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PROPOSAL FOR:
Viking Tours
Search Engine Optimization Recommendations for www.vikingtours.com
06.07.2007
ASCENTIUM
225 108th AVE. NE. Ste 225
Bellevue, WA 98004
t. 425.519.7700
f. 425.519.7758
ascentium.com
TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................................................................................................... 3
Defining Principles for Optimization ....................................................................................... 3
Changes in the Search Engine Landscape ............................................................................ 4
Why search engine traffic should be important to Viking Tours? ......................................... 4
How Searchers would find www.vikingtours.com .................................................................. 4
PAGE CODE .....................................................................................................................................12
Page Code Best Practices: .....................................................................................................12
Page Code Recommendations: ..............................................................................................12
Optimizing for Flash ................................................................................................................14
META DATA STRATEGY ...................................................................................................................15
Metadata Best Practices: .......................................................................................................15
Metadata Recommendations ................................................................................................15
CONTENT STRATEGY ......................................................................................................................16
Content Best Practices: ..........................................................................................................16
Content Recommendations: ..................................................................................................16
LINKING STRATEGIES ....................................................................................................................17
Linking Best Practices ............................................................................................................17
Linking Recommendations .....................................................................................................17
APPENDIX........................................................................................................................................19
Operator In-links ......................................................................................................................19
2
Executive Summary
With all of the advancements in computing, it might be hard to believe that search engines
are using the same basic technology to reference the Web that they started with 40 years ago
when developed to reference electronic databases. However, it is fundamentally the same. A
utility program called a “spider” crawls Web pages using hypertext links as transportation.
While on the page, the spider notes the position of every word. This information is stored in an
inverted index. When a searcher enters a query into the search box, the search engine pulls
all pages that show an instance of the query term[s] from this inverted index.
Presentation of these results is another matter. Here proprietary software applications employ
complex mathematical algorithms to delineate meaning from each document and map them
in order of perceived importance to the customer’s query. Using simple pattern matching
once again, the search engine looks for the query term in meaningful places [page title,
description metadata, link text, image ALT text, etc], with meaningful presentation [formatting,
in heading text], and use frequency on the page and in a logical manner.
Defining Principles for Optimization
Think like a searcher. Develop a clear idea of who your audience is and what search tools
they might use to find your site. Think about what phrases or terms someone might use to
find your product or service. These become the keywords and phrases that are used in
Metadata and throughout page content to describe Ascetium to search technology. Use
instances are:
o In the page title and other Metadata fields
o In anchor link text that keyword rich and describes the destination for maximum
information scent1
o Throughout page content as frequently as possible without sounding weird [this
would be keyword stuffing]
o In outbound resources and links from related sites to www.vikingtours.com
Write clean code. Search engine spiders “read” the page and submit content to the
search engine index. Complete Metadata [Title, Page Title, Description,
Keywords/phrases], <h1> headers, text formatting, and page spacing are all good tools
to get the spider to notice what is important.
Don’t “dead end” your customer on a page. What are the next steps? What would the
customer want to know next? Does that content exist? Is it linked from your page?
Don’t wait. Submit your site to the search engines. Search engines send out many spider
bots to crawl the entire Web and insert data into the index. All of the major search
engines have billions of pages indexed and find more with every recrawl of the Web.
While you can wait for the bots to catch up to your site, this can take days or even weeks
[depending on the size of your site and the frequency of changes]. During that time,
searchers may be unable to find your product using their #2 search tool.
o Yahoo! has an expedited indexing service for $49 plus $50 against click through
traffic.
o Google indexes the site faster if you build a Google Site map
[http://www.google.com/support/webmasters/bin/answer.py?answer=35241]
3
Changes in the Search Engine Landscape
Google continues to set the public’s expectation with regard to Web search usability
and functionality. In its 2004 Florida update, Google is rumored to have tuned its
algorithm to the Hypertext Induced Topic Selection [HITS] relevance model that sees
the Web carved into discreet topic areas. This was further enhanced by the Hilltop
methodology of affording authority and hub sources on the Web additional relevance
weight. This focus on quality over the quantity of incoming links is an attempt to
reinstate a human factor in the foundational “link = vote for relevance” of the
PageRank algorithm. Acquisition of the Orion Algorithm in the spring of 2006
extended the relationship model from links between websites to links between word
contexts.
In response to these changes in the search engine landscape, the search
optimization recommendations contained in this report will focus on 3 core areas:
Metadata strategy that sees the key messaging woven into page code and
content in a manner that provides meaning to search engine spider
Page Code strategy that maximizes all opportunities to provide context to the
search engine spider
Linking strategy that enhances relationships and context in a meaningful
manner to the search engine spider
Why search engine traffic should be important to Viking Tours?
Search engines will be the predominant means by which customers find
www.vikingtours.com. At its launch in 2000, Google’s stripped down interface was a breath of
fresh air compared to competitive search engines. Customer interaction is limited to the
introduction of the query terms. Google is now processing over 60% of the world’s searchers
and the other search engines have adopted its methodology. This leveling of the search
playing field inspired customer confidence. According to the Pew Internet Trust2
o 84% of surveyed have used search engines – 56% on a daily basis:
o 92% of searchers are confident in their search abilities
o 87% have successful search experiences most of the time
o 68% of searchers feel that search engines are fair and unbiased
Added to the commonly known information about search engine use is the heavy Web usage
by Viking’s targeted audience of travelers: high income, life-long learners, active seniors, etc.
Forrester reports3 that around 60% plan and buy travel on the Internet. Thirty to 48% of those
surveyed used the travel supplier’s website to research and make travel purchases.
How Searchers would find www.vikingtours.com
Research shows that most searches today are two to four terms and that a significant
majority of searchers do not go past page two of their search results. As www.vikingtours.com
is a new site, it will not having the in-link foundation for a PageRank that will see it in the top
2 Pew Internet Trust Report on Search Engines; January 2005;
http://www.pewinternet.org/PPF/r/146/report_display.asp
3 The Three Segments of High Income Travelers; Henry Harteveldt, Carrie Johnson, Sarah
Rotman, Brian Tesch; Forrester Trends Report ; June 26, 2006
4
20 [pages 1 and 2] search results. Good news is found in the early registration of
www.vikingtours.com as this will keep the newly launched site out of the Google sandbox 4, a
holding penalty for new sites until their legitimacy can be determined by the search engine
spiders.
Search Trending for Vikingtours.com
Google Trends5 provides a fascinating look how certain search terms perform either in
comparison with other terms or on a stand-alone basis. Term performance data ensures that
top performing metadata is deployed on the site and for any paid search campaigns.
o Vacation gets more search action than tours. This term should be included as much
as possible on all pages.
o Tour performs better than tours. Vikingtours.com should use the singular in on the
page metadata and in content.
o Europe is t he strongest location performer
o Russia, Antarctica, Iceland and Greenland do not generate enough traffic to register
There is an eerie similarity in searches for tours of China, Africa, and European tours. Spikes
in traffic at the beginning of all years below would indicate a good time frame for promotion of
Viking Tours products and services.
European Tours
Africa Tours China Tours
When executing the same search with Europe Tours instead of European tours the search
volume breaks away from the others. Language variants can matter.
4 http://www.webpronews.com/topnews/2004/08/26/what-is-the-google-sandbox-effect
5 http://www.google.com/intl/en/trends/about.html
5
Africa Tours
Europe Tours China Tours
The term “tour” performs better than “vacation”.
European tour
European vacation
Interest in traveling to Europe is far greater than that of traveling to Egypt. This includes use
of specific Egyptian locales, i.e. Luxor, Aswan, Land of the Pharaohs, etc
Europe
tours
Africa Tours
Egypt Tours
6
A similar situation is found with Russia tours that do not even register when compared with
Europe tours.
Europe Tours
Interest in traveling to Dubai is recent and looks to be building as the country builds its
reputation as a exotic leisure destination.
India Tours
Dubai Tours
In keeping with Viking Tours commitment to leaving a small environmental footprint,
“sustainable tourism” would be a preferred term to communicate that message.
Sustainable tourism
Eco tourism
7
Term postioning can also influence search traffic. Below, “tour Australia” outperforms,
sometimes quite significantly, “Australia tours.”
Australia tours
Tour Australia
As always, there is an exception to the term positioning rule. With regard to Europe and tour,
the search volume is the dame regardless of positioning.
There is insignificant volume for “India vacations” with “tour India” and “India tours” with
“tour India” a slight favorite.
India tours
Tour India
8
Tour Peru
Peru Tours
Term Comparison
Overture, a subsidiary of Yahoo!, has developed the Keyword Selector Tool 6 to pull monthly
search statistics from its search logs. A random sampling of the metadata designed for
www.viking tours.com provides some sense of the amount of search engine traffic available to
the site.
Term January 2007 Searches
African safari tours 654
adventure holidays 1,277
Eco tour 877
Galapagos Island tours 820
Europe tour 14,078
Antarctica travel 806
India tour 3,475
China tours 14,378
Competitive Performance Review
For purposes of comparison, I’ve chosen search technology competitor
http://endeca.com. The performance review will focus on four key areas:
PageRank: Google relevance score
Current Traffic Analysis: how is the site performing
Search engine saturation: representation in the search engine index
Number and quality of incoming links: Each incoming link is a “vote” for the site if
the site content, linking page content, and search term are semantically similar
PageRank
Based on the current and middling PageRank for key competitors, Viking Tours
should have little trouble catching up if not overtaking all with a concerted
optimization campaign that focuses on keyword/search term density in page content
6 http://inventory.overture.com/d/searchinventory/suggestion/
9
and a linking campaign focused on links from quality sites of a semantically similar
nature.
Collette [www.collettevacations.com]: 5/10
General Tours [www.generaltours.com]: 5/10
Globus [www.globusjourneys.com]: 6/10
Current Traffic Analysis
Alexa, a search services company, developed Daily Reach, a measurement standard
for websites. Daily Reach is expressed as the percentage of all Internet customers
who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%,
this means that of all global Internet customers measured by Alexa, 28% of them visit
yahoo.com. While not an exact benchmark, a comparison of the Viking Tours
competitors shows Globus with a slight advantage over Collette for site visitors with
General Tours running distant third.
Alexa Daily Reach7 for Competitors
Globus
Collette
General Tours
Search Engine Saturation
Search engine saturation measures how many pages of a site have been indexed by
the search engines. It is important because the more pages indexed by the search
7 http://alexa.com/data/details/traffic_details?url=www.vikingtours.com
10
engine means greater representation in the search engine index that translates ito
greater opportunity to be matched to a customer’s query. Using the search operator
“site: www.websiteaddresss.com” provides a good indicator of what the search
engine has stored in its index for matching against searcher queries. Saturation
figures for www.vikingtours.com competitors, drawn on Monday, June 4, 2007, are
found below. Globus and Collette are once again in a 1:1 duel with General Tours in
third place with the exception of MSN.
Google Yahoo! MSN
Globus 1,280 5,070 3,620
Collette 3,770 6,281 790
General Tours 179 1,067 1,326
The lopsided numbers can be attributed to a variety of issues. As no site has a
sitemap.xml, incomplete indexing is a likely. Paging through Google results for all
three shows mostly individual trip packages. Viking Tours would be best advised to
follow suit here with each tour package on its own page that contains complete and
keyword rich description as well as other details. To facilitate complete and quick
indexing of the new site, a sitemap.xml should be generated with its location listed in
the robots.txt file.
Sitemap.xml
The four major Web search engines [Google, Yahoo!, MSN/Live Search, and Ask] are
all supporting the sitemap.xml protocol. This protocol enables websites to specifically
direct the search engine spider to all pages on the site rather than rely on hyperlinks
to reach them all. A sitemap.xml file eliminates the problem of orphan pages being
left out of the search engine index. The file also provides valuable information to the
search engine spider on how often the page is indexed [and, consequently, how often
to revisit the site].
The methodology has been further enhanced by enabling websites to list the location
of the sitemap.xml in the robots.txt file that every search engine spider visits to find
out which files NOT to crawl. The sitemap.xml consideration combined with the
search engines inconsistency in dealing with dynamically generated URLs likely
accounts for the discrepancies above.
11
Page Code
Page Code Best Practices:
Simple is best. Straight HTML is the most readable/index-able by search engine
spiders
Search engines do not read JavaScript [Jscript] well. Links embedded in Jscript risk
being ignored by the search engine spider. If using Jscript, reference from an include
file
Search engines give extra credit for keywords in the file names and prefer
hyphenated to underscore or period word differentiators
Optimize Flash files by either:
o Creating HTML version of section
o Creating a section in the page code that contains the content from the Flash
file. Then, create a call in the style sheet that prevents this section of
rendering to the viewer.
Limit page size to around 200 KB
Make sure all images utilize Title and ALT Text values that are keyword rich
Page Code Recommendations:
Create a lower-fidelity, straight HTML version of home page
Add titles to each page using <h1> tags
o Use CSS to prevent <h1> rendering on page
Move Jscript to include file
Add Flash description content to the page using code and style sheet.
Search engines read page code and match words to the customer’s request. It is that simple.
The spiders crawls the page and notes each and every word and its location. This information
is stored in an index along with the linking information [where the link is rated based on the
content for the destination page]. A search term is compared to data stored in this index with
all matches pulled and then sorted according to the search engine’s relevancy alchemy. The
more text that appears in the body of the page means greater opportunity for the search
technology to present the page for a variety of search request.
The Poodle Predictor8, an online tool that shows what the spider sees, exposes some page
code issues with the Viking River Cruises home page. Only some of the images have ALT text
and what is there is not keyword rich. There is little actual text for mapping to customer
queries. The page title and description are both strong. However, the keyword metadata will
be dismissed as spam because few of these terms are found in the actual body text.
8 http://www.gritechnologies.com/tools/diagnostic.go?vikingrivercruises.com/us/
12
Keywords are dismissed as spam because they
are not found in the body text of the page
None of the copy found in Flash or JavaScript
applications is visible to the spider.
13
Adding more actual content to pages that describes products and service offerings in ways
that customers think about products and service offerings will give the search technology a
better “understanding” of the content and increase opportunities to present pages from
www.vikingtours.com in results sets.
Optimizing for Flash
While search technology has become more sophisticated about extracting links from Flash
applications that are then used in relevance calculations, they cannot view the end-result,
super-jet multimedia output. This renders the actual subject-matter of the presentation as
undiscoverable by search technology.
The development community has been working on solutions to this Flash discoverability
issue. The solution noted below is from dconcept, a Flash-related blog, and presents an
optimal, low-impact solution. Using CSS and straight HTML code, Flash content is rendered in
a way that is visible to the search technology without compromising the operation of the .swf
file or the customer experience.
<div id="flashcontent">
This is replaced by the Flash content if the customer has the correct version of the
Flash plugin installed.
Place your HTML content in here and Google will index it just as it would normal
HTML content (because it is HTML content!)
Use HTML, embed images, anything you would normally place on an HTML page is
fine.
</div> 9
9 http://blog.deconcept.com/2006/03/13/modern-approach-flash-seo/
14
Meta Data Strategy
Metadata Best Practices:
In developing keyword metadata, think about how you would describe your business
to a prospective client with no previous awareness. Break this description into key
phrases and voila!
Page Code metadata should be keyword-rich with special attention paid to the
<Title> as this tag is weighted most heavily by the search engine spiders
o Optimal is a 6-9 word title
Description metadata is important because it clarifies the destination for the
searcher and should be tailored to the content on the page
All metadata fields should not exceed 300 characters including spaces.
Metadata Recommendations
Utilize all meta data fields on every page
Review and revise current Meta data to reflect current nature of company
Create unique meta data for each page: <title>, <h1>, description, and keywords
that are keyword rich and represent the content on that page
In the new world order of search engine technology, context and relatedness are key
elements in determining relevancy. By selecting a primary set of key terms and
search phrases around which to build not only the metadata for the site [page titles,
description, and keywords for each page] but also throughout the page content is a
wise investment towards appropriate placement on the search engine results page.
Search engine spiders assign the most relevance weight to the page title, that which
appears in the top browser bar. Custom metadata designed for
www.infospaceinc.com maximizes the potential of this asset by following the model
of site title followed by 6 to 8 key search terms mapped to the content on the page.
This is then carried through to the description metadata [that which appears with the
page link to further contextualize the destination for the searcher] and keywords.
Keyword metadata is oftentimes perceived as being of little or no importance in
search engine relevance ranking. Yahoo! is the only search engine that is believed to
afford it any relevance weight. This stems from the preponderance of spam during
earlier days of the Web when unscrupulous website owners would intentionally
misrepresent the nature of the content to artificially force placement of the page in
search results. The increasing processing power available to search engines enables
the search technology to compare keyword data against the actual page content
making artificial placement all but impossible. This advancement and the movement
towards semantically associated relevance could see the reemergence of keywords
as an effective metadata tool. Keywords drawn from the content on the page are a
worthwhile investment in future relevance ranking.
15
Content Strategy
Content Best Practices:
Develop focused content areas within site
o Provide “seed bed” for keywords/search terms
o Map to the HITS Algorithm [Hypertext Induced Topic Selection] that counts a
relevance Authority score for certain content
Develop a site index for search engine spiders as well as customers
o Shallow site structure surfaces more content to the search engine spiders
o Promote cross-hierarchy content relationships
Control the customer information experience
o Keep customers on the site with “next steps” content on significant pages
Content Recommendations:
Create dense, subject-specific content is what is indexed
o People will scroll
o If they don't scroll, they will print it out
Strive for a content to code ratio of 25%
Promote a keyword-to-content ratio 10–15%
Design on-the-page structure to move important information to the top
Design relational content models
o Next steps as well as more information
Develop authority sections on site
o Topic-based, not type-based
Authorities and Hubs: Relevance to search engines is now predicated on external page factors
as well as the content found in the page text itself. A predominant model is Google’s
employment of the Hilltop Algorithm. 10 Ascentium should select expert areas to expand into
authority sections on the site, i.e. MOSS 2007 implementation
10 From http://www.promotingwebs.com/seo-linkbuilding-articles/google-florida-update.html
For the geeks who wish to go into great depths, there is detailed info available here - Hilltop Paper & Hilltop Patent:
http://www.cs.toronto.edu/~georgem/hilltop/ For the rest of us, here is a simple explanation- Bharat formulated that instead of using just
the 'PR value' to find the 'authoritative' web pages, it would be more useful if the 'value' has topical relevance. As such, counting links
from 'topic relevant' document to a web page would be more useful. He called these 'topic relevant' documents as 'expert documents'
and links from these expert documents to the target documents evaluated their 'authority score'. The Hilltop algo calculates a 'score of
authority' of web pages (over-simplified) as follows: Run a normal search on the keyphrase to locate a 'corpus' of expert documents. The
qualifying rules of 'expert documents' are stringent so the 'corpus' is a manageable number of web pages, Filter affiliate * sites and
duplicate sites from the experts list. Pages are assigned a LocalScore of 'authority' based on number and quality of votes they get from
these expert documents. Pages are then ranked based on their LocalScore. The combination of Hilltop Algo, Google-PR and on-page
relevance factors seem to be a highly potent combination…
* Affiliate sites are pages that originate from the same domain, same domain with different suffix (ibm.com, ibm.co.uk, ibm.co.jp etc.) or
from neighborhood IPs (first 3 common octet in the IP number like 64.129.220.xxx)
16
Linking Strategies
Linking Best Practices
Outbound and incoming links should be contextually relevant
Share PageRank: links from sites with a high page rank elevate the site in
natural search engine results
Links to sites that share similar content or themes strengthens the
perception of relevance to the search engine spiders
Pursue strong interlinking within the site
At the beginning of PageRank time, it was the number of links that mattered. Like
popularity contests of yore, those pages with the most links pointing to them were
deemed to be the most relevant to a query. This gave rise to the “link farm” a semi-
gray hat search optimization technique that saw huge pages of random links pointing
to all sorts of resources. These pseudo-navigation pages were never intended to be
useful to someone looking for information. Their use was limited exclusively to
webmasters trying to artificially boost their pages in the rankings.
Soon this practice began to take its toll on the relevance quality of search results, the
search appliances developed technology that evaluated the contextual connection
between the two linked pages. If a “page-o-links” contains links to tire stores,
technology consulting companies, coffee importers, and sock retailers then all of the
links on that page will be devalued at the point of relevance calculations. It is no
longer the quantity but the quality that becomes most important. An additional
benefit of this policy is that it leveled the playing field between smaller sites like
www.infospaceinc.com and its larger site competitors.
Linking Recommendations
Infospace should pursue an orchestrated linking strategy that maps to key
terms/phrases that describe its current service and product offerings. This strategy
should include:
Include a relational content interlinking strategy within the
www.vikingtours.com domain
i.e. China tour pages link to Bhutan
Reciprocal linking with strategic partners and interested parties
Requires a “Resources” page to host these links
Links in major online directories such as DMOZ, Yahoo! Directory, etc.
Pursuit of links from appropriate .org and .edu sites
Pursuit of links in appropriate niche search engines and directories for
sustainable tourism, adventure travel, life-long learning, etc.
Pursue in-links from competitor lists
17
As mentioned earlier in this report, the new relevance paradigm rewards the quality
of links over the quantity of them. Viking Tours has an opportunity to leverage the
long-term positioning of its sister site, www.vikingrivercruises.com while building an
in-link library that will map to the new world contextual order.
Current In-link Landscape
A review of the competitor landscape shows Collette to be the clear winner with the
most links to its domain. However, the Deep Link Percentage11 would suggest that a
substantial number of Collette in-links are from partners or travel services linking to
specific tour packages. Globus takes top position for links to its homepage that
contribute to homepage PageRank. The advantage here is that links from the Globus
homepage increase PageRank for the destination pages.
Collette Globus General Tours
Links To Domain: 44,000 Links To Domain: 19,700 Links To Domain: 3,530
Links To Homepage: 2,090 Links To Homepage: 6,250 Links To Homepage: 726
8 (*.edu) 1 (*.edu) 2 (*.edu)
Deep Link Percentage: 95% Deep Link Percentage: 68% Deep Link Percentage: 79%
Marianne Sweeny
Information Architect/Search Specialist
Direct 425.519-7700| Cell 206.898.3786
marianne.sweeny@ascentium.com | www.ascentium.com
11 Percentage of links that bypass the home page to link to pages deeper in the site.
18
Appendix
Operator In-links
Collette: www.collettevacations.com
Showing 172 unique domains from the first 250 results of 917 total results
Links To Domain: 44,000
Links To Homepage: 2,090
8 (*.edu)
Deep Link Percentage: 95%12
careers.usc.edu/students/ocr/recruiters.html,
www3.babson.edu/Offices/ug_ccd/HospitalitytourismEventplanning.cfm,
www.lsue.edu/ce/template1.asp,
webs.wichita.edu/alumni/travel,
www.erskine.edu/news/ca.12.18.03.html,
www.sc.maricopa.edu/boomerz/resources.htm,
www.southalabama.edu/usafedcu/relatedlinks.shtml,
www4.oakland.edu/view_news.aspx?sid=34&id=3674,
www.cruisetraveltours.com,
www.collettevacations.com,
ecotravel.ctaudubon.org,
www.neworleanscvb.com/articles/index.cfm/action/view/articleID/373/typeID/10,
www.visitcoastalgeorgia.com,
www.tourismcaresfortomorrow.com,
www.suddenlysenior.com/travelpage.html,
www.kqed.org/support/membership/discounts.jsp,
www.fourseasonstours.net,
www.rihospitality.org/members_directory.php,
www.eace.org/networks/liberalarts/studentinfo.html,
www.communityprograms.net/comed/biographies.htm,
www.bahia-online.net/flights.htm,
www.seadestin.com,
www.corporatephilanthropy.org,
www.intlmediagroup.com/info.htm,
www.explorenorth.com/tours-motorcoach.html,
www.destinations2discover.com/microsite/?id=390,
www.eventemanagement.com/uri/students/index.php?event_id=42,
www.transitionsabroad.com/listings/travel/special/specialty_travel_europe.shtml,
www.flyfromcanada.com/air-transat.html,
georgiacoast.destinations2discover.com,
www.fbmembership.com/missouri.asp?mid=,
www.travelsmith.com/jump.jsp?itemID=143&itemType=CATEGORY&path=1%2C3%2C14
1%2C143,
www.itcgo.com/finland/sellingfinland.htm,
www.karrass.com/spanish/corpdiscounts.htm,
www.merced-chamber.com/members/cw_mccc.htm,
12 Deep link percentage represents links that bypass the home page to link to pages deeper
in the site structure.
19
www.blueskytvl.com,
www.weneedatrip.com/partners.htm,
www.ci.irwindale.ca.us/s_center.html,
www.4travelagents.com/suppliers-gm.htm,
www.rudymaxa.com/article.php?ArticleID=170,
www.neari.org/matriarch/switch.asp_Q_PageiD_E_40,
www.aircharternetwork.com/jet_charter/travel_agency.html,
www.smartertravel.com/travel-advice/five-value-tour-
operators.html?id=12325&media=print,
www.arthritis.org/resources/travel/Great_Time_Travel.asp,
seattletimes.nwsource.com/html/travel/2003154648_bustour30.html?syndication=rss,
www.bracksco.com/personal/travel/ireland/ireland.html,
travel2.nytimes.com/2006/06/04/travel/04transorleans.html,
www.canadabyrail.ca/intAgents.html,
www.justeuropetours.com,
www.nedma.com/corpmem.html,
mitchmarx.tripod.com/oznz02,
ellenbarone.com/travel-links,
www.cmarket.com/catalog/landingPage.do?vhost=tourismcares&aalias=ustoa,
www.trip-quest.com/4057570_5024.htm,
www.oldfortwestern.org/linksbeth.html,
www.bustravelworld.com/bus_travel_usa,
www.mctavish.com/linksspecialinterest.htm,
www.destinationeuropeonline.com/services.html,
www.centrefortravel.com/Brochure%20Request.htm,
www.grouptravelblog.com/comments.php?id=724_0_1_0_C,
www.sunrisehospital.com/CustomPage.asp?pagename=H2U+Local+Benefits,
www.traveltrade.com/academy_detail.jsp?academyMasterID=504&articleID=555,
www.ariyam.com/page/2,
frommers.com/articles/3992.html,
www.second50years.com/public/428.cfm,
www.mannersmith.com/about/clients.cfm,
travel.latimes.com/interests/tours-cruises,
www.realpagessites.com/treasurecoasttravel/page3.html,
feeds.stamfordadvocate.com/stamfordadvocate/travel?m=1,
www.whatsnextinyourlife.com/resources/?action=manageresources&catid=14,
www.washingtonpost.com/ac2/wp-dyn?pagename=article&node=&contentId=A41949-
2001Mar8¬Found=true,
www.tours.com/tours_vacations/iceland.htm,
www.projo.com/travel/content/projo_20060219_trnotes19.2eb571c.html,
www.myhq.com/public/d/a/dale,
www.contactravel.com/resources.cfm,
www.ontournet.com/pages/gtlinks2.html,
www.brianjorgage.com,
www.seniorstravel.net,
www.jamesbartone.com,
www.citytour96.com/links,
rsvphelps.org/travel1.htm,
www.gc-ri.org/members.htm,
www.latintravel.com/c2.cfm,
www.bluehorizon.net, www.bluehorizon.net/tours.htm,
20
www.efier.com, www.efier.com/Italy-Tour.html,
www.searchingdeep.com, www.searchingdeep.com/Travel,
tourism.blogfa.com, tourism.blogfa.com/.aspx,
www.validtravel.com, www.validtravel.com/vacations,
www.linkalliance.net, www.linkalliance.net/?q=coach,
www.kuar.org, www.kuar.org/mozart_trip.html,
home.nycap.rr.com, home.nycap.rr.com/whitegloves,
www.aetntravel.com, www.aetntravel.com/pr_.asp,
www.nichewatch.com, www.nichewatch.com/vacations.html,
www.wideworldtravel.com, www.wideworldtravel.com/AWWT%IC,
www.adventurestravel.com, www.adventurestravel.com/tours.htm,
www.myboomerang.org, www.myboomerang.org/play-travel.asp,
www.rtsvacations.com, www.rtsvacations.com/canadavacation,
davegeer.customers.megs.com, davegeer.customers.megs.com/Links.htm,
www.joycebrookstravel.com, www.joycebrookstravel.com/Abo,utMe.htm,
www.selectours.ca, www.selectours.ca/leisure_travel.html
www.site-lister.com, www.site-lister.com/detail.php?id=,
www.i-searches.com, www.i-searches.com/rss.php?c=&s=P&p=,
www.banktravelmanagement.com, www.banktravelmanagement.com/links.html,
www.traintravelworld.com, www.traintravelworld.com/train_travel_in_italy,
www.creativeretirement.org, www.creativeretirement.org/ROCKY_MOUNTAINS.html,
www.businessjeeves.com, www.businessjeeves.com/MoneyTravLodg_Exotic.html,
www.traveltalkradio.com, www.traveltalkradio.com/archives_october_.html,
www.honeymoonshow.com, www.honeymoonshow.com/ExhibitorDetail.aspx?id=,
www.allthevacations.com, www.allthevacations.com/search.aspx?q=Germany+Tours&b=,
www.vxbox.com, www.vxbox.com/search.php?p=&pd=&sv=colle+salario&sw=All,
www.visitmonaco.com,
www.visitmonaco.com/index.cfm?fuseaction=Page.viewPage&pageID=,
www.webdirectory.com,
www.webdirectory.com/pageview.aspx?tab=&catid=&subid=&lb=E,
deiworksite.org, deiworksite.org/index.asp?Type=B_LIST&SEC={DE-DAAB-E-C-EBACBDD},
www.deiworksite.org, www.deiworksite.org/index.asp?Type=B_LIST&SEC={DE-DAAB-E-C-
EBACBDD}&Design=PrintView,
www.czechtourism.com, www.czechtourism.com/index.php?show=,
digilander.libero.it, digilander.libero.it/vinz/tour_group.html,
home.gte.net, home.gte.net/rhodom/links.htm,
www.uudir.com, www.uudir.com/category/-.aspx,
mysiteinc.com, mysiteinc.com/dimtar/Free_put.htm,
www.frommers.com, www.frommers.com/articles/.html,
www.pdf-word.com, www.pdf-word.com/home/jose_san.html,
www.oasisnet.org, www.oasisnet.org/Eugene/sponsors.htm
www.mailpound.com, www.mailpound.com/tips/Tips.htm,
www.gotohungary.com, www.gotohungary.com/tours/index.shtml,
providencebruins.com, providencebruins.com/sponsors/current,
www.costlesstravel.com, www.costlesstravel.com/pages/links.htm,
www.the-travel-bar.com, www.the-travel-bar.com/TRAVELBAR/Tour,
www.abc.com, www.abc.com/ventures/collette_travel,
www.mvisd.com, www.mvisd.com/mvcep/collette_travel.htm,
www.breakingtravelnews.com, www.breakingtravelnews.com/article/,
www.ossn.com, www.ossn.com/news/newsdetails.asp?ID=
www.deionassociates.com, www.deionassociates.com/hplist/buf.htm,
21
www.helpofojai.org, www.helpofojai.org/littleHouse/travel.html,
www.broadway.com, www.broadway.com/gen/general.aspx?ci=
www.thetravelzine.com, www.thetravelzine.com/TTarchive/.html,
www.alacrastore.com, www.alacrastore.com/companysnapshot/,
www.adventureswithinreach.com, www.adventureswithinreach.com/ossn/links.html,
www.hrm-ri.org, www.hrm-ri.org/jobbank/viewjobs.asp?postid=,
www.seoreign.com, www.seoreign.com/directory/rss.php?c=&s=A&p=,
www.marchofdimes.com, www.marchofdimes.com/rhodeisland/_.asp,
www.denverwoodmen.com, www.denverwoodmen.com/member_benefits/travel.asp,
www.search-group.com, www.search-group.com/Recreation/Travel?s=H&p=,
www.addyoursitefreesubmit.com, www.addyoursitefreesubmit.com/view_detail/,
www.geocities.com, www.geocities.com/lauferworld.geo/Britravelinks.htm,
www.aggienetwork.com, www.aggienetwork.com/TravelingAggies/providers.aspx,
www.modernagent.com, www.modernagent.com/Resources/Editorial.aspx?n=,
www.chadwickmartinbailey.com, www.chadwickmartinbailey.com/html/clientstravel.htm,
www.classiclondontours.com, www.classiclondontours.com/londontours/bustouragency,
www.visatogoabroad.com, www.visatogoabroad.com/travelagency/Rhode-Island.htm,
www.americantourismsociety.org,
www.americantourismsociety.org/Members/Collette.html,
www.campervans.co.nz, www.campervans.co.nz/directory/canada-st.-john's.html,
www.newenglandtravelplanner.com,
www.newenglandtravelplanner.com/tours/guided_tours.html,
www.fodors.com, www.fodors.com/forums/threadselect.jsp?fid=&tid=,
www.allbusinessdirectory.biz, www.allbusinessdirectory.biz/business/directory-.html,
www.vacationsdiscover.com,
www.vacationsdiscover.com/microsite/tour_operators.php?nID=,
www.downtownwomensclub.com/dwc/?module=DWCFaces&action=Profile&title=Jocelyn
,
www.gammtheatre.org,
www.gammtheatre.org/matriarch/OnePiecePage.asp?PageID=&PageName=Supporters,
www.taedge.com,
www.taedge.com/m/r.jsp?vendor.VendorID=&promo=&tracking=Collette---,
www.um.es/ayudaumu/buscar-resultados.php?hl=en&ie=UTF-
&q=related:www.globusjourneys.com,
www.stoks.com, www.stoks.com/Main.asp?COMB=&Category=TRAV_GEN%CTRAV_OPER,
www.catholicdir.com, www.catholicdir.com/ad_index/adv/,
www.directorycafe.com, www.directorycafe.com/Shopping/Travel/?p=,
www.skoobe.biz, www.skoobe.biz//Travel/-detail-.html,
www.newsobserver.com, www.newsobserver.com//story/.html,
www.rsvpsb.org, www.rsvpsb.org/rsvp/Sponsors/Sponsors.html,
www.nprstations.org, www.nprstations.org/prc//exhibitors.cfm,
www.jaxfax.com, www.jaxfax.com/news/Asia/article.shtml?ID=,
www.recommend.com, www.recommend.com/ver/PeruRewards/suppview.asp,
https://www.eace.org/networks/liberalarts/directions.html,
www.turntotravel.com, www.turntotravel.com/Tour_Operators/By_Alphabets/C,
General (www.generaltours.com)
Showing 162 unique domains from the first 250 results of 689 total results
Links to Domain: 3530
Links to Homepage: 726
22
2 (* .edu)
Deep Link Percentage: 79%
www-personal.umich.edu/~jtomaski/russia,
www.springfieldcollege.edu/homepage/dept.nsf/4E93DD891996606345256D1E002E
387E/99E6BE23B2C13B1E85257262004F85B3?OpenDocument,
www.generaltours.com,
www.bbbonline.org/consumer/Relresult.asp?letter=G,
www.smashingmagazine.com/00/0/0/color-palettes-traveling,
www.washingtonpost.com/wp-dyn/content/article/00///AR0000.html,
www.braziltouroperators.com,
wikitravel.org/en/Galapagos_Islands,
gosouthamerica.about.com/od/plantourstravelagencies/Tours_Tour_Operators_and_Tra
vel_Agencies_for_South_American_Travel.htm,
www.golden-wheel.net/travlink.html,
www.shipsandcruises.com/travel_briefs.htm,
www.tourismturkey.org/touroperations.htm,
www.bahia-online.net/flights.htm,
gogreece.about.com/od/tofromgreece,
www.manghirmalani.com,
www.mightyinnovation.com,
www.smartertravel.com/travel-advice/where-can-i-find-a-senior-friendly-france-river-
cruise.html?id=,
www.johnnyjet.com/Tour-Operators.html,
www.frommers.com/articles/.html,
www.infohub.com/ARTICLES/traveluv.html,
www.mercurynews.com/mld/mercurynews/living/travel/0.htm?source=rss,
ca.dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transpor
tation/Tour_Operators/wp_g.dat,
uk.dir.yahoo.com/business_and_economy/shopping_and_services/travel_and_transport
ation/tour_operators/wp_g.html,
www.travel-world.us,
www.howdydave.com/travel.html,
www.ustoa.com/GeneralTours.htm,
www.weneedatrip.com/partners.htm,
www.travelagents.com/suppliers-gm.htm,
www.travelswithsheila.com/your_first_overseas_trip_.html,
www.erikhastings.com/travelshow/archive.asp,
www.polandtour.org/travelinformation/transportation/TourOperatorsPolandWeb.doc,
www.msnbc.com/modules/bt/thedealsfile/thedealsfile.asp,
www.jetsettersblog.com/blog/00/0//general-tours-shorter-stay-packages,
au.dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transpo
rtation/Tour_Operators/wp_g.dat,
www.budgettravelonline.com/bt-dyn/content/article/00/0/0/AR000000_pf.html,
www.sfgate.com/cgi-bin/article.cgi?f=/chronicle/archive/00/0/0/TR.DTL,
www.lifeadventuretravel.com,
home.pacbell.net/vijay,
iseeit.info/Morfa.html,
accommodates.info/Malawi.html, accommodates.info
roger.garinmichaud.free.fr/toilvoya.html,
www.seattle-online-travel.com/planning.htm,
23
www.travelinvasion.com/travelproviders.html,
www.tourismmalaysiausa.com/get_there_0.asp,
www.adventuredirectory.com/index.cfm?cat=&act=&x=&y=0,
www.navigaytion.com/page-
cobrand.cfm?Sectionid=&typeofsite=storydetail&ID=&storyset=yes&site=GayJourney&re
gion=0, www.astanet.com/about/top.asp,
www.recommend.com/cc/suppview.asp,
www.jantrabandt.com/travel/links.asp,
www.traveldiscounts.com, www.traveldiscounts.com/discount/latam,
www.lukky.org, www.lukky.org/Dale_Don_Dale_Mp.html, www.lukky.org
www.riptrax.com, www.riptrax.com/mat/Tours/tour.html,
www.myhq.com, www.myhq.com/public/d/a/dale,
www.usatoday.com, www.usatoday.com/travel/deals/inside/00-0--column_x.htm,
away.com/outside/destinations/00/00_fresh_tracks_Steals_.html,
outside.away.com/outside/destinations/00/00_fresh_tracks_Steals_.html,
asia.dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transp
ortation/Tour_Operators/wp_g.dat,
www.ny.com/ny/content/index.jsp?stid=&aid=,
nh.com/apps/pbcs.dll/article?AID=/000/INTERNETAWARDS0/00,
butu.info, butu.info/bde.html, butu.info
boatsmith.info, boatsmith.info/Opt.html, boatsmith.info
www.iseeit.info/RIVIERA, www.iseeit.info
www.smeh.info/Fauna.html, www.smeh.info
www.validtravel.com/tours,
www.latintravel.com/g.cfm,
tourismperu.info/tela.html, tourismperu.info
www.albastru.info/Lot.html, www.albastru.info
toledohotels.info/Song.html, toledohotels.info
www.bluehorizon.net/tours.htm,
legongventures.com/travel.htm,
caboolturescenery.info/Opt.html, caboolturescenery.info
www.wideworldtravel.com/AWWT%0IC,
www.specialjourneys.com/links.html,
www.summershow.com/exhibitorList.doc,
www.travel-00.com/Article.aspx?id=,
www.holidayinndaytonohio.info/City.html, www.holidayinndaytonohio.info
www.holiday-search.info/travel-news-ef-tours.html,
www.honeymoonshow.com/ExhibitorDetail.aspx?id=,
www.wheretogonext.com/00release.php?releaseID=,
www.homebasedagentshow.com/ExhibitorDetail.aspx?id=,
www.awaydirectory.com/index.php?cat=&start=0&t=sub_pages,
www.diversionmag.com/showpage.asp?FileName=div0&Year=&Month=November,
www.czechtourism.com/index.php?show=00000,
www.tyzo.com/g/suppliers.html,
www.omniseek.com/srch/{0},
www.jaxfax.com/april000/edit.html,
www.gotohungary.com, www.gotohungary.com/tours/index.shtml,
www.reidsguides.com, www.reidsguides.com/t_tu/t_tu_guided.html,
www.freespaces.com, www.freespaces.com/tsalerts/tsa0-0.html,
www.thetravelzine.com, www.thetravelzine.com/TTarchive/00.html,
www.mainstream.com, www.mainstream.com/WWA/generaltourspr.shtml,
24
www.travelworldnews.com, www.travelworldnews.com/agent/slovakia.shtml,
www.sonic.net, www.sonic.net/~jimthomp/travels_with_jimmy.html,
answers.google.com, answers.google.com/answers/threadview?id=,
www.modernagent.com, www.modernagent.com/Resources/Editorial.aspx?n=0,
www.czbrats.com, www.czbrats.com/forums/view_topic.php?id=&forum_id=,
www.fodors.com, www.fodors.com/forums/threadselect.jsp?fid=&tid=0,
hillside.slc.k.ut.us, hillside.slc.k.ut.us/Mark's%0TLC%0Project/index.htm,
www.iinet.net.au,
www.iinet.net.au/search/index.html?q=related:www.homerictours.com%F,
www.lookdirectory.com,
www.lookdirectory.com/travel/index.php?sid=00&cat=&start=0&t=sub_pages,
blog.worldvillage.com/recreation/your_first_overseas_trip_europe_asia_or_russia.html,
www.rnews.com/Story.cfm?ID=0&rnews_story_type=,
www.stoks.com/Main.asp?COMB=&Category=TRAV_GEN%CTRAV_OPER,
www.turntotravel.com/Tour_Operators/By_Alphabets/G,
www.worldoftraveling.com/browse///g.html,
news0now.com/content/features/travel/?ArID=,
www.capitalnews.com/content/living/travel/?ArID=,
www.shermanstravel.com/destinations/spotlight_on/Costa_Rica/Getting_There,
dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transportat
ion/Tour_Operators?b=0,
members.cox.net/lucyliu/favtravel.htm,
www.wezp.com/Travel/Maupintourcom.html,
www.agentathome.com/links/generaltours.html,
www.sptimes.com/00/0//Travel/Anniversary_reminisci.shtml,
www.delmarlearning.com/companions/content/0/links/web_links_ch.asp,
in.dir.yahoo.com/business_and_economy/shopping_and_services/travel_and_transporta
tion/tour_operators/wp_g.dat,
sg.dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transpor
tation/Tour_Operators/wp_g.dat,
www.boston.com/travel/articles/00/0//far_away_has_come_within_reach,
budgettravelonline.com/bt-dyn/content/article/00/0/0/AR000000_.html,
www.post-gazette.com/pg/00/-.stm,
hem.passagen.se/noahsark/page.html,
www.travelwithval.com/videos/00/0/east_meets_west_in_dazzling_dubai.html,
www.czechtourism.cz/files/zz/tousa.doc,
www.airgreenland.com/index.php?pageid=,
www.cometoslovakia.com/tour_operators.html,
www.travelsignposts.com/travelinfo/rivercruiseboats.php,
www.ozemail.com.au/search/index.html?q=related%Awww.collettevacations.com%F&sta
rt=0,
www.indiamike.com/india/showthread.php?t=,
www.flyertalk.com/forum/showthread.php?p=,
www.uepg.br/pss/Documentos/00/provas/prova-internet-PSSII-00.doc,
www.klick.net/erendira, www.klick.net
monacohotel.info/hyd.html, monacohotel.info
www.for-fun.info/Palaces.html, www.for-fun.info
www.apexbrochure.com/freebrochure,
www.agenciaviajes.com/publico/mayoristas.htm,
www.campervans.co.nz/directory/belize-belize-city.html,
www.traveldirectory.com/Tour_Operators/By_Alphabets/G/index.html,
25
fortravels.com/specials0.html,
globalinterline.com/choose_from_any_of_our_operators.htm,
travel.yahoo.com/p-article--d_id--sort-pop-srcid--srcprod-travelguide,
iiaccess.com/travel/xafrica.htm,
www.zoominfo.com/Search/CompanyDetail.aspx?CompanyID=&cs=QGQImIE,
toursbynorm.com/Page.htm,
www.wisefoxx.com/tours.htm,
www.vinagold.com/Galapagos_Islands.htm,
www.megido.org/Inuyasha_Every_Heart_Mp.html, www.megido.org
www.jan000.com/Site/jan000/SouthAmerica,
www.traveling.com/browse///g.html,
groups.yahoo.com/group/tsavings/messages/?xm=&m=e&l=,
www.compcustomerve.nl/zoek/search.aspx?q=related:www.cietours.ie/&r=0&s=&f=0,
www.salvador-guide.com/TravelAgency-Flights.htm,
zataka.com/tags/general.html,
mimovo.info/spyware_atp.html, mimovo.info
www.argentindex.com.ar/?q=oslo&q=all+inclusive,
www.irelandsfinestvacations.info/scottishirelandtours,
european-tours.shadylawnresort.com/escorted-european-tours.html,
costa-rica-tours.vacationstravel.org/escorted-tours-costa-rica.html,
adventure-tours.shadylawnresort.com/adventure-travel-tours-europe.html,
costa-rica-vacations.vacationstravel.org/escorted-vacations-costa-rica.html,
webworthy.com/world_tours.html,
prazskemetro.info/Europeans.html,
www.worldtraveldiary.net/agent-general-travel.html,
www.searchready.co.uk/job/small-world-travel.html,
www.wqpt.org/events/champagne/auction_items.html,
26
GLOBUS (http://www.globusjourneys.com)
Showing 168 unique domains from the first 250 results of 1450 total results
Links To Domain: 19,700
Links To Homepage: 6,250
2 (*.edu)
Deep Link Percentage: 68%
infohost.nmt.edu/~armiller/travel.htm,
www.macalester.edu/whatshappening/bulletin/Archives/2004/073004.html,
www.capitol-travel.com,
www.globusjourneys.com,
www.specialdepartures.com,
breadandwine.blogspot.com,
www.globus-tour.com,
events.yahoo.com/holiday0,
www.smashingmagazine.com/00/0/0/color-palettes-traveling,
www.allaboutcruisesandtravel.com,
www.braziltouroperators.com,
dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transportat
ion/Tour_Operators/WhitePages/wp_0.html,
www.sawtelletravel.com,
www.budgettravelonline.com/bt-dyn/content/article/00/0//AR00000.html,
www.stereogum.com/archives/buy-a-ticket-to-ride-on-a-beatlesthemed-tour.html,
www.smartlinks.org/travel.html,
www.threebridgestravel.com,
www.smartertravel.com/travel-advice/good-senior-tour-
operators.html?id=&source=dealalert&value=00-0-&u=SLDA0EC,www.gnuplaces.com,
www.globusandcosmos.com/united_states.htm,
alpseurope.igougo.com,
www.ambassadortravelpghpa.com,
www.groupvoyagers.com/index.php/do/news_media,
www.frommers.com/articles/.html,
www.washingtonpost.com/wp-dyn/content/article/00/0/0/AR000000.html,
www.clippercitytravel.com,
italiantravelpromotioncouncil.org,
www.howtodothings.com/travel/a0-how-to-buy-all-inclusive-resort-packages.html,
seattletimes.nwsource.com/html/traveloutdoors/0000_webdavinci.html,
ca.dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transpor
tation/Tour_Operators/wp_g.dat,
nealmillertravel.com,
www.globusfamily.com/groups,
www.westerndiscovery.com/special.html,
www.cosmos.com/Default.aspx?tabid=,
www.kiwaniscluboftomsriver.org/volunteer.asp,
www.grouptravelblog.com/weblog.php?id=M000,
www.brennanvacations.com/about_globus_family.aspx,
www.tours.com/tours_vacations/uruguay.htm,
www.webcom.com/jrudolph/travel.html,
www.ualberta.ca/~pletendr/travel.html,
www.destinationsdiscover.com/microsite/index.php?id=,0
www.smithsonianmagazine.com/ads/GlobalExperience/sweepstakes/index.html,
27
travel.nytimes.com/00/0/0/travel/0transorleans.html,
uk.dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Travel_and_Transpo
rtation/Tour_Operators/wp_g.dat,
www.anywho.com/cgi-bin/websearch?cmd=qry&qry=related:%0Awww.travelastic.com,
www.canadabyrail.ca/intAgents.html,
www.journeysclub.com,
www.justeuropetours.com,
www.ibgtravel.com/links,
www.carlsontravel.com/uwt,
alpseurope.com/default.asp,
www.mprtravel.com/airindia.html,0.
www.orta.org/Globus%0Travel.htm,
www.catholicdigest.com/Links.php,
www.morristownkiwanis.org/volunteer.asp,0
www.centrefortravel.com/Brochure%0Request.htm,
www.globus-mail.com/index.cfm?fuseaction=survey.GQSurvey,
www.skaffe.com/viewCat/,0
travel.latimes.com/interests/tours-cruises,
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www.hartfordholidays.com/office.htm,
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