For Immediate Release
VEVO ANNOUNCES NEW ORIGINAL PROGRAMMING SERIES
AT TODAY’S DIGITAL CONTENT NEWFRONTS
Presentation Featured Live Performance by 9X GRAMMY Winner John Legend,
Conversation with Brand Marketing Leaders and Antonio “L.A.” Reid
NEW YORK April 25, 2012 – In its first-ever formal “Upfront” presentation today, VEVO, the world’s leading all-
premium music video and entertainment platform, unveiled its upcoming programming slate of music-centric original
series to be produced in collaboration with Shine America, Principato-Young Entertainment and many others. VEVO’s
event for the brand marketing and media communities, which included a live performance from singer/songwriter John
Legend and a conversation with industry leaders, was part of the Digital Content NewFronts.
Executives from VEVO, including Rio Caraeff (President and CEO), David Kohl (EVP, Sales & Customer Operations)
and Michael Cerda (SVP, Product), took the stage to present The Power of and Passion for Music Video, a look at music’s
unique ability to engage artists’ fans and build global audiences. VEVO also showcased the scale of its platform across
online, mobile and connected television (latest performance metrics attached).
Today’s NewFronts event also featured Music, Brands & Video Evolved, an intimate discussion on the alignment of
brands and music by key industry leaders, including Frank Cooper (CMO, PepsiCo), Antonio “L.A.” Reid (Chairman and
CEO, Epic Records/judge, The X Factor), Tim Spengler (Global CEO, MAGNAGLOBAL) and moderated by Wenda
Harris Millard (President & COO, Media Link).
Debuting the company’s 2012 programming lineup, VEVO’s Scott Reich (VP, Programming & Original Content) said its
music-centric originals will continue to give viewers exclusive access to their favorite artists but with a new focus on
telling stories from the fans’ perspective.
New original programming and production partners announced today:
Busk or Bust (co-produced by VEVO and Shine America, formerly Reveille) – VEVO’s first reality competition show
where contestants must literally sing for their supper. Shine America is known for popular and award-winning original hit
series including The Biggest Loser, Tabatha Takes Over, Shear Genius and The Buried Life as well as long-running
scripted hits The Office, Ugly Betty and The Tudors among others.
Cover Stories (co-produced by VEVO and Amos Content Group) – A comedic take on the not-so-true stories behind
some of our favorite album covers.
Hear Me Out (co-produced by VEVO and Principato-Young Entertainment) – A dating show where the potential of love
is based solely on the participants’ musical choices. Principato-Young is the premiere production company for cutting
edge comedic talent including Jim Carrey and Ed Helms.
Sound + City (co-produced by VEVO and Show Cobra) - Uncovers the people, places and things that are currently
influencing the music of a particular city. From the shoe store where the hottest mix tapes are exchanged to the restaurant
everyone goes to before a concert, Sound + City explores the backdrop of the music we love and gives viewers tips on
how to travel like an artist. The first six episodes explore Nashville, Miami, Brooklyn, San Francisco, Portland and
Strange Island (co-produced by VEVO, WEIRD LOGIC, Hello! And Company) – Flight of the Conchords Meets Glee,
living somewhere between Gilligan’s Island and Fantasy Island in a new scripted series. Co-producer Weird Logic’s
Scott Schultz is one of the creators of Yo Gabba Gabba.
You Play Like A Girl (co-produced by VEVO and Mike Welch) – Combines aspiration and inspiration of real-life young
girls who are pursuing music as a career. Hosted by Sam Maloney, former drummer for Hole and Motley Crue among
others, this series will find girls across the country who have the talent to make it big while giving them the push they
need to help make their dreams a reality.
These new programs join VEVO’s returning original series including GO Shows (upcoming episodes will feature One
Direction, Selena Gomez and The All-American Rejects), Area Codes, Stylized and live event platform, VEVO Presents.
Additionally, VEVO will continue its live event partnerships with American Express and YouTube (American Express
Unstaged), AOL (Sessions +1) and CBS Interactive Music Group (Live on Letterman).
“Music produces stories, whether they are told in a short music video or through original programming,” said Reich. “Our
philosophy is to develop originals that speak to people’s passions, gives fans access to their favorite artists and most
importantly, tells the stories that never had the right platform. We’re really excited to present our 2012 original
programming slate to the media and marketing communities, and talk about the unique brand partnerships we can create
together to bring these stories to life.”
Reich also announced the launch of VEVO’s Certified program, a ‘hall of fame’ type-award for music videos that have
achieved more than 100 million views. Like its original programming mission announced today, VEVO will turn to the
fan to honor the artists whose videos have achieved the special Certified milestone. More details, including the first group
of honorees will be announced in the coming weeks.
VEVO is the world’s leading all-premium music video and entertainment platform with offices in New York, London,
Los Angeles, Chicago, Detroit and San Francisco.
VEVO is available in the United States, Canada, United Kingdom, Australia and New Zealand through VEVO.com,
Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television (Xbox,
Boxee) and user embeddable video players. VEVO powers music videos on artist pages across Facebook, as well as
syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and
MP3.com), Fuse.tv, Univision, Viacom Media Networks and Yahoo! Music. Additionally, through a special partnership
with YouTube, VEVO is accessible in over 200 countries, expanding the platform’s reach around the globe.
Ranked by comScore as the #1 Music platform on the web, VEVO was named by Billboard as one of the top startups of
2010 and received the prestigious Advertising Age Media Vanguard Award for Online Video Platform Launch of the
Year. Turning online music programming on its heels, VEVO’s “meteoric rise” (Mediapost) has been applauded by the
Associated Press as a “striking example of the music video's dramatic comeback” while its mobile launch was called
“stellar” by Mashable.
Explore VEVO at http://vevo.com. Journalists/Bloggers can stay updated on VEVO news at
Jennifer L. Press Sparkpr