatted: Justified

Strategy (PRS), an outcome based and multi-sectoral strategy. The review of the PRS
led to the National Strategy for Growth and Reduction of Poverty (NSGRP) that sets
operational goals and puts policy in a functional framework, which in the water sector is
embodied in the National Water Sector Development Strategy (NWSDS). The NWSDS
sets out the strategy for NAWAPO implementation and in turn guides the formulation of
the Water Sector Development Programme (WSDP). The preparation process of the
three sub-sector programmes -- the Rural Water Supply and Sanitation Programme
(RWSSP), the Urban Water and Sewerage Programme (UWSSP), and the Water
Resources Management Programme (WRMP) -- were guided by the NWSDS.


In the shorter term, NSGRP commits Tanzania to achieving the Millennium Development
Goals (MDGs) for access to safe water, sanitation and a sustainable environment, while
also setting targets for 2010. The MKUKUTA (DEFINE HERE) targets for WRM are:
      1. to reduce water related environmental pollution levels from 20% in 2003 to
          10% in 2010
      2. to operationalize all nine integrated water resources management basins by
          2010
      3. to increase the proportion of the rural population with access to clean and safe
          water from 53% in 2003 to 65% by 2010, 79% by 2015 and to 90% by 2025.
      4. to increase the proportion of the urban population with access to clean and
          safe water from 73% in 2003 to 90% by 2010, to 95% by 2015; and by 100%
          by 2025.


Although the WSDP builds on the three sub-sector programmes, it is strongly multi-           Formatted: Justified

sectoral and aims to foster greater collaboration among all sectors and stakeholders. It
has mainstreamed cross cutting issues including gender, environment, HIV/AIDS,
disability, children, youth and elderly. Given its sector wide approach and principal of
national ownership, the programme no longer regards the government as a sole solution
maker.




WSDP 2006-2025                             6                        Communication Strategy
Every stakeholder is seen as an active agent in implementing the programme, in                    Formatted: Justified

areas of work, community, village, family and at the individual level. The purpose
of this communication strategy for the WSDP is to facilitate the effective implementation
of the programme and enable stakeholders to fully. The communication strategy will
contribute to the goal of increased participation in the WSDP, NSGRP, and Vision 202
by adhering to the following principles:
      Create an open and inclusive national dialogue using two-way dialogue and
       encouraging participation at all levels
      Ensure    transparency    and       accountability   throughout   the   Water    Sector
       Development Programme
      Ensure that communication is provided in a timely manner and in appropriate
       formats to suit the various stakeholders


Communication is a two-way process that depends on listening, participation and                   Formatted: Justified

engagement. Therefore, the implementation of this communication strategy will require
commitment and involvement of many individuals and organizations as well as sustained
support from government and development partners.


Context
The communication strategy provides a foundation for sharing information to broaden
stakeholders’ role in the process of programme implementation. The strategy is
multifaceted, recognizing the need for timely and relevant information at all levels.
Information is needed by the government for informed policy dialogue and decision
making. Civil society and politicians also require information to participate in policy
formulation issues and guidance on programme implementation. Similarly, to asses how
the government and other stakeholders take actions in programme implementation, and
to support and guide their own planning and implementation of development activities,
people and the community at large, require accessible information.


Information needs to flow both ways. The right information at the right time is of
strategic importance but not sufficient to address challenges posed by inadequate
service provision. Therefore, information dissemination must go hand in hand with
feedback channels. Institutionalisation of a two-way communication process provides
power to the people to articulate their aspirations and find common ground for action.


WSDP 2006-2025                                  7                        Communication Strategy
To reprioritize communication to respond to the needs of the people, this communication
strategy emphasizes reaching people at all levels and avoiding setbacks to successful
implementation caused by lack of information or confusion. Information should be
clear, simple and concise in addition to being made available in accessible
formats.


It is thus a priority for this communication strategy to create and have forums for public
discourse through which every stakeholder has an opportunity to be informed and
provide feedback on issues influencing them. It is envisaged that understanding of the
issues by a wider group of the people through consensus debates and participatory
approaches, will broaden ownership of the programme actions.


CHALLENGES
Effective communication and advocacy has not been recognised as a pivotal area in
ensuring that policy, strategies, programmes and legislation are received and
understood, so as to facilitate stakeholders and communities in participating through a
bottom up processes. Rather, the approach, has been top–down from central
government with little consideration of the importance of two-way communication and the
development of consensus and understanding at the stakeholder and community levels.
Either advocacy on particular issues has always been done in particular occasions such
as Maji Week, Annual Water Experts Conference and other inaugurations and longing
occasions.


Previous and current communications and advocacy instruments are weak and do not
adequately facilitate imparting of information from the national level down through all
levels to the community, and vice versa.
Communication and advocacy mechanism will be established to enhance information
and experience sharing to keep stake holders aware of sector problems, successes and
needs, so as to facilitate knowledge of the sector and its reform by the general public
and provide mechanisms for joint action.


There is an ongoing “Innovation Window” pilot project implemented as one of the Rural
Water Supply and Sanitation interventions, whose objective is to provide communities



WSDP 2006-2025                              8                        Communication Strategy
with best practice information in the area of water and sanitation (WAS) improvement
and to increase the capacity of actors at ward/village level to enable them to facilitate
information dissemination and dialogue on WAS best practices at community level.


Challenge: Coordination and Monitoring of Dissemination, Sensitization and
Advocacy of Information
A lot of data and information related to the Water Sector is being collected through
various methods but there is lack of systematic management and coordination of their
dissemination. Data and information is therefore insufficiently available to be used by
policymakers in the government, and people are not being sensitized enough to take
appropriate measures. The established Information Management System (MIS) and the
Data Bank in the Ministry of Water are still at infancy stage. There is a need to
strengthen these systems so that they can make data and other information available for
dissemination. The information is to be disseminated to Government, civil society and
academic institutions, development partners, the media and the general public through
various channels such as radio, TV, newspapers, drama and the Internet. Other
dissemination opportunities are the Annual Water Experts Conference (AWEC), Maji
Week, and during the presentation of the Water Sector reports at various levels. Apart
from AWEC and other occasional workshops, there has been no systematic approach to
gather views or opinions and understanding of NAWAPO, NWSDS and information on
how implementation has been useful to them and whether it has made difference, or not
in people’s lives. In the absence of a systematic approach to gathering public
opinion, understanding trends and monitoring general perceptions remains
challenging.


It is crucial that communication interventions also focus on emerging cross cutting issues
such as HIV/AIDS, gender, people with disabilities, aging, governance, transparency and
accountability.


Challenge: Public Knowledge on Water Sector Development Programme
A National Policy and Service Satisfaction Survey (PSSS) conducted in 2003 examined
the level and accuracy of public knowledge and source of information concerning
government policies. The survey concluded that, in overall, Tanzanians are very well
aware of the main thrusts of public policy. Further investigation, however, led to the



WSDP 2006-2025                              9                        Communication Strategy
conclusion that though the picture is not homogeneous, people are less much informed
on the details of sectoral policies compared to public service delivery facilities. The
Ministry of Water made an effort to distribute copies of the National Water Policy to all
stakeholders in the country but with the above observation it is questionable whether
communities are well informed on the details and contents. Therefore, it is a challenge
for the implementation of the Water Sector Development Programme (WSDP). The
communication strategy will have to address these communication gaps in order to
enhance effective implementation of the programme.


Challenge: Sources of Information
The communication strategy needs to ensure that target groups have access to
information on the NAWAPO, NWSDS, and WSDP in a way that is timely, accessible
and accurate. According to the Public Service Satisfactory Survey (PSSS) of (#00000)
Tanzanians conducted by the Vice President’s Office in (YEAR), the major source of            Formatted: Font color: Red

information is radio, followed by word of mouth, newspapers, television and at service
delivery points such as schools villages, workshops etc. Other sources of information are
religious channels such as churches and mosques.


Though radio communication is found to be the key channel of information, word of
mouth is found to be an equally important source of information in rural areas.
Newspapers and television are more common channels of information in urban areas.


Challenge: Synchronization of communication activities across Ministries
The Ministry of Water is implementing a far reaching initiative to improve
communications with the public and enhance relations with the media as part of its
broader commitment to good governance, openness and accountability. There are
efforts to address communication needs of the MoW divisions that also touch on major
poverty related themes such as (MDGs) and NSGRP.


As part of the strategy it is expected that all senior civil servants engage more with the
Ministry of Health, the Ministry of Education, and the National Bureau of Statistics to
share public information frequently and leverage economies of scale by collaborating.
Aligning the water sector communication strategy with communication efforts undertaken
by other sectors and non governmental organizations for a coherent and consistent



WSDP 2006-2025                             10                        Communication Strategy
communication intervention will help to avoid duplication and overlap of interventions on
similar issues.


Challenge: Media
As a primary stakeholder, the media have an important role. By acting as a bridge
between governments and governed, they provide important mechanisms for interaction
and forum for exchange of ideas. However, journalists must remain responsible and
informed if they have to make a significant impact upon public understanding of poverty
and the need to alleviate it through sustainable water supply and sanitation services
using their powerful words and pictures.


Reporting when it happens or in occasions, is ad hoc and formula with wide coverage
given to political and entertainment reporting compared to real issues. At the same time,
very little investment has been made in developing regular interaction with the media.
Media coverage of water issues is neither systematic nor analytic as the reports are
event driven. Analysis of media content lacks a proactive way of dealing with the media
on water issues. The Government is the main source of information on water issues but
urban authorities are also reporting water issues of their areas. Water shortage is the
most reported issue followed by access, cost, quality, conservation and privatization.
The events that generate reports in the media are mainly from government, urban water
authorities and individuals.


Challenge: Literacy
Based on the latest available estimates by the Bureau of Statistics, 28.6% of Tanzanians      Formatted: Not Highlight

cannot read and write in any language. There is more literacy IS THIS CORRECT?                Formatted: Not Highlight

among women (36%) than among men (20.4%). Dar es Salaam shows the lowest
proportion of illiteracy (8.7%). The highest level of literacy is found in rural population
(33.1%), with rural women having the highest incidence of illiteracy (41.2%), compared
to 23.9% for rural men.


Given the substantial proportion of the people who can not read and write, the radio then
remains the most widely available and the most cost-effective medium to reach a wide
range of audiences, especially in rural areas. As a widely used communication channel,




WSDP 2006-2025                              11                       Communication Strategy
the radio can also be utilized to reach the urban audiences. Furthermore, in such areas,
local language, dramas and film shows will be used.
                                                                                                  Formatted: Font: Arial Bold, All caps
RATIONALE FOR COMMUNICATION STRATEGY
For many years, the water sector has had various reforms. The NAWAPO, the NWSDS,
and the WSDP prescribe new roles for different players in the provision of water supply
and sanitation services. The policy guide is based on the key principles, namely the
Government’s role limited to coordination, policy and guideline formulation and overall
sector regulation; implementation, management and executive functions to be
decentralised to the lowest appropriate levels, while balancing consumer participation
with economies of scale; responsibility for regulation be separated from prioritisation and
allocation of capital investment funds; autonomous entities be established to manage
water supply and sewerage services in urban areas; and community organisations own
and manage water supply schemes in rural and peri-urban areas.


The policy direction shift ; calls for adoption of a more effective institutional framework for
the provision of water, sanitation, and sewerage services to urban and rural population
that requires to be communicated to all stakeholders. Likewise, the challenges of
effective integrated water resources management, effective consultation and consensus
building, and participation of stakeholders in the planning, design, operations, and
management decision-making process, requires a communication strategy to be in
place.


Lack of an effective institutional framework for management of water supply and
sanitation services in rural areas has led to overlapping roles among various institutions;
inadequate co-ordination among various agencies and inadequate communication and
awareness building between these agencies and local organisations and water users.
The communication strategy is therefore driven by the need to instil a paradigm shift that
positions service delivery as benefit for the people. In the past projects have not been
sustainable because ownership is missing and people were not involved in the
planning and implementation process.

Major national processes that nest the Communication Strategy




WSDP 2006-2025                                12                        Communication Strategy
Analysis of inadequate or failure of many projects and programmes in the country
indicate that one of the key factors is lack or inadequate sharing and use of information
for decision making. Experience shows that inadequate sharing of information on
programme initiatives, resource allocation, modalities of implementation, monitoring and
evaluation, reinforces the underlying causes of inborn failures of earlier projects. This
communication strategy will clarify and outline linkages between the NAWAPO, NWSDS,
WSDP, LGA’s, Villages, service providers, other implementing agencies, and the
community at large.

Water Sector Development Programme
The WSDP recognizes public access to information as human rights as well as the key
means to facilitating programme implementation, monitoring and evaluation, and
accountability. Also, sharing of information can enable people to engage fully and
meaningfully in the implementation process and benefit from programme actions.


People have the right to know in an easy-to-understand and accessible format the             Formatted: Justified

contents and planned actions of the WSDP; which include modalities of implementation;
key principles guiding its implementation; the desired goals, and related targets; the
actions; roles and responsibilities of various actors; how the programme implementation
will be monitored and evaluated; information from the monitoring and evaluation process;
and how the programme is financed, resource mobilized and utilized.

Development Partners Group - Water
The budget process for the programme is executed through the Medium Term
Expenditure Framework (MTEF) that requires and encourages a wider participation of
stakeholders and consultation from Development Partners (DP’s). The Government,
and the Development Partners (DPs) in respect of a five-year General Budget Support
for MKUKUTA implementation, (DPs) have set up a Development Partners’ Group –
Water (DPG-Water). The objective of the DPG-Water is improved information sharing,
coordination and cooperation between water sector stakeholders. One of its functions is
monitoring and reporting on sector performance.

Stakeholders and Private Sector Participation
The actors involved in various programme actions are many and diverse. Strategic
communication on the WSDP intends to build on the relationships that have been
established including with the private sector. The WSDP opens a new room for


WSDP 2006-2025                             13                       Communication Strategy
collaboration between sectors that have earlier operated in isolation. The sectors include
health, agriculture, forestry, and power sectors. Hence, the strategy will be a useful tool
in linking all the sectors as far as information sharing is concerned.


The communication strategy will make possible assessment of the linkage between the               Formatted: Justified

WSDP priorities and actions, the budget in allocation and utilization of resources as well
as DPG-Water on monitoring and evaluation at all levels. The levels include inputs,
outputs, outcome, and impact. The information from these levels will be shared among
all stakeholders in verbal and/ or written form that enables stakeholders to hold the
government accountable and vice versa.




2.      OBJECTIVES
The Water Sector Development Programme comprises the Water Resources
Management Programme (WRMP), the Rural Water Supply and Sanitation Programme
(RWSSP), and the Urban Water Supply and Sewerage Programme (UWSSP).


The Water Resources Management Programme (WRMP) objectives are to develop a
water resources management and development framework in all nine water basins as
well as to promote good governance of water. The Rural Water Supply and Sanitation
Programme (RWSSP) objectives are to improve quality and quantity of drinking water
and sanitation services in rural areas and small towns, and the Urban Water Supply and
Sewerage Programme objectives are to improve water supply and sewages services in
urban areas.


The objectives of this communication strategy are to support the goals of the WSDP by:


1. Addressing water resources and service delivery problems
The following issues will be considered in the development and implementation of the              Formatted: Justified

communication campaign includeimplementation of the communication campaign
includes:
    Inadequate consideration of the use of water resources as a way to reduce poverty.




WSDP 2006-2025                               14                          Communication Strategy
   Lack of an effective institutional framework for integrated Water Resources
    Management (leading to overlap of roles between institutions, inadequate cross-
    sectoral      coordination,   inadequate   communication     and       awareness    between
    institutions and local organizations).
   Fragmented planning without adequate consideration of cross-sectoral water
    management issues (hydroelectric power plants allocated downstream of major
    irrigation schemes).
   Environmental degradation and pollution of water sources from increasing human
    activities.
   Lack of ownership and participation of beneficiaries to plan, implement, pay for, and
    manage their water supply and sanitation systems.
   Excessive water losses in the distribution systems led to damage of water services
    structures, illegal connections, misuse of water, water wastage, and lack of universal
    metering.
   Provision of water supply and sanitation services to lower income groups, old and
    disabled people and people living in peri-urban areas.
   Low priority accorded to Sanitation and Hygiene improvement in rural and urban
    areas resulting in pollution of shallow ground water and household environments.
   Lack of attention in selecting the most appropriate and affordable technology in
    providing water supply, sewerage and sanitation services.
   Inadequate involvement of the private sector in water supply, sewerage and
    sanitation service delivery.
   Awareness of how to access local Government grants.                                              Formatted: Justified

   Inadequate clean and safe water supply services to the poor leads to loss of
    productive time and negative consequence for poverty reduction activities at
    household level.
   The mechanism for effective consultation and consensus building and participation of
    stakeholders in the making decision process is not adequately defined and
    implemented.


2. Addressing communication-related issues facing restructuring of water supply
and sanitation services
 The need to build “informed opinion” among key decision makers in the government,
    urban authorities, local authorities and other related institutions.


WSDP 2006-2025                                 15                           Communication Strategy
 The lack of widespread understanding of the consequences of restructuring provision
     of the water supply, sewerage and sanitation services (e.g. community owned
     system, commercialization, privatization etc.) how it works and how it benefits the
     consumers.
 The need to understand the National Water Policy 2002, the National Water Sector
     Development Strategy, Water Act, and the Water Sector Development Programme.
 The need to address staff issues and transitional plans in the new set-up.
 The need to build confidence among consumers and demonstrate resolve to address
     problems such as insufficient billing system, management of water source etc.
 The need to generate support among bodies that have influence among consumers
     such as sub catchments water committees, consumer consultative councils, water
     user entities, etc.
 The need to increase understanding of water sector reforms among media
     organizations.
 The need to “quick start” communication efforts by ensuring that adequate staff                 Formatted: Not Highlight

     resources are dedicated to implementing this communication strategy.
 The need for the IEC unit of the MoW to plan and coordinate communication activities
     related to new structure.
 The      need     to     train   communication    team   on   communication   strategy   and
     communication plans.


3.        AUDIENCE                                                                                Formatted: Justified



No single approach would be appropriate because there are many types of stakeholders              Formatted: Justified

which require different approaches. Any documents or other information should be
available in a language understood by the majority of the stakeholders. To maximize
impact and influence action, the following primary audiences will be targeted:


    Domestic and Other Consumers                                                                 Formatted: Justified

     General consumers play critical roles in generating public support and goodwill.
     Again the collective potential of water consumers to influence sectoral policy               Formatted: Not Highlight

     implementation cannot be ignored.
    Local Government Authorities




WSDP 2006-2025                                     16                    Communication Strategy
    Councils are decisive in operationalising the Water Sector Development Programme.          Formatted: Justified

    Key focus will be on building a supportive environment for the new set-up of
    implementation of the programme.
   Current staff of the MoW including the Regional Secretariat
    Operational success of the programme primarily rests on staff. Staff are most
    prominent frontline ambassadors in articulating its vision and thrust towards
    improving water service delivery.
   Board members and senior management
    As the key decision - makers on water service delivery, this group will initially play a
    vital role in effectively articulating their vision and mission to diverse audience and
    service champions of the implementation process.
   Decision makers
    Policy and decision makers in government ministries will yield immense influence
    over the success of the WSDP.
   Donors and support institutions
    During successful implementation of the programme, donor support will be required.
    It will be important to keep them updated on the challenges, strengths and progress
    of   implementation.    UN    organization   representatives’,   ambassadors,      High
    Commissioners, and project leaders heading international multilateral agencies are
    in this group.


The following secondary audiences will be targeted:


   Politicians
    This audience includes the Parliament and other politicians outside of the legislature.    Formatted: Justified

    This audience reflects and influences public opinion as well as policy formation and
    implementation. They will have the main responsibilities for generating informed
    discussion on water service delivery and documenting people’s opinions.
   The Media
    Capturing the interest, educating and effectively engaging the media will significantly    Formatted: Justified

    leverage outreach and cost effectively reinforce massages on WSDP set up and
    helping build a supportive environment among the primary audience.
   NGOs, Civil Society dealing with water issues




WSDP 2006-2025                              17                        Communication Strategy
    The Civil society dealing with water issues, academic and researchers, business          Formatted: Justified

    leaders’ trade union leaders, NGO’s, Aid Organization leaders fall under this
    segment. They influence debate and shape public opinion, are close to the
    grassroots’ stakeholders and can complement government efforts to transmit
    information through their net workers and encourage critical analysis of the facts as
    appropriate.
   Water and sanitation services vendors
    This category is important for their roles in complementing water and sanitation         Formatted: Justified

    services. They include private water companies, water vendors operating in various
    situations as well as those involved in refuse collection and exhausting closed
    sewers.
   Special audiences
    This segment includes peasant, youth, children, students, people with disabilities,
    traders, illiterate people and people living with HIV/AIDS. Communication is tailored
    to enable different groups to take part in policy dialogue through dissemination of
    findings and creating opportunities for sharing experiences, and pointing out issues
    that need specific attention. A highly targeted outreach to this will require
    demographic data such as age, gender, religion education and geographic location.


    Each of these external audiences has a vital role in the successful implementation of    Formatted: Justified

    the programme. Figure 1 summarizes the internal communications landscape
    throughout the various implementation levels. A mix of internal and external
    communication will be required.




WSDP 2006-2025                             18                       Communication Strategy
                Figure 1: Flow and sharing of information




                                                 Ministry of
                                                   Water
                                                Information,
           External                            Education and                  Water
           Supporting                          Communication                  Sector
           Agencies                                 unit                      Agencies



  Director         Director of      Director of Director of    Director of       Director of
  Rural Water      Urban            Water       Water          Policy and        Administration
  Supply           Water            Resources Laboratory       Planning          and
                   Supply and                   services                         Personnel
                   Sewerage


                                                                      Other
                                      BWOs
                UWSAs                                                 stakeholders
LGAs
                (Region)




 COWSOs               UWSAs                Village
                      (Districts)




           WSDP 2006-2025                             19           Communication Strategy
4.       COMMUNICATION STRATEGY                                                                    Formatted: Justified



     This strategy builds on the communication framework and on opportunities
     generated and offered by the WSDP. It identifies and presents the key strategic
     interventions that would facilitate participation of all stakeholders in the
     implementation of the WSDP. It takes on board key challenges and concerns
     pertaining to implementation of the programme.


     As stated earlier, this strategy will adhere to the following principles:                     Formatted: Justified

    Create an open and inclusive national dialogue using two-way dialogue and
     encouraging participation at all levels
    Ensure transparency and accountability throughout the Water Sector Development
     Programme
    Ensure that communication is provided in a timely manner and in appropriate formats
     to suit the various stakeholders


     The strategy recognizes that effective sharing of information is critical to                  Formatted: Font: Bold

     fostering a nationally owned strategy for water issues, as it increases                       Formatted: Justified

     interaction and understanding between various stakeholders and improves
     quality of participation. The strategy aims at providing information and education
     on WSDP to all stakeholders and provides opportunities for feedback in the national
     dialogue.


     The Ministry of Water is committed to opening up and maintaining a channel of
     communication with key stakeholders identified in the WSDP and will provide
     opportunities for debate and dialogue on various development issues. This strategy
     seeks to foster clear and precise communication between the MoW and other
     stakeholders. Sharing of information fosters participation and accountability.
     Quarterly and annual progress reports are examples of essential elements of the
     accountability framework for MoW, implementing agencies and other stakeholders.


     The strategy will:
    Increase awareness of the WSDP among various target audiences.                                Formatted: Justified




WSDP 2006-2025                                 20                         Communication Strategy
   Increase evidence based planning at all levels (national to community) through the
    availability of up-to-date information.
   Place water issues of urban and rural management in the agenda of the mainstream
    media.
   Facilitate and encourage stakeholder participation in further improvements during        Formatted: Not Highlight

    implementation of the WSDP strategy through opportunities for feedback on how the        Formatted: Not Highlight

    strategy is being used and its impact THE COMMS STRATEGY?.
   Build consensus among key stakeholders.
   Enlist customer goodwill and cooperation and reinforce positive customer attitudes
    towards improving water supply and sanitation services.
    Increase water sector staff appreciation of the two way communication by
    maintaining open channels of communication.
   Set up two-way feedback mechanisms for receiving and providing information to
    customer and stakeholders on issues related to water service delivery.
   Increase mass media knowledge and capacity to inform and educate the nation on
    water service delivery.
   Forge partnerships with stakeholder groups to increase understanding on water
    supply and sanitation service provision, in an effective, efficient and supportive
    environment.
   Increase the capacity of the Mow to plan and manage communication as a strategic
    function.


The implementation of this communication strategy will require commitment and
involvement of the water sector, organizations and many individuals. Especially
important will be the involvement of communication units within various stakeholder
groups. These units will help in information dissemination but also in generating
feedback throughout the implementation of annual communication action plans.


The Ministry of Water, the Information, Education and Communication (IEC) unit has           Formatted: Justified

been established to perform the following activities:
 Implement and monitor this communication strategy
 Produce various documents on sectoral and Ministerial reforms and distribute to
    stakeholders
 Coordinate press briefings for the Ministry


WSDP 2006-2025                                21                    Communication Strategy
 Promote ministerial activities, programs and policies
 Coordinate preparation of sectoral and ministerial papers for workshops and
    conferences
 Update sectoral and ministerial information in the website
 Advise divisions, units, LGAs, extra ministerial and non commercial public agencies
 Through LGAs and other organizations, identify appropriate institutional mechanisms
    and agents for communications at village and district levels.
 Issue an annual communication schedule together with a calendar of communication
    events to be undertaken by the government and other stakeholders
 Prepare and provide topical and informative media releases
 Identify, acquire, prepare and provide information of interest to particular stakeholder
    groups
 Inform the press on the major decisions taken in respect of the monitoring system
 Collate and assess feedback from stakeholders
 Coordinate capacity building programmes for government and non-government
    communicators
Produce and disseminate newsletter, poster, TV, and radio programmes, video,                 Formatted: Justified

    brochures and other materials.s.
                                                                                              Formatted: Bulleted + Level: 1 + Aligned at:
                                                                                              0" + Tab after: 0.2" + Indent at: 0.2"
The following are the responsibilities of key institutions in implementation of this
                                                                                              Formatted: Justified
communication strategy:


Ministries, Departments, Agencies and Local Government Authorities                            Formatted: Justified

Various ministries, departments,       autonomous agencies/authorities and regional
secretariats are currently implementing wide ranging communication strategies, part of
the government’s recognition of the importance of effective communication as a means
to enhance accountability, integrity and transparency in public affairs. The Ministry of
Water will collaborate closely with the communication officers in other ministries,
departments and Local government authorities in an effort to mainstream messages and
issues related to the WSDP in implementation of this strategy.
                                                                                             Formatted: Bulleted + Level: 1 + Aligned at:
                                                                                              0" + Tab after: 0.2" + Indent at: 0.2"
Non-Government Actors
The Non-Government Organizations (NGOs), private sector and community leaders’                Formatted: Justified

active in public information and education will play an important role in the dissemination



WSDP 2006-2025                               22                      Communication Strategy
work. They will greatly complement government effort by providing the public with
adequate and accurate information about the water sector efforts. This also requires
political leadership to use their influence and platforms they have, to encourage the
public on their participation in implementation and monitoring of earmarked strategies.


5.      TACTICS
In the pursuit of the overall goal, the strategy will embrace an entire range of tactics for   Formatted: Justified

communicating while ensuring opportunities are available for public participation and
feedback from stakeholders including the community level. The following tactics provide
a framework of action to be taken by stakeholders in support of the strategy and will be
used to start discussion on the implementation of the WSDP:


Media
    Develop clear guidelines for working with the mass media, including TV, radio, print,     Formatted: Not Highlight

website.
    Send press releases and public services announcements to relevant media and
public information offices.
    Hold regular briefing for media representatives.
    Promote and support talk and phone in shows on radio and TVs.
    Support production of regular feature articles for use in newspapers, websites.           Formatted: Justified

    Produce and air popular radio and video documentaries on various themes related to
water issue.
    Support strategic use of village notice boards.
    Promote news coverage demonstrating success stories.
    Organize journalist training workshops.
    Develop a network of journalists and eminent persons to contribute to coverage of         Formatted: Justified

     WSDP effort.
Events
    Use trade and agriculture shows, e.g. Dar es Salaam International Trade Fair
     farmers day and Maji Week as a platform to find out perceptions, concerns and
     information needs of stakeholders
    Convene of awareness workshops and seminars for water sector stakeholders.
    Promote messages through Primary & Secondary School work of arts and sports.



WSDP 2006-2025                                 23                     Communication Strategy
   Organize competitions (writing, art) together with people’s views on specific subjects.
   Use special methods to special audiences e.g. uses of Local drummer & language,
    local Social groups to disseminate information.
Multi-media formats
   Repackage output from MoW in attractive formats such as films, video, brochures,
    poster, stickers & banners, showing particular audiences.
   On occasion, produce promotional materials, like postcards, bookmarks, banners
    poster, T – shirt.
   Creation and sustenance of an online discussion forum on the monitoring website.
   Use MoW website to disseminate information.


Below are the recommended tactical approaches with different media:


Mass Media
Radio: Spot news, commercial spots, talk shows, comedy, drama, special programmes             Formatted: Bullets and Numbering

    in the localized radio stations (many FM stations) and RTD, newspapers, News,
    feature articles, print ads, opinion pages and special columns
Television: News, talk show, commercial spots, infomercials, drama, special features
Small media: brochures, fact sheets, newsletter, Frequently Asked Questions, and
    posters targeted at different audiences. Monthly bills and statements are also a low
    cost and highly effective means of reaching consumers with messages.


Structured presentation/ Interpersonal media                                                   Formatted: Justified

Structured presentations:                                                                     Formatted: Bullets and Numbering

    These will take place at stakeholders meetings. Also include speeches, staff
    briefings and customer updates through such outreach initiatives .Other community
    channels are through community information centres and sports.
Water forum:                                                                                  Formatted: Bullets and Numbering

    These will take place in water forums i.e. Maji Week, Annual Water Expert
    Conference and other water forum, at different levels
Full council meetings:                                                                        Formatted: Bullets and Numbering

    These are decision making for councillors. They will be utilized to educate councillors
    on their roles and responsibilities and build their understanding in the Policy,




WSDP 2006-2025                              24                        Communication Strategy
   Strategy, Programme and support. These opportunities will be taken to have people
   well versed with issues pertaining to councillors.
Schools:                                                                                     Formatted: Bullets and Numbering

   Given that schools are countrywide, they can be a very effective mode of getting the
   messages across the country. If they are given the requisite information and
   motivation, students can be powerful advocates for spreading the changes. The
   Ministry of Education and Vocational Training should be engaged to integrate water
   conservation, sanitation and hygiene education into the curriculum. An atmosphere
   of competitions on water conservation, sanitation and personal hygiene programmes
   in individual schools at different levels up to the national level, should be
   encouraged. A variety of materials- posters, flyers, leaflets- will be available during
   these competitions. Special gifts should be awarded to the winners.
Website:                                                                                     Formatted: Bullets and Numbering

   The website available will be essential to providing up-to-date information on
   operations. Publications and documentation will also be accessible via the website.
   The website will also provide newsletters, new updates, contact information, links to
   other internet sources and possibly a forum for discussion. The use of website
   should be monitored by keeping track of the “hits” received on the website. With
   frequent updates and instant access to most publications, the website provides a
   convenient way for policy makers, academics, and the general public should grow as
   an important tool of communication. The public website should ultimately be used to
   promote the principle of a single source of accurate up-date-date information through
   the “Frequently Asked Questions” approach.
Newsletter:                                                                                  Formatted: Bullets and Numbering

    It is proposed that a quarterly newsletter be developed to profile initiatives, provide
   progress and sectoral developments on the WSDP and report on the achievements.
   This should be distributed widely through new and existing stakeholder networks and
   channels, and encourage stakeholder participation in the production of magazines,
   inviting guest authors, a opinion page, a space for people to share their experiences
   and theme issues.
Interpersonal information-sharing:                                                           Formatted: Bullets and Numbering

   Interaction is critical to exchanging ideas, ensuring concepts are accurately
   understood and fostering new ideas. Meetings, art and cultural forms such as
   theatre, drama and dances will provide such opportunities. In addition, thematic


WSDP 2006-2025                              25                       Communication Strategy
   workshops at the national and regional level should be organized to allow for
   information exchange and verification. This could include training and awareness
   raising activities.


Messages
Implementation of the communication strategy will be guided by messages .
Each implementing agency that will be have an opportunity to developed messages
tohat suit specific audiences content but in close collaboration with each other through
the unit representatives. Guidelines for developing key messages are:
      i.    Include details of the programme policy being promoted.
     ii.    Show the benefit of the imitative for the target Audienceaudience.
     iii.   Encapsulate the purpose of a communication activity in as few words as
            possibleBe clear and concise.
     iv.    Focus on the stakeholder needs and not the sender’s desire, t. Should target
            stakeholders beliefs and opinions, and be culturally sensitive memorable and
            concise.
     v.     Appeal to sentiments like ‘better health,’ ‘protect family,’ ‘make work easier,’   Formatted: Bullets and Numbering

            ‘save time,’ and ‘save money.’




WSDP 2006-2025                               26                       Communication Strategy
6.       TIMETABLE FOR 2006/07 / WSDP COMMUNICATION STRATEGY


Activities                                                    Quarter 2006-07
                                                              1      2       3       4
     Hiring a publicity consultant                                                               Formatted: Justified


     Hiring a communication specialist or seconding                                              Formatted: Justified
     communication staff from World Bank/WSP
     Finalizing communication strategy                                                           Formatted: Justified


     Convene stakeholder meetings           to      discuss                                      Formatted: Justified
     communication strategy

     Plan and hold staff briefings                                                               Formatted: Justified


     Launch public awareness campaign for WSDP                                                   Formatted: Justified



     Develop logo      and    produce    communication                                           Formatted: Justified
     materials

     Plan and manage media relations                                                             Formatted: Justified


     Host message development workshop                                                           Formatted: Justified


     Training and capacity building                                                              Formatted: Justified
     Sustain media relations                                                                     Formatted: Justified

     Plan and manage stakeholder relations                                                       Formatted: Justified


     Undertake integrated customer education                                                     Formatted: Justified
          campaign
     Plan and manage internal relations                                                          Formatted: Justified


     Maintain interactive dialogue with strategic                                                Formatted: Justified
         partners
     Develop and manage website                                                                  Formatted: Justified


      Plan and hold special events                                                               Formatted: Justified




WSDP 2006-2025                               27                         Communication Strategy
7. IMPLEMENTATION                                                                               Formatted: Font: 11 pt, Bold


The implementation of the communication strategy will require commitment and                    Formatted: Font: (Default) Arial, Not Bold
involvement of water sector, organization and many individuals at various level.
Especially important, will be the involvement of communication units within various
stakeholders. The communication unit at the Ministry of Water will be responsible for the
preparation and implementation of annual communication action plans.

Roles and responsibilities of various actors                                                    Formatted: Font: Bold


National level

Ministry of Water

Under the existing institutional arrangement of MoW, the Information, Education and
Communication (IEC) unit has been established. The unit will be supported by a
communication team which consists of appointed members from each division/unit and
agencies under the MoW (preferably from the monitoring sections and Management
information system (MIS)). The unit will further perform the following tasks:
 Through LGAs and other Organizations identify appropriate institutional mechanisms            Formatted: Font: Arial

  and agents for communications at village level and district level.                            Formatted: Bullets and Numbering

 Issue an annual communication schedule together with a calendar of communication
  events to be undertaken by the government and other stake holders
 Prepare and provide topical and informative media releases
 Identify, acquire, prepare and provide information of interest to particular stakeholder
  groups
 Inform the press on the major decisions taken in respect of the monitoring system
 Provide regular updates to the press on progress of NWSDP targets
 Collate and assess feedback from stakeholders
 Arrange media briefings
 Maintain and update the water sector website
 Coordinate capacity building programmes for government and non-government
  communicators
 Produce and disseminate newsletter, poster, TV, and radio programmes, video,
  brochures and other materials.
                                                                                                Formatted: Font: Arial

Other Ministries and Government department

The MoW will collaborate with the communication offiicers in other Ministries and
departments in an effort to mainstream messages and issues related to WSDP in
implementation of these strategies.


WSDP 2006-2025                             28                          Communication Strategy
Regional level                                                                                   Formatted: Font: Bold


The Regional Secretariat (RS) are currently implementing wide ranging communication
strategies on various sectors. The Regional Water Sanitation Team (RWST) will be
responsible for monitoring and disseminating information to the Local Government
Authorities (LGAs) in their regions and to the MoW. Either the MIS section will be
tracking information from the regions and disseminating the same to the regions.

District level                                                                                   Formatted: Font: Bold


The District Water and Sanitation Team (DWST) will be responsible to disseminate                 Formatted: Font: Not Bold
information to the region and their respective communities. They are responsible to
monitor and provide the necessary in formations to the communities through the formal
way or through private sector. The DWST will also be responsible to track information            Formatted: Font: Not Bold
and data from the established reporting system.

Community level                                                                                  Formatted: Font: Bold


The community through the village Government and Water user entities/water and
sanitation committees (WATSAN) will disseminate the information to the communities
through public meetings, notice boards and visitations. The community will communicate
with there authorities through suggestion boxes to be introduced, word of mouth, etc.
The water user entities/committees will report to the village Government and DWST in
the formal way.

Non Government Actors                                                                            Formatted: Font: Bold


They will complement the government efforts by providing the public with adequate and
accurate information on water sector effort.

Harmonization                                                                                    Formatted: Font: Bold


The establishment of links and networks with IEC units withi development partners,               Formatted: Font: Arial

Ministries, department, Authorities, NGOs, CBOs, LGAs and communities will be                    Formatted: Font: Arial

necessary to ensure a consistent and a coordinated communication process. This will
ensure quality of products is controlled and will help minimize duplication of activities.

                                                                                                 Formatted: Font: (Default) Arial, 11 pt
                                                                                                 Formatted: Justified
87.     BUDGET
Financing of the activities of the strategy will depend mainly on the internal resources
and development partner funds.

Adequate financial resources should be earmarked for audience surveys and opinion
research, production of Information, Education and Communication (IEC) material,
creative development, media placement, capacity building, technical assistance,
outsourcing and training.



WSDP 2006-2025                               29                         Communication Strategy
The IEC unit of the MoW also requires equipment including cameras, software, human
resources and short-term technical assistance to produce documents for media.

A newsroom should be available for use by the communication team in production of              Formatted: Not Highlight
official documents and support government communication efforts. The newsroom will
have a podium, public address system, audio-visual system equipments, internet web
cast capability, internet and simultaneous translation facilities will be necessary for this
team to be able to efficiently and effectively produce official media and support
government communication efforts.

The budget of the WSDP communication strategy will be included in the workplanswork            Formatted: Justified
plans of the Information, Education and Communication Committee (IEC) of the MoW.
There is the possibility of including communication activities and budget in LGA’s in the
future. The financing modality assumes that stakeholders such as private sector, civil
society, DP’s will play a crucial role in implementation of the programme through
provision of technical services and financial resources.

There is room provided in the communication annual plan for which stakeholders                 Formatted: Justified
proposing innovative communication programmes can access small grants. HOW MUCH
– WHO WILL SELECT THE WINNERS USING A FAIR AND TRANSPARENT
PROCESS?. The small grants will enable and empower stakeholders to undertake
innovative communication initiatives that best suit their contexts. The communication
strategy provides for small grants to enable and allow as many stakeholders as possible,
especially the disadvantaged and rural based stakeholder organizations to benefit and
participate in programme sensitization, advocacy and publicity. Guidelines for accessing
these grants will be issued by IEC unit of the MoW.

The two year budget for 2006/07 and 2007/08 has been worked out for various activities         Formatted: Justified
of the Communication Strategy. The activities include purchase of equipment,
communication costs, advertisements, media buying, IEC material production, media
monitoring and voices of the people, Communication grants, transport, promotion and
special events, media investigations, capacity building, and monitoring and evaluation
surveys and opinion research. The budget for each of the two years is estimated at
TShs. 863,000,000 and Shs. 895,000,000, respectively. The total budget for two years is
TShs. 1,758,000,000 (USD 1,320,000). The summary of the budget are shown below and the
details of the budget is shown in the Annex 2.Full budget follows:                             Formatted: Font: Bold


                                                                                               Formatted: Font: Not Bold


                                                                                               Formatted: Justified




                                                                                               Formatted: Font: 12 pt




WSDP 2006-2025                              30                        Communication Strategy
                                                                                                          Formatted: Font: Not Bold



Estimated cost for Communication Strategy for 2006/07 and 2007/08 (TShs. ‘000’)
BUDGET IN ‘000’ TSHS IN MoW BASED ON ACTUAL PREVIOUS EXPENSES?
                                                                                                          Formatted: Font: Not Bold
            ITEM                               TOTAL            2006/2007               2007/08           Formatted: Justified
1 .Equipment:                                                                                             Formatted: Justified
    Computers
    Image scanner                              45,000           25,000                  20,000
      Multimedia equipments.
      Printers.
      Newsroom.
      Photocopier.
     Upgrading of website.
2. Communication Costs                                                                                    Formatted: Justified
     E-mail.
    Internet access.                           50,000           25,000                  25,000
     Telephone and Fax.
3. Advertising                                                                                            Formatted: Justified
   Printing, and electronic.                   65,000           30,000                  35,000
  Concept development and placements.
4. Media buying:                                                                                          Formatted: Justified
   Consultancy fee.
   Message re- packing.
    Air time.                                  270,000          130,000                 140,000
     Newspaper space.


5.IEC material production:                                                                                Formatted: Justified
    Graphic production
           Pre-testing.
     Focus group workshop.
      Printing.                                300,000          145,000                 155,0000
      Distribution cost
     Policy translation in simple language.
6. Media monitoring and voices of the people                                                              Formatted: Justified
      News paper procurement
     Quarterly newspaper clipping.
     Travel.                                                                                              Formatted: Font color: Auto
      DSA.
     Fuel.                                                                                                Formatted: Font color: Auto
     Feedback database.
     Reporting costs WHAT ARE THESE?
                                                                140,000185,000          120,000170,000




                                               260,000355,000
7.Communication grants:                                                                                   Formatted: Justified
    Selection meeting costs.
    Travel. WHY IS TRAVEL NECESSARY?                                                                      Formatted: Font color: Auto




WSDP 2006-2025                                   31                              Communication Strategy
      DSA.
      Fuel.                                       120,000       60,000             60,000            Formatted: Font color: Auto
8.Transport                                                                                          Formatted: Justified
      One car (station wagon).
      One (van video).                            180,000       80,000             100,000           Formatted: Font color: Auto
9. Promotion and special events                                                                      Formatted: Justified
       Public events
       Entertainment
       Water forum
       Stake holder workshop                      180,000       90,000             90,000
10.Media investigations HOW IS THIS DIFF                                                             Formatted: Strikethrough
FROM MEDIA MONITORING? (same categories                                                              Formatted: Justified
of expenses
    Travel.
    DSA.                                          95,000        45,000             50,0000
    Fuel.
   Reporting issues.
110.Capacity building:                                                                               Formatted: Justified
    Short, medium and long-term training.
     Meeting with sector communication officers
     Work shop and internal communication
meeting.
    Travel.                                                                                          Formatted: Font color: Auto
    DSA.
     Fuel.                                        78,000        38,000             40,000


121 .Monitoring and evaluation surveys and                                                           Formatted: Justified
opinion research:
   Consultancy fee.
   Contracted professional service.
    Travel.
    DSA.
    Stationeries.
    Data processing and analysis.                 115,000       55,000             60,000            Formatted: Font color: Auto
     Reporting costs.
     Miscellaneous.
            TOTAL                                 1,758,000     863,000            895,000           Formatted: Justified
                                                                                                     Formatted: Justified
BUDGET SUMMARY IN ‘000’ TSHS IN UWSA

S/   DESCRIPTION ASSIGNMENT                        ESTIMATED COST
NO                                                 TOTAL          2006/07        2007/08
.




WSDP 2006-2025                                      32                      Communication Strategy
1.   ARUSHA UWSA                                                                          Formatted: Justified
     (a) Communication Cost
         - E-mail                              10,000   5,000         5,000
         - Internet access
         - Telephone & Fax
     (b) Media Buying                          20,000   12,000        8,000
         - Air time
         - News paper space                    15,000   10,000        5,000
     (c) Advertising concept development and
     placement
     (d) Promotion and special events
          - Public events
          - Entertainment
          - Water forum
          - Stakeholder workshop and
            Meeting.                           50,000   30,000        20,000
          - Promotion material
              dissemination
              (e) Capacity building                                                       Formatted: Justified, Indent: Left: 0.42"
          - Short, medium and long term        30,000   15,000        15,000              Formatted: Justified
            training meeting with WEOS
           & VEOS
     (f) Communication Information and
          Data Collection
              -Travel                                                                     Formatted: Bullets and Numbering
              -DSA
              -Fuel
              -Report writing and equipments
              -Contracted professional         60,000   30,000        30,000
                 Services
2.   DODOMA UWSA                                                                          Formatted: Justified
     (a) Communication Cost
         - E-mail                              10,000   5,000         5,000
         - Internet access
         - Telephone & Fax
     (b) Media Buying                          20,000   12,000        8,000
         - Air time
         - News paper space                    15,000   10,000        5,000
     (c) Advertising concept development and
     placement
     (d) Promotion and special events
          - Public events
          - Entertainment
          - Water forum
          - Stakeholder workshop and
            Meeting.                           50,000   30,000        20,000
          - Promotion material
              dissemination
     (e) Capacity building
          - Short, medium and long term        30,000   15,000        15,000
            training meeting with WEOS
            & VEOS
     (f) Communication Information and
          Data Collection
              -Travel                                                                     Formatted: Bullets and Numbering
              -DSA



WSDP 2006-2025                                  33               Communication Strategy
            -Fuel
            -Report writing and equipments
            -Contracted professional               60,000   30,000        30,000
                services




3.   MBEYA UWSA                                                                               Formatted: Justified
     (a) Communication Cost
         - E-mail                                  10,000   5,000         5,000
         - Internet access
         - Telephone & Fax
     (b) Media Buying                              20,000   12,000        8,000
         - Air time
         - News paper space                        15,000   10,000        5,000
     (c)Advertising concept                                                                   Formatted: Bullets and Numbering
          Development
         and placement
                                                                                              Formatted: Justified
          (d) Promotion and special events
              - Public events
              - Entertainment
              - Water forum
              - Stakeholder workshop and
                Meeting.
                  -Promotion material              50,000   30,000        20,000              Formatted: Bullets and Numbering
                  dissemination
          (e) Capacity building
              - Short, medium and long term
                training meeting with WEOS
                and VEOS                           30,000   15,000        15,000
          (f) Communication Information and
              Data Collection
                  -Travel                                                                     Formatted: Bullets and Numbering
                  -DSA
                  -Fuel
                  -Report writing and equipments
                  -Contracted professional
                       services
                                                   60,000   30,000        30,000
4.        MOROGORO UWSA                                                                       Formatted: Justified
          (a) Communication Cost                                                              Formatted: Justified
              - E-mail
              - Internet access                    10,000   5,000         5,000
              - Telephone & Fax
          (b) Media Buying
              - Air time
              - News paper space                   20,000   12,000        8,000
          (c) Advertising concept development
          and placement                            15,000   10,000        5,000




WSDP 2006-2025                                      34               Communication Strategy
        (d) Promotion and special events
            - Public events
            - Entertainment
            - Water forum
            - Stakeholder workshop and
              Meeting.
                -Promotion material                                                          Formatted: Bullets and Numbering
                   dissemination                  50,000   30,000        20,000
        (e) Capacity building
            - Short, medium and long term
              training meeting with WEOS &
              VEOS                                30,000   15,000        15,000
        (f) Communication Information and
            Data Collection
                -Travel                                                                      Formatted: Bullets and Numbering
                -DSA
                -Fuel
                -Report writing and equipments
                -Contracted professional
                     services
                                                  60,000   30,000        30,000
5.      MOSHI UWSA                                                                           Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
            and placement                         15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
            - Promotion material
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                              30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                 services
                                                  60,000   30,000        30,000
6.      MWANZA UWSA                                                                          Formatted: Justified




WSDP 2006-2025                                     35               Communication Strategy
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               & VEOS                             30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                    services
                                                  60,000   30,000        30,000
7.      TABORA UWSA                                                                          Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               & VEOS                             30,000   15,000        15,000




WSDP 2006-2025                                     36               Communication Strategy
        (f) Communication Information and
            Data Collection
               -Travel                                                                       Formatted: Bullets and Numbering
               -DSA
               -Fuel
               -Report writing and equipments
               -Contracted professional
                  services
                                                  60,000   30,000        30,000
8.      TANGA UWSA                                                                           Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                              30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                      services
                                                  60,000   30,000        30,000
9.      BUKOBA UWSA                                                                          Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000




WSDP 2006-2025                                     37               Communication Strategy
        (d) Promotion and special events
            - Public events
            - Entertainment
            - Water forum
            - Stakeholder workshop and
              Meeting.
                -Promotion material                                                          Formatted: Bullets and Numbering
                   dissemination                  50,000   30,000        20,000
        (e) Capacity building
            - Short, medium and long term
              training meeting with WEOS
             & VEOS                               30,000   15,000        15,000
        (f) Communication Information and
            Data Collection
                -Travel                                                                      Formatted: Bullets and Numbering
                -DSA
                -Fuel
                -Report writing and equipments
                -Contracted professional
                   services
                                                  60,000   30,000        30,000
10.     IRINGA UWSA                                                                          Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
             (c)Advertising concept                                                          Formatted: Bullets and Numbering
                  development                     15,000   10,000        5,000
                  and placement
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               & VEOS                             30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                    services
                                                  60,000   30,000        30,000
11.     KIGOMA UWSA                                                                          Formatted: Justified




WSDP 2006-2025                                     38               Communication Strategy
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                              30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                    services
                                                  60,000   30,000        30,000
12.     SONGEA UWSA                                                                          Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
                                                                                             Formatted: Justified
        (d) Promotion and special events
            - Public events
            - Entertainment
            - Water forum
            - Stakeholder workshop and
              Meeting.
                -Promotion material                                                          Formatted: Bullets and Numbering
                   dissemination                  50,000   30,000        20,000
        (e) Capacity building
            - Short, medium and long term
              training meeting with WEOS
             & VEOS                               30,000   15,000        15,000




WSDP 2006-2025                                     39               Communication Strategy
        (f) Communication Information and
            Data Collection
               -Travel                                                                       Formatted: Bullets and Numbering
               -DSA
               -Fuel
               -Report writing and equipments
               -Contracted professional
                  services
                                                  60,000   30,000        30,000
13.     BABATI UWSA                                                                          Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                              30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                    services
                                                  60,000   30,000        30,000
14.     LINDI UWSA                                                                           Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000




WSDP 2006-2025                                     40               Communication Strategy
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                              30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                    services                      60,000   30,000        30,000
15.     MTWARA UWSA                                                                          Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
                & VEOS                            30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                    services
                                                  60,000   30,000        30,000
16.     MUSOMA UWSA                                                                          Formatted: Justified




WSDP 2006-2025                                     41               Communication Strategy
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                              30,000   15,000        15,000
        (f) Communication Information and
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                    services
                                                  60,000   30,000        30,000
17.     SHINYANGA UWSA                                                                       Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               & VEOS                             30,000   15,000        15,000




WSDP 2006-2025                                     42               Communication Strategy
        (f) Communication Information and
            Data Collection
               -Travel                                                                       Formatted: Bullets and Numbering
               -DSA
               -Fuel
               -Report writing and equipments
               -Contracted professional
                  services
                                                  60,000   30,000        30,000
18.     SINGIDA UWSA                                                                         Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying                                                                     Formatted: Justified
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development                                                  Formatted: Justified
        and placement                             15,000   10,000        5,000
        (d) Promotion and special events                                                     Formatted: Justified
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                         Formatted: Bullets and Numbering
                    dissemination                 50,000   30,000        20,000
        (e) Capacity building                                                                Formatted: Justified
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                              30,000   15,000        15,000
        (f) Communication Information and                                                    Formatted: Justified
             Data Collection
                 -Travel                                                                     Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted professional
                    services
                                                  60,000   30,000        30,000
19.     SUMBAWANGA UWSA                                                                      Formatted: Justified
        (a) Communication Cost                                                               Formatted: Justified
            - E-mail
            - Internet access                     10,000   5,000         5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                    20,000   12,000        8,000
        (c) Advertising concept development
        and placement                             15,000   10,000        5,000




WSDP 2006-2025                                     43               Communication Strategy
        (d) Promotion and special events
            - Public events
            - Entertainment
            - Water forum
            - Stakeholder workshop and
              Meeting.
                -Promotion material                                                               Formatted: Bullets and Numbering
                   dissemination                 50,000      30,000           20,000
        (e) Capacity building
            - Short, medium and long term
              training meeting with WEOS
             & VEOS                              30,000      15,000           15,000
        (f) Communication Information and
            Data Collection
                -Travel                                                                           Formatted: Bullets and Numbering
                -DSA
                -Fuel
                -Report writing and equipments
                -Contracted professional
                   services
                                                 60,000      30,000           30,000
20.     DAWASA                                                                                    Formatted: Justified
        (a) Communication Cost                                                                    Formatted: Justified
            - E-mail
            - Internet access                    10,000      5,000            5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                   20,000      12,000           8,000
        (c) Advertising concept development
        and placement                            15,000      10,000           5,000

        (d) Promotion and special events
            - Public events
            - Entertainment
            - Water forum
            - Stakeholder workshop and
              Meeting.
                -Promotion material                                                               Formatted: Bullets and Numbering
                   dissemination                 50,000      30,000           20,000
        (e) Capacity building
            - Short, medium and long term
              training meeting with WEOS
             & VEOS                              30,000      15,000           15,000
        (f) Communication Information and
            Data Collection
                -Travel                                                                           Formatted: Bullets and Numbering
                -DSA
                -Fuel
                -Report writing and equipments
                -Contracted professional
                   services
                                                 60,000      30,000           30,000
        TOTAL..                                  3,700,000   2,040,000        1,660,000           Formatted: Justified
                                                                                                  Formatted: Justified




WSDP 2006-2025                                    44                     Communication Strategy
BUDGET IN ‘000 TSHS IN BWO’S

S/NO.    DESCRIPTION ASSIGNMENT                       ESTIMATED COST
                                                      TOTAL          2006/07        2007/08
1.       WAMI RUVU BASIN                                                                                Formatted: Justified
         (a) Communication Cost                                                                         Formatted: Justified
             - E-mail
             - Internet access
             - Telephone & Fax                        15,000         10,000         5,000
         (b) Media Buying
             - Air time
             - News paper space                       20,000         10,000         10,000
         (c) Advertising concept development
             and placement                            15,000         10,000         5,000
         (d) Promotion and special events
              - Public events
              - Entertainment
              - Water forum
              - Stakeholder workshop and
                Meeting.
                  -Promotion material                                                                   Formatted: Bullets and Numbering
                     dissemination                    50,000         30,000         20,000
         (e) Capacity building
              - Short, medium and long term
                training meeting with WEOS &
                VEOS                                  80,000         40,000         40,000
         (f) Communication Information and
              Data Collection
                  -Travel                                                                               Formatted: Bullets and Numbering
                  -DSA
                  -Fuel
                  -Report writing and equipments
                  -Contracted          professional
                  services                            60,000         30,000         30,000
         TOTAL….                                      225,000        120,000        105,000             Formatted: Justified
2.       RUFIJI BASIN                                                                                   Formatted: Justified
         (a) Communication Cost
             - E-mail                                                                                   Formatted: Justified
             - Internet access
             - Telephone & Fax                        15,000         10,000         5,000
         (b) Media Buying                                                                               Formatted: Justified
             - Air time
             - News paper space                       20,000         10,000         10,000
         (c) Advertising concept development                                                            Formatted: Justified
         and placement                                15,000         10,000         5,000
         (d) Promotion and special events                                                               Formatted: Justified
              - Public events
              - Entertainment
              - Water forum
              - Stakeholder workshop and
                Meeting.
                  -Promotion material                                                                   Formatted: Bullets and Numbering
                     dissemination                    50,000         30,000         20,000
         (e) Capacity building                                                                          Formatted: Justified
              - Short, medium and long term



WSDP 2006-2025                                         45                      Communication Strategy
               training meeting with WEOS &
               VEOS                                  80,000    40,000         40,000
        (f) Communication Information and                                                         Formatted: Justified
             Data Collection
                 -Travel                                                                          Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted          professional
                 services                            60,000    30,000         30,000
        TOTAL….                                      225,000   120,000        105,000             Formatted: Justified
3.      LAKE VICTORIA BASIN                                                                       Formatted: Justified
        (a) Communication Cost
            - E-mail                                                                              Formatted: Justified
            - Internet access
            - Telephone & Fax                        15,000    10,000         5,000
        (b) Media Buying                                                                          Formatted: Justified
            - Air time
            - News paper space                       20,000    10,000         10,000
        (c) Advertising concept development                                                       Formatted: Justified
        and placement                                15,000    10,000         5,000
        (d) Promotion and special events                                                          Formatted: Justified
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                              Formatted: Bullets and Numbering
                    dissemination                    50,000    30,000         20,000
        (e) Capacity building                                                                     Formatted: Justified
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                  80,000    40,000         40,000
        (f) Communication Information and                                                         Formatted: Justified
             Data Collection
                 -Travel                                                                          Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted          professional
                 services                            60,000    30,000         30,000
        TOTAL….                                      225,000   120,000        105,000             Formatted: Justified
4.      LAKE RUKWA BASIN                                                                          Formatted: Justified
        (a) Communication Cost
            - E-mail                                                                              Formatted: Justified
            - Internet access
            - Telephone & Fax                        15,000    10,000         5,000
        (b) Media Buying                                                                          Formatted: Justified
            - Air time
            - News paper space                       20,000    10,000         10,000
        (c) Advertising concept development                                                       Formatted: Justified
        and placement                                15,000    10,000         5,000
        (d) Promotion and special events                                                          Formatted: Justified
             - Public events
             - Entertainment



WSDP 2006-2025                                        46                 Communication Strategy
            - Water forum
            - Stakeholder workshop and
              Meeting.
                -Promotion material                                                               Formatted: Bullets and Numbering
                   dissemination                     50,000    30,000         20,000
        (e) Capacity building                                                                     Formatted: Justified
            - Short, medium and long term
              training meeting with WEOS &
              VEOS                                   80,000    40,000         40,000
        (f) Communication Information and                                                         Formatted: Justified
            Data Collection
                -Travel                                                                           Formatted: Bullets and Numbering
                -DSA
                -Fuel
                -Report writing and equipments
                -Contracted          professional    60,000    30,000         30,000
                services

        TOTAL….                                      225,000   120,000        105,000             Formatted: Justified
5.      LAKE NYASA BASIN                                                                          Formatted: Justified
        (a) Communication Cost
            - E-mail                                                                              Formatted: Justified
            - Internet access
            - Telephone & Fax                        15,000    10,000         5,000
        (b) Media Buying                                                                          Formatted: Justified
            - Air time
            - News paper space                       20,000    10,000         10,000
        (c) Advertising concept development                                                       Formatted: Justified
        and placement                                15,000    10,000         5,000
        (d) Promotion and special events                                                          Formatted: Justified
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                              Formatted: Bullets and Numbering
                    dissemination                    50,000    30,000         20,000
        (e) Capacity building                                                                     Formatted: Justified
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                  80,000    40,000         40,000
        (f) Communication Information and                                                         Formatted: Justified
             Data Collection
                 -Travel                                                                          Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted          professional   60,000    30,000         30,000
                 services

        TOTAL….                                      225,000   120,000        105,000             Formatted: Justified
6.      INTERNAL DRAINAGE BASIN                                                                   Formatted: Justified
        (a) Communication Cost
            - E-mail                                                                              Formatted: Justified
            - Internet access



WSDP 2006-2025                                        47                 Communication Strategy
            - Telephone & Fax                 15,000   10,000        5,000
        (b) Media Buying                                                                 Formatted: Justified
            - Air time
            - News paper space                20,000   10,000        10,000
        (c) Advertising concept development                                              Formatted: Justified
        and placement                         15,000   10,000        5,000
        (d) Promotion and special events                                                 Formatted: Justified
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000        20,000
        (e) Capacity building                                                            Formatted: Justified
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                           80,000   40,000        40,000
                                                                                         Formatted: Justified




WSDP 2006-2025                                 48               Communication Strategy
        (f) Communication Information and
            Data Collection
               -Travel                                                                            Formatted: Bullets and Numbering
               -DSA
               -Fuel
               -Report writing and equipments
               -Contracted          professional     60,000    30,000         30,000
               services

        TOTAL….                                      225,000   120,000        105,000             Formatted: Justified
7.      PANGANI BASIN                                                                             Formatted: Justified
        (a) Communication Cost
            - E-mail                                                                              Formatted: Justified
            - Internet access
            - Telephone & Fax                        15,000    10,000         5,000
        (b) Media Buying                                                                          Formatted: Justified
            - Air time
            - News paper space                       20,000    10,000         10,000
        (c) Advertising concept development                                                       Formatted: Justified
        and placement                                15,000    10,000         5,000
        (d) Promotion and special events                                                          Formatted: Justified
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                              Formatted: Bullets and Numbering
                    dissemination                    50,000    30,000         20,000
        (e) Capacity building                                                                     Formatted: Justified
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                  80,000    40,000         40,000
        (f) Communication Information and                                                         Formatted: Justified
             Data Collection
                 -Travel                                                                          Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted          professional   60,000    30,000         30,000
                 services

        TOTAL….                                      225,000   120,000        105,000             Formatted: Justified
8.      LAKE TANGANYIKA BASIN                                                                     Formatted: Justified
        (a) Communication Cost
            - E-mail                                                                              Formatted: Justified
            - Internet access
            - Telephone & Fax                        15,000    10,000         5,000
                                                                                                  Formatted: Justified




WSDP 2006-2025                                        49                 Communication Strategy
        (b) Media Buying
            - Air time
            - News paper space                       20,000    10,000         10,000
        (c) Advertising concept development                                                       Formatted: Justified
        and placement                                15,000    10,000         5,000
        (d) Promotion and special events                                                          Formatted: Justified
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                 -Promotion material                                                              Formatted: Bullets and Numbering
                    dissemination                    50,000    30,000         20,000
        (e) Capacity building                                                                     Formatted: Justified
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                  80,000    40,000         40,000
        (f) Communication Information and                                                         Formatted: Justified
             Data Collection
                 -Travel                                                                          Formatted: Bullets and Numbering
                 -DSA
                 -Fuel
                 -Report writing and equipments
                 -Contracted          professional   60,000    30,000         30,000
                 services

        TOTAL….                                      225,000   120,000        105,000             Formatted: Justified
9.      RUVUMA BASIN                                                                              Formatted: Justified
        (a) Communication Cost
            - E-mail                                                                              Formatted: Justified
            - Internet access
            - Telephone & Fax                        15,000    10,000         5,000
        (b) Media Buying                                                                          Formatted: Justified
            - Air time
            - News paper space                       20,000    10,000         10,000
        (c) Advertising concept development                                                       Formatted: Justified
        and placement                                15,000    10,000         5,000
        (d) Promotion and special events                                                          Formatted: Justified
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
             - Promotion material
               dissemination                         50,000    30,000         20,000
                                                                                                  Formatted: Justified




WSDP 2006-2025                                        50                 Communication Strategy
          (e) Capacity building
              - Short, medium and long term
                training meeting with WEOS &
                VEOS                               80,000         40,000         40,000
          (f) Communication Information and                                                          Formatted: Justified
              Data Collection
                  -Travel                                                                            Formatted: Bullets and Numbering
                  -DSA
                  -Fuel
                  -Report writing and equipments
                  -Contracted professional         60,000         30,000         30,000
                       services

          TOTAL….                                  225,000        120,000        105,000             Formatted: Justified
                                                                                                     Formatted: Justified
BUDGET IN ‘000’ TSHS IN LGA’S

S/NO.     DESCRIPTION ASSIGNMENT                   ESTIMATED COST
                                                   TOTAL          2006/07        2007/08
1.        (a) Communication Cost                                                                     Formatted: Justified
              - E-mail
              - Internet access
              - Telephone & Fax                    20,000         10,000         10,000
          (b) Media Buying
              - Air time
              - News paper space                   20,000         10,000         10,000
          (c) Advertising concept development
              and placement                        25,000         15,000         10,000
          (d) Promotion and special events
               - Public events
               - Entertainment
               - Water forum
               - Stakeholder workshop and
                 Meeting.
                   -Promotion material                                                               Formatted: Bullets and Numbering
                      dissemination                60,000         30,000         30,000
          (e) Capacity building
               - Short, medium and long term
                 training meeting with WEOS &
                 VEOS                              30,000         15,000         15,000
                                                                                                     Formatted: Justified




WSDP 2006-2025                                      51                      Communication Strategy
              (f) Communication Information and
                  Data Collection
                     -Travel                                                                                Formatted: Bullets and Numbering
                     -DSA
                     -Fuel
                     -Report writing and equipments
                     -Contracted professional
                        services
                                                     60,000          30,000             30,000
          TOTAL 129 DISTRICTS                        27,735,000      14,190,000         13,545,000          Formatted: Justified
No.   DESCRIPTION                              ESTIMATED COSTS                                              Formatted: Justified
                                               TOTAL              2006/2007             2007/2008           Formatted Table
1.    Ministry of Water (IEC)                  1,758,000          863,000               895,000             Formatted: Justified

2.    Urban Water Authorities (UWAs)Basin      3,700,0002,025     2,040,0001,080        1,660,000945        Formatted: Font: Not Bold
                                                                                                            Formatted: Justified
      Water Offices (BWOs)
                                                                                                            Formatted: Font: Not Bold
3.    Basin Water Offices (BWOs)               2,025              1,080                 945
                                                                                                            Formatted: Justified
3.    Urban Water Authorities (UWAs)           3,700,000          2,040,000             1,660,000
                                                                                                            Formatted: Font: Not Bold
4.    Local Government Authorities (LGAs)      27,735,000         14,190,000            13,545,000          Formatted: Font: Not Bold
      Total                                    33,195,025         17,094,080            16,100,945          Formatted: Font: Not Bold
                                                                                                            Formatted: Font: Not Bold
                                                                                                            Formatted: Font: Not Bold
                                                                                                            Formatted: Justified
                                                                                                            Formatted Table
                                                                                                            Formatted: Font: Not Bold
                                                                                                            Formatted: Justified
                                                                                                            Formatted: Justified
                                                                                                            Formatted: Justified




8.       MONITORING AND EVALUATION
Currently, there is little true evaluation of communication work. It is a priority for this
communication strategy to provide these services. Monitoring and Evaluation of
communication efforts will not only inform future phases of communication programmes,
but will also help ensure that messages are developed in light of public opinion.




WSDP 2006-2025                                         52                          Communication Strategy
Evaluation will be woven into programme planning from the outset. It will involve ongoing
pre-testing and evaluation of the strategy and tactics. In addition, it will be necessary to
establish a baseline on attitudes related to services.


Success of this strategy will be measured by charting progress here:                                   Formatted: Justified




Performance Indicators against Communication Objectives
Objectives                    Performance Indicators                        Status/Achievements
                                                                            TO BE UPDATED
Increase awareness on         - Number of senior staff in Government                                   Formatted: Justified
the WSDP                      receiving regular briefing from the Water
                              Sector
                              - Decision makers publically support and
                              advocate the implementation of WSDP
                              - Stakeholders at different levels meet to
                              discuss the progress of implementation of
                              WSDP
                              - Demand of water service from the
                              communities by number of applications to
                              the LGAs
Place water issues on         - Number of consultations with the press                                 Formatted: Justified
the agenda of mass            held on water issues
media and ensure that         - Proportion of District Councillors who
media have the capacity       can articulate the benefits and are “on
to report accurately.         message”
                              - Water is seen as a priority by most
Increase mass media           stakeholders
knowledge and capacity        - Number of media articles on water
to inform and educate         services delivery, sanitation, hygiene, and
the nation on water           HIV/AIDS
services          delivery,   - Number of workshops on water issues in
sanitation, hygiene, and      which media participated.
HIV/AIDS
Planning at all levels        - Beneficiaries participate in the planning                              Formatted: Justified
from      national       to   process of their facilities
community level through       - All stakeholders are aware of the
the availability of up-to-    planning cycle from community level to
date information.             the National level
                              - Departmental representatives ensure
                              that stakeholders keep data on what they
                              are doing in the implementation of WSDP
                                                                                                       Formatted: Justified

To     enlist  customer       - Number of customer education
goodwill and cooperation      programmes
and reinforce positive        - Number of contact meetings with
customer        attitudes     customers
toward improving water        - Number of material produced with key
supply and sanitation         messages on customer concerns
services                      - Number of complaints being received


WSDP 2006-2025                                    53                          Communication Strategy
                             from customers
To set up two-way feed
back mechanisms for
receiving and providing
information to customers
and stakeholders on
issues related to water
sector

                                                                                                  Formatted: Justified
Facilitate and encourage
                  -           - Number of stakeholder meetings held
external          support    - Number of meetings and presentations
agencies to participate in   made to stakeholder group
further      improvement     - Number of stakeholders publicly support
during implementation of     the new approach of Water policy
the strategy through
                  -           - Number of requests for more
opportunities          for    information and clarifications from
feedback on how the           stakeholder groups
strategy is being used
and its impact.
To increase the water        - Number of briefing meetings held with                              Formatted: Justified
sector staff appreciation    staff members
of and MoW capacity to       - Number of communication materials
foster      two       way    addressing staff issues
communication          by    - Proportion of staff members understand
maintaining         open     and give feedback from the community to
channels                of   their representatives
communication                - Defined role of communication as a
                             management function
                             - Hire communication professional or
                             retention of service
                                                                                                  Formatted: Justified




WSDP 2006-2025                                  54                       Communication Strategy
Annex 31:       Implementation framework
OBJECTIVES       THEME/ISSUE        TARGET              STRATEGIES/ACTIVITIES OUTCOMES           CHANNELS                 FEEDBACK
                                    AUDIENCE
Increase          - What is WSDP? Politicians/leaders - Producer brochures Stakeholders          Mass            media    Annual voices of          Formatted: Justified
Awareness      of How to implement at central level        and posters.            are aware of including Radio, TVs      the people report
WSDP among                          and           local - Trade and Agriculture and are able to
the       various –Roles        and government.            shows.                  translate the News papers              -    Media analysis
target Audience responsibilities of                     - Maji week shows.         programmer                             -    Oral feed back
                  each stakeholder  Donors              - Prepare written packs into action      Seminar.                 -    Opportunities
                                                        - Prepare          written                                             presented by
                  - Concept of                             articles                              Workshop                      communication
                  demand                                                                                                       outreach
                  responsive                                                                     Posters                       activities
                  approach (DRA)                                                                                          - Web
                                                                                                 Fliers                        comment/feed
                  Sustainability of                                                                                            back
                  Water         and - Journalists       - Prepare awareness                      - Newspapers             Written        articles
                  Sanitation        - Civil Society        work shops.                           - News letters           related with water
                  services          organization        - Seminars                               - Magazines              sector.
                                                        - Meeting and briefings                  - Website
                                                        - Publish newsletters         - do -     - Press                  TV      talks     and
                                                        - Press association                           associations        interviews.
                                                        - Civil Society networks                 - Civil        society
                                                                                                      network




WSDP 2006-2025                                                         55 Communication Strategy
                                     -   Urban          -   Public                                        Mass            media      - Public Services
                                         population         education/information                         including Radio, TV.       Satisfaction Survey
                                                            dissemination                                 Website,                   (PSSS)
                                                        -   Develop             video                     Newsgroups
                                                            documentaries                   - do -        - Printing                 -   Word of the
                                                        -   Send press releases                                information               mouth.
                                                            and press conference                          - Workshop                 -   Internet
                                                        -   Public            service                     - Bill board                   feedback
                                                            announcement                                  - Wheel covers             -   TV talk
                                                        -   Prepare fact sheets                                                      -   Customers
                                                            brief, backgrounders                                                         care      units
                                                        -   Promote debate in the                                                        reports
                                                            media
                                                        -   Design Calendar
                                                        -   Indicating        WSDP
                                                            activities
                                     Rural population   -   Meeting               with                    -     Mass      media      - Quarterly progress
                                                            community                                     including radio, TV,       reports
                                                            leaders/sector-specific                       posts,           fliers,
                                                            professional.                                 newspaper,                 -   Radio
                                                        -   Use popular Radio               - do -        newsgroups,         and        interviews
                                                            and TV.                                       printed information        -   TV talks and
                                                        -   Prepare documentary                                                          interviews
                                                            of         environmental                                                 -   Change      of
                                                            sustainability,                                                              attitude
                                                            community                                                                    (through word
                                                            participations                                                               of mouth)
Place the water -   How to use       -Print        and -    Invite Journalists on        Improved         -    Face to face          -   Analysis    of     Formatted: Justified
issues as the       strategic        electronic             targeted field visits        awareness and    -    Work shops                work
agenda of Mass      Communicatio     journalists.           highlighting        water    skill       to   -    Online learning           shops/seminar
Media               n           in   Information,           issues Initiatives.          communicate      -    Teleconference            evaluation
                    Programmer       Communication     -    Create Sustain on live       well    WSDP     -    Discussion                reports
                    implementatio    officer from MDA,      discussion forum.            issues           -    Video                 -   Media
                    n.               NGO’s,       LGA, -    Regular short briefings                            Conference                Monitoring and




WSDP 2006-2025                                                            56 Communication Strategy
                  -   Dealing with EAs, CBO’s and -        Leaning workshop on                            -   Workshop              analysis
                      Media           Communities          information issues (i.e                                              -   Communication
                  -   Writing/editing                      how to use strategic                                                     officers  are
                      presentation                         Communication           in                                               ware     with
                  -   Publications                         WSDP ISSUES)                                                             WSDP
                      (news letters               -        Study tours
                      brochure                    -        Internship
                      leaflet etc)                -        On job technical
                                                           assistance
                                                     -     Workshops
                                                     -     Scholarship
Increase/Support -                   General public. -     Opinion        research Communication          -   Depend specific -     Level       of    Formatted: Justified
evidence                             Civil   Society       monitoring                 is      tailored        need         to       understand the
                                     Government                                       made                    communicated          WSDP issues
                                                                                      according to                                  known
Based planning -      Planning and All stakeholders    -   Survey and focus Specific needs                -   TV                -   Reports           Formatted: Justified
at all levels.        budgeting                            group to understand of            different    -   Radio             -   Word of mouth
From Nation to -      Urban water                          people’s altitudes level audience              -   Newsletters
Community level       authorities to                       of          knowledge,                         -   Workshops
through         the   be financially                       information need.
availability or up-   autonomous                       -   Audience
to-date               and                                  Segmentations and
information           commercially                         Mapping
                      viable       –                   -   Media content analysis
                      Business plan                    -   Follow- up survey for
                                                           tracking the change in
                                                           knowledge        altitude
                                                           and behavior
Build consensus -     SWAp           -   Civil Society -   Awareness         raising Feed        back     -Radio               Survey to track        Formatted: Justified
among the key -       Privatization      Organization      education             and used           for   Promotional          changes           in
stakeholders          of       water     s                 consensus building         evidence            Material             knowledge, altitude
                      delivery       -   Business      -   Learning workshops         based decision      Participator      of and behaviour as a
                      services           Leaders       -   Brochure                   making              assessment           result    of       a
                                     -   NGO’s and                                                        Television           communication



WSDP 2006-2025                                                          57 Communication Strategy
                                              Organization                                                       Newspaper             luter vation
                                              leaders                                                            Newsletter
                                          -   Political elite
                                          -   Development
                                              partner.
To          enlist -   UWSP will be       -   Domestic          -   Prepare       customer   Customer are        Mass Media            -   Annual report     Formatted: Justified
customer good          run          on        Water users           newsletter.              were and able       - Newspapers              of     customer
will         and       principle of       -   Communities       -   Media briefings          to      translate   - Radio & TV              voices
cooperation and        Commercials            interests in      -   Radio and TV talk        Policy Changes                            -   Oral
reinforce positive     service                water                 show (like Twambie       to action           Interpersonal         -   Feed back.
customer               Provider.              catchments            and ana kwa ana)                                                   -   Website
altitudes       to -   News Service           area.             -   Interviews.                                  -   Customer              comment/feed
wards improving        culture and        -   NGO’s Civil       -   Prepare newspaper                                contact meeting       back.
water supply and       work       ethic       Society               articles                                     -   Workshop and
sanitation             based        on        institutional     -   Use of MoW Website                               seminars
services               commercial         -   Special
                       ethics.                interest
                   -   Contribution           group media.
                       in Rural water
                       Service
                       Project and
                       improve
                       sanitation in
                       Rural area
Facilitate  and -      Progress           -   Development       -   Awareness raising        Improve       -         Promotion         -   Analysis   of     Formatted: Justified
encourage              against the            partner           -   Learning workshop        awareness and           materials             workshops.
stakeholder            WSDP target.       -   Civil Society.    -   Brochure.                skill         -         New letter        -   Workshop
                  -    Printers for       -   General           -   Quarterly News letter                  -         Newspaper             evaluation
Participate    in      resources              Public                                                       -         TV                    reports
further                allocation                                                                          -         Radio
improvement       -    In       depth
during                 analysis of the
implementation         poverty status
of the strategy        and trends




WSDP 2006-2025                                                                  58 Communication Strategy
through
opportunities for
feed back on
how the strategy
is being used
and it’s impact
To set – up two -       Environmental -              Prepare Group Medias
                                           Water users                             Stakeholder    -     Customer          -   Report Website    Formatted: Justified
way feed back           issued        -    Large     - Regular Customer up         aware     with       Newsletter            feed back
Mechanism for -         Bill Payment       industry      dates                     water sector -       Poster Fliers     -   Customer talks
receiving     and -     Participatory -    Key Policy- Customers        contact    issue          -     Media briefings   -   Radio & TV
providing               implementatio      decision      meetings                                 -     Radio/TV talk         talking    like
information to          n                  makers    - Stake              holder                        shows         and     Twambie
customer and                          -    Donors      & Conference.                                    interview.
stake holders on                           intuitions- Mass media ( article &                       -   Newspapers
issued related to                     -    Special       documentary          on                        article
water sector                               interest      Newspaper                                  -   Fact sheets and
                                           groups    - Radio                                            background
                                      -    Media     - Mow Website                                      Website
                                                     - Customer education
                                                         programs
To increase the      -                - -        Mow Uses of the       all staff   Improve skill -      -        Meeting -    Report annual     Formatted: Justified
water sector staff                       Employees   meetings                      and educate          seminars              Report
appreciation of                       - Local        - Start briefings             Communication -      Workshop              personal talk
the two way                              government  - Departmental meeting        process              plaster banner
communication                            Worker      - Running workshops
by maintaining                                           and seminars
open channels of                                     - Training
communication                                        - Print media in house
                                                         publication
To increase the      Customer    care - IEC staffs   - Toil med preparation        Educates,        -   Discussion study -    Annual report     Formatted: Justified
Mass      Media      issues                              lesson                    improve skill in     tour.
knowledge and                         Mow            - Study tours                 communication -      Field visit
capacity     to      External         Communication  - Field visit                                  -   Site visit
inform      and      Communication    Committee      - Onsite training



WSDP 2006-2025                                                         59 Communication Strategy
educate       the issues                   Members
national on water
services deliver.                        Urban population
                                         and
To           forge WSDP                  Rural Population   -   Meeting                    Improve          -   Newspaper       Oral feed back             Formatted: Justified
partnership with implementation                             -   Traditional drummer        awareness,       -   Radio
stakeholder        participatory         Special Audience       and choirs                 Education and    -   TV              Report annual voice
group           to                                          -   Uses of local leader       create           -   Seminar/meeting of people
increase           Quality     efficient                    -   Prepare          written   behaviour            visit tours
understanding      service delivery                             articles in simple         changes
on water delivery                                               language
service        and                                          -
sanitation
provision in an
effective,
efficient      and
supportive
environment
To increase the WSDP not operate Mow staffs                 -   Briefing notes             Improve         -Group inter person      - Survey to track      Formatted: Justified
capacity of the dependently                                 -   In house newsletter        awareness and media                      change            in
Mow to place                             Heads           of -   Staff bulletin             skill        in - All staff meeting      knowledge altitude
and        Manage WSDP              can Department          -   Posters and banners        budgeting and - Staff briefings          behavior as a result
Communication      improve water and - Local                -   Uses of slogan and         planning.       -         Departmental   of Communication
as a strategic sanitation services           government         jingles                                    meetings                 intervention.
function           in urban and Rural        workers                                       Feedback     is - Workshops and
                   Area, through two - Others staff                                        used        for seminars
                   way                       form                                          evidence        - Training
                   communications.           Councils                                      based decision Mass Media
                                                                                           making.         - Printing in house
                   Efficient Service                                                                       printing
                   will    result     in
                   profitable service
                                                                                                                                                           Formatted: Justified




WSDP 2006-2025                                                               60 Communication Strategy
IMPLEMENTATION FRAMEWORK AT LGA’S UWA’S AND BWO’S
OBJECTIVE             THEME/ISSUE      SOURCE         TARGET             STRATEGIES/           CHANNELLS         OUTCOMES             FEEDBACK
                                                      AUDIENCE           ACTIVITIES
Place the water       How                LGA (DWE)    WEO    &       VEO Learning              -    Workshop     Improved         Quarterly report.      Formatted: Justified
issues as the         communications                  NGO’s              workshop         on   -    Tours        awareness and
agenda of mass        strategy to be BWO’s                               information           -    Discussion   skill         to Word of the
media.                used            in              Water user leaders issues eg (how to                       communicate      mouth
                      Programme          UWAS (PRs)                      use       strategic                     well.
                      implementation.                 Water vendors      communication                           How to use
                      How to deal                                        WSDP issues                             media        for
                      media                                              - Study tours         Video             communication
                      Publication.                                            to media
                                                                         - On            job
                                                                              technical
                                                                              assistance
Based planning        Planning     and UWAS (PFs)     - WEO 7 VEO        - Prepare             -    Discussion   Improved             Placing water of   Formatted: Justified
at all levels from    budgeting.                      - NGO’S                 awareness        -    Workshop     awareness and        bill a payment     Formatted: English (United Kingdom)
Nation           to                    LGA (DWE)      - Communication         meeting.         -    Promotion    educate         on   report.
communicate           - Urban water                      leaders         - Prepare                  material     commercial
level through the     authorities to be BWOS                                  workshop                           urban        water
availability or up    financially                                        - Disseminate                           supply        and
to-date               autonomous and                                          promotion                          (communication
information.          come stably                                             materials.                         budgeting and
                                                                                                                 planning)
Building      What             is LGA’s               WEO, VEO, NGO’S Use of Local Local Radio                   People      aware    Report work of     Formatted: Justified
consensus     privatization of                        (under communities Radio             for                   with Privatization   the mouth.
among the key water      delivery                     levels) civil society awareness          Workshop          water service
stakeholders  services                                                      raising education
                                                                            and consensus - Brochure
                      - SWAP           UWA’s (PR)                           building.
                                                                                               - Poster
                                                                            Prepare learning
                                                                            workshop.          - Leaflet




WSDP 2006-2025                                                          61 Communication Strategy
                                                                          -     Disseminate
                                                                          promotion
                                                                          material.
To           enlist   UWSP will be run UWA’S (PR)   Auburn population     - Prepare           -   TV           People      aware                       Formatted: Justified
customer good         on principle of               WEO, VEO, NGO’S           promotion       -   Brochure     with commercial
will           and    commercials                   Business Leaders          material        -   Leaflets     urban        water
cooperation and       service provider.             WEO’S        VEO’S    - Prepare TV        -   Poster       service provider
reinforce positive    Contribution in               NGO’s       general       talk            -   Sticker      and it ethic
customer              Rural       Water LGA’S       public       (Rural   - Prepare           -   News         increase        in
altitudes to wards    service project               population)               meeting for         Articles     awareness       in
improving water       and Rural Water                                         WEO & VEO       -   Leaflet      RWSSP
supply         and    Sanitation.                                         - Promotion         -   Brochures    contribution and
sanitation                                                                    material        -   Poster       Rural       Water
services                                                                  - Prepare           -   Seminar      Sanitation.
                                                                              seminars        -   Video tape
Facilitate    and     Progress against              General Public        - Disseminate       -   Promotion    Improve                                 Formatted: Justified
encourage             the WSDP target.                                        promotion           materials    awareness and
stakeholder           Printers     for                                        material        -   Newsletter   skill in water
participate     in    resources                                           - Disseminate                        sector issues.
further               allocation                                              Quarterly
improvement                                                                   MoW News
during                In depth analysis LGA’s                                 letter
implementation        or the poverty
of the strategies     status       and
through               trends.
opportunities for
feed back on how
the strategy is
being used and
its impact.
To set-up two         Environmental      BWOS       General Public        Prepare             -   Meetings     People    aware      Change        in   Formatted: Justified
way feed back         issues                                              Promotion           -   Poster       with                 destroying water
mechanism for                                                             material      for                    environmental        achievement are
receiving     and                                                         awareness                            issue                awareness     of



WSDP 2006-2025                                                        62 Communication Strategy
providing                                                                                                                   water resource
information    to
customers and
stakeholder or
issues related to
water sector
                     Bill payment     UWSAS    -   Urban           -  Prepare        -      Promotion   Increase in bill                       Formatted: Justified
                                                   population         articles and          materials   payment in urban
                                               -   Large              documentary    -      News        area.
                                                   industries         on      News          articles
                                                                      paper.         -      TV
                                                                  - TV talk          -      Radio
                                                                  - Local Radio      -      Seminar
                                                                  - Customer
                                                                      education
                     Participatory    LGA’S    WEO, VEO         & Prepare seminars   Seminar            Increase            Change
                     implementation            General Public     and workshop       workshop           participatory       implementation
                     approach.                                                                          system approach     to participatory
                                                                                                        in water sector.    approach
To increase the      Customer care    UWA’S    General      Public Prepare Lesson Local Radio                                                  Formatted: Justified
mass        media                              (Urban area)        on how provide
knowledge and                                                      services       Meeting
capacity to inform
and educate the
national on water
services deliver.
To            form   WSDP              LGA’S   Rural    population -   Supply      Use WEO & VEO        Stakeholder                            Formatted: Justified
partnership with     implementation            WEO, VEO &              prepared    to disseminate       aware with water
stakeholder          participatory             Communities             promotion   the material to      services delivery
group to increase    quarterly,                Leader & special        material to the communities      system.
understanding on     efficient service UWA’S   audience.               Audience.   - meeting
water     delivery   delivery.                                     -   Prepare     - discussion
services       and                                                     meeting




WSDP 2006-2025                                                  63 Communication Strategy
sanitation in an Special Audience   -   Prepare          -   Songs              Improve
effective, efficient                    traditional      -   Drummers           awareness
and supportive                          choirs,          -   Discussion         educate     and
environment                             drummer              meeting            create behaviour
                                    -   Uses        of   -   Special film for   changes.
                                        Local                special
                                        Leaders              Audience
                                    -   Written
                                        articles.
                                                                                                        Formatted: Justified




WSDP 2006-2025                                                              64 Communication Strategy
WSDP 2006-2025   65 Communication Strategy
                                                                                              Formatted: Left: 1.25", Right: 1.25"
Annex 2:    Estimated cost for Communication Strategy for 2006/07 and 2007/08
(Budget TShs. ‘000’)
            (a)      Ministry HQ                                                              Formatted: Indent: Left: 0.5", First line: 0.5"


            ITEM                               TOTAL     2006/2007        2007/08
1 .Equipment:
    Computers
    Image scanner                              45,000    25,000           20,000
      Multimedia equipments.
      Printers.
      Newsroom.
      Photocopier.
     Upgrading of website.
2. Communication Costs
     E-mail.
    Internet access.                           50,000    25,000           25,000
     Telephone and Fax.
3. Advertising
   Printing, and electronic.                   65,000    30,000           35,000
  Concept development and placements.
4. Media buying:
   Consultancy fee.
   Message re- packing.
    Air time.                                  270,000   130,000          140,000
     Newspaper space.


5.IEC material production:
    Graphic production
            Pre-testing.
     Focus group workshop.
      Printing.                                300,000   145,000          155,0000
      Distribution cost
      Policy translation in simple language.
6. Media monitoring and voices of the people
       News paper procurement
      Quarterly newspaper clipping.
      Travel.
      DSA.
      Fuel.
      Feedback database.
     Reporting costs                           355,000   185,000          170,000
7.Communication grants:
     Selection meeting costs.
     Travel.
      DSA.
      Fuel.                                    120,000   60,000           60,000
8.Transport
      One car (station wagon).
      One (van video).                         180,000   80,000           100,000
9. Promotion and special events
       Public events
       Entertainment



WSDP 2006-2025                                  66                   Communication Strategy
      Water forum
       Stake holder workshop                     180,000      90,000                  90,000
10.Capacity building:
    Short, medium and long-term training.
    Meeting with sector communication officers
    Work shop and internal communication
meeting.
    Travel.
    DSA.
    Fuel.                                        78,000       38,000                  40,000


11 .Monitoring and evaluation surveys and
opinion research:
   Consultancy fee.
   Contracted professional service.
    Travel.
    DSA.
    Stationeries.
    Data processing and analysis.                115,000      55,000                  60,000
     Reporting costs.
     Miscellaneous.
            TOTAL                                1,758,000    863,000                 895,000




                 (b)     UWSA ( BUDGET IN ‘000’ TSHS)                                                     Formatted: Justified, Indent: Left: 0.5", First
                                                                                                          line: 0.5"
S/NO.     DESCRIPTION ASSIGNMENT                                  ESTIMATED COST
                                                     TOTAL           2006/07               2007/08
   1.     ARUSHA UWSA
          (a) Communication Cost
              - E-mail
              - Internet access                      10,000             5,000               5,000
              - Telephone & Fax
          (b) Media Buying
              - Air time
              - News paper space                     20,000             12,000              8,000
          (c) Advertising concept
          development and placement                  15,000             10,000              5,000
          (d) Promotion and special events
               - Public events
               - Entertainment
               - Water forum
               - Stakeholder workshop and
                 Meeting.
               - Promotion material
                  dissemination                      50,000             30,000             20,000
          (e) Capacity building
               - Short, medium and long term
                 training meeting with WEOS


WSDP 2006-2025                                    67                             Communication Strategy
             & VEOS                           30,000   15,000             15,000
        (f) Communication Information and
            Data Collection
              - Travel                                                                   Formatted: Bullets and Numbering
              - DSA
              - Fuel
              - Report writing and
                  equipments
              - Contracted professional
                 Services                     60,000   30,000             30,000

  2.    DODOMA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
             - Promotion material
                dissemination                 50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               & VEOS                         30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                      services                60,000   30,000             30,000
  3.    MBEYA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000



WSDP 2006-2025                               68                 Communication Strategy
        (c) Advertising concept                                                          Formatted: Bullets and Numbering
            Development                       15,000   10,000              5,000
            and placement

        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material          50,000   30,000             20,000         Formatted: Bullets and Numbering
                dissemination
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               and VEOS                       30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                      services                60,000   30,000             30,000
  4.    MOROGORO UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
        &                                     30,000   15,000             15,000
               VEOS
        (f) Communication Information and
             Data Collection



WSDP 2006-2025                               69                 Communication Strategy
                 -   Travel                                                              Formatted: Bullets and Numbering
                 -   DSA
                 -   Fuel
                 -   Report writing and
                     equipments
                - Contracted professional
                      services                60,000   30,000             30,000
  5.    MOSHI UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development                           15,000   10,000              5,000
            and placement
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
            - Promotion material
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                 services                     60,000   30,000             30,000
  6.    MWANZA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events



WSDP 2006-2025                               70                 Communication Strategy
            -  Public events
            -  Entertainment
            -  Water forum
            -  Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               & VEOS                         30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  7.    TABORA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               & VEOS                         30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional



WSDP 2006-2025                               71                 Communication Strategy
                    services                  60,000   30,000             30,000
  8.    TANGA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                      services                60,000   30,000             30,000
  9.    BUKOBA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000



WSDP 2006-2025                               72                 Communication Strategy
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  10.   IRINGA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
            (c) Advertising concept                                                      Formatted: Bullets and Numbering
                 development                  15,000   10,000              5,000
                 and placement
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  11.   KIGOMA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax



WSDP 2006-2025                               73                 Communication Strategy
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  12.   SONGEA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000




WSDP 2006-2025                               74                 Communication Strategy
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  13.   BABATI UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development nd placement              15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and



WSDP 2006-2025                               75                 Communication Strategy
                     equipments
                 -   Contracted professional
                    services                    60,000   30,000             30,000
  14.   LINDI UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                   10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                  20,000   12,000              8,000
        (c) Advertising concept
        development and placement               15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                       Formatted: Bullets and Numbering
                    dissemination               50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                            30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                   Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional       60,000   30,000             30,000
                    services
  15.   MTWARA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                   10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                  20,000   12,000              8,000
        (c) Advertising concept
        development and placement               15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.



WSDP 2006-2025                                 76                 Communication Strategy
                 -   Promotion material                                                  Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
                & VEOS                        30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  16.   MUSOMA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  17.   SHINYANGA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000



WSDP 2006-2025                               77                 Communication Strategy
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
               & VEOS                         30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  18.   SINGIDA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and



WSDP 2006-2025                               78                 Communication Strategy
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  19.   SUMBAWANGA UWSA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                     Formatted: Bullets and Numbering
                    dissemination             50,000   30,000             20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS
              & VEOS                          30,000   15,000             15,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                 Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                - Contracted professional
                    services                  60,000   30,000             30,000
  20.   DAWASA
        (a) Communication Cost
            - E-mail
            - Internet access                 10,000   5,000               5,000
            - Telephone & Fax
        (b) Media Buying
            - Air time
            - News paper space                20,000   12,000              8,000
        (c) Advertising concept
        development and placement             15,000   10,000              5,000




WSDP 2006-2025                               79                 Communication Strategy
            (d) Promotion and special events
                - Public events
                - Entertainment
                - Water forum
                - Stakeholder workshop and
                  Meeting.
                   - Promotion material                                                            Formatted: Bullets and Numbering
                      dissemination              50,000          30,000             20,000
            (e) Capacity building
                - Short, medium and long term
                  training meeting with WEOS
                 & VEOS                          30,000          15,000             15,000
            (f) Communication Information and
                Data Collection
                   - Travel                                                                        Formatted: Bullets and Numbering
                   - DSA
                   - Fuel
                   - Report writing and
                        equipments
                   - Contracted professional
                      services                   60,000          30,000             30,000
            TOTAL..                             3,700,000       2,040,000          1,660,000




(c)        BWO’S ( BUDGET IN ‘000’ TSHS)                                                           Formatted: Left, Indent: Left: 0", First line:
                                                                                                   0"


S/NO.       DESCRIPTION ASSIGNMENT                            ESTIMATED COST
                                                     TOTAL       2006/07            2007/08
      1.    WAMI RUVU BASIN
            (a) Communication Cost
                - E-mail
                - Internet access
                - Telephone & Fax                    15,000      10,000              5,000
            (b) Media Buying
                - Air time
                - News paper space                   20,000      10,000             10,000
            (c) Advertising concept
            development                              15,000      10,000              5,000
                and placement
            (d) Promotion and special events
                 - Public events
                 - Entertainment
                 - Water forum
                 - Stakeholder workshop and
                   Meeting.
                   - Promotion material                                                            Formatted: Bullets and Numbering
                        dissemination                50,000      30,000             20,000



WSDP 2006-2025                                  80                        Communication Strategy
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                80,000   40,000              40,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                       Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                -Contracted professional           60,000   30,000              30,000
                services
        TOTAL….                                225,000      120,000             105,000
  2.    RUFIJI BASIN
        (a) Communication Cost
            - E-mail
            - Internet access
            - Telephone & Fax                      15,000   10,000               5,000
        (b) Media Buying
            - Air time
            - News paper space                     20,000   10,000              10,000
        (c) Advertising concept
        development and placement                  15,000   10,000               5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                           Formatted: Bullets and Numbering
                    dissemination                  50,000   30,000              20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                80,000   40,000              40,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                       Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                -Contracted professional           60,000   30,000              30,000
                services
        TOTAL….                                225,000      120,000             105,000
  3.    LAKE VICTORIA BASIN
        (a) Communication Cost
            - E-mail
            - Internet access



WSDP 2006-2025                                81                      Communication Strategy
            - Telephone & Fax                      15,000   10,000               5,000
        (b) Media Buying
            - Air time
            - News paper space                     20,000   10,000              10,000
        (c) Advertising concept
        development and placement                  15,000   10,000               5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                           Formatted: Bullets and Numbering
                    dissemination                  50,000   30,000              20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                80,000   40,000              40,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                       Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments
                -Contracted professional           60,000   30,000              30,000
                services
        TOTAL….                                225,000      120,000             105,000
  4.    LAKE RUKWA BASIN
        (a) Communication Cost
            - E-mail
            - Internet access
            - Telephone & Fax                      15,000   10,000               5,000
        (b) Media Buying
            - Air time
            - News paper space                     20,000   10,000              10,000
        (c) Advertising concept
        development and placement                  15,000   10,000               5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                           Formatted: Bullets and Numbering
                    dissemination                  50,000   30,000              20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                80,000   40,000              40,000



WSDP 2006-2025                                82                      Communication Strategy
        (f) Communication Information and
             Data Collection
                - Travel                                                                       Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments                    60,000   30,000              30,000
                -Contracted professional
                services
        TOTAL….                                225,000      120,000             105,000
  5.    LAKE NYASA BASIN
        (a) Communication Cost
            - E-mail
            - Internet access
            - Telephone & Fax                      15,000   10,000               5,000
        (b) Media Buying
            - Air time
            - News paper space                     20,000   10,000              10,000
        (c) Advertising concept
        development and placement                  15,000   10,000               5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                           Formatted: Bullets and Numbering
                    dissemination                  50,000   30,000              20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                80,000   40,000              40,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                       Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments                    60,000   30,000              30,000
                -Contracted professional
                services
        TOTAL….                                225,000      120,000             105,000
  6.    INTERNAL DRAINAGE BASIN
        (a) Communication Cost
            - E-mail
            - Internet access
            - Telephone & Fax                      15,000   10,000               5,000
        (b) Media Buying
            - Air time
            - News paper space                     20,000   10,000              10,000



WSDP 2006-2025                                83                      Communication Strategy
        (c) Advertising concept
        development and placement                  15,000   10,000               5,000
        (d) Promotion and special events
            - Public events
            - Entertainment
            - Water forum
            - Stakeholder workshop and
              Meeting.
               - Promotion material                                                            Formatted: Bullets and Numbering
                  dissemination                    50,000   30,000              20,000
        (e) Capacity building
            - Short, medium and long term
              training meeting with WEOS &
              VEOS                                 80,000   40,000              40,000

        (f) Communication Information and
             Data Collection
                - Travel                                                                       Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments                    60,000   30,000              30,000
                -Contracted professional
                services
        TOTAL….                                225,000      120,000             105,000
  7.    PANGANI BASIN
        (a) Communication Cost
            - E-mail
            - Internet access
            - Telephone & Fax                      15,000   10,000               5,000
        (b) Media Buying
            - Air time
            - News paper space                     20,000   10,000              10,000
        (c) Advertising concept
        development and placement                  15,000   10,000               5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                           Formatted: Bullets and Numbering
                    dissemination                  50,000   30,000              20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                80,000   40,000              40,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                       Formatted: Bullets and Numbering




WSDP 2006-2025                                84                      Communication Strategy
                 -  DSA
                 -  Fuel
                 -  Report writing and
                    equipments                     60,000   30,000              30,000
               -Contracted professional
               services
        TOTAL….                                225,000      120,000             105,000
  8.    LAKE TANGANYIKA BASIN
        (a) Communication Cost
            - E-mail
            - Internet access
            - Telephone & Fax                      15,000   10,000               5,000

        (b) Media Buying
            - Air time
            - News paper space                     20,000   10,000              10,000
        (c) Advertising concept
        development and placement                  15,000   10,000               5,000
        (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
                - Promotion material                                                           Formatted: Bullets and Numbering
                    dissemination                  50,000   30,000              20,000
        (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                80,000   40,000              40,000
        (f) Communication Information and
             Data Collection
                - Travel                                                                       Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments                    60,000   30,000              30,000
                -Contracted professional
                services
        TOTAL                                  225,000      120,000             105,000
  9.    RUVUMA BASIN
        (a) Communication Cost
            - E-mail
            - Internet access
            - Telephone & Fax                      15,000   10,000               5,000
        (b) Media Buying
            - Air time
            - News paper space                     20,000   10,000              10,000
        (c) Advertising concept
        development and placement                  15,000   10,000               5,000



WSDP 2006-2025                                85                      Communication Strategy
         (d) Promotion and special events
             - Public events
             - Entertainment
             - Water forum
             - Stakeholder workshop and
               Meeting.
             - Promotion material
               dissemination                       50,000      30,000              20,000

         (e) Capacity building
             - Short, medium and long term
               training meeting with WEOS &
               VEOS                                80,000      40,000              40,000
         (f) Communication Information and
             Data Collection
                - Travel                                                                          Formatted: Bullets and Numbering
                - DSA
                - Fuel
                - Report writing and
                     equipments                    60,000      30,000              30,000
                - Contracted professional
                     services
         TOTAL….                               225,000         120,000             105,000


(d) LGA’S (BUDGET IN ‘000’ TSHS)


S/NO.    DESCRIPTION ASSIGNMENT                             ESTIMATED COST
                                                   TOTAL       2006/07             2007/08
  1.     (a) Communication Cost
             - E-mail
             - Internet access
             - Telephone & Fax                     20,000      10,000              10,000
         (b) Media Buying
             - Air time
             - News paper space                    20,000      10,000              10,000
         (c) Advertising concept
         development                               25,000      15,000              10,000
             and placement
         (d) Promotion and special events
              - Public events
              - Entertainment
              - Water forum
              - Stakeholder workshop and
                Meeting.
                - Promotion material                                                              Formatted: Bullets and Numbering
                     dissemination                 60,000      30,000              30,000
         (e) Capacity building
              - Short, medium and long term



WSDP 2006-2025                                86                         Communication Strategy
              training meeting with WEOS &
              VEOS                                30,000    15,000             15,000

        (f) Communication Information and
            Data Collection
              - Travel                                                                        Formatted: Bullets and Numbering
              - DSA
              - Fuel
              - Report writing and
                  equipments
              - Contracted professional
                 services                      60,000        30,000            30,000
        TOTAL 129 DISTRICTS                  27,735,000    14,190,000        13,545,000

                                                                                              Formatted: Justified




WSDP 2006-2025                               87                      Communication Strategy

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:19
posted:7/29/2012
language:English
pages:87