1) ORGANIZATION An organization is group of peoples who have gather for some common cause. The goal of all peoples is to up life the organization. An organization may have various purposes. Such as business, professional, technical, social, religious, economic, etc. In an organization people work in their own spheres, according to duty assigned to them. A business organization aims at earning profit and maintains goodwill. 2) COMPONENTS OF COMMUNICATION PROCESS Communication is a process of exchange verbal and nonverbal message. Communication is a dynamic process. It is a chain of events that has eight steps our ideas cannot be communicated if any step is skipped. The components of communication are as follow: 1. CONTENT 2. SENDER 3. ENCODER 4. MESSAGE 5. CHANNNEL 6. RECEIVER 7. FEED BACK 1. CONTENT Content is the background form where a message is initiated. There is a certain means behind a message. A message does not take place automatically. It has to be made happen the content effects the message in a strong way content may include temperament, relation, situation, etc. Sometime in oral communication noise become a hurdle. 2. SENDER Sender is the person who initiates the message. The sender may be a writer or speaker. The sender chooses time, language and tone of the message. The sender in influenced by many factors. It is very necessary that there is someone on the other end of communication. He encodes the message so he is also called encoder. 3. ENCODEING Encoding is a process in which ideas are put into the message. Then the message may take the form of a written word, a spoken word, gesture. The process is carried out by the sender. Therefore, the sender is also termed as encodes. Sometime, encoding may be difficult when the message is of complex nature. 4. MESSAGE Message is a focal point of the communication process. The message moves between persons as well as organization. It carries some news for the receivers. The message may be long or short, simple or complex, timed, organized, shaped and structured. Pre-writing or Pre-speaking give bright to a good message. 5. CHANNEL Channel is medium through which the sender conveys the message to the receiver. The channel may be written, oral, or gesture. The choice of channel is a great value. The channel should be chosen after keeping certain points in view. These points include cost, urgency, confidentiality, time of day, etc. the channel should facilitate the job of the receiver. Sometime, the success of message depends heavily upon the channel. 6. RECEIVER Receiver is the person to whom the message is send. The receiver may be a reader or listener. The receiver gets the message, understands, interprets and tries to grasp the true meaning of the message he is known as decoder. The receiver is of great value in the communication process, he should always be visualized. 7. DECODING Decoding is a process of understanding the message. After receiving the message, the receiver assigns meanings to symbols of the message. Then he is in a position to give its reply. Decoding sometime becomes difficult. It may be when the language is different or gesture is unclear. Decoding is purely in the hand of receiver. He should be knowledgeable, considerate and unbiased. 8. FEEDBACK Feedback is the final steps of communication process. It is response of the receiver of the message. Feedback determines the fate of message. Feedback may be positive or silence, urgent or delayed. Feedback is necessary because without it, we cannot know about the decision of the receiver. With the Feedback the cycle of communication.