VIEWS: 3 PAGES: 13 POSTED ON: 7/28/2012
SEO SETUP GUIDE Revised March 9, 2012 by Raven Internet Marketing Tools Welcome! Other Resources Knowledge Base Raven Internet Marketing Tools is ready to help you get the Go to https://raven.zendesk.com most from your social media campaign and make sense of the at any time to search the Raven Knowledge Base for answers to fire hose of information coming at you from social media. common questions and step-by- step instructions for each tool. This guide will walk you through eight activities that will help It’s updated every time we add features or make changes. you understand the SEO data, tools, and reporting that are now available to you through Raven. Customer Care Bookmark raventools.com/ Here’s what we cover: customer-care for quick tips, resource guides, archived 1. The Setup Wizard webinars, our change log and more. It’s updated weekly. 2. Adding keywords Technical Support 3. Adding competitors E-mail firstname.lastname@example.org 4. Customizing your Link Manger with specific questions or click the “Report an Issue” icon in the tool. 5. Customizing your SERP Tracker Days: Monday-Friday 6. Using Events to track major developments in your campaign Hours: 8 a.m. to 6 p.m. CST (GMT-6) 7. Google Webmaster Tools Languages: Raven offers English 8. Building brand templates and reports and Spanish support. These eight tasks should take about an hour to complete. Let’s get started. P.S. Raven Customer Service is available any time your need help. You can contact the team by emailing email@example.com. STEP 1 Setup Wizard Glossary Website When you log in to Raven for the first time, you’ll immediately be Your online marketing efforts taken to the Raven Setup Wizard. revolve around a particular website. That’s why Raven stores important The Setup Wizard helps you add your first Website, which is where data (e.g. links, keywords, searches, Raven will store keywords, links, contacts and other data for etc.) in a category called Website. your SEO campaign. You can also connect your Google Analytics, Your account allows you to add an Google Adwords, Twitter and Facebook accounts to that Website. unlimited number of Websites to Raven. The Wizard will take just a few minutes to complete. Profile Profiles are groups of related Websites. In most cases, customers use a separate Profile for each client. Profiles offer an increased level of user control and report branding. The default profile is called My Profile. You can create additional ones using the Profile Manager under the gear icon. Don’t worry; your account also includes Don’t have a Google Analytics account? Simply skip this step. unlimited Profiles. STEP 2 Add Keywords SERP Tracker Ranking Results Pro account: 1,000 The first step is to add your SEO campaign keywords to Raven’s Agency account: 2,500 Keyword Manager. Go to Site > Keywords. Click the “Add Keywords” button. You can add keywords individually or in bulk. Ranking You have the option of adding any keyword to the SERP Tracker. Accounts have SERP Tracker limits, so make sure to check your limits before adding keywords to the SERP Tracker in bulk. Tagging Tag keywords to group them for better sorting and reporting. Importing You also have the option of importing all your keywords. Go to the Keyword Manager and select the Import icon in the menu. You can add tags to your import file. Here’s a sample CSV file to help with the import. STEP 3 Add Competitors to track Knowing what is happening with your keywords is important. Knowing how you compare to your competitors can be invaluable. The Competitor Manager allows you to do a side-by-side comparison of your ranking results versus a competitor. Raven stores your Website’s competitor information in the Competitor Manger tool. Go to the Site > Competitors. Next, click the button on the right side of your screen that says “Add Competitors.” Add the competitors you wish to monitor. The option to track your competitors’ ranking with the SERP Tracker is automatically checked. You can choose to track only certain competitors, too. STEP 4 Customize the Link Manager There are three things that link builders will want to set up in the Want to save time building links? Link Manager right away: Download the Raven Firefox Toolbar to add Link Records as you browse online. Go to the Main • Link Manager view Settings gear icon, then drop down to “Firefox Toolbar” in User • Categories for Link Type, Website Type and Link Status Preferences. • Link Monitoring Link Manager View Each link in the Link Manager has a Link Record. A record is a collection of important information about that particular link— everything from the anchor text to type of website the link is from to the person on your team who got the link. Customize your Link Manager view by clicking the screen icon in the upper right-hand corner of the Link Manager. Check any of the items you wish to see whenever you log in to Raven and use the Link Manger. STEP 4 continued Link Type, Website Type, and Link Status Track as many marketing events as you like with the Event Manager. Next, let’s customize the Link Type, Website Type and Link Status For example: options you will use to categorize your links. Here are a few ideas: Name searches for Link Type: How would you classify a particular link? Is it a report-friendly headlines directory link? Did you leave a comment on a blog? These are When you first set up a search among the default types, but you can customize with the details with the Social Monitor, use the you need to track for your job. “Search Name” field to give your search a client- or report-friendly title. For example, if your keyword Website Type: What kind of website are you getting the link phrase is “nashville predators,” you from? Consider including the industry the website is associated could set up the Search Name as with for a more accurate snapshot of what your backlinks look Nashville Predators to display it in like. upper case and without the quotes in your reports. Link Status: What’s the overall picture of your link building This is also helpful when you’re monitoring for negative keyword campaign? You’ll have a better idea when you assign statuses to or brand mentions, such as “brand individual links and report on them later. You can use Raven’s sucks” or “brand alternative.” default link statuses, such as “Requested,” “Active” or “Declined,” and you can add additional ones to best fit your workflow. Notifications You can adjust Social Monitor To customize these settings, click the wrench icon in the top right- alerts after you have set them by hand corner of the Link Manager. going to the Change Notifications section of your Main Settings (the gear icon in the upper left corner) in Raven. STEP 4 continued Link Monitoring Glossary Finally, let’s set up link monitoring for the links in the Link Link Type Manager. Link monitoring saves you time by staying on top of any changes that may positively or negatively affect the value of your This is your classification for a link link. Click the binocular icon in the top right-hand corner of the you have obtained or received for your Website. Raven has default Link Manager to get started. types, including these, but you can make custom types: • User Submitted • Paid (Permanent) • Blog Comment • Organic Link • Affiliate • Competitor Backlink Website Type This is your classification for a website from which you obtained a link. Raven has default types, including these, but you can make You have a lot of options here. For example, any time you add a custom types: link to the Link Manager and set the status to Requested, Raven can automatically check to see if the link becomes active and then • Social Media updates the Link Record. You can also stay on top of anchor text • E-Commerce changes, the number of links on a page and set alerts for when • Personal Blog the mozRank or Page Authority increases/decreases by a specified • Corporate Blog amount of points/percentage. • News / Media • Directory You can also set the frequency for which you’d like Raven to check these items for you. Link Statuses This is your classification for any link you have or are trying to obtain. Raven has default types, including these, but you can make custom types: • Queued • Requested • Active • Inactive • Decline STEP 5 Customize the Sub-users Have any clients who are, shall we SERP Tracker say, a little more hands-on than others? You can create free, read- only sub-user accounts so they can log in and view their rankings. The SERP Tracker tool is where you can keep an eye on your Go to Main Settings > User rankings with data provided from our third-party partner Manager to set up these accounts. Authority Labs. Click on Metrics > Ranking, and let’s customize Link Clips your view. Not only does Raven monitor your rankings with the SERP Tracker, Raven’s SERP Tracker can provide you with more information it also stores screen shots—which than just where your Website ranks in a search engine for a we call Link Clips—of the search particular keyword. It can tell you how a competitor ranks for that engine results page with data keyword, how much volume AdWords predicts for that keyword information. Click on the ranking and how much traffic your website received during the past 30 number for a keyword to view the screen shot. days from ranking for that keyword. To turn these other data points on, simply click the display icon to see drop-down menu to select the options you want. You can even set the baseline for your results (that’s the date against which you want your current ranking data to be compared). Once you’re happy with what you want displayed, click the update button and the SERP Tracker will refresh with your new display options. Now you can get a much more in-depth look into how your campaign is performing. STEP 6 Add events to track Track of as many marketing events as you like with the Event Manager. For example: 1. Did Google change its Raven created the Event Manger so you can see quickly the impact algorithm? of any type of marketing event—online or offline—on your 2. Did you get a link from a major campaign. The Event Manger is integrated with several Raven source? tools, such as Google Analytics, so that you can see events plotted with actual metrics. 3. Did you redesign the Website? 4. Did you distribute a press release? Using the Event Manger is simple. Go to Site > Events. Click the 5. Were you mentioned in a news “Add Event” button on the right side of your screen. You’ll be able article? to apply your event to the Website you are working on or to your 6. Did an influencer retweet your entire Profile. link or post it on Facebook? 7. Did you sponsor an industry To get started, add an Event called “Started Using Raven.” (You event? can delete this later.) 8. Did you begin a PPC campaign? 9. Have you or your company As mentioned, event details will show up in other Raven tools; you started a new television/ radio/ can toggle the event view on and off in those tools. You can also newspaper/direct mail/etc. choose whether to show event information in reports that you advertising campaign? build. STEP 7 Sync Google Did you know? Webmaster Tools Google Webmaster Tools API The Google Webmaster Tools API Raven works well with Google Webmaster Tools (GWT) if you are doesn’t support every feature already using it for sites you manage or still need to set it up. Go that’s available in Google’s version to Site > Webmaster in Raven to access these features. of GWT. However, as they update their API When you first access GWT in Raven, you will have to authorize with more features, we’ll quickly your account with Google to communicate with Raven’s system. try to add them to Raven Once you authorize your account, our system will look for a site in your GWT account that matches the one you’re managing in Raven. If Raven recognizes a matching domain, it will automatically choose it. If it doesn’t recognize the domain or finds variants (different subdomains using the same root domain), it will give you the option to choose a variant, add a new domain or reauthorize with a different Google account. Sites that haven’t been verified are provided with verification options. Complete the instructions, click the Verify button and you’re done—all from inside of Raven. Now that your site is verified, you’ll be able to view and add sitemaps, add keywords to Raven’s Keyword Manager and SERP Tracker, and even be notified of important messages from GWT. STEP 8 Set Up Reports A great way to stay on top of your Internet marketing campaign is You can add multiple templates; to set up automated reports. Raven can send them just to you or however, you can only assign one template to a Website or Profile. to any combination of you, your team and your clients. Best of all, you can report on activity for just about every tool in Raven. For the ultimate personalization, consider creating brand templates for each of your clients with their First, you’ll want to set up a brand template—this will remove the logo and brand colors. Raven branding from your reports so you can add your own. (If you don’t need to replace the Raven branding, you can move on to the next part of this tutorial.) Go to Reports > Brand Templates. Click the “Create a new template” button. Here, you can upload your logo (high-quality, horizontal images are best) or use plain text. You can also customize your colors, add footer text and change settings for how SERP Tracker results are displayed. Finally, assign the template. You can assign it to a Website you’ve created, a Profile or your entire account (global). Now, save your template. STEP 8 continued Next, head to Reports > Wizard to create your report. Pro tips The first step is to add settings for your new report. In the Report You can choose to have Raven Details section, give your report a name and choose a brand automatically email reports of template, if you created one in the previous step. Check the your Internet marketing activity in PDF format or with a trackable “Schedule” box to create a scheduled report. Set the desired report download link. frequency and date range. As one of our customers noted, when you know which clients are Next, check the box to have the report automatically emailed. not downloading your reports, you Add a single email addresses or multiple addresses separated by can figure out which clients need commas. Choose whether to email the report as a PDF or as a more attention. trackable download link (see right for more details). To view details of the trackable download links: Now it’s time to build your report. Click the “Next: Build your • Go to Reports > Report report” button. Wizard. • Click on the “Show scheduled Here is where you add the elements important to this report. On history report history” for the left under Report Options, you find links to the many tools your Website link just above in Raven. Click on the name of the tool you want to add and the module that lists your customize the information in the module. You can add multiple scheduled reports. modules for the same tool and adjust each to report on multiple • Click the “Detail” link next to sets of data from that tool. a report. If any trackable download links have been clicked, you will see the date, user and IP address for each click. Otherwise, you’ll see a “No activity available for this report” message Save and close, and your report is now set up and scheduled.
"raven tools - seo setup guide _deleted 500d6fac-1175d3-a9106194_"