The News Reporter and

							The News Reporter	          	            				Whiteville.com	   	




                 The News Reporter and

                     Whiteville.com:



     We have sports covered in Columbus County.




	
The News Reporter	                         	                         				Whiteville.com	   	




                    From Basketball to Bowling…



       In Columbus County, there are no better vehicles to stay updated on

sports in the community than The News Reporter and Whiteville.com. Sports

coverage in The News Reporter includes the latest stories on boys and girls

middle school, high school varsity, and Southeastern Community College sports

complete with scores, statistics, and full-color photographs. Popular features

include Columbus Athletes of the Week, a Youth Spotlight, and a high school

sports calendar. Also covered are locally popular outdoor sports like fishing,

boating, hunting, cycling and running, as well as complete coverage of indoor

sports such as bowling, with a complete listing of events and game results.

Features of the Sports of all Sorts community page of Whiteville.com include live

score updates, reader blogs, photo slideshows, video content, a comprehensive

local sports calendar, polls, and our popular “Biser Ball Trivia.”




	
The News Reporter	                       	                      				Whiteville.com	   	




               Why advertise within sports content

        in The News Reporter and on Whiteville.com?



      Sports news is highly popular in The News Reporter and on

Whiteville.com. Youth sports have a devoted following including local school

athletes, their parents and friends. The majority of Columbus County’s 54,000+

residents are highly involved in athletics, and readers spend an average of

$1,000 on sports annually, making them an attractive audience for advertisers.

In Columbus County, there are no better vehicles to stay updated on sports than

in The News Reporter and on Whiteville.com. The potential audience for Sports

of all Sorts is 40,000. With these attractive advertising package opportunities,

this valuable audience can be reached directly. Between The News Reporter

and Whiteville.com, we have Columbus County sports covered.




	
The News Reporter	                         	                      				Whiteville.com	   	




                        Buying Print and Online:

    Reaching Columbus County, Effectively and Efficiently



        The News Reporter and Whiteville.com’s Credibility Enhances Your

         Credibility

            o Research has shown that four out of five of our readers would

               strongly recommend our print and online edition to a friend or

               neighbor—a very high score for a local newspaper.



        Target Your Communication Strategically

            o Ads placed online can allow you to target your messages more

               specifically based on our audience segments. Buying space in

               strategic areas on our website based on your target audience will

               allow you to advertise more effectively and efficiently.



        More Opportunities to Showcase

            o An online presence allows for more interactive advertisements to

               engage your customer. Whiteville.com lends itself to sponsorship

               opportunities in specialized content, interactive web designs, and

               “Daily Deals” that allow you to communicate your message in

               different ways.


	
The News Reporter	                       	                      				Whiteville.com	   	

       Whiteville.com is always on…

          o While our print edition only runs twice per week, our readers can

             access the online edition 24/7, allowing you the opportunity to

             either reinforce or supplement your messages on the web. One

             third of our visitors are online-only readers of local news, and about

             80% of our readers say they spend more time online than they did

             two years ago.




	
The News Reporter	                       	                      				Whiteville.com	   	




                      Sponsorship Opportunity:

                             Scores Package


In The News Reporter:

      Scores from Whiteville’s biggest games of the week run Monday and

Thursday on page 2 of The News Reporter. Columbus County cares about how

its local sports teams are doing. We provide an in-depth and comprehensive

list—including basketball scores, baseball scores, football scores and more—to

meet this demand of our readers. This package offers a 3-column by 3-inch,

black-and-white display ad on page 2 alongside the scores.

      Total unit: 3-column by 3-inch, black-and-white display ad alongside

scores




Online at Whiteville.com:

      Advertisers who choose this package get the chance to reach readers in

real time as they check Whiteville.com for the latest scores. Scores will be

updated via Twitter during the game itself. Miss a big touchdown or grand slam?

That will show up on the Twitter feed, too. Along with the chance to sponsor the

Twitter feed, advertisers will receive a banner ad on top of the Scores subpage,




	
The News Reporter	                      	                    				Whiteville.com	   	

which will provide recent and archived scores from all of Columbus County’s

favorite sporting teams.

      Total unit: Ad below Live Scores feed on the sidebar of ever Sports

of all Sorts page, banner ad on Scores subpage




	
The News Reporter	                         	                      				Whiteville.com	   	




                       Promotional Opportunity:

                           Front Page Package



       To maximize value for this package, The News Reporter includes

mentions/links to the online scores page and live scores feed alongside the

scores section of the paper. It will use its Facebook and Twitter to remind its

fans/followers of the live scores feeds and to link to the live feed and/or the

Scores subpage. These steps will help increase the impressions for ads in both

locations.

       The News Reporter will also be promoting its live feed at sporting events

through announcements over sound systems and banners placed at appropriate

sports venues. All saturation levels will get sponsors mentioned in live

announcements and social media announcements.




	
The News Reporter	                          	                      				Whiteville.com	   	




                           Sponsorship Details:

                               Scores Package


                          Scores Package Gold Level:

Unit(s)	                                        Cost	
In	The	News	Reporter:	                          	
     8‐time	monthly	frequency	3‐                   $547	
       column	by	3‐inch	b&w	ad	on	
       sports	section	page	2,	Mon.	and	
       Thurs.	
On	Whiteville.com:	                             	
     Banner	ad	atop	Sports	of	all	Sorts	              $1,000	
       Scores	subpage,	100%	Share	of	
       Voice	
     Sidebar	ad	below	live	scores	feed	
       on	the	sidebar	of	every	Sports	of	all	
       Sorts	Page,	100%	Share	of	Voice	
     100,000	impression	guarantee	
Cross‐Promotion:	                               	
     4‐time	monthly	frequency	weekly	                 $500	
       sponsorship	identification	
       announcement	at	a	live	sporting	
       event	
     8‐time	monthly	frequency	bi‐
       weekly	reminder	with	sponsorship	
       identification	on	The	News	
       Reporter’s	Facebook	page	to	check	
       out	online	scores	
     Links	to	online	scores	feature	in	all	
       print	ads	


Total	Value:	                                   Total	Cost:	
    $547	+	$1,000	+	$500	=	$2,047	                    $2,047	–	20%	discount	=	$1,638




	
The News Reporter	                          	                      				Whiteville.com	   	

                         Scores Package Silver Level:

Unit(s)	                                        Cost	
In	The	News	Reporter:	                          	
     4‐time	monthly	frequency	3‐                   $274	
       column	by	3‐inch	b&w	ad	on	
       sports	section	page	2,	Mon.	or	
       Thurs.	
On	Whiteville.com:	                             	
     Banner	ad	atop	Sports	of	all	Sorts	              $500	
       Scores	subpage,	50%	Share	of	
       Voice	
     Sidebar	ad	below	live	scores	feed	
       on	the	sidebar	of	every	Sports	of	all	
       Sorts	Page,	50%	Share	of	Voice	
     50,000	impression	guarantee	
Cross‐Promotion:	                               	
     2‐time	monthly	frequency	bi‐                     $250	
       monthly	sponsorship	identification	
       announcement	at	a	live	sporting	
       event	
     4‐time	monthly	frequency	weekly	
       reminder	with	sponsorship	
       identification	on	The	News	
       Reporter’s	Facebook	page	to	check	
       out	online	scores	
     Links	to	online	scores	feature	in	all	
       print	ads	


Total	Value:	                                   Total	Cost:	
    $274	+	$500	+	$250	=	$1,024	                      $1,024	–	15%	discount	=	$870	




	
The News Reporter	                          	                      				Whiteville.com	   	

                        Scores Package Bronze Level:

Unit(s)	                                        Cost	
In	The	News	Reporter:	                          	
     2‐time	monthly	frequency	3‐                   $137	
       column	by	3‐inch	b&w	ad	on	
       sports	section	page	2,	Mon.	and	
       Thurs.	
On	Whiteville.com:	                             	
     Banner	ad	atop	Sports	of	all	Sorts	              $250	
       Scores	subpage,	25%	Share	of	
       Voice	
     Sidebar	ad	below	live	scores	feed	
       on	the	sidebar	of	every	Sports	of	all	
       Sorts	Page,	25%	Share	of	Voice	
     25,000	impression	guarantee	
Cross‐Promotion:	                               	
     1	sponsorship	identification	                    $125	
       announcement	at	a	live	sporting	
       event	
     2‐time	monthly	frequency	
       reminder	with	sponsorship	
       identification	on	The	News	
       Reporter’s	Facebook	page	to	check	
       out	online	scores	
     Links	to	online	scores	feature	in	all	
       print	ads	



Total	Value:	                                   Total	Cost:	
    $137	+	$250	+	$125	=	$512	                        $512	–	10%	discount	=	$460	




	
The News Reporter	   	   				Whiteville.com