EXPECTED OUTCOMES

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					                                           Regione Puglia

                                   Assessorato al Mediterraneo

                            CBC ENPI MED Puglia – Egypt project proposal


                              Priority 4 – Promotion of Cultural Dialogue

  Measure 4.1 – Support to mobility, exchanges, training and professionalism of young people
                                    CBC ENPI Mediterranean Basin

                                      Puglia – Egypt project ideas

                           PROJECT DRAFT

WEB TV LOGO AND NAME OF THE PROJECT




WORLD CONTEXT

Generalist TV macro-trends all over the world are generally the following: more stations, longer commercial
breaks, less viewers. Besides, personal video recorders (that is, recorders that automatically cut off any ad)
are making advertising on TV less and less interesting for firms and brands. On the contrary online video
and internet TV, although niche medium yet, are growing rapidly and seem to be destined to become the
next step of TV, above all due to its 2-way communication and interaction.

TV is still the primary medium in the world, but is frequently moving online.

Analysts consider web TV as an emergent scene with excellent potentialities, tied to the progressive
increase of the target and to the improvement of the quality of the contents. The main points of strenght of
this medium are the ability to go beyond geographic limits, to combine communities dealing with specific
topics and to reach the interest of a niche of spectators, thanks to highly targeted formats and peculiar
subjects. Besides, viewers are becoming more pro-active, so a thinking search is going to replace a passive
channel surf. Moreover, using an atypical medium like PC, moreover, the spectator enjoys an interactivity
that transforms him in a customer: possibility to create a personalized palimpsest, elimination of the dead
times, usability of videos without geographic limits and so on. Finally, new technologies allow to create an
internet TV with a relatively low investment.
Numbers generally agree with this analysis. Internet is still seen first and foremost as an information
resource, then, but there are also some other purposes: 38% view movie trailers, 36% music videos, 51%
watch a television episode online if they missed it on TV.

This trend is exploding: in October 2006 Google acquired the hottest online video property on the planet,
YouTube. Later on that same month, news came out that the founders of Kazaa and Skype were building an
Internet TV service, nicknamed The Venice Project (later named Joost). In 2007, YouTube continues to
dominate. Meanwhile Internet TV services are slowly getting off the ground.

It's fair to say that in 10 years time, Internet TV will be totally different to what it is today. Higher quality
pictures, more powerful streaming, personalization, sharing, and much more - it's all coming over the next
decade. Perhaps the big question is: how will the current mainstream TV networks (NBC, CNN, etc) adapt?
Italian web TV is growing too, though its “business idea”
is to be improved. According to Ernst & Young (survey
“New media”), in 2008 this kind of stations has
increased of 33% compared to 2007, with 364 societies
that manage 633 web TVs and cover eighteen regions
on twenty (above all Lazio, Lombardy and Emilia
Romagna). Another study of Nòva-Sole24Ore
demonstrates that if the web tv Italian transmitted all
together, they would graze half a million of spectators.
Italian web TV can be classified into:
- informational TVs, generally dealing with the local
territory and speak to citizens living in that place;
- report TVs, describing and demonstrating some
inefficiencies;
 - youthful TVs, able to intercept any buzz topics on the
net;
- Uni-TVs, connected to Universities and made by
students for students.


  Television and the web are two media on a collision course. Surely it won't be long before they merge and
 we see them both on the same screen. We'll happily toggle between the two and the modest crossover bits
                  in the middle - interactive TV or TV web channels or whatever they're called. End of story.

                                                                                         Andrew Starling, 2000



CHRONOLOGY A brief online broadcast history

1992 Audionet starts; covers radio and sports online

1994 The first music streams served on the net: November 18th: the Rolling Stones Voodoo Lounge concert
at the Rose Bowl in Dallas was streamed – to an audience with 14.4k modems.

1997 The first video streams appear on the net

1998 VPRO starts 3voor12 - with the budget of 1 TV show

2001 Madonna in concert webcast reaches 9 million total

2003 VPRO turns 3voor12 into a permanent TV channel
2005 Youtube starts a video sharing site

2006 Chinese P2P video sites share P2P streams on the net

2007 YouTube reaches over 50 million monthly visitors

2007 Live Earth reaches 15 million online during the show



SUSTAINABILITY

As regards sustainability, in a medium time we can foresee that after the end of the project and the using
up of the financing assured by ENPI CBC MED, the web TV will be able to survive “selling” advertising
spaces. The strategic choice to focus this project on the idea of a web TV with a very specific content opens
great advertising perspectives.

In Italy, for example, there is already a thematic channel about underwater fishing and, naturally, it
transmits spots regarding products on the deep sea world. The same monothematic philosophy inspires
some web TVs like Vino24tv, exclusively dedicated to enology, or other examples focused on sailing or car
competition. In this way, even if spectators who watch them are not as big as that one of the traditional
and generalist TV, the advertising message is much effective, because extremely aimed and arriving directly
to persons surely interested in the core TV argument.

The assumption of our niche strategy, therefore, is that the start up of the plan will be fruitful and web TV
spectators number large enough to become an “attractive target” for companies and brands in a
sponsorship/advertising perspective.

After all, according to many international analysts, the economical value of online video business will be
increasing in the next years all over the world. For example eMarketer, one of the most important internet
market research company in the world, bets on the online video, previewing for the American market a
great and constant increase of the audience, till to catch up the great majority of the entire Internet surfers
in four years.




Actually there are more than 150 million Americans watching online video and online video consumption
grows 70/80 percent every year. Online video spending represents now just 3.6 percent of the Internet ad
market, or $775 million; nevertheless, by 2011, the web research firm expects the market to expand to $4.3
billion, still only around 10 percent of the online ads market.

In Italy the web is growing too and has yet become a target for advertising investors. According to data
published during the recent IAB Forum in Rome, Italian advertising expense in on Internet has grown 10.5%
in 2009, while the TV, according to Assocomunicazione has decreased 10.2% (even if the volumes are
clearly different, with a relationship of 1 to 8 in favor of TV). The Web, with a 2009 turnover near to 900
million of Euro, shows a brilliant trend even in a phase of crisis, while advertising investments for traditional
media are decreasing (paper -21.5%; radio -9.4%).

Therefore, Bridge TV could involve, for example, the following stake holders as potential advertisers:

       Great Distribution with its own fair trade private label (Fairglobe for Lidl; Solidal Coop for Coop) or
        selling Fairtrade-certificated products (Auchan);

       Consortium CTM “Altromercato” (the greatest fair trade organization in Italy and the second one
        world-wide);

       Ethical Finance (f.e. Banca Etica-Ethical Bank or Consorzio Assicurativo Etico e Solidale in Italy);

       Agencies and enterprises promoting a responsible tourism (f.e. the Italian Association of
        Responsible Tourism - AITR);

       Eco-Building, that is environment-friendly and sustainable architecture (builders, solar panels or
        foto-voltaic installers, architects, engineers, associations and so on);

       Events and fairs dedicated to critical consumption and sustainable development (f.e. Fa' la cosa
        giusta in Italy);

       Web sites on ethical commerce (f.e. worldofgood.com, an eBay channel focused on fair trade
        products; or Zoes, first fair trade social network on the web);

       Private or public bodies promoting sustainable mobility or intermodality plans;

       Publishing houses and enterprises operating in social journalism and spreading a fair and
        sustainable way of life (f.e., Terre di mezzo and Feltrinelli, in Italy);

       Critical fashion, that is producers of apparel and accessories made of natural or recycled materials;
        charity brands or charity shops; young and underground designers.
WEB TV TYPOLOGY, CONTENTS AND MODELS

Web TVs are generally divided in:

     Consumer generated;

     Produced;

     Pro Am.




    Consumers           provide       Content is created in by         Aggregates          and
    content. Large reach of           highly skilled amateurs.         redistribute    premium
    websites. Lower quality           Highest video quality.           content      made    for
    videos vs other video sites.      Brands pay for highly            television. TV networks
                                      targeted and original            own content and channel.
                                      content .


Bridge TV, on account of its characteristics and focus, will be built as a “Pro-Am” format, following the
model of blip.tv and revver.com, but in this case contents will be created by professional journalists (like
“Produced” format). We will bet on specialization, therefore, rather than generalism. In fact the YouTube
model often meets with a blame: its inability to go beyond the 30-second-video standard, that is a short
video, enjoyed as a pure pastime. A million videos have been uploaded on YouTube and other platforms,
but which of these are truly worth being seen? Which can attract a large public? The future of web TV, it
seems sure, is publishing: high quality contents, selected and proposed by qualified journalists. So, the
intercultural web TV that this plan is going to create will consist of a set of thematic programmes and a
blog, whose contents will periodically flow together in an online magazine, downloadable as a pdf.

As concerns contents, the web TV we are going to carry out will be inspired by some interesting models
already experienced: for example, Link TV is an American satellite TV which transmits also on the web
(www.linktv.org) and whose objective is to supply “various perspectives on the world” and to act as “a
television without borders”. It reaches one USA house on four and transmits a mix of scientific and social
documentaries, global news, reports by common people, music from various places and cultures,
participatory programs. The mission of Link TV is to supply different perspectives on world-wide issues and
global cultural aspects, promoting intercultural dialogue and giving voice to communities not represented
in traditional media.




CrossingTV represents the Italian translation of LinkTV. It is a web TV, visible on Internet at
www.crossingtv.it address, made by an intercultural editorial office composed of girls and boys from 16 to
20 years (target is represented by persons of the same age). CrossingTV deals with visions of the world,
people differences and likenesses, fighting against every prejudgment and discrimination, but also refusing
every stereotype about different cultures. It is an experience built by Italian and foreigners coming from the
most various Countries, working all together.




As concerns language, Bridge TV will use English and Arabic both in the website and in the videos. This
choice is obvious for an intercultural web TV, whose target is potentially made of the whole world wide
web: in fact, according to Internet World Stats, English -with 465 million of users, equal to the 29% of web
surfers- is the most used language on internet. The website will be also translated in Italian and French.
STRATEGY

Bridge TV will be developed according to the philosopy of the David Armano test, that is a very famous
method to create successful digital experiences:



POINTS OF STRENGHT AND WEAKNESS

Disadvantages of online TV

      A professional broadcaster needs to provide some guarantees:

       - Guarantees on quality, reach, availability;

       - Distribution control – who can watch and who can’t, in which territories (distribution rights);

       - Clear data and stats on volumes, viewing time and behaviour - in an accepted standard.

       Current online tv-systems can’t offer these: you just push your content out, and depending on the
       network and their connections the signal may reach the audience the way you intended: you just
       can’t be sure.

      The distribution costs are moved from the content provider to the internet service providers(ISP’s)
       who need to make additional investments to deal with extra traffic on the network - ISP’s could try
       charging those costs to consumers or content providers.

      Another possibility for the ISP is traffic filtering, reducing available bandwidth. This can become
       necessary to prevent heavy users from clogging up the network.

      Eventually this touches upon the Net Neutrality discussion: ISP’s could reduce bandwidth of online
       services like Joost and Skype in favor of own IPTV signal. This is a hot debate in the USA.

      To the general audience, the online quality of service is great for watching YouTube, but not yet
       there compared to an old fashioned cable subscription.

Advantages of online TV

      Easy to combine with other online activitities (multitasking);

      Can offer a richer viewing experience (interactivity, personalisation);

      Is not scheduled but on demand;

      Can integrate and bundle services (converged services);

      Available content is practically unlimited for advanced users.

      Cheap to make (no expensive broadcasting equipment required)

      No limits on time and space – anyone can create and distribute.
CHART ORGANIZATION

Our proposal arises from the increasing success that the so-called “cool hunting” (or “trend watching”) is
having on the web. Which is the idea we can borrow from this model? That Bridge TV could operate as
“huntress” of cultural tendencies, a media observing tendencies and cultural models having birth or
evolving in the Mediterranean place in the fields of the art, literature, music; but also in lifestyle, media,
fashion or everyday life.

Cool hunters, working in their Editorial Local Offices (located in every seat of the project), will be both
journalists and sociologists, cinema directors and intellectuals. They will be set on the track of cultural,
social, literary, artistic tendencies, rising in Mediterranean cities, above all those still in embryonic phase.

They need to be ahead of time, to use their own intuition and instinct, to frequent the places where sub-
cultures ferment giving life to new ideas, expressions and styles: concerts, art exhibitions, shows, roads,
squares, cool cafès..

In their work, writing desk, telephone, fax and keyboards will give way to digital cameras, video cameras
and portable PCs, ideal instruments when you have to visit the greatest number of places and to catalogue
images, moments, tendencies and styles that will become a “must” in few months. It will be also
indispensable to build a map of the coolest places and a program of unlosable events. A similar importance
will have a proper net of contacts: event organizers, cultural operators, musicians, showmen,
entrepreneurs, journalists, photographers, holders of “cool” stores or clubs.

Then, all collected videos will be put at Editorial Central Office’s disposal. Journalists working there will
select the row material made by “local antennas”, organizing the huge and creative documentation in their
possession, finding out a lead wire, creating some thematic threads, refining the videos and finally
publishing them on the webTV.

This work is usually defined “cult searching”. In this second phase cult searchers, differently from cool
hunters of the first phase, will work in methodical way. They will watch and compare videos, finding out the
most interesting trends emerging. Then, they will select the best video, organize them in threads and
publish them on the webTV.

Besides, a Scientific Committee, composed of representatives of the partners of this project, will give some
advices on the publishing line to Editorial Offices, suggesting new threads and arguments for videos and
permanently evaluating web TV quality.

Finally, the Head of the project will call the Scientific Committee, supervise Editorial Offices and coordinate
the whole project.
PROBLEMS TO BE ADDRESSED

INTERNET USAGE IN ENPI-CBC COUNTRIES: DIGITAL DIVIDE STRIKES AGAIN

Internet World Stats is an international website that features up to date world Internet Usage, Population
Statistics and Internet Market Research Data, for over 233 individual countries and world regions. We
examined the web usage in ENPI-CBC eligible Countries using their data on 2009.

Our analysis seems to merely confirm the existence of the well known problem called digital divide. It is a
gap between people with effective access to digital and information technology and those with very limited
or no access at all. A key dimension of the digital divide is the global digital divide, reflecting existing
economic divisions in the world, which can clearly be seen in the following graphs:




Data from Internet World Stats, processing by Moda Mediterranea

This global digital divide widens the gap in economic divisions around the Mediterranean Sea. Countries
with a wide availability of Internet access (above all European ones) can advance the economics of that
country on a local and global scale. There are several factors that lead to digital divide: country of
residence, ethnicity, gender, age, educational attainment and income levels. African and Medium East
eligible Countries are backwards

If we focus our attention on single Countries, we’ll clearly catch the situation:
Data from Internet World Stats, processing by Moda Mediterranea

Israel, Spain and France are in the van of web progress, with a percent of population using internet that
goes about 70/80%. Very good the followers’ situation, settled between 30 and 50% (Italy, Cyprus,
Lebanon, Portugal, Cyprus, Turkey and Gibraltar.

The global digital divide is confirmed by data on computers per 100 people and the number of “broadband
connections”, that is the common term for a very fast connection to the internet, allowing users to make
advanced experiences on the web (watching or downloading video clips and music, listening to digital radio,
sending e-mail faster and so on).




From en.wikipedia.org




Countries by number of broadband Internet
subscribers
Rank Country              Total   Total subscribers
                    population
                   penetration
   —       World          6,1%          349.980.000
    5      France        22,5%           18.009.500
    8      Italy         15,8%           12.447.533
     11         Spain             17,0%             7.483.790
     18         Turkey             5,2%             3.767.912
     27         Israel            24,3%             1.560.000
     28         Portugal          14,7%             1.555.641
     37         Greece            11,0%             1.017.500
     39         Egypt              0,5%               437.207
From en.wikipedia.org

It’s a complicated situation, but we can also find some positive aspects, even in less advanced ENPI
Countries: internet users are more than 23 million in Africa and 11 million in Middle East and web user
growth from 2000 to 2008 is more than 4000% and 2700% for the two groups.



Internet usage in ENPI-CBC Countries

                        POPULATION        INTERNET USERS   % POPULATION       USER    % USERS IN
                              2008                  2009   (PENETRATION)   GROWTH       ENPI CBC
                                                                            2000-08   COUNTRIES
Algeria                    33,769,669          3,500,000         10.40%      6900%         2.06%
Egypt                      81,713,517         10,532,400         12.90%    2240.50%        6.21%
Libya                       6,173,579            260,000          4.20%    2500.00%        0.15%
Morocco                    34,343,219          6,600,000         19.20%    6500.00%        3.89%
Tunisia                    10,383,577          2,800,000         27.00%    2700.00%        1.65%
AFRICAN
COUNTRIES IN
ENPI-CBC                166,383,561           23,692,400         14,23%    4168.10%       13.98%


Cyprus                       792,604             324,880         41.00%    170.70%         1.90%
France                     62,150,775         40,858,353         65.70%    380.70%        24.12%
Gibraltar                     28,002               9,853         35.20%    515.80%         0.00%
Greece                     10,722,816          4,932,495         46.00%    393.20%         2.91%
Italy                      58,145,321         28,388,926         48.80%    115.10%        16.75%
Malta                        403,532              95,000         23.50%    137.50%         0.05%
Portugal                   10,676,910          4,249,200         39.80%     70.00%         2.50%
Spain                      40,491,051         28,552,604         70.50%    429.90%        16.85%
Turkey                     75,793,836         26,500,000         35.00%    1225.00%       15.64%
EUROPEAN
COUNTRIES IN
ENPI-CBC                259,204,847          133,911,311          51,66%    381.99%       79.05%

Israel                      7,112,359          5,263,146         74.00%    314.40%         3.10%
Jordan                      6,198,677          1,126,700         18.20%    785.10%         0.66%
Lebanon                     3,971,941          1,570,000         39.50%    423.30%         0.92%
Palestine                   2,407,681            355,000         14.80%    915.70%         0.20%
Syria                      19,747,586          3,470,000         17.60% 11466.70%          2.04%
MEDIUM EAST
COUNTRIES IN               39,438,244         11,784,846          29,88%   2781.04%        6.95%
ENPI-CBC


TOTAL ENPI-
CBC
COUNTRIES                  465,026,652                169,388,557   36,42%      2010%           100%
Data from Internet World Stats, processing by Moda Mediterranea


INSTITUTIONAL FRAMEWORK, POLICIES AND PROGRAMMES

Intercultural dialogue has long been a principle supported by the European Union and its Institutions. The
year 2008 was designated "European Year of Intercultural Dialogue" (EYID) by the European Parliament and
the Member States of the European Union. Established by Decision N° 1983/2006/EC of the European
Parliament and of the Council. (18 December 2006), it aimed to draw the attention of people in Europe to
the importance of dialogue within diversity and between diverse cultures, facilitating dialogue between
religious or ethnic communities, fighting against racism, xenophobia and discrimination.

The European Year of Intercultural Dialogue 2008 recognized that cultural diversity represents a unique
advantage. It encouraged all those living in Europe to explore the benefits of other cultural heritages and
opportunities to learn from different cultural traditions.

The promotion of intercultural dialogue was included in the objectives of the new generation of EU
programs for education and training, youth, culture and citizenship for the years 2007-2013.

The European Year of Intercultural Dialogue has mobilized stakeholders, policy makers and grass-roots civil
society organizations throughout Europe. So far this Year, there have been 524 national events and 406
projects, while 91 national 'ambassadors of intercultural dialogue' have been nominated by the Member
States.

To mark the closing of the Year, the French Presidency of the European Union and the European
Commission are organizing a closing conference on 17-19 November in the Centre Pompidou in Paris.
Keynote speakers will include Christine Albanel, French Minister of Culture and Communication, Ján Figeľ,
European Commissioner for Education, Training, Culture and Youth, Jean Pierre Jouyet, French Secretary of
State for European Affairs, and Members of the European Parliament. Themes such as intercultural
education, the role and responsibilities of the media in intercultural dialogue, social cohesion and
integration, Europe in the wider world, and intercultural dialogue in the arts will be discussed.




According to the Commission Working Paper 2005, “the European Year of Intercultural Dialogue should also
contribute the new European Neighborhood Policy”, deepening the importance of intercultural dialogue
among its aims.

Developed in 2004, ENP was born with the objective of avoiding the emergence of new dividing lines
between the enlarged EU and its immediate neighbors (by land or sea) and instead strengthening the
prosperity, stability and security of all concerned.
This policy sets out in concrete terms how the EU proposes to work more closely with these countries. The
EU offers our neighbors a privileged relationship, building upon a mutual commitment to common values.

In this vision it should not be underestimate the importance of cultural cooperation and exchange in a
conflict-prevention strategy. Fostering a continuous dialogue between cultures and civilizations is a way for
building bridges and deepening the necessary conditions for peace and stability, for both Europe and
neighbors.

The Mediterranean region is of strategic importance to the EU, in both economic (trade, energy, migration)
and political (security, stability) terms. The political situation in the region is characterized by persistent
tensions due to the Middle East conflict, the war in Iraq and its spill-overs to other countries, regular
upsurges of terrorist activity. In the economic domain, a combination of fast demographic and labour force
expansion and slow economic growth is resulting in high unemployment and stagnating incomes. The
economic situation is aggravated the lack of access to knowledge and education.

The prospects for long-term economic growth are further threatened by the non-sustainable management
of the environment and natural resources. The EU policy response to this situation is guided by two
coherent and complementary strategies: the Euro-Med Barcelona Declaration at regional level (1995) and
its bilateral Association Agreements and, since 2003, the European Neighborhood Policy and its bilateral
Action Plans. Policy priorities in the region for the next five years (2006-2009)were decided by the Heads of
State at the Euro-Mediterranean Summit in Barcelona (November 2005) and to relate toa common sphere
for socio-cultural exchanges, with a focus on cultural and people-to-people exchanges, and raising
awareness of the Partnership through the media. In the wake of EU enlargement, the European
Commission introduced a new European Neighborhood Policy, for all its neighbors to the east and the
south (COM(2003) 104, March 2003). The overall objective of this policy is to draw both old and new
neighbors closer into the EU’s political, economic and cultural realm, short of full membership. It seeks to
contribute to stability and good governance in the EU’s immediate neighborhood.

The political, economic and social challenges in the region require a mixture of policy responses. Under the
priority “Social development and cultural exchanges”, support will be given to promote intercultural
dialogue and combat the idea that a “clash of civilizations” is inevitable. It seeks to bring cultural, social and
political stakeholders together from both sides of the Mediterranean. Secondly, under this priority the
regional program will support the involvement of civil society organizations in the Euro-Med partnership,
thereby fostering the development of civil society on the southern shore of the Mediterranean and
promoting the exchange of ideas between civil society organizations from both sides.

Cooperation in the field of the information society is essential in order to contribute to the sustainable
economic and social development of an increasingly integrated Euro39 Mediterranean region. The Dundalk
Ministerial Conference on the Information Society in May 2005 adopted a series of recommendations
aimed at promoting sector reform and development of the Euro-Mediterranean information society. These
recommendations were taken up in April 2006 by the Senior Officials Forum on the Information Society,
which adopted a work program focusing on the opening-up of electronic communications markets,
promotion on line services.



OBJECTIVES

This plan will have the following aims:
- Be look-out tower in Mediterranean cultural trend watching and subsequently to become a cultural point
of reference for young people living in the target Countries and using the web;

- Be an opportunity and a school of intercultural dialogue and tolerance between people;

- Act as a place of professionalization for young people in journalism, video production, multimedia,
cultural trendwatching;

- Increase web accesses to the website of +20% every year of the plan;

- Develop cooperation between European and Mediterranean participants;

- Continue the dialogue between all stakeholders and users of the information society;

- Continue to feed ICT developments in the wider Mediterranean Region via the production of new content
(education and culture);

- Improve mutual understanding between EU and Mediterranean partners. The intercultural dialogue
constitutes a cornerstone for common understanding;

- Position culture as a factor contributing to sustainable development.

- Favor investments in culture, diversifying income generation in a sustainable way and creating new job
opportunities;

- Stimulate educational values. Culture is essential for human capital formation and inculcating both local
and common identities;

- Create an area of peace and stability based on fundamental principles

- Improve mutual understanding among the peoples of the regions.




EXPECTED OUTCOMES

-Promotion of online services through advice and exchange of experience in the implementation of priority
applications, such as e-culture implement an information and communication strategy that actively
engages with the media constituency, decision makers and appropriate sectors of civil society;

- Make the Partnership visible at all levels of society;

- Improve career opportunities and professionalism of female journalists;

- Wider and deeper awareness of the EU and the Euro-Mediterranean Partnership and Neighborhood Policy
throughout the region, at all levels of society;

- Improved visibility of the EU and its policies including the EMP throughout the EU and partner countries;

- Wider media networks;

-More and better trained journalists; a safer and more secure working environment for journalists;

- Intercultural dialogue in Mediterranean countries increased in terms of accessibility to civil society groups
and involvement of local communities.
- strengthen dialogue between governmental and non-governmental players.

- Access to knowledge and education. Most countries in the region have made tangible progress in
improving literacy. Adult illiteracy dropped from 60% in 1980 to less than 40% in 2002. Female literacy
tripled over that time span. Yet many remain illiterate and, as a result, have limited access to knowledge.
The region spends a higher percentage of GDP on education than many other developing countries.

PERFORMANCE INDICATORS

· Increased levels of awareness and understanding of specific sectors of local populations as measured by
polls and surveys; · Number of articles in the press and magazines and hours of TV and radio broadcasting; ·
Frequency of visitors to the relevant websites maintained; · Number of conferences/seminars/workshops
between northern and southern journalists, creation of media networks; · Number of journalists trained,
especially female journalists; · Volume of awareness activities carried out

Main priorities to be developed: (1) Professionalism in the sector; capacity building in existing broadcast
and print media in and affecting the countries of the region; (2) Cooperation: increased cooperation
between the EU and key media organisations and players in the region and enhanced interaction and
cooperation between northern and southern partners; (3) Conditions in and surrounding the information
and communication sector. Organization of seminars and conferences throughout the region; · Number of
networks created and maintained after the programmes; · Number of participants in different programmes,
and people who have participated in different activities and how they took advantage of it; · Number of
local communities involved in projects and how; · Number of countries where programmes had an impact
on reform and how (Heritage); Number of publications in newspapers and radio or TV programmes
contributing to visibility.

Priority development has to take in account the following principles: use of information technology (IT) for
reaching out to civil societies at large; · Youth is the priority target group; · A dynamic concept of dialogue
between cultures implies going beyond intellectual exchanges towards cooperation, while culture is
understood to include all aspects of life; · Major fields of action are education, culture, science and
communication The action would cover information activities and exchanges of knowledge such as
conferences, seminars, publications, information campaigns, awareness raising events, exchange visits, etc

				
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