VIEWS: 4 PAGES: 9 POSTED ON: 7/28/2012
PAGE 1 Getting Started Don’t exclude anyone or any group from KICK BUTTS DAY TIPS your event – especially smokers. KBD is not anti-smoker; it’s an opportunity to fight back Register your event! Seriously. Registering against the tobacco industry and educate oth- your event lets our KBD team know you're out ers. It is meant to be EMPOWERING! there. Remember, if you don’t register, your information will not be included in our KBD Contact the media. This can help you spread press releases and other media materials – so your message way beyond KBD – reaching register today! hundreds, even thousands, of people by mak- ing sure the media covers your event. See our Plan ahead. Start recruiting young people to media section for more details. your activity, gathering supplies and confirm- ing your event location and other details early Publicise your event. As young people you to make sure you cover everything. have a wealth of computer knowledge so util- ise the free resources available to you; be it Always secure necessary permits. (This is so Facebook, Bebo or Twitter. You may want to important!) Whether it is getting permission create a personal blog for KBD and the run-up from your teacher to hold an event at a school using Wiki-sites, Flikr uploads or YouTube to assembly or formal permission from your local positively send your message to empower police or city/ county council, make sure you other young people to get involved. If you are have permission to organise your event at campaigning for your school or youth group whichever location you choose. Speak to your using social media, please make sure you have Police Community Support Officer, or a local all the necessary permissions before uploading Youth Worker who will know the steps you any pictures or videos of your peers, your will need to take. If you are unsure just give us youth group/school will have the forms that an e-mail or call. you may need to fill out. Be factual. Make sure that all of the informa- tion you give out about Big Tobacco is factual and not libellous. Be polite. Let us say you are distributing fly- ers with tobacco facts and industry quotes…be sure not to litter or force your message on oth- ers. Hand out flyers to those who want them and spread your message to everyone else with cool posters and banners. Be sure to clean up after your event! At the end of the day, you want a good portrayal of youth advo- cacy in the press rather than the negative stereotypes so often reported. PAGE 2 and disease in the United Kingdom. In fact, tobacco EXPOSE BIG TOBACCO use kills more people than alcohol, AIDS, car crashes, illegal drugs, murders, and suicides COM- The average age that children start smoking in BINED. Wales is 11 years, and some start when they are Worldwide, tobacco use kills one person every 6.4 just 7 years old. This is particularly worrying as seconds – that’s 545 people every hour and 13,100 earlier uptake of smoking is associated with heav- every day. ier smoking patterns, lower quit rates and there- fore a higher probability of smoking related illness, In Wales, that’s 15 people per day. 5,650 deaths disease and death. per year; 100+ deaths per week; 15 deaths per day; more than 1 every two hours. What does Big Tobacco see when they look at young people? They see “replacement smokers” Big Tobacco knows people wouldn't buy their for their products. As a 1981 Philip Morris market- deadly products if people realised the truth, so ing report noted; they spend more than £8.3 billion a year on adver- tising and marketing. “Today’s teenager is tomorrow’s potential regular customer.” In the two minutes it takes you to brush your teeth, the industry spends more than £32,000. Well, we’ll see about that. Today’s young people are turning the tables on Big Tobacco. On Kick In the hour you spend watching X-Factor, they Butts Day and throughout the year, young people spend more than £960,000 targeting replace- are choosing to STAND OUT…SPEAK UP…and ment smokers and keeping those who are al- SEIZE CONTROL AGAINST BIG TOBACCO! ready addicted. Young people are telling the real story about to- Publicly, Big Tobacco denied for years that their bacco. They are spreading the word that tobacco products are addictive, but their own documents use is the number one cause of preventable death tell a different story. As early as 1963, Brown & You can e-mail firstname.lastname@example.org for more information and advice; to register your event; and after your event to send your pictures, press materials, news clips and other materials. STAND OUT… SPEAK UP… AND SEIZE CONTROL AGAINST BIG TOBACCO PAGE 3 Williamson said (privately, of course); ammonia (a poisonous gas and a powerful toilet cleaner), “Nicotine is addictive. We are then in the busi- ness of selling nicotine.” arsenic (a potent rat poison), In 1994 however, executives from the seven acetone (a poisonous solvent and paint major tobacco companies testified in front of stripper), Congress, part of the United States govern- ment, that they did not believe nicotine is ad- formaldehyde (used to preserve dead dictive. That's interesting, eh?! bodies), Philip Morris was pretty clear about what toluene (a poisonous industrial solvent), they really thought about nicotine back in polonium-210 (a highly radioactive ele- 1972; ment), and “The cigarette should be conceived not as a carbon monoxide (a poisonous gas). product, but a package. The product is nicotine. . . think of the cigarette pack as a storage con- Totally disgusting…but totally true! Check out tainer for a day’s supply of nicotine. . . think of www.whatareyousmoking.org for more infor- the cigarette as a dispenser for a dose unit of mation. nicotine… think of a puff of smoke as the vehicle of nicotine.” Now you know some of the facts. It’s time to Big Tobacco knows that once people have spread the word and get people excited about tried a cigarette the nicotine gets and keeps creating change! Use this guide as a…well, people addicted to their products. With every guide! It has tons of helpful info in it. If you puff of a cigarette, a smoker breathes more want more help, advice or training you can than 4,000 chemicals including: just contact the KBD team in ASH Wales. PAGE 4 INFORMATION ON TOBACCO General Facts yellow, and causes premature wrinkling of the skin. It also makes your hair, clothes, and breath smell gross. In Wales 24% of the population smoke Other non life threatening physical dis- (WHS, 2009). eases associated with smoking include: In Merthyr Tydfil 31% of the population Crohn’s disease, chronic back and neck smoke; whilst in Powys it is 18% (WHS, pain, diabetes, osteoarthritis, osteoporo- 2009). sis, rheumatoid arthritis, and mascular Smoking is highest amongst those aged 25- degeneration which causes blindness. 34 years. Smokers will also spend longer in hospi- Recent statistics show that amongst Welsh tal and have a higher chance of dying 15 year olds, 9% of boys and 14% of girls from post-operative complications than report smoking regularly (HBSC, 2009). non-smokers. Smoking is the single most preventable Stopping smoking before surgery can re- cause of premature death in Wales. duce the risk of complications, for exam- Cigarette smoke is responsible for: ple smokers are six times more likely to 5,650 deaths per year get wound infections than non-smokers. 100+ deaths per week 15 deaths per day More than 1 death every two hours Adult smokers lose at least 10 years of life. The chemical nicotine - found in cigarettes and other tobacco products - is an addictive drug, which is why it is so hard for people to quit using tobacco once they start. Lung cancer, throat cancer, heart disease, stroke and emphysema are just some of the painful, life-threatening diseases linked with smoking. Smoking is also associated with cancers of the mouth, larynx, oesophagus, pancreas, cervix, kidney, stomach and blad- der. Smoking is linked to impotence and fertility problems; gum disease; and reduced sense of taste and smell. Smoking limits the amount of oxygen in the blood, reducing your stamina for sports and other physical activities. Smoking turns your teeth and fingernails You can e-mail email@example.com for more information and advice; to register your event; and after your event to send your pictures, press materials, news clips and other materials. STAND OUT… SPEAK UP… AND SEIZE CONTROL AGAINST BIG TOBACCO PAGE 5 The Burden of Smoking Smoking and Pregnancy Estimated cost to the NHS in Wales Wales has the highest rate of smok- is £386 million each year to treat ing in pregnancy in the UK. smoking related diseases. In Wales 37% of women will smoke A staggering 1.7 million working at some point during their preg- days are lost due to sickness ab- nancy, and 22% will smoke through- sence caused by smoking each year out their pregnancy. in Wales alone. Smoking in pregnancy is harmful to Smokers spend an estimated £2500 both mother and baby. each year on smoking 20 cigarettes The effect of smoking in pregnancy a day. can be life-long, with increased risk Also consider the effect to the fire of ear, eye, and chest infections; re- service, (44% of fatalities in house duced cognitive ability; and stunted fire cases are caused by smokers’ growth. materials); and to the environment Smoking in pregnancy increases the (with 90% of Welsh streets littered risk of miscarriage, still birth and with smoking related rubbish). Sudden Infant Death Syndrome (SIDS) or cot death. Secondhand Smoke known cause of lung cancer, heart dis- Secondhand smoke is a complex mix- ease, and respiratory problems, as well ture of over 4,000 chemicals that are as other health problems. produced by the burning materials of a Exposure to secondhand smoke in- cigarette. creases the risk of lung cancer (by Secondhand smoke contains more than 24%) and heart disease (by 25%) in 250 chemicals known to be toxic or non-smokers. cancer-causing, including formalde- Exposure to secondhand smoke results hyde (embalming fluid), arsenic (a poi- in at least 11,000 deaths a year in the son), and cyanide (also a poison). United Kingdom. Immediate health effects of second Children are vulnerable to secondhand hand smoke include reduced lung func- smoke; it is linked to pneumonia, bron- tion; exacerbation of respiratory prob- chitis, asthma, middle ear damage, de- lems; dizziness; and nausea. creased lung function, meningitis, and Secondhand smoke exposure is a sudden infant death syndrome. PAGE 6 YOUNG PEOPLE TOBACCO USE RATES family and in the school setting. Most smokers start as teenagers, with children in 7% can buy single cigarettes from shops or mobile Wales as young as 7 starting to smoke. vans – the sale of single cigarettes was banned in the The average age at which people in Wales start to UK in 1991. smoke is between 11 and 12 years. Amongst Welsh 15 year olds, 14% of girls and 9% of ASH Wales’ survey of female teenage boys report smoking. smoking 2009 Up to 90% of smokers start before the age of 18. 19% were spending as much as £20 a week on ciga- Children whose parents or siblings smoke are more rettes. likely to become smokers themselves. Almost a half (46%) felt staying slim was important Tobacco use is a major contributor to, and a driver to them. of, health inequalities across Wales. More than any 76% of their parents smoked. other issue, tobacco use is responsible for the gap in One of the main reasons stated for starting smoking life expectancy between the most advantaged and was because family members smoked, with 60% the most disadvantaged in our society. stating this as the main reason. There are many reasons why young people start smoking, some listed are: as an act of rebellion, or they have heard it keeps you slim and others may ASH Wales’ young people survey 2011 cave in under peer pressure. Young people may also 22% of the young people surveyed smoked believe it makes them look cool and older. Having friends and family who smoke is a big influ- Each day 30 children in Wales become addicted to ence on young people’s smoking rates: cigarettes, that’s a whole classroom of young people. Of those whose family smoked, 26% smoked. For those whose family did not smoke, only 10% smoked. ASH Wales’ smoking in young people Among those who did not have friends who survey 2008 smoked, only 1.5% smoked. For those who had The average number of cigarettes smoked each week friends who were smokers, 33% smoked. is 45. 82% of current young smokers started smoking be- 78% of those surveyed can buy cigarettes in local tween 10-15 years old. shops. 75% have tried to quit smoking but were unsuccess- 1 in 5 can buy cigarettes from supermarkets. ful. 4 in 5 can buy cigarettes from friends and family. 76% of smokers thought that they were addicted. 1 in 5 can get cigarettes from vending machines. 57% of young people didn’t know that nicotine re- 8% can buy cigarettes from ice cream vans and bur- placement therapy (NRT, e.g. patches or gum) is ger vans and private dwellings. available to anyone aged 12 and over. 81% can access single cigarettes through friends, You can e-mail firstname.lastname@example.org for more information and advice; to register your event; and after your event to send your pictures, press materials, news clips and other materials. STAND OUT… SPEAK UP… AND SEIZE CONTROL AGAINST BIG TOBACCO PAGE 7 Legislation and government approaches Smoke-free public places Implemented on 2nd April 2007 in order to protect workers and the public from the harmful effects of second-hand smoke. The ban prohibits smoking in enclosed public spaces, from bus shelters to pubs and clubs. Since the legislation was implemented support continues to grow. Age of sale legislation On 1st October 2007 the age of sale was raised from 16 years to 18 years. Includes cigarettes, cigars, loose tobacco and rolling papers. Sale of tobacco from vending machines On 1st February 2012, in Wales, it became illegal to sell cigarettes from vending ma- chines. In China, the tobacco company Philip Morris (who own the brand of ciga- rettes– Marlboro) have sponsored school uniforms. PAGE 8 BIG TOBACCO’S GLOBAL EXPANSION Now that you know what Big Tobacco is up to year by 2020 and 70% of those deaths will be in in the United Kingdom, it’s time to tell you developing countries. what they are doing around the world. With When it comes to marketing their products to declining sales in the UK and other developed young people around the world, the tobacco countries, due to smokefree legislations and companies promote their cigarette brands tobacco awareness, the tobacco industry has to through every possible medium. Some of the go abroad to developing countries to make more obvious methods include television, further profits. In 1996, former Philip Morris magazines and newspapers, billboards, and the Chief Executive Officer Geoffrey Bible said; internet – but the companies also have a whole “We are still in the foothills when it comes to lot of “indirect advertising” techniques in their exploring the full opportunities of many of our bag of tricks, none of which are allowed in the new markets.” U.K. These include sponsoring sporting events and teams, promoting rock concerts and discos, Worldwide, nearly 5 million people die each and placing their brand logos on t-shirts, back- year from tobacco use. If current trends con- packs and other merchandise that attract young tinue, tobacco use will kill 10 million people a people. You can e-mail email@example.com for more information and advice; to register your event; and after your event to send your pictures, press materials, news clips and other materials. STAND OUT… SPEAK UP… AND SEIZE CONTROL AGAINST BIG TOBACCO PAGE 9 Here are some more scary stats: people around the world become addicted to tobacco. If current trends continue, 250 Tobacco use killed one hundred million million children alive today will die from people in the 20th century and, if current tobacco-related disease. trends continue, it will kill one billion peo- ple in the 21st century. China consumes more than 30% of the world's cigarettes and almost 70% of Worldwide, approximately 4 million peo- males in China smoke. ple die from tobacco-related illness each year. This is the equivalent of twenty-seven The top five cigarette-consuming countries 747 airplanes full of passengers crashing are: China, United States, Russia, Japan and every day. By the year 2030, 10 million Indonesia. people will be dying each year from to- Philip Morris International, British Ameri- bacco use. can Tobacco (BAT), and Japan Tobacco are Almost one billion men (35% in developed the world's three largest multinational to- countries and 50% in developing coun- bacco companies. tries) and 250 million women (22% of In 2004, Philip Morris captured about one- women in developed countries and 9% in sixth of the world cigarette market by op- developing countries) smoke cigarettes. erating in 160 countries and selling ciga- Worldwide, over 15 billion cigarettes are rettes worth more than £36 billion. smoked every day. China is the largest cigarette manufacturer, Every day, some 80,000-100,000 young followed by the U.S. The sources for all these facts, and other useful tobacco information, can be found at: ASH Wales, www.ashwales.org.uk ASH www.ash.org.uk The Campaign for Tobacco-Free Kids www.tobaccofreekids.org Smoking Cessation (June 2010), edited by Dr Keir E. Lewis. Cost of Smoking to the NHS in Wales (August 2009) by Ceri J. Phillips and Andrew Bloodworth. For more information on young people and tobacco advocacy in other parts of the UK, see the resources page at the end of the guide. To get involved with youth advocacy all year round you can join ASH Wales Peer Health Promoters see the programme staying involved section of this guide.
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