Creative Director Executive by jennyyingdi

VIEWS: 11 PAGES: 6

									                     Shirer Burkett Towler | 11 Longfield Avenue | Hackbridge Surrey SM6 7AZ | 0208 395 1168 | 0796 767 1592
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                                                                            sburkett@little-bohemia.com | www.little-bohemia.com
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SHIRER                                                                                                                             Formatted: Font: 7 pt
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   BURKETT                                                                                                                         Color(RGB(229,28,131))
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CREATIVE                                                                                                                           Formatted: Indent: First line: 0.5"

   DIRECTOR                                                                                                                        Formatted: Font: Georgia, 22 pt, Font color:
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                      Shirer Burkett | Creative Director                                                                           Formatted: Indent: First line: 0.5"

                      An entrepreneurial creative executive with 10 years experience of conceiving                                 Formatted: Font color: Custom
                      innovative visual strategies and developing brands both agency and client-                                   Color(RGB(229,28,131))
                      side. Capable of working across a wide variety of media and disciplines: from                                Formatted: Font: 9 pt, Bold
                      online advertising campaigns and websites to brand guidelines, logo
                      conceptualization and print work.       A strong balance of creative and                                     Formatted: Justified, Indent: Left: 1.08"
                      management skills, with a proven track record of producing quality, user-
                      centric and imaginative design solutions to all major business functions.
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An entrepreneurialHigh performing creative executive with 10 years experience of
accomplished in establishingconceiving innovative visual strategies and facilitating developing                                    Formatted: Font: Georgia, 12 pt, Font color:
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brands both agency and client-side.Capable of working positioning and growth across a wide
variety of media and disciplines, from online advertising campaigns and websites to brand                                          Formatted: Justified, Indent: Left: 1.08"
guidelines, logo conceptualisation and print work. A strong balance of creative and                                                Formatted: Font: Georgia
management skills, with a proven track record of producing quality, user-centric and
                                                                                                                                   Formatted: Font: Georgia, 9 pt
imaginative design solutions to all major business functions. disciplines and channels
resulting in long-term brand equity maximization. Emphatically implementing creative                                               Formatted: Font: Georgia
positioning, standards and best practice processes, nurturing a “best in class” creative                                           Formatted: Font: Georgia
environment, championing and managing workshops eliciting enhanced creative output, idea
                                                                                                                                   Formatted: Font: Georgia, 9 pt
generation and creative execution increasing both morale and productivity. Adept at
coordinating and communicating persuasively with clients, service providers and senior                                             Formatted: Font: Georgia, 9 pt
management across all major business functions from concept through delivery, with close                                           Formatted: Font: Georgia, 9 pt
attention to quality, specifications, budgets and time frames. Experienced in restructuring,
                                                                                                                                   Formatted: Font: Georgia
building and motivating teams reducing costs and generating sustainable revenue.
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Sample URL: www.little-bohemia.com                                                                                                 Formatted: Font: Georgia, 9 pt
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                      PROFESSIONAL STRENGTHSProfessional strengths:
                      01}       Creative       Strategy       strategy,      brand        positioning       and       concept      Formatted: Font: Georgia, 9 pt

                      visualisationvisualization 02}                                                                               Formatted: Font: Georgia, 9 pt
                      Conceptual thinking                                                                                          Formatted: Font: Georgia
                      Integrated bBrand aAdvertising and& mMarketing                  03}                                          Formatted: Font: Georgia, 9 pt

                      Design workshops, art direction and facilitation            04}                                              Formatted: Indent: Left: 0"

                      Pitches and presentations            05}     Managing, mentoring and motivating creative                     Formatted: Font: Arial, 10 pt, Bold
                      personnel      06}    Client and stakeholder management                 07}    Project management            Formatted: Indent: Left: 0", Hanging: 1.08"
                      08}    Contract and price negotiation skills                                                                 Formatted: Font: 8 pt
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CAREER TRACK                                                                                                                       Formatted: Font: Arial, 12 pt, Bold
JUNE 08 – JUNE 09 GLOBAL RADIO | CREATIVE DIRECTOR                                                                                 Formatted: Font: Arial, 8 pt
Retained by Global Radio - the UK's largest commercial radio group - after their acquisition of GCap Media and
promoted to the Creative Director position with accountability for brand repositioning and growth across all stations.             Formatted: Font: 8 pt
        Worked closely with the CEO and senior management, ensuring brand consistency and integrity while                         Formatted: Bulleted + Level: 1 + Aligned at:
         successfully leading marketing campaigns across multiple platforms.                                                       0.25" + Tab after: 0.5" + Indent at: 0.5"
        Responsible for implementing creative strategy, introducing process and developing brand guidelines for
         Classic FM, XFM, Capital FM and Heart.                                                                                    Formatted: Bullets and Numbering
        Line managed a small design team, overseeing outsourced work and managing external suppliers.
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        Created and produced commercial advertising campaigns.
CORE ACHIEVEMENTS                                                                                                                  Formatted: Font: Arial, 10 pt, Bold
Produced high-quality commercial campaigns to support annual revenue targets:                                                      Formatted: Font: Arial, 8 pt, Bold
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        Microsoft’s “I'm a PC” campaign of MPUs, leaderboards and banners: the first phase grossed £350k and                      Formatted
         Microsoft committed an additional budget of £711k for the second phase on the strength of the creative                                                       ...
         success.                                                                                                                  Formatted: Bullets and Numbering   ...
        Intel’s “The Feeling” campaign, which delivered a standalone microsite to allow fans of the band to help
         create the video for their next release in 24 hours, resulted in the client booking a third campaign with a               Formatted                          ...
         total spend of £500k, made possible due to the high quality digital concept and execution.                                Formatted                          ...
        Total Jobs online advertising and microsite (integrated with on-air) generated more than 3 million page
         impressions from banners, MPUs and audio streams over the campaign duration with a 1.04% click-                           Formatted                          ...
         through rate.
Created concepts, cover design, artwork and press advertising for Classic FMs CDs:                                                 Formatted                          ...
        Enchanted Voices - the bestselling specialist classical album of 2009, outselling its nearest rival by two                Formatted                          ...
         times and remaining no1 in the specialist chart for 8 weeks.
        Relaxin' around Midnight - broke the record for being the fastest selling album Classic FM ever launched.                 Formatted: Bullets and Numbering   ...
Relaunched several core brand websites including xfm.co.uk and classicfm.com, which generated page view                            Formatted
increases in the first month of 40% and 22% respectively. Classicfm.com received exceptional user                                                                     ...
feedback, consistently citing “easier to use”:                                                                                     Formatted                          ...
        "Just great - so easy to navigate around and looks bright and fresh too. I used to get so fed up with the old
         site I sometimes gave up looking for things.”                                                                             Formatted                          ...
        “Much clearer and well laid out site. Like the colours and improved navigation.”                                          Formatted                          ...
        “Looks well designed and easy to find what you are interested in looking at. Love listening to classic fm so
         keep up the fabulous music that’s what’s important to me. Great improvement!”                                             Formatted                          ...
Implemented a team workflow process to increase productivity by 40% and reduce creative freelancing costs
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by 75% - saving Global agency costs and associated fees.
                                                                                                                                   Formatted                          ...
Created the visual identity and cross-platform marketing campaign for Capital’s Jingle Bell Ball. Including
event artwork, assets for the website and on-screen idents for the O2, t-shirts and wristbands. Tickets for                        Formatted                          ...
the event sold out within a week, with page views reaching almost 3 million in December (65% up year on
                                                                                                                                   Formatted                          ...
year) and design work was enjoyed by over 25,000 people at the event.
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                     Shirer Burkett Towler | 11 Longfield Avenue | Hackbridge Surrey SM6 7AZ | 0208 395 1168 | 0796 767 1592
                                                                            sburkett@little-bohemia.com | www.little-bohemia.com   Formatted                          ...
                                                                                                                                   Formatted
SHIRER
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CREATIVE                                                                                                                           Formatted                          ...
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   DIRECTOR                                                                                                                        Formatted
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CAREER TRACK
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APRIL 06 – JUNE 08 GCAP MEDIA | ART DIRECTOR
Responsible for visual concepts on all large-scale projects and the quality control of brand and digital campaign work             Formatted                          ...
from the design and development team.
                                                                                                                                   Formatted                          ...
CORE ACHIEVEMENTS
Responsible for the repositioning campaign for GCap Media – which saw the creation of new print collateral,                        Formatted: Bullets and Numbering   ...
radio station websites and brand rooms equipped with Musion technology.
                                                                                                                                   Formatted                          ...
Contributed to the overall £3m annual sales targets producing high quality digital campaigns encompassing
                                                                                                                                   Formatted                          ...
home page takeovers.
         Involved in the creation and production of commercial advertising campaigns for Aim Higher, Becks, Jack                  Formatted                          ...
          Daniels, Malibu, Renault, Samsung, Dominoes, Garmin, Brylcream and Grants Whiskey.
         The homepage takeover for Grants Whiskey was an online media first for Classic FM. Press coverage in                     Formatted                          ...
          online publications including Brand Republic, NMA and Radio Today Record entries of 58,311 and a 16.5%                   Formatted                          ...
          opt-in rate across the whole campaign - the highest number ever for an online competition at GCap.
Launched the marketing campaign for The Jazz digital radio station and The One Network group stations                              Formatted                          ...
which was submitted to the D&AD awards. Traffic on The One Network stations more than doubled in the
year following roll out.                                                                                                           Formatted                          ...
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Redesigned and launched the new Gold website www.mygoldmusic.com
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Launched My Classic FM Player which was showcased at the 2008 Sony Awards.
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JULY 05 - APRIL 06 AQUENT | FREELANCE CREATIVE                                                                                     Formatted                          ...
Contracted as Art Director and Senior Designer in fast-pace, high-performing, creative environments. Placements                    Formatted                          ...
included: Wunderman, Framfab/Oyster, EHS Brann, One 80 Design, Disney and GCap Media, working on various
digital campaigns and platforms.                                                                                                   Formatted                          ...
Digital campaigns: Range Rover’s “Inuit” digital campaign, Ford Transit’s 40th Birthday, Transport for London
online advertisements, Nescafe online advertisements, Disney’s Cars marketing/promotional materials.                               Formatted                          ...
Websites: Epson, Orange, Malts.                                                                                                    Formatted                          ...
APRIL 01 – JULY 05 LBDS | DESIGN DIRECTOR + WEB DESIGNER                                                                  Formatted: Font: 12 pt, Bold
Embarked on an entrepreneurial adventure starting a small design business in New York City, providing bespoke
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design solutions to various clients. Involved in new business acquisition and building up a team of trusted freelancers
to create advertising solutions for both print and web.                                                                   Formatted: Font: 8 pt
Clients included: NYU University, My Perennial, 3 Little Mice, Little by Jenny, LC Endo, Ann Stratton, John
Hedigan, 280 Design, Gill Graphics, Barramundi, Route 85a, Massage Medical, UGO, Soho Digital, Carbon Echo.               Formatted: Font: 8 pt, Bold
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MAY 99 – JANUARY 01 GLOBAL EDUCATION NETWORK | FLASH DESIGNER
                                                                                                                          Formatted: Indent: Left: 0"
Responsible for the creation and animation of university course materials on CD-ROM. “Innovative pedagogy” - the
aim of Global Education Network - a multimedia company based in New York City provided students enriched                  Formatted: Font: 12 pt, Bold
learning experiences from top University professors worldwide. User feedback from target audience included:
         "I think this course, [Alexander The Great and The Greek World] was very helpful and was interesting. I am      Formatted: Font: 8 pt
          a visual person and it made it easier to understand and remember facts and info."                               Formatted: Bulleted + Level: 1 + Aligned at:
         "The CDs are a godsend. To have the ability to pause and rewind your teacher as you need to, in order to        0.25" + Tab after: 0.5" + Indent at: 0.5"
          write something down or even grasp a concept is key."
         "This is the single best tool I have ever seen for academic use, and I have been exposed to many by my          Formatted: Bullets and Numbering
          parents. I am buying chemistry CD-ROMs for my brother's birthday present.”
                                                                                                                          Formatted: Font: 8 pt

EDUCATION                                                                                                                 Formatted: Indent: Left: 0"
JULY 98 – MAY 99           Pratt Institute: Web & Graphic Design (NY, NY, USA)                                            Formatted: Font: Bold
          JUNE 08          United Digital Artists: Web Design (NY, NY, USA)
AUGUST 91 – MAY 03         University of Mississippi: Theatre (OXFORD, MS, USA)                                           Formatted: Indent: Left: 0"



                                                                                                                          Formatted: Font: 9 pt
                      Managing &, mentoring and motivating creative personnel                                             Formatted: Justified, Indent: Left: 1.08",
                      Pitches & Presentations                                                                             Widow/Orphan control, Adjust space between
                      Key Account Management & RetentionClient and stakeholder                                            Latin and Asian text, Adjust space between
                                                                                                                          Asian text and numbers
                      management
                                                                                                                          Formatted: Font: Times New Roman, 12 pt
                      Project mManagement
                                                                                                                          Formatted: Justified, Indent: Left: 1.08"
                      Contract & and pPrice nNegotiation skills
                      Design workshops & Facilitation                                                                     Formatted: Justified, Indent: Left: 1.08",
                                                                                                                          Widow/Orphan control, Adjust space between
                                                                                                                          Latin and Asian text, Adjust space between
                      PROFESSIONAL EXPERIENCE                                                                             Asian text and numbers
                      Global Radio
                      Creative Director                                                                                   Formatted: Font: Times New Roman
                              Retained by Global Radio - the UK's largest commercial radio group - after                  Formatted: Justified, Indent: Left: 1.08", No
                      their acquisition of GCap Media and promoted to the Creative Director position                      bullets or numbering
                      with accountability for brand repositioning and growth across all stations.
                            Worked closely with the CEO and sSenior management,                                           Formatted: Font: Times New Roman, 12 pt
                      ensuring brand consistency and integrity while successfully
                      spearheading leading marketing campaigns across multiple platforms.                                 Formatted: Font: Times New Roman, 12 pt
                            Responsible for implementing creative strategy, introducing                                   Formatted: Font: Times New Roman, 12 pt
                      and process and, developing brand guidelines for Classic FM, XFM,
                      Capital FM and Heart.
                            Line managed a smalling design team, overseeing outsourced
                      work and managing external suppliers.
                            Created and produced commercial advertising campaigns.
                            Involved in the creation and production of commercial
                      advertising campaigns most notably: Microsoft, Intel, Total jobs and                                Formatted: Font: Times New Roman
                      UPS.                                                                                                Formatted: Font: Times New Roman, 12 pt
                                                                                                                          Formatted: Font: Times New Roman
                      Core Aachievements:
                      Produced high-quality commercial campaigns to support annual revenue targets:                       Formatted: Justified, Indent: Left: 1.08"
                      Exceeded annual sales targets producing high quality digital                                        Formatted: Font: Times New Roman, 12 pt
                      campaigns.
Microsoft’s “I'm a PCpc” campaign of MPUs, leaderboards and
banners: thes first phasefaze grossed £350k ,000and . Microsoft was
so impressedcommitted an additional budget of £711k,000 was
awarded to Global for a next phase. for the second phase on the
strength of the creative success.
Intel’s “The Feeling” campaign, which delivered a standalone
microsite to allow fans of the band to help create the video for their
next release in 24 hours, resulted in the client bookinged a third
campaign with aGlobal after 2 previously successful campaigns. A
total spend of £500k0,000 was, made possible due to the high quality
digital elementsconcept and execution.
Total Jjobs online advertising and microsite (integrated with on-air)
generated benefited from huge exposure with more than 3 million
page impressions from, banners, MPU’s and audio streams over the
campaign duration with a 1.04% click- through rate.
Visually and audibly the activity from the bespoke UPS campaign had huge cut-         Formatted: Font: Times New Roman
through. Over 3 months, the tuner impressions, (which included an audio intro) was
8.3 million with a 1.03%* click through The CRM saw an open rate of 25% and a
click through of 10%.
Created concepts, cover design, artwork and press advertising for Classic FM’s
CDs:Group Enterprises resulting in two noteworthy bestsellers:
Enchanted Voices - the best selling specialist classical album of 2009,               Formatted: Font: Times New Roman, 12 pt
outselling its nearest rival by two times and remaining nNo1 in the
specialist chart for the last 8 weeks.
Relaxin' around Midnight - broke thetwo record fors being the fastest
selling album Group EnterprisesClassic FM ever launched. and sold
in August.
                                                                                     Formatted: Font: Times New Roman
       Relaunched several core brand websites including Xfm xfm.co.uk and            Formatted: Justified, Indent: Left: 1.08", No
Classic FM:classicfm.com, which generated page view increases in the first            bullets or numbering, Widow/Orphan control,
month of 40% and 22% respectively. Classicfm.com received                             Adjust space between Latin and Asian text,
       Relaunch of XFM generated an increase in PV's of 40% in the first month       Adjust space between Asian text and numbers
alone.                                                                                Formatted: Font: Times New Roman
       Classic just launched with fantasticexceptional user feedback, consistently   Formatted: Font: Times New Roman
citing “easier to use”:
                                                                                      Formatted: Font: Times New Roman
1.      "Just great - so easy to navigate around and looks bright and
fresh too. I used to get so fed up with the old site I sometimes gave up              Formatted: Font: Times New Roman

looking for things.”                                                                  Formatted: Font: Times New Roman, Italic

2.     “Much clearer and well laid out site. Like the colours and                     Formatted: Font: Times New Roman
improved navigation.”                                                                 Formatted: Font: Times New Roman, Italic
3.     “Looks well designed and easy to find what you are interested                  Formatted: Font: Times New Roman
in looking at. Love listening to classic fm so keep up the fabulous                   Formatted: Font: Times New Roman, Italic
music that’s what’s important to me. Great improvement!”                              Formatted: Font: Times New Roman
Reduced freelancing costs by 75% and iImplemented a team workflow strategies
process to increaseing productivity by 40 % and reduce creative freelancing costs     Formatted: Font: Times New Roman, 12 pt
by 75% led to less work being outsourced externally - saving Global a small           Formatted: Font: Times New Roman
fortune in agency costs and associated fees.
Launched Created the visual identity and cross-platform marketing campaign for
Capital’s Jingle Bell Ball. Including event artwork, assets for the website and
programme, on-screen idents for the O2, t-shirts and wristbands. Cross Platform
Marketing Campaign for Capital’s Jingle Bell Ball – which sold out in a record 3
hours.Tickets for the event sold out within a week, with page views reaching almost
3 million in December (65% up year on year) and design work was enjoyed by over
25,000 people at the event.
GCap Media
Art Director
Promoted to GCap Media’s Art Director Position within 3 months of taking a
positionResponsible for visual – concepts on all large-scale projects and ualized and
the quality control of brand and digital campaign work oversaw artworks of a 9
strongfrom the design and /development team. team for both brand & digital
campaign works reporting directly into the Creative Director.

Responsible for repositioning campaign for GCap Media – which saw the creation
of new print collateral, websites and brand rooms equipped with Musion
technology. Involved in the creation and production of commercial advertising
campaigns most notably: Aim Higher, Becks, Jack Daniels, Malibu, Renault,
Samsung, Dominoes, Garmin, and Brylcream & Grants Whiskey.

Core Achievements:
Responsible for the repositioning campaign for GCap Media – which saw the
creation of new print collateral, radio station websites and brand rooms equipped
with Musion technology.
Contributed to the overall £3m annual sales targets producing high quality digital
campaigns encompassing home page takeovers.
      Involved in the creation and production of commercial                             Formatted: Font: Times New Roman, 12 pt
advertising campaigns for Aim Higher, Becks, Jack Daniels, Malibu,                      Formatted: Justified, Indent: Left: 1.08", No
Renault, Samsung, Dominoes, Garmin, Brylcream and Grants                                bullets or numbering, Widow/Orphan control,
                                                                                        Adjust space between Latin and Asian text,
Whiskey.                                                                                Adjust space between Asian text and numbers
                                                                                       Formatted: Justified, Indent: Left: 1.08", No
The hHomepage takeover for Grants Whiskey was an online media                           bullets or numbering
first for Classic FM. Press coverage in online publications including
Brand Republic, NMA and Radio Today Record entries of 58,311
and a 16.5% opt- in rate across the whole campaign - the highest
number ever for an online competition at GCap.
Launched the marketing campaign for The Jazz digital radio station and The One          Formatted: Font: Times New Roman
Network group stations which was submitted to the D&AD awards. Traffic on The
One Network stations more than doubled in the year following roll out.

Launched Marketing Campaign for The Jazz digital radio station which was                Formatted: Font: Times New Roman, Not
submitted to the D&AD awards                                                            Italic
Launched Marketing Campaign – for The One Network which was submitted to the            Formatted: Font: Times New Roman
D&AD awards
                                                                                        Formatted: Font: Times New Roman, Not
      Traffic on The One Network stations more than doubled in the year since it       Italic
was rolled out.
Redesigned and lLaunched the new Gold website mygoldmusic.com                           Formatted: Font: Times New Roman
Launched My Classic FM Player which was showcased at the 2008 Sony Awards.              Formatted: Justified, Indent: Left: 1.08", No
                                                                                        bullets or numbering, Widow/Orphan control,
AQUENT                                                                                  Adjust space between Latin and Asian text,
                                                                                        Adjust space between Asian text and numbers
Freelance Creative
Achieved valuable insight and experience as a Freelance Creative through Aquent.        Formatted: Font: Times New Roman, Not
Operating as anContract Art Director and Senior Ddesigner in fast- pacest, high-        Italic
performing, creative environments. Placements includeding:; Wunderman,                  Formatted: Font: Times New Roman
Framfab/Oyster, EHS Brann, One 80 Design, Disney and GCap Media, working on             Formatted: Font: Times New Roman
various digital campaigns and platforms.
                                                                                        Formatted: Font: Times New Roman
Noteworthy Digital cCampaigns included:      Range rRover’s “Inuit” digital
campaign, Ford Transit’s 40th Birthday, Transport for London online
advertisements,   Nescafe        online advertisements,  Disney’s    Cars
marketing/promotional materials.
Noteworthy Websites included: Epson, Orange, Malts.

LBDS
Design Director + Web Designer
Embarked on an entrepreneurial adventure starting a small design business in New
York City, providing bespoke design solutions to various clients. Involved in new
business acquisition and and freelance team managementbuilding up a team of
trusted freelancers to create. Created advertising solutions for both print and web.

Clients included: NYU University, My Perennial, 3 Little Mice, Little by Jenny, LC
Endo, Ann Stratton, John Hedigan, 280 Design, Gill Graphics, Barramundi, Route
85a, Massage Medical, UGO, Soho Digital, Carbon Echo.

Global Education Network
Flash Designer
Responsible for the creation and animation of university course materials on CD-
ROM. “Innovative pedagogy” - the aim of Global Education Network - a
multimedia company based in New York City provided students enriched learning
experiences from top University professors worldwideInnovative pedagogy - the
aim of Global Education Network - a multimedia company based in New York City
provides students enriched learning experiences from top University professors
worldwide. Involved in the creation and animation of various University course
materials for CD Rom delivery,. resulting in exceptional uUser feedback from
target audience included:
"I think this course, [Alexander The Great and The Greek World] was                    Formatted: Font: Times New Roman, 12 pt,
                                                                                       Italic
very helpful and was interesting. I am a visual person and it made it
easier to understand and remember facts and info."
"The CDs are a godsend. To have the ability to pause and rewind
your teacher as you need to, in order to write something down or
even grasp a concept is key."
"This is the single best tool I have ever seen for academic use, and I
have been exposed to many by my parents. I am buying chemistry
CD-ROMs for my brother's birthday present.”
                                                                                       Formatted: Font: Times New Roman

								
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