Turn Fans into Super Fans with How to make the most by jennyyingdi

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									       Turn Fans into Super Fans
           with

  How to make the most frequently used software, your
   most powerful marketing communication tool – the
         secrets of interactive browser themes




                         	
  
                                  http://brandthunder.com
                                     http://bt-engage.com
                                   info@brandthunder.com


	
                                            614-304-1316
An Intro to Brand Thunder & BT:Engage
Lots of Great Brands Use Browser Themes; Yours Can Too

The power to customize the web browser offers companies a compelling solution for
creating a more persistent presence with their consumers online. Brand Thunder has
branded the browser and extended its functionality for some of the most recognizable
brands such as CBS Sports, Bob Marley, Comcast, The Huffington Post, NASCAR, Major
League Gaming and many more.




      	
                                        	
                                    	
     	
  



Your Own Great Browser Theme in 3 Minutes or Less

After years of hand building themes, we are proud to offer BT:Engage, an easy-to-use
browser theme wizard that allows everyone – small brands, families, organizations – to
connect with their audience in a customized browser. Whether you are a designer,
developer, blogger, business owner, community manager or just want a theme for
yourself, there is something here for you.

To make sure you get the most out of it, we’re sharing the information we’ve learned.	
  



                              Super	
  Benefits	
  
                              Get your user into your browser theme to see results like:

                                ➥ More Site Traffic (8-12x increase)
                                ➥ More Facebook Page Views (20% users visit daily)
                                ➥ More User Engagement (over 90% CTR for campaigns)




                                                                                                    1	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
Quick Start:
If you read nothing else…
4 Steps to Success



     1. Make your brand visible in your design. Visual identity is huge for a community.
        Give a beautiful reason to enhance their browser, and you’ll stay connected to
        them no matter what web site they are on.




     2. Use images that stand out. Don’t go too small or won’t be seen. Too large and it
        may feel like you’re shouting at your audience. Use your own web site design as
        a style to match, but then test the look in your theme.




                                                                                           2	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
     3. Add buttons wisely! Try to stick with 2-5 buttons that lead users to the most
        important and valuable links for you and them.
     4. Promote, Promote, Promote! The theme can only help you when it’s on a user’s
        computer. Regular promotion is the only way to help users get it.
           a. Post it on the front page of your website with a screen shot of the theme
              and some of the great advantages of having it.
           b. Send an email to your audience and tell them about your browser theme
              and link to the download page.
           c. Put some banner ads on your web site for the browser theme.
           d. SOCIAL MEDIA Post your browser theme on Facebook, Twitter, LinkedIn,
              YouTube, and blogs. Encourage your fans to retweet, and share your
              download page. The best form of marketing is word of mouth!




                                                                                      3	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
Contents
                                           Introduction ……………...…………………………………………..                                      01

                                           Quick Start…………………………………………………………….                                          02

                                           Contents……………………………………………………………….                                            04

                                           Getting Started ……………………………………………..…..…...                                   05

                                           Create Your Theme...……….……………………………..…..…...                                 05

                                           Create your account……..…………………………………..……                                     05

                                           Your Dashboard……………….…………………………………….                                         06

                                           Backgrounds/Images…………………………………………..…..                                      06

                                           Widgets………..………………………………………………………                                            08

                                           My Images...…..……………………………………………………..                                        09

                                           Promoting Your Theme ……………………………………………                                       10

                                           Where to Promote..…………………………………………………                                        10

                                           Social Media...…..………………………………………………….                                       10

                                           Emails & Newsletters...…..…………………………………………                                   11

                                           Media- Ads & Press Releases...…..………………………………                                11

                                           Checklist for Promoting Your Theme........................................   12




                                                                                                                             4	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
Getting Started
This eBook will give you the knowledge we have gained to help you get the most out of
your browser theme. As the most-frequently used software on the computer, the
browser is a great platform to communicate with your users ANYTIME they are online,
not just when they are on your web site.

While it’s simple to get started, there’s lots of you can do. Visit the Brand Thunder Blog
(http://brandthunder.com/blog) for regular tips and tricks on design and other hints
related to creating themes.



Create Your Theme
There is no registration to start creating your theme, and lots of images for you to use. Try
it out. You can always change it later.

If you want to add your own images or share your theme, you’ll register then. Don’t
worry; it’s also free and easy.

As you create it, keep three things in mind:

     1. Images: How do I want it to look?
     2. Content: What do I want it to say?
     3. Remember: You can be bold with your design, but not busy.

Use your most memorable images and content your users are most interested in –
whether from your site or other information sources.

Suggestions for images:

     •    Use your logo (which you can link to your homepage) and official colors.
     •    Choose images your audience rallies around – like initials, logos or mascots.

For content widgets:

     •    Add buttons to the most trafficked or clicked categories on your site.
     •    An RSS/Atom news feed is a huge driver of clicks.

More details for images and content are found below.


Create your Account
As soon as you try to upload your own logo or background image, or Finish a theme,
we’ll ask you to register. It’s completely free, just enter your name, email, and a
password and you are set!

                                                                                             5	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
Your Dashboard
The dashboard is your summary page. It shows the themes you have in progress, those
that are published and how many of each are in use.

Under any of the themes on your dashboard, click the “Actions” dropdown to Share,
Modify or Delete your browser theme.




              •       Choose Share and you will be taken to a preview of your theme’s download
                      page, with options to share your theme.
              •       Choose Modify to change an existing theme. Hint: Make sure you click
                                                                                                 HINT	
  
                      Finish in	
  the theme creator to push your changes live.
              •       Choosing Delete will eliminate the theme.
                       	
  




       Preview|Analytics
                  •    The “Preview” and “Analytics” tabs on the Dashboard show a screen shot of your
                       theme, or how many downloads and active users your browser theme has.

       	
  




Backgrounds/Images
	
  
What makes a good background image?

Good: Strong text and images, gradual color shift and solid colors at the end allowing
that to be selected as a background color for a consistent theme.




                                                                                      	
  
                                                                                                   6	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
	
  
Bad: Too many extreme color shifts with lots of dots of additional color creates a lot of
visual interference with reading the text in tabs, address bar, search bar, and more.




                                                                                      	
  

Try Adding Images to Your Theme

     •    Drag the images you want into the browser theme previewer and then adjust
          the size.
     •    Make the background image extend beyond the bottom of the Preview image.
          Lots of users have an extra toolbar and this will extend the image there.




     •    Firefox and Internet Explorer allow for different heights so you will likely have to
          create a different or edited version for each browser.
     •    The Preview you see when creating your theme is 1,280 pixels wide – your theme
          may be bigger or smaller than this on a user’s computer.
               o About 40% of web browsers are set to 1,280 pixels wide.
               o The width of a browser window is determined by size and resolution
                  potential of your monitor.
               o A small netbook may only be 1,024 pixels wide, while an Apple 27″
                  Thunderbolt display has a resolution of 2,560 pixels wide. Your theme must
                  work in all these cases.
     •    Because the browser width can change and we don’t stretch images, images
          will stay in place relative to one side or other of the browser.
               o As the browser is made wider, your logo and background images get
                  farther apart.                                                               	
  HINT	
  
               o Hint: Always choose a background color. A user with a really wide
                  monitor will still have color as a background where your image ends.
     •    The background images anchor to the right and are always in the background,
          meaning any browser elements like address bar, navigation buttons, search
          boxes always float over the image.
               o The image should be big enough to be meaningful even with some of the
                  image blocked.



                                                                                                     7	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
                 o  There are visual differences between Firefox and IE, plus different looks in
                    Firefox. Firefox allows users to set their tabs at either the top or the bottom
                    of the other browser navigation. Be flexible with your design expectations
                    and you’ll discover a great theme that works well across all types of
                    browser settings.
       •    Consider the vertical space of the browsers. Firefox can support 200 pixels in
            height with versions 3.6 and below showing 85 pixels and Firefox 4.0 showing 110
            pixels. However, this can change depending on what toolbars the user has
            showing – Bookmarks toolbar or others all add to the vertical height and expose
            more of your background images. Internet Explorer, by contrast, shows only 50
            pixels, so you’ve got to make the most of that space.


  Widgets
  Buttons:

  Buttons are an incredibly easy tool to use that will boost user engagement and bring
  your audience to your site.




       •    Choose 2-5 landing pages in your web site that your users like the most like News
            or Photos, and that will benefit you like your Store. Going beyond this clutters the
            design and doesn’t help performance.
       •    Think about where you can send users to that you will profit from. Do you sell
            tickets, merchandise, or anything else that you can make money from?
                                                                                                 	
  HINT	
  
                o HINT: We’ve seen two buttons devoted to commerce work very well.

       •   You can always edit and change your buttons.
              o If you are having a special promotion or have a page you want to
                 generate traffic towards, you can always add a special button to
                 catch the users attention.
              o You just need to Modify your theme using the link under “Actions” on
                 your Dashboard. Click Finish when you’re done. Your users will see the
                 button the next time they launch their browser!

	
  




                                                                                                       8	
  
  Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
                                 $    Make Money with Your Theme                      $
           Use your theme buttons to drive revenue!

               •    Link to your affiliate accounts and stores
                    o eBay, Amazon, Commission Junction, LinkShare,
                       PepperJam Network
               •    Point to products you review or recommend
               •    Add a button to a revenue sharing partner’s links
               •    Two commerce buttons are better than one, but make sure
                    you have buttons that go to free content as well
    	
  




RSS Feeds-The #1 Driver of Clicks:
Adding a news feed (called an atom or RSS feed) from your site or blog is a
powerful way to connect with your users. The news feed allows you to broadcast
a published stream of your latest articles, posts and news. Hint: You get to “talk”                 	
  HINT	
  
directly to your users and drive a lot of visits back to your site, which deepens your
relationship with your community.	
  


My Images
The My Images tab is a gallery of all of the images, backgrounds and logos, that you
have uploaded to BT:Engage.

Backgrounds- Simple and Bold:
Background images that you upload behave exactly like the images in the
background description.

Some helpful blog posts dealing with backgrounds are:

       •   Browser Dimension and Design: http://brandthunder.com/2011/btengage-how-
           to-browser-dimensions-and-design/
       •   3 Tips for Better Backgrounds: http://brandthunder.com/2011/3-tips-for-better-
           backgrounds-in-your-browser-themes/



                                                                                            9	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
Logos-Think Small:

An image saved to Logo will always anchor to the left of the browser. In Firefox, it will
push all of the browser navigation to the right. It’s unobstructed, so you’ll see the full
image. However, stick with small, square logos, not wide ones. Pushing navigation too
far to the right creates problems for your browser users who are used to the Back button
being in a certain place.

Consider your logo - is it long & thin? If it is, shrinking it down to fit on the left side may
make it unreadable. Is there a stacked version you can use or perhaps consider using it
as your background image? This is an optional image. Don’t force it if it doesn’t work.



Promoting Your Theme
Spreading the word about your theme isn't difficult; it just takes a little effort,
consistently, over time! You will get some downloads from simply putting a link up for
your users, but you will see MUCH more success if you actively promote your theme.
Promotion is the key to achieving downloads and lots of visits to your site.

Consider how your users get information and news from you and use those channels to
get the word out.

Where to Promote
If you have a website or a blog, this is the easiest place to build awareness of your
theme.

   •   Start with a promotion on your home page - describe your theme’s                     HINT	
  
       features.
   •   Plan to highlight your theme a few times a month. Hint: Remember,
       different users are visiting your site at different times so you don’t want to miss an
       opportunity to get the news out.
   •   Always include the benefits to the user as this will always get their interest.

Make sure to add links to your browser theme on your site navigation as well - make it
easy for your visitors to find the theme.

If you have a “news” section on your site, write a small article about the theme, why
you created it and how you hope to benefit your users with the theme.

Social Media

   Use social media, such as Facebook and Twitter, when promoting your theme. It’s often
   the fastest, easiest way to spread the word. Nothing’s better than free viral marketing!
                                                                                         10	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
   	
  
As you gain followers/friends, you have a new audience to talk with about your theme,
so mention it frequently. Also, people use these networks at different times (though
mornings and evenings are often most popular) so remember to change up how and
when you post about your theme.

Facebook and Twitter are also great ways to gather feedback on your theme. Ask
users what they like or would like to see added. People love to share their opinion
and adjustments that you make based on users feedback will help to strengthen
their bond with you and your brand!




Emails & Newsletters
Announce your theme in newsletters or emails you send to your family, friends,
customers and readers. Let them know how easy it is to connect with your site and stay
up to date with your latest news and efforts every time they start their browser. Don’t be
afraid to ask your readers to forward and share your email with their network of friends
and colleagues.

One other simple way to promote your theme is to add a link to your email signature to
your download page. Saying things like “Get all the latest” or “Stay connected” are
quick ways for your users to get a sense of the benefits your theme will bring them.

Media - Ads & Press Releases
Do a press release when you have published your theme, this will add to the buzz at the
start. Focus on the benefits of the theme for your users - save time, stay connected, up
to date information, special offers and more. In addition, consider running ”house ads”
on your site promoting the theme. If you run ads on other site or swap promotions with
other bloggers, brands or networks, use that space/relationship to promote your theme
on a rotating basis.




                                                                                        11	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  
Checklist for Promoting Your Theme
Web site

     5 Promote on the homepage of your website or blog a few times each month

     5 Include a link on your site’s navigation

     5 Promote with an article on your blog once a month

     5 Mention in other articles on your blog when it is relevant

     5 Promote through an article published in your news feed


Social Media


     5 Post to any message boards on your site or other sites in which you contribute

     5 Discuss it on your Facebook page

     5 Tweet about it through your Twitter account


Media - Emails, Ads, and Press Releases


     5 Send an email out to your users promoting the theme once a quarter

     5 Add a link to your theme in your email signature

     5 Include in your newsletter or newsletters in which you contribute

     5 Send out a press release promoting how you are providing this beneficial tool to

          allow your users to stay connected

     5 Create a contest around your browser theme - Everyone who retweets your

          theme will be entered to win a prize

     5 Have affiliate sites promote for you




                                                                                         12	
  
Build	
  Your	
  Own	
  Browser	
  Theme	
  Now	
  at	
  http://bt-­‐engage.com	
  

								
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