Western wear an evolved style

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					                                                                                                                                                                                    Sunday, January 10, 2010 - BUTLER EAGLE C7




  Discount gown sale will
  benefit local nonprofits
  By BOB SCHULTZ                                         Mystique, Xcite, Tiffany, Alyce Designs, Joli
  Eagle Staff Writer                                     Prom, Bdazzle, Me Prom, Bari Jay, Zum Zum
    CRANBERRY TWP — With the success of                  and Alfred Angelo.
  last year’s Run for the Gowns sale, the Cran-            Moran said most people are looking for a
  berry Township Community Chest will have               dress for school proms, but she added some
  another sale starting Jan. 31.                         might want formal dresses for events such as
    The doors will open at noon to the township          the American Heart Association Heart Ball
  municipal center’s Senior/Teen Center for              and the annual Glass Slipper Ball.
  shoppers who can select from more than 225               Moran said the event last year raised near-
  gowns in a variety of colors, styles and sizes.        ly $4,000, and the group again hopes “to raise
    The entire selection will be available from          as much money as it can to benefit local non-
  noon to 4 p.m. Jan. 31 for $50 per dress.              profits.”
    Unsold gowns will be available at reduced              Nearly 400 people attended the opening day
  prices from 3 to 5 p.m. Feb. 1 for $30 each,           of the sale last year. That event resulted in
  and from 3 to 5 p.m. Feb. 2 for $10 each.              112 gowns being sold.
    Gretchen Moran of the community chest                  The remaining gowns were donated to the
  said the some of the gowns have been donat-            United Presbyterian Church on Rochester
  ed by shop owners and some have been                   Road, which has a ministry for underprivi-                                                                           BUTLER EAGLE FILE PHOTO
  bought at discount prices from outlets.                leged youth.
    The original prices of the “tried on, but nev-                                                      A teenage girl browses through gowns March 2 township municipal center. The group will again
                                                           For information on the sale, visit the com-
  er worn” gowns range from $199 to $750.                                                               during last year’s Cranberry Township Commu- hold the fundraiser for local nonprofits Jan. 31
                                                         munity chest Web site at www.ctchest.org or
                                                                                                        nity Chest’s Run for the Gowns sale at the and Feb. 1 and 2.
    Designer names for the dresses include               call 724-776-48906, Ext. 1103.




          Wilson,
                     EN G AGEMENT S                                                Western wear an evolved style
                                                             By ASSOCIATED PRESS                                                                                                                                        stars, Reeves said. “The Lone

          Barger                                                DENVER — Thousands of
                                                             cowboys and cowgirls will be
                                                                                                                                                                                                                        Ranger” and “Hopalong Cas-
                                                                                                                                                                                                                        sidy” TV Westerns carried the
                                                                                                                                                                                                                        look in the 1950s.
                                                             decked out in their Western
  A June 26 wedding is being                                 finery at the National Western                                                                                                                                Reeves once saw an original
planned by Victoria Wilson of                                Stock Show in Denver this                                                                                                                                  Lone Ranger costume, including
Butler and Benjamin Barger of                                month. But if an original cow-                                                                                                                             stretchy blue tights. “It was, ew-
Emlenton.                                                    boy from the late 1800s some-                                                                                                                              w-w, kind of scary. You looked
  The bride-to-be is the daugh-                              how stumbled in, would he rec-                                                                                                                             at the suit and it was kind of
ter of David and Denise Wilson                               ognize anybody?                                                                                                                                            like dance class,” he said.
of Butler. Parents of the                                       “He wouldn’t even recognize                                                                                                                                But the Lone Ranger’s hat,
prospective bridegroom are                                   the cows,” said Steve Weil,                                                                                                                                boots and gun belt were
Donald and R. Alesia Barger                                  president of Denver’s Rock-                                                                                                                                enough to convince audiences
of Emlenton.                                                 mount Ranch Wear.                                                                                                                                          that he was a cowboy.
  The bride-elect will gradu-                                   Western wear today doesn’t                                                                                                                                 “Even though the rest of it
ate in 2011 from the Vet Tech                                look much like what the leg-                                                                                                                               had more to do with leotards
Institute of Pittsburgh.                                     endary young cowhands wore                                                                                                                                 than what cowboys wore, we
  Her fiance graduated in 2005                               from the 1870s through the                                                                                                                                 said, ‘Yeah, that’s a cowboy.’ We
from Fort Lebouef High School                                1890s, designers and historians                                                                                       ASSOCIATED PRESS                     made that cognitive leap,”
                                        Victoria Wilson and
and in 2010 from Edinboro                                    say. The clothing has adapted                                                                                                                              Reeves said.
                                          Benjamin Barger                                                             Steve Weil, president of Rockmount Ranch Wear, shows off one
University, where he majored                                 to meet changing styles, just as                                                                                                                              Rodeo performers in the ear-
                                                                                                                      of his company’s latest offerings Dec. 30 inside the firm’s head-                                 ly 1900s had an underrated
in business administration.                                  cattle have been bred to meet                            quarters in Denver. Historians say current Western wear has                                       influence on the Western look,
                                                             evolving tastes.                                         evolved so much during the past century a cowboy of 100 years
                                                                In the 1880s, Texas cowboys                                                                                                                             Reeves said. They started wear-
      Wilson,                                                often wore battered, floppy
                                                             hats and loose pants made of
                                                                                                                      ago would not recognize those wearing the styles of today.                                        ing bigger hats and brighter col-
                                                                                                                                                                                                                        ors to get noticed, and teenagers
                                                                                                                      Wild West shows, draws hun-            “Even in the 1870s, they
     Shannon                                                 wool or canvas. Cowboys from
                                                             California or other parts west
                                                             of the Rockies more likely
                                                                                                                      dreds of thousands of people
                                                                                                                      with a noticeably tidier look.
                                                                                                                                                          would try to show that ‘I’m a
                                                                                                                                                          Texan, I’m a cowboy, I don’t
                                                                                                                                                                                                                        in the audience began to imitate
                                                                                                                                                                                                                        the style when they dressed up
                                                                                                                                                                                                                        for a dance, if not when they
  A May 29 wedding is being                                  wore tighter pants made of                                  Today’s well-dressed cowboys     walk behind a plow,”’ he said.                                went to work in the saddle.
planned by Elizabeth Wilson of                               denim and a red sash, a carry-                           and cowgirls are more likely to        It wasn’t until the 1920s and                                 Western wear has evolved
Butler and Zackary Shannon of                                over from the Mexican vaque-                             wear a clean hat with a careful-    30s, years after the cattle                                   into a hardy industry, if a rela-
Cabot.                                                       ros.                                                     ly creased crown, maybe in a        drives that made the cowboy                                   tively small one. Sales figures
                                                                Or a cowboy’s clothes might                           style called “Cattleman” or         an American hero, that the                                    are hard to come by, but
  The bride-to-be is the daugh-                              be a chaotic mess with no dis-                           “Montana” or “Gus.” They might      style we recognize today as                                   Mundee of Rocky Mountain
ter of David and Denise Wilson                               cernible style at all, said Don                          also wear a brightly colored        Western wear began to emerge,                                 Clothing estimates the segment
of Butler. Parents of the                                    Reeves, a curator at the                                 shirt and heavily starched jeans.   Reeves and Weil said.                                         accounts for about $500 million
prospective bridegroom are                                   National Cowboy & Western                                   “My dry-cleaning bill is            That had as much to do with                                a year in sales. The overall
Donna Lynn and Chucky                                        Heritage Museum in Oklahoma                              through the roof,” said Keith       Hollywood and the music busi-                                 U.S. apparel market is about
Crispin of Cabot.                                            City.                                                    Mundee, vice president for          ness as it did with working                                   $200 billion a year, said Beth
  The bride elect is a 2007                                     “In earlier times, you had                            sales and marketing for Rocky       cowboys.                                                      Boyle of NPD Group, a market
graduate of Butler High                                      such a mismatch of people and                            Mountain Clothing of Denver.           “Western fashion as we know                                research provider.
School. She will graduate in                                 the clothes they wore. They                              “Just this weekend I spent $140     it really came into its own with                                 People in the Western wear
                                         Zackary Shannon     looked more like refugees than                           on starched jeans.”                 the movies, the Western                                       business say it’s relatively sta-
2011 from the Vet Tech Insti-
                                       and Elizabeth Wilson  cowboys,” said Reeves, who                                  Cowboy boots might have          movie,” Weil said. Before the                                 ble, even during the recession.
tute of Pittsburgh.
                                                             holds the McCasland Chair of                             changed the least over time.        1920s, “Western fashion as we                                    “We’ve always done well
  Her fiance graduated in 2007    employed by Hoffman’s Auto Cowboy Culture at the muse-                              Such embellishments as high         know it did not exist.”                                       through      the     downturns,”
from Butler High School. He is    Parts in Butler.           um.                                                      heels and decorated uppers             The look hit its zenith in the                             Mundee said. “They may not
                                                                An event like the National                            appeared early as cowboys           1940s with the fancy outfits of                               buy a new truck, or horse, or
                                                             Western, with 16 days of rodeo,                          tried to set themselves apart,      Roy Rogers and Gene Autry,                                    saddle, but they always want to
EAGLE WANT ADS BRING RESULTS                                 livestock contests, auctions and                         Reeves said.                        the singing cowboys and movie                                 look good.”


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