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EMI Music videos arrive on VidZone on PlayStation by jennyyingdi

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									MEDIA INFORMATION
For immediate release


     EMI Music videos arrive on VidZone™ on PlayStation®3

    Thousands of new videos join VidZone‟s PlayStation®3 service
    VidZone and EMI to work together to create dedicated artist and label TV
    channels
    Almost 500 million videos delivered by VidZone since launch


SYDNEY, 18th August 2010: Sony Computer Entertainment Europe (SCEE) is pleased to
announce that from today, EMI Music artist videos including back catalogue and new releases
will be available to view free from VidZone™ exclusively on PlayStation®3 (PS3™). The
agreement brings one of the world‟s leading rosters, with artists such as Coldplay, Katy Perry,
Iron Maiden, David Guetta, David Bowie, Chemical Brothers, Daft Punk, Empire of the Sun,
Jet and many more to one of the world‟s biggest music video applications.

EMI Music is the latest record label to join VidZone the free music streaming service on PS3
which already hosts some 25,000 music videos. VidZone gives the user the choice of on-
demand video view, playlist view, exclusive artist and genre TV channels - from Bollywood to
Hip Hop, as well as exclusive interviews, event coverage, prizes and promotions.

Ian Whitfield, EMI Music‟s Vice President Digital Business Development said:
“VidZone have developed a great service for fans to enjoy their favourite music videos and
engage with the artists behind them. We are very pleased to bring our artists to VidZone and
look forward to developing new artist TV channels with them.”

Louisa Jackson, Director of Content and Marketing at VidZone added:
“VidZone on PS3 is now one of the biggest music video applications in the world having
streamed more than 450 million videos since our 2009 launch. EMI‟s launch on VidZone is
great news for our fans who have been building an unofficial chart of their most wanted EMI
acts - led by Coldplay. Fans can now access thousands more music videos including new
releases and exciting content such as interviews, concerts and behind the scenes footage -
so watch this space.”

VidZone is free and easy to use. Just download the VidZone application from
PlayStation®Store via PlayStation®Network, find it under the „music‟ icon on your PS3
XrossMediaBar (XMB) menu and you‟re away. As well as watching one of the new pre-
programmed music channels with VidZone TV, you can also select individual videos to watch
on their own via VidZone On-Demand. Here you have the option of pausing, skipping, fast-
forwarding and rewinding – or you can create your own library of streaming music and make
custom playlists for every occasion.

Upgrade your music experience and put yourself in control with VidZone on PS3. For more
information visit www.VidZoneps3.com or blog.eu.playstation.com.

                                                 ENDS

For further information on PlayStation products, please visit www.au.playstation.com/press/ or
contact:
Tom Hutley                                      Melissa Tait
Hausmann Communications                         Hausmann Communications
P: 02 8353 5730                                 P: 02 8353 5773
E: tom.hutley@hausmann.com.au                   E: Melissa.tait@hausmann.com.au

About VidZone on PlayStation3
With Major music labels on board as well as thousands of Independents, you can count on getting the
latest videos from the biggest names – including regular exclusives and world premieres, all on demand
and straight to your TV. VidZone has over 25,000 videos live across 18 territories including Australia,
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, New
Zealand, Norway, Portugal, Spain, Sweden, Switzerland and the UK.

About Sony Computer Entertainment Europe:
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution,
marketing and sales of PlayStation®3, PlayStation®2, PSP® (PlayStation®Portable) and
PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and
Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these
formats, and manages the third party licensing programs for the formats in these territories. Since the
launch of PlayStation 3 in November 2006, over 38 million units have been sold globally and continue to
be sold at a record level. Maintaining its position as one of the most successful consumer electronic
products in history, PlayStation 2 has sold over 146.1 million systems worldwide. Since its launch at the
end of 2004, over 62.7 million PSPs have been sold globally, highlighting the importance of the portable
entertainment market. With the huge increase in interest and accessibility of network applications and
network gaming, over 54 million accounts have registered to PlayStation Network, the free-to-access
interactive environment, and over 1.1 billion items have been downloaded.

More information about PlayStation products can be found at www.au.playstation.com or
http://blog.eu.playstation.com/

PlayStation, the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3
and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of
their respective owners.

About EMI Music
EMI Music is one of the world‟s leading music companies, representing artists spanning all musical
tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol
Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Mute, Parlophone
and Virgin.

								
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