BLUE OCEAN STRATEGY SIMULATION (BOSS) - PowerPoint by hnmWNs6D

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									BLUE OCEAN STRATEGY
         SIMULATION

INTRODUCTION TO ROUND BLUE-2
ROUND BLUE-2 IS A REFINEMENT OF
ROUND BLUE-1
                           ANALYZE YOUR ROUND BLUE-1 RESULTS

Analyze your results from Blue Round 1 (Sales, Market Shares, EBIT)
Read the feedback given to you in the “Annual Report” menu
You will benefit from re-reading and debating the Visual Exploration
                       UNDERSTAND YOUR INDIVIDUAL FEEDBACK

Interviews have been conducted in year 44 with customers & noncustomers
The outcome of these interviews is provided to you in the section “Feedback”
You may receive insights on the competing factors included in your offering
and its price
You are encouraged to carefully read this feedback before refining your To-Be
Strategy Canvas!
                                     REFINE YOUR STRATEGY CANVAS

You are encouraged to re-read and debate the outcome of the Visual
Exploration of Blue Round 1
Understand what you may have interpreted incorrectly and then refine your
To-Be Strategy Canvas
The key is to make sure that what is ‘Raised’ or ‘Created’ is not misconstrued
and thus done at too high a level or cost, affecting thus both profitability and
price
Just as important is what is ‘Eliminated’ and ‘Reduced’ versus the expectations
of the market in the Red Ocean. ‘Eliminating’ and ‘Reducing’ further may help
you set a lower price (whilst still making profits) to unlock far more demand
from noncustomers.
The refined Strategy Canvas will result in an alteration of your existing Blue Box
and not in the launch of a second product
                                    RUN BLUE BOX FOR 2 MORE YEARS

Make decisions for each of the next 2 years (two separate runs) of your Blue
Ocean Strategy offering
  Price, Production, Marketing Expenditure and extent of Geographical Expansion
Decide on any Corporate projects to support your strategy
Decide whether the resulting allocation of your total budget across your Red
and Blue Ocean offerings is viable

								
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