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VoCATS
Course Blueprints
Special thanks to the following educators and business
TRADE & INDUSTRIAL EDUCATION people who reviewed and approved this blueprint for
technical content and appropriateness for the industry.
Millard James – Career Center
7952 Television Broadcasting 2
(Modified by Wake County – 4/05)
Winston-Salem/Forsyth County Schools
Winston-Salem, North Carolina
Winter 2001
12/1/98 VoCATS Course Blueprint
A course blueprint is a document laying out the framework of the curriculum for a given course.
Shown on the blueprint are the units of instruction, the core competencies in each unit, and the specific objectives for each competency.
The blueprint illustrates the recommended sequence of units and competencies and the cognitive and performance weight of the objective
within the course.
The blueprint is intended to be used by teachers in planning the course of work for the year, preparing daily lesson plans, and constructing
instructionally valid assessments.
For additional information about this blueprint, contact program area staff. For additional information about the VoCATS Competency
Achievement Tracking System, contact program area staff or VoCATS, Workforce Development, Division of Instructional Services, North
Carolina Department of Public Instruction, 301 North Wilmington Street, Raleigh, North Carolina 27601-2825, 919/715-1674, email:
rwelfare@dpi.state.nc.us.
Interpretation of Columns on VoCATS Course Blueprints
No. Heading Column information
1 Comp# Comp=Competency number (three digits); Obj.=Objective number (competency number plus two-digit objective number).
Obj.#
2 Unit Statements of unit titles, competencies per unit, and specific objectives per competency. Each competency statement or specific objective begins with an
Titles/Competency action verb and makes a complete sentence when combined with the stem “The learner will be able to. . .” (The stem appears once in Column 2.)
and Objective Outcome behavior in each competency/objective statement is denoted by the verb plus its object.
Statements
3 Time Space for teachers to calculate time to be spent on each objective based on the course blueprint, their individual school schedule, and the students’
Hrs performance on preassessments.
4&5 Course Weight Shows the relative importance of each objective, competency, and unit. Weight is broken down into two components: cognitive and performance. Add the
cognitive and performance weights shown for an objective in columns 4 and 5 to determine its total course weight. Course weight is used to help
Cognitive determine the percentage of total class time that is spent on each objective. The VoCATS Annual Planning Calendar shows how to use the course weight
to determine the approximate number of days to be devoted to each objective.
Performance
The breakdown in columns 4 and 5 indicates the relative amount of class time that should be devoted to cognitive and performance activities as part of
the instruction and assessment of each objective. Objectives with performance weight should include performance activities as part of instruction and/or
assessment.
6 Type Classification of outcome behavior in competency and objective statements. (C=Cognitive; P=Psychomotor; A=Affective)
Behavior
7 Integrated Shows links to other academic areas. Integrated skills codes: A=Arts; C=Communications; CD=Career Development; CS=Information/Computer Skills;
Skill Area H=Health and Safety; M=Math; SC=Science; SS=Social Studies.
8 Core Designation of the competencies and objectives as Core or Supplemental. Competencies and objectives designated "Core" must be included in the
Supp Annual Planning Calendar and are assessed on the statewide pre- and postassessments..
Workforce Development Education conducts all activities and procedures without regard to race, color, creed, national origin, gender, or disability. The responsibility to
adhere to safety standards and best professional practices is the duty of the practitioners, teachers, students, and/or others who apply the contents of this document.
TRADE AND INDUSTRIAL EDUCATION
WS/FCS COURSE BLUEPRINT FOR 7952 TELEVISION BROADCASTING 2
(Recommended hours of instruction: 270 - 360)
Comp # Unit Titles/Competency and Objective Statements Time Course Weight Type Integrated Core
Obj # (The Student will be able to:) Hours Behavior Skill Area Supp
Cognitive Performance
1 2 4 5 6 7 8
100%
Total Course Weight 59% 41%
A. COMMERCIAL BROADCASTING OPERATIONS 5%
WSTB2.01 Explore the operations of electronic mass media from a basic 5% C3A C Core
economic perspective.
WSTB2.01.01 Outline the organizational structure of commercial broadcast television 1% C2A C Core
stations.
WSTB2.01.02 Describe a network’s management structure and its relationship with 1% C1A C Core
affiliate stations.
WSTB2.01.03 Trace cable’s basic structural composition, and describe the program 1% C2A C Core
services available via cable television.
WSTB2.01.04 Describe non-advertising distributors of income for cable television. 1% C1A C Core
WSTB2.01.05 Examine who works in the media, salary scales, the influence of unions, 1% C3A C Core
and employment opportunities.
B. ADVERTISING, OTHER REVENUES, AND PROFITS 5%
WSTB2.02 Discuss the three basic types of broadcast advertising and the 5% C3A SS Core
advantages and disadvantages of broadcast and cable advertising.
WSTB2.02.01 Describe advantages and disadvantages of broadcast and cable 1% C1A SS Core
advertising.
WSTB2.02.03 Describe how media set advertising rates and the role of advertising 2% C3A SS Core
agencies.
WSTB2.02.04 Discuss how media prove to clients that spots ran as scheduled and 2% C3A SS Core
concerns about media profitability.
C. PROGRAMS AND PROGRAMMING BASICS 6%
WSTB2.03 Describe program decision-making problems and practices. 6% C3A C Core
WSTB2.03.02 Describe the various options or classifications in programming. 1% C1A C Core
WSTB2.03.03 Describe how broadcast and cable networks obtain their programming. 1% C1A C Core
WSTB2.03.04 Discern how news and sports programs differ at network and local levels 2% C3A C Core
and how they are produced.
Comp # Unit Titles/Competency and Objective Statements Time Course Weight Type Integrated Core
Obj # (The Student will be able to:) Hours Behavior Skill Area Supp
Cognitive Performance
1 2 4 5 6 7 8
WSTB2.03.05 Comprehend programmers’ concerns for audience flow. 1% C3A C Core
WSTB2.03.06 Describe various promotional efforts used by cable and broadcast 1% C1A C Core
operations as essential components of successful programming.
D. PROGRAMS: NETWORK, SYNDICATED, AND LOCAL 9%
WSTB2.04 Explain the differences between network, syndicated and local 9% C3A C/SS Core
programs.
WSTB2.04.01 Describe formats found in prime-time programming. 1% C1A C Core
WSTB2.04.02 Describe characteristics of network programming found in other non- 1% C1A C Core
prime-time dayparts.
WSTB2.04.03 Outline the importance of various networks’ sports coverage to viewers, 1% C2A C Core
advertisers, and networks themselves.
WSTB2.04.04 Discuss issues and concerns surrounding cable and broadcast programs 1% C2A C Core
aimed at children.
WSTB2.04.05 Determine the role that network news and public affairs programs play in 1% C3A SS Core
informing the American public and in establishing a network’s image.
WSTB2.04.06 Determine how syndication works and how syndex affects what viewers 1% C3A C Core
receive on television.
WSTB2.04.07 Summarize the differences between off-network and first run syndication 1% C2A C Core
programs.
WSTB2.04.08 Determine local news contributions to station revenue and prestige. 1% C3A C Core
WSTB2.04.09 Compare discussions of electronic media output. 1% C3A C Core
E. RATINGS 3%
WSTB2.05 Explain how and why Arbitron, Nielsen, and their competitors 3% C3A M Core
collect and use data.
WSTB2.05.01 Describe different methods of gathering ratings data. 1% C1A M Core
WSTB2.05.02 Explain how sampling works and the terms; sampling error, response 1% C3A M Core
rate, and sampling deficiencies.
WSTB2.05.03 Explain how ratings, HUT, and shares are derived. 1% C3A M Core
F. EFFECTS 7%
WSTB2.06 Discuss the five major types of research and media’s impact on 7% C3A SS Core
society.
WSTB2.06.04 Discuss the effects that media violence may have on society. 2% C2A SS Core
WSTB2.06.05 Discuss advertising’s importance and power to media and consumers. 2% C2A SS Core
WSTB2.06.06 Interpret media’s role in military and diplomatic actions. 2% C2A SS Core
Comp # Unit Titles/Competency and Objective Statements Time Course Weight Type Integrated Core
Obj # (The Student will be able to:) Hours Behavior Skill Area Supp
Cognitive Performance
1 2 4 5 6 7 8
WSTB2.06.07 Outline entertainment program impact on socialization and in reinforcing 1% C3A SS Core
or breaking stereotypes.
G. REGULATION AND LICENSING 7%
WSTB2.07 Discuss rules and regulations of broadcasting and cable television. 7% C3A SS Core
WSTB2.07.01 Recognize why Congress has power to regulate electronic media. 1% C1A SS Core
WSTB2.07.02 Describe the roles of the FCC commissioners and their staff. 1% C1A SS Core
WSTB2.07.03 Explain station ownership, and how applicants and stations apply for 2% C3A SS Core
licenses.
WSTB2.07.05 Discuss the definitions of “broadcasting” and “public interest”. 1% C2A SS Core
WSTB2.07.06 Outline local authorities’ role in franchising. 1% C2A SS Core
WSTB2.07.07 Discuss the equal employment opportunity regulations and how other 1% C3A SS Core
laws affect electronic mass media.
H. CONSTITUTIONAL ISSUES 5%
WSTB2.08 Discuss free speech goals and freedom of the press as defined by 5% C3A SS Core
the First Amendment and how this affects the copyright law.
WSTB2.08.01 Outline protections found in the First Amendment. 3% C2A SS Core
WSTB2.08.02 Describe what is meant by “parity” and why broadcasting and cable are 2% C1A SS Core
regulated differently than print media.
I. GLOBAL VIEW 3%
WSTB2.09 Summarize the differences that electronic media systems reflect in 3% C3A SS Core
political philosophies, economics, history and culture.
WSTB2.09.01 Describe how electronic media reflect each nation’s character. 1.5% C1A SS Core
WSTB2.09.03 Determine how international and domestic laws influence a nation’s 1.5% C3A SS Core
electronic media.
J. SAFETY 2%
WSTB2.10 Demonstrate the location and use of fire equipment in the 2% C3P H Core
classroom and lab area.
WSTB2.10.01 Demonstrate the use of protective and fire equipment. 1% C3P H Core
WSTB2.10.02 Demonstrate safe procedures involving electrical equipment and battery 1% C3P H Core
charging.
K. EQUIPMENT SET-UP FOR STUDIO AND REMOTE LOCATIONS 1% 8%
Comp # Unit Titles/Competency and Objective Statements Time Course Weight Type Integrated Core
Obj # (The Student will be able to:) Hours Behavior Skill Area Supp
Cognitive Performance
1 2 4 5 6 7 8
WSTB2.11 Demonstrate the different techniques used for preparing the studio 1% 8% C3P A Core
for use and preparing to use equipment outside of the studio.
WSTB2.11.01 Recognize types of equipment used for studio and out of studio 1% C1A A Core
productions.
WSTB2.11.02 Demonstrate proper equipment preparation for a studio production. 4% C3P A Core
WSTB2.11.03 Demonstrate proper equipment for an out of studio production. 4% C3P A Core
L. TELEVISION PRODUCTION 4% 16%
WSTB2.12 Demonstrate knowledge of proper television production 4% 16% C3P A/C/SC Core
techniques.
WSTB2.12.01 Demonstrate knowledge of director’s commands. 1% 4% C3P C Core
WSTB2.12.02 Demonstrate knowledge of audio mixing techniques. 1% 4% C3P SC Core
WSTB2.12.03 Demonstrate knowledge of multi-camera, or single camera staging, use 1% 4% C3P A Core
of lighting, use of hand signals and terminology.
WSTB2.12.04 Apply knowledge of graphics design and character generator operation. 1% 4% C3P A Core
M. SCRIPTWRITING 1% 4%
WSTB2.13 Demonstrate scriptwriting techniques by developing television 1% 4% C3P C Core
scripts.
WSTB2.13.01 Identify proper writing techniques for various types of productions. 1% C1 C Core
WSTB2.13.02 Demonstrate proper writing techniques for various types of productions. 4% C3P C Core
N. EDITING 1% 8%
WSTB2.14 Demonstrate proper editing techniques for Linear and Non-Linear 1% 8% C3P C Core
editing.
WSTB2.14.01 Identify various types of editing and editing procedures. 1% C1A C Core
WSTB2.14.02 Demonstrate editing techniques using Linear and Non-Linear methods. 8% C3P C Core
O. PREPARATION FOR THE FUTURE 1% 1%
WSTB2.15 Demonstrate appropriate job seeking techniques for employment in 1% 1% C3P C Core
broadcasting.
WSTB2.15.01 Explore career opportunities and educational paths in the field of 1% C2A C Core
communications.
P. LEADERSHIP 1% 2%
WSTB2.16. Demonstrate communication, problem solving, and team building 1% 2% C3P C Core
skills.
Comp # Unit Titles/Competency and Objective Statements Time Course Weight Type Integrated Core
Obj # (The Student will be able to:) Hours Behavior Skill Area Supp
Cognitive Performance
1 2 4 5 6 7 8
WSTB2.16.01 Demonstrate communication skills. 1% 2% C3P C Core
