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EVERYDAY UV SPF

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					EVERYDAY UV SPF 30+
Clinically tested. Paraben and fragrance free.


314 E. Commerce, Suite 300 I San Antonio, TX 78205 I Phone: 877.564.7330 I Fax: 214.722.2159 I supergoop.com

FOR PRESS INQUIRIES: Behrman Communications, Laura Bierbaum or Irissa Sheikowitz I 366 Madison Avenue, Suite 600,
New York, New York 10017 I 212.986.7000 I FOR INQUIRIES, INFORMATION, OR AN APPOINTMENT: Holly Thaggard,
Founder I Phone: 210.787.1377 I Cell: 214.552.5631 I holly@supergoop.com
                                                     Clinically Tested
                                                     UV PROTECTION
                                                     Paraben and
                                                     Fragrance Free




BEHIND THE BRAND
Holly Thaggard, a veteran of the suncare industry whose experience lies in
formulation and education, launched brand Supergoop! in early 2007 with
a singular mission to educate and protect adults and children alike from
both harmful skincare ingredients and the UV rays of the sun.

The goal of Supergoop! is simple: To provide innovative everyday UV
protection solutions, affordable for all, that meet the new European recommendations while being mindful
of skin-compatible ingredients and natural preservative systems. Supergoop!’s clean, sophisticated
packaging and playful signature aesthetic capture the brand’s spirit perfectly, appealing to men, women,
teens, and children to encourage healthy daily sun protection habits for the entire family.

With the belief that UV protection is the critical first step in any daily skincare regimen, Supergoop! takes
seriously its commitment to formulating without parabens, petrochemicals, fragrances, and phthalates to
provide consumers with an environment- and body-friendly choice for everyday UV protection.




  FOR PRESS INQUIRIES OR PRODUCT SAMPLING: Contact Laura Bierbaum or Irissa Sheikowitz, Behrman Communications, at 212.986.7000
  TO VIEW OUR ONLINE MARKETING KIT AND TO DOWNLOAD HIGH- OR LOW-RESOLUTION PRODUCT IMAGES AND LOGOS:
  Visit supergoop.com/marketing-kit.html
FOR PRESS INQUIRIES OR PRODUCT SAMPLING: Contact Laura Bierbaum or Irissa Sheikowitz, Behrman Communications, at 212.986.7000
TO VIEW OUR ONLINE MARKETING KIT AND TO DOWNLOAD HIGH- OR LOW-RESOLUTION PRODUCT IMAGES AND LOGOS:
Visit supergoop.com/marketing-kit.html
                                                              Clinically Tested
                                                              UV PROTECTION
                                                              Paraben and
                                                              Fragrance Free



    YOUR DAY IN                                     Targeted long-lasting sun and environmental
    THE SUN                                         protection in body friendly and skin compatible
                                                    formulas for 2011.
    STARTS HERE




SPF 30+ UVA l UVB SUNSTICK                SPF 30+ UVA l UVB
SRP: $14.50 / .27 OZ. / 8.5 G.      ACAIFUSION AND MINTFUSION                  SPF 30 SUNSCREEN SWIPE SET              SPF 30+ EVERYDAY UV LOTION SPRAY
 UPC: 894280001310 SKU: 1310        SRP: $8.50 / .5 FL. OZ. / 15 ML.                SRP: $34 / 21 COUNT                        SRP: $19.50 / 3 OZ.
                                 ACAIFUSION UPC: 894280001334 SKU:1334            UPC: 894280001341 SKU: 1341               UPC: 894280001358 SKU: 1358
                                 MINTFUSION UPC: 894280001303 SKU: 1303




 SAVE FACE SUNSCREEN SERUM            SPF 30 SUNSCREEN SWIPES
       SRP: $32 / 1.6 OZ.                    TRAVEL PACK                       SPF 30+ EVERYDAY UV LOTION                   SPF 30 SUNSCREEN SWIPES
  UPC: 894280001365 SKU: 1365            SRP: $10 / 8 COUNT                         SRP: $14 / 1.6 OZ.                           WITH GREEN TEA
                                      UPC: 894280001266 SKU: 1266                 UPC: 894280001006 SKU: 1006                  SRP: $34 / 40 COUNT
                                                                                                                            UPC: 894280001259 SKU: 1259




     SPF 35+ SAVE FACE               SPF 30+ EVERYDAY UV LOTION            SPF 30+ WEEKEND ESSENTIALS TOTE: 4 SUNSCREEN SWIPES, 3 OZ. EVERY-
     A.M. MOISTURIZER                     SRP: $68 / 24 OZ.                DAY UV LOTION SPRAY, SPF 30+ MINTFUSION LIP BALM, SPF 30+ SUNSTICK
   SRP: $28 / 3 OZ. / 90 ML.          UPC: 894280001068 SKU: 1068                          … in a reusable white terry travel tote bag
  UPC: 894280001402 SKU: 1402                                                                    SRP: $39.50 ($58 VALUE!).
                                                                                                  UPC: 894280001372 SKU: 1372




   2011 PRODUCT LINE
                                                           Clinically Tested
                                                           UV PROTECTION
                                                           Paraben and
                                                           Fragrance Free


SPF 30+ SUNSTICK
SIZE: .27 OZ. / 8.5 G. SRP: $14.50 (U.S.)
UPC: 894280001310 SKU: 1310
Available in Nordstrom, Barneys NY, and Giggle stores nationwide, Nordstrom.com, Barneys.com, Giggle.com and Supergoop.com, Spring, 2011


WHAT IS A SUNSTICK?
Supergoop! steps up the total sun protection in a take-along, easy-to-apply stick that protects small spots—including the eye area,
lips, nose, earlobes, hands, and scars-—from aging and burning UVA and UVB rays.


SKIN TYPES
Ideal for all skin types, particularly sensitive skin.


 KEY INGREDIENTS                                                        BENEFITS

                                                                        Provides high-level UV filter to block both UVA
 TITANIUM DIOXIDE AND OCTINOXATE
                                                                        and UVB rays

 PARSOL SLX                                                             Boosts UVA protection to meet new EU recommendations

 AVOCADO OIL                                                            Highly moisturizing

                                                                        Antioxidant-rich extract to protect from free radicals
 TOCOPHEROL
                                                                        triggered by sunlight, tobacco smoke, and smog



ADDITIONAL BENEFITS
          • Designed for easy applications and reapplications, this on-the-go SPF essential provides oil-free UV protection and
            prevents photoaging
          • Full spectrum UV protection


PRODUCT USAGE
Apply liberally before sun exposure and as needed. Reapply every 40 minutes or after towel-drying, swimming, or perspiring.


SUPERGOOP! SUN TIP
Overcast weather still calls for sunscreen. Keep SPF-packed Supergoop! Sunsticks and Sunscreen Swipes handy for quick
and easy touch-ups.


SUGGESTED COMPANION PRODUCTS
          • SPF 30+ EVERYDAY UV LOTION FOR FACE & BODY
          • SPF 30+ MINTFUSION LIP BALM
          • SPF 30+ EVERYDAY UV SPRAY
                                                          Clinically Tested
                                                          UV PROTECTION
                                                          Paraben and
                                                          Fragrance Free


SPF 30+ UVA l UVB ACAIFUSION AND MINTFUSION
SIZE: .5 FL. OZ. / 15 ML. SRP: $8.50 (U.S.)
ACAIFUSION UPC: 894280001297 SKU: 1334 | MINTFUSION UPC: 894280001303 SKU: 1303
Available in Nordstrom and Barneys NY stores nationwide, Nordstrom.com, and Supergoop.com


WHAT ARE FUSION LIP BALMS FORMULATED TO DO?
Fusion Lip Balms provide a unique, high SPF 30 lip balm solution to protect against broad-spectrum UV rays in a
super-antioxidant and regenerative formulation.


 KEY INGREDIENTS                                                       BENEFITS
                                                                       Provides protection from long-wavelength UVA rays and
 PARSOL 1789 and PARSOL SLX
                                                                       boosts UVB protection

 OCTINOXATE                                                            UV absorber of short-wavelength UVB rays

 SHEA BUTTER                                                           Provides deep, instant hydration

                                                                       Topical antioxidant-rich extracts to protect from free
 VITAMINS E AND C                                                      radicals triggered by sunlight, tobacco smoke, and smog;
                                                                       encourages cell renewal



ADDITIONAL BENEFITS
          • SUPER BERRY ACAI hydrates lips, fights free radicals, and helps repair oxidation damage
          • COOLING SPEARMINT LEAF OIL boosts energy and freshens breath while menthol cools and soothes
            stressed-out lips



PRODUCT USAGE
Apply generously and evenly to bare lips. Reapply frequently after swimming or towel drying.


SUPERGOOP! SUN TIP
Apply SPF lip balm under your favorite lipstick for extra moisture and protection.



SUGGESTED COMPANION PRODUCTS
          • SPF 30 SUNSCREEN SWIPES
          • SPF 35+ SAVE FACE A.M. MOISTURIZER
          • SPF 30+ EVERYDAY UV LOTION
                                                          Clinically Tested
                                                          UV PROTECTION
                                                          Paraben and
                                                          Fragrance Free


SPF 30 SUNSCREEN SWIPES
SIZE: 21 SINGLE-APPLICATION SWIPES SRP: $34 (U.S.)
UPC: 894280001341 SKU: 1341
Available in Nordstrom and Barneys NY stores nationwide, Nordstrom.com, Barneys.com, and Supergoop.com


WHAT ARE SUNSCREEN SWIPES?
Formulated to calm, soothe, and protect sensitive skin, these soft, pre-moistened, paraben-free, water-resistant wipes deliver
powerful SPF 30 UV protection for the face and body.


SKIN TYPES
SPF 30 Sunscreen Swipes are ideal for all skin types, especially sensitive skin.



 KEY INGREDIENTS                                                      BENEFITS
 ZINC OXIDE                                                           Anti-irritating powerful UV protection

                                                                      Protects from lipid peroxide—the free radical triggered by
 GREEN TEA                                                            sunlight—and tobacco smoke and smog; also reduces
                                                                      irritation and redness

 VITAMIN E                                                            Softens skin and protects from ozone and pollution damage


ADDITIONAL BENEFITS
   • Convenient for frequent and mess-free reapplications
   • Leaves skin protected and soft without a residue or greasy feeling
   • Helps to gently remove sweat and sand while reinforcing the primary layer of UV protection
   • Ideal for travel and on-the-go use


PRODUCT USAGE
Gently open pouch, unfold swipe, and sweep over face and body. For continuous, water-resistant protection, reapply every
40 minutes after swimming or exercise.


SUPERGOOP! SUN TIP
For daily UV protection, tuck Sunscreen Swipes into your purse, your children’s backpacks, and in the glove compartment of
your car for on-the-go coverage.


SUGGESTED COMPANION PRODUCTS
         • SPF 35+ SAVE FACE SUNSCREEN SERUM
         • SPF 30+ SUNSTICK
         • SPF 30+ 1.6 OZ. EVERYDAY UV LOTION
                                                            Clinically Tested
                                                            UV PROTECTION
                                                            Paraben and
                                                            Fragrance Free


SPF 30+ EVERYDAY UV LOTION SPRAY
SIZE: 3 OZ. / 90 ML. SRP: $19.50 (U.S.)
UPC: 894280001358 SKU: 1358
Available in Nordstrom, Barneys NY, and Giggle stores nationwide, Nordstrom.com, 3floz.com, Giggle.com, and Supergoop.com.



WHAT IS EVERYDAY UV LOTION SPRAY?
A lightweight, water-resistant SPF 30+ sunscreen lotion mist for face and body.

SKIN TYPES
Ideal for all skin types, four months of age and up.


 KEY INGREDIENTS                                                        BENEFITS
                                                                        Powerful, broad-spectrum UV protection that doesn’t leave
 PARSOL
                                                                        a residue to make skin feel heavy

                                                                        Combination of UV screening agents that give the
 SP3 COMPLEX                                                            product high water resistance (up to 80 minutes) and
                                                                        photostability to prevent degrading in sunlight

                                                                        Antioxidant-rich extract to protect from free radicals
 VITAMIN E
                                                                        triggered by sunlight, tobacco smoke, and smog



ADDITIONAL BENEFITS
          • High-output turbo sprayer allows broader range of application
          • TSA-approved size appropriate for carry-on air travel


PRODUCT USAGE
Apply generously to face, neck, and body 30 minutes prior to sun exposure for powerful UV coverage from head to toe.
For continuous protection, reapply during prolonged sun exposure and after swimming or exercise.


SUPERGOOP! SUN TIP
The travel sprayer easily can be refilled with Supergoop! sunscreen from the larger and more cost-effective 24 oz. pump.


SUGGESTED COMPANION PRODUCTS
          • SPF 30+ EVERYDAY UV 24 OZ. PUMP
          • SPF 30 SUNSCREEN SWIPES
          • SPF 30+ ACAIFUSION LIP BALM
                                                          Clinically Tested
                                                          UV PROTECTION
                                                          Paraben and
                                                          Fragrance Free


SPF 35+ SAVE FACE A.M. MOISTURIZER
SIZE: 3 OZ. / 90 ML. SRP: $28 (U.S.)
UPC: 894280001402 SKU: 1402
Available in Sephora stores nationwide, and Sephora.com


WHAT IS SAVE FACE A.M. MOISTURIZER?
The essential first step in a complete morning skincare regimen, Save Face A.M. is a two-in-one sunscreen-moisturizer that
protects against sun and environmental damage in a shine-free, weightless lotion.

SKIN TYPES
Ideal for all skin types, four months of age and up.

KEY INGREDIENTS                                                    BENEFITS
                                                                   Provides protection from long wavelength UVA rays and
PARSOL                                                             boosts UV protection to meet EU recommendations for
                                                                   high-protection sunscreen

                                                                   Supercharged antioxidant helps prevent and repair
                                                                   oxidative damage and assists in boosting the regenerative
BLUEBERRY EXTRACT
                                                                   power of the skin’s cells to improve skin’s smoothness,
                                                                   wrinkles, texture, and elasticity

                                                                   Antioxidant-rich extract to protect from free radicals
VITAMIN E
                                                                   triggered by sunlight, tobacco smoke, and smog


ADDITIONAL BENEFITS
          • Blends beautifully into the skin without leaving a shiny or a white, chalky finish
          • Airless finger pump preserves the strength of the active ingredients while allowing every last drop to be
            dispensed from the tube
          • Very water resistant (up to 80 minutes in water)

PRODUCT USAGE
Apply every morning after cleansing. Avoid eye area.


SUPERGOOP! SUN TIP
Daily sun damage is one of the leading causes of uneven skin tone. Don’t wait for a day by the pool to use broad-spectrum
UVA/UVB protection—apply it every morning, 365 days a year.


SUGGESTED COMPANION PRODUCTS
          • SPF 30+ SUNSTICK
          • SPF 30 SUNSCREEN SWIPES
          • SPF 30+ ACAIFUSION LIP BALM WITH SHEA BUTTER
                                                          Clinically Tested
                                                          UV PROTECTION
                                                          Paraben and
                                                          Fragrance Free


SPF 35+ SAVE FACE SUNSCREEN SERUM
SIZE: 1.7 OZ. / 50 ML. SRP: $32 (U.S.)
UPC: 894280001365 SKU: 1365
Available in Nordstrom and Barneys NY stores nationwide, Nordstrom.com, Barneys.com, and Supergoop.com

       original


WHAT IS SAVE FACE SUNSCREEN SERUM?
An ultra-light serum that simultaneously protects skin daily from UVA and UVB sun exposure, combats premature skin aging,
and moisturizes.

SKIN TYPES
Ideal for normal to dry skin types, especially skin that has started to show signs of aging and needs more intensive treatment and
protection.

 KEY INGREDIENTS                                                       BENEFITS
                                                                       Unique bioactive complex stimulates and accelerates the
 UNIPROTECT PT-3                                                       skin’s DNA and UV repair mechanism while protecting
                                                                       skin proteins from UV-induced oxidation

 PARSOL                                                                Provides high UV protection

                                                                       Protects skin from ozone and pollution damage and
 VITAMINS E AND B5
                                                                       improves skin’s ability to absorb topical nutrients

                                                                       Advanced 24-hour moisturizing complex that helps skin
 HYDROVITON 24                                                         feel supple and smooth, and strengthens the skin’s barrier
                                                                       to reduce water and nutrient loss

ADDITIONAL BENEFITS
          • Smooth wrinkles and fine lines
          • Counteracts the signs of skin aging

PRODUCT USAGE
Apply one to two pumps of product to face and neck each morning. Massage into skin and leave on. Can be used alone or
under makeup as a primer. Reapply after swimming or exposure to water.

SUPERGOOP! SUN TIP
Streamline your beauty routine and wear the Sunscreen Serum in place of foundation makeup to provide smooth,
flawless coverage.

SUGGESTED COMPANION PRODUCTS
          • SPF 30+ MINTFUSION LIP BALM
          • SPF 30 SUNSCREEN SWIPES
          • SPF 30+ SUNSTICK
                                                          Clinically Tested
                                                          UV PROTECTION
                                                          Paraben and
                                                          Fragrance Free


SPF 30 SUNSCREEN SWIPES
SIZE: 40 COUNT POUCH SRP: $34 (U.S.)
UPC: 894280001259 SKU: 1259
Available in Sephora stores nationwide, and Sephora.com



WHAT ARE SUNSCREEN SWIPES?
Formulated to calm, soothe, and protect sensitive skin, these soft, pre-moistened, paraben-free, water-resistant wipes deliver
powerful SPF 30 UV protection for the face and body.


SKIN TYPES
SPF 30 Sunscreen Swipes are ideal for all skin types, especially sensitive skin.



 KEY INGREDIENTS                                                   BENEFITS
 ZINC OXIDE                                                        Anti-irritating powerful UV protection

                                                                   Protects from lipid peroxide—the free radical triggered by
 GREEN TEA                                                         sunlight—and tobacco smoke and smog; also reduces
                                                                   irritation and redness

 VITAMIN E                                                         Softens skin and protects from ozone and pollution damage


ADDITIONAL BENEFITS
   • Convenient for frequent and mess-free reapplications
   • Leaves skin protected and soft without a residue or greasy feeling
   • Helps to gently remove sweat and sand while reinforcing the primary layer of UV protection

PRODUCT USAGE
Gently open resealable pouch, unfold swipe, and sweep over face and body. For continuous, water-resistant protection,
reapply every 40 minutes after swimming or exercise.


SUPERGOOP! SUN TIP
For daily UV protection, tuck Sunscreen Swipes into your purse, your children’s backpacks, and in the glove compartment of
your car for on-the-go coverage.


SUGGESTED COMPANION PRODUCTS
         • SPF 30+ 1.6 OZ. EVERYDAY UV LOTION
         • SPF 30+ SUNSTICK
         • SPF 30+ EVERYDAY UV LOTION
                                                          Clinically Tested
                                                          UV PROTECTION
                                                          Paraben and
                                                          Fragrance Free


SPF 30 SUNSCREEN SWIPES
SIZE: 8 COUNT TRAVEL POUCH SRP: $10 (U.S.)
UPC: 894280001266 SKU: 1266
Available in Nordstrom stores nationwide, Sephora stores nationwide, Nordstrom.com, 3floz.com, SEPHORA.com, and Supergoop.com


WHAT ARE SUNSCREEN SWIPES?
Formulated to calm, soothe, and protect sensitive skin, these soft, pre-moistened, paraben-free, water-resistant wipes deliver
powerful SPF 30 UV protection for the face and body.


SKIN TYPES
SPF 30 Sunscreen Swipes are ideal for all skin types, especially sensitive skin.


 KEY INGREDIENTS                                                       BENEFITS
 ZINC OXIDE                                                            Anti-irritating powerful UV protection

                                                                       Protects from lipid peroxide—the free radical triggered by
 GREEN TEA                                                             sunlight—and tobacco smoke and smog; also reduces
                                                                       irritation and redness

 VITAMIN E                                                             Softens skin and protects from ozone and pollution damage


ADDITIONAL BENEFITS
   • Convenient for frequent and mess-free reapplications
   • Leaves skin protected and soft without a residue or greasy feeling
   • Helps to gently remove sweat and sand while reinforcing the primary layer of UV protection

PRODUCT USAGE
Gently open resealable pouch, unfold swipe, and sweep over face and body. For continuous, water-resistant protection,
reapply every 40 minutes after swimming or exercise.


SUPERGOOP! SUN TIP
For daily UV protection, tuck Sunscreen Swipes into your purse, your children’s backpacks, and in the glove compartment of
your car for on-the-go coverage.


SUGGESTED COMPANION PRODUCTS
         • SPF 30+ MINTFUSION LIP BALM
         • SPF 30+ EVERYDAY UV LOTION SPRAY
         • SPF 35+ SAVE FACE A.M. MOISTURIZER
                                                         Clinically Tested
                                                         UV PROTECTION
                                                         Paraben and
                                                         Fragrance Free


SPF 30+ 1.6 OZ. EVERYDAY UV LOTION
SIZE: 1.6 OZ. / 47 ML. SRP: $14 (U.S.)
UPC: 894280001006 SKU: 1006
Available in Sephora stores nationwide and Sephora.com



WHAT IS EVERYDAY UV LOTION?
A lightweight, water-resistant SPF 30+ sunscreen lotion for face and body.


SKIN TYPES
Ideal for all skin types, four months of age and up.



 KEY INGREDIENTS                                                  BENEFITS
                                                                  Powerful, broad-spectrum UV protection that doesn’t leave
 PARSOL
                                                                  a residue to make skin feel heavy

                                                                  Combination of UV screening agents that give the
 SP3 COMPLEX                                                      product high water resistance (up to 80 minutes) and
                                                                  photostability to prevent degrading in sunlight

                                                                  Antioxidant-rich extract to protect from free radicals
 VITAMIN E
                                                                  triggered by sunlight, tobacco smoke, and smog



ADDITIONAL BENEFITS
         • Convenient slim travel tube is perfect for on-the-go UV protection


PRODUCT USAGE
Apply generously to face, neck, and body 30 minutes prior to sun exposure for powerful UV coverage from head to toe.
For continuous protection, reapply during prolonged sun exposure and after swimming or exercise.


SUPERGOOP! SUN TIP
Maintaining total UV protection all year long—and on the go—is simple with Everyday UV lotion.


SUGGESTED COMPANION PRODUCTS
         • SPF 35+ SAVE FACE SUNSCREEN SERUM
         • SPF 30 SUNSCREEN SWIPES
         • SPF 30+ MINTFUSION LIP BALM
                                                          Clinically Tested
                                                          UV PROTECTION
                                                          Paraben and
                                                          Fragrance Free


SPF 30+ EVERYDAY UV LOTION
SIZE: 24 OZ. / 710 ML. SRP: $68 (U.S.)
UPC: 894280001068 SKU: 1068
Available in Barneys NY stores nationwide and Barneys.com, Sephora.com, and Supergoop.com



WHAT IS EVERYDAY UV LOTION?
A lightweight, water-resistant SPF 30+ sunscreen lotion for face and body.


SKIN TYPES
Ideal for all skin types, four months of age and up.



 KEY INGREDIENTS                                                      BENEFITS
                                                                      Powerful, broad-spectrum UV protection that doesn’t leave
 PARSOL
                                                                      a residue to make skin feel heavy

                                                                      Combination of UV screening agents that give the
 SP3 COMPLEX                                                          product high water resistance (up to 80 minutes) and
                                                                      photostability to prevent degrading in sunlight

                                                                      Antioxidant-rich extract to protect from free radicals
 VITAMIN E
                                                                      triggered by sunlight, tobacco smoke, and smog



ADDITIONAL BENEFITS
         • A cost-effective solution to achieving complete, daily UV protection


PRODUCT USAGE
Apply generously to face, neck, and body 30 minutes prior to sun exposure for powerful UV coverage from head to toe.
For continuous protection, reapply during prolonged sun exposure and after swimming or exercise.


SUPERGOOP! SUN TIP
Maintaining total, cost-effective UV protection all year long is as easy as the Everyday UV 24 oz. pump.


SUGGESTED COMPANION PRODUCTS
         • SPF 30+ EVERYDAY UV LOTION SPRAY
         • SPF 30 SUNSCREEN SWIPES
         • SPF 30+ ACAIFUSION LIP BALM
                                                    Clinically Tested
                                                    UV PROTECTION
                                                    Paraben and
                                                    Fragrance Free


SPF 30+ WEEKEND AWAY ESSENTIALS
TUCKED INSIDE A STYLISH, WHITE TERRY REUSABLE TOTE IS THE FULL
SPECTRUM OF SUPERGOOP! SPF PRODUCTS TO KEEP YOU UV
PROTECTED FROM HEAD TO TOE ON YOUR NEXT WEEKEND AWAY
SRP: $39.50 ($58 VALUE!) UPC: 894280001372 SKU: 1372
In stores nationwide Summer 2011




 WHAT’S INSIDE?                                                BENEFIT
                                                               Paraben-free, water-resistant swipes deliver powerful
 4 INDIVIDUALLY PACKAGED SUNSCREEN SWIPES
                                                               UV protection for the face and body

                                                               Lightweight, water-resistant sunscreen lotion mist for
 3 OZ. EVERYDAY UV LOTION SPRAY
                                                               face and body that is ideal for all skin types

                                                               High SPF 30 lip balm protects, soothes, and hydrates
 SPF 30+ MINTFUSION LIP BALM
                                                               stressed-out lips

                                                               An easy-to-apply SPF 30 sunstick that protects small
                                                               spots—including the eye area, lips, nose, earlobes,
 SPF 30+ SUNSTICK
                                                               hands, and scars—from aging and burning UVA and
                                                               UVB rays


ADDITIONAL BENEFITS
          • All products are TSA-approved for easy carry-on air travel


SUPERGOOP! SUN TIP
Total UV protection is something that can slip your mind when you’re away from home—relegating you to the limited
selection in your hotel’s gift shop. The Supergoop! Weekend Away Essentials provides easy, head-to-toe UV protection
for the whole family when you’re on the go.


SUGGESTED COMPANION PRODUCTS
          • SPF 30 SUNSCREEN SWIPES (40 COUNT)
          • SPF 35+ SAVE FACE SUNSCREEN SERUM
          • SPF 30+ EVERYDAY UV 24 OZ. PUMP
                                                            Clinically Tested
                                                            UV PROTECTION
                                                            Paraben and
                                                            Fragrance Free



FACT SHEET
YEAR FOUNDED
2006

HOLLY THAGGARD, FOUNDER
A leading advocate in safe UV protection, Holly Thaggard’s experience lies in formulation, education, and brand development. Holly sits on the
Founders Council of the Southwest Foundation for Biomedical Research and has received the prestigious Gold Triangle Award for Excellence in
Sun Safety Education from the American Academy of Dermatology. She is a regular sun-safety guest contributor to Healthy Child Healthy World
where she draws on her professional experiences to help parents encourage healthy sun habits with their children and incorporate sun protection
into their families’ lifestyles 365 days a year.

Holly is president of Doctor T’s Supergoop!, a UV protection skincare line formulated for adults and children that utilizes only skin-friendly ingredients
and natural, paraben-free preservative systems. She oversees the day-to-day business aspects of the company, moving the brand and its products
forward with a clear vision for the future.

Holly resides in San Antonio, Texas, with her husband and two young Supergoopers, Emery and Will. She enjoys entrepreneurial conversations,
running, skiing, reading business profiles, traveling, and entertaining family and friends.




KELLY STEELMAN, MARKETING AND STRATEGIC PARTNERSHIPS
As director of sales for both Forbes and Barron’s magazines in New York and Washington, D.C., Kelly Steelman worked alongside many start-up
and multi-national companies to research, brand, and market products and services to the business community. Kelly has a special expertise for
developing proposals, making strong presentations, and building solid client relationships. She also is a mother to the original Supergoopers, Blake
and Caroline. Kelly enjoys cooking, attending her children’s activities and events, and taking warm weather vacations with her family.




 314 E. Commerce, Suite 300 I San Antonio, TX 78205 I Phone: 877.564.7330 I Fax: 214.722.2159 I supergoop.com

 FOR PRESS INQUIRIES: Behrman Communications, Laura Bierbaum or Irissa Sheikowitz I 366 Madison Avenue, Suite 600,
 New York, New York 10017 I 212.986.7000 I FOR INQUIRIES, INFORMATION, OR AN APPOINTMENT: Margaret Whitten,
 Supergoop! UV Sun Specialist I Direct: 210.787.1378 I margaret@supergoop.com OR Holly Thaggard, Founder I
 Phone: 210.787.1377 I Cell: 214.552.5631 I holly@supergoop.com

				
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